I can become stronger by paying salaries. I have one billion employees!

Chapter 162: 1.8 Million Orders in a Single Day, Sales Exceed 100 Million (Please Subscribe)

One week later, on November 18th.

Many QQ users suddenly discovered that a new "Pinbei" entry had appeared in the menu bar.

"A game called 'Pinduoduo'? Is it a new game from Tencent?"

In a university dormitory in Luzhou, Wang Minghao held his phone, muttering to himself as he tapped on the screen.

Pinbei was briefly popular in early October, but not many people paid attention to it, since it hadn't been launched yet.

Three seconds later, an H5 mini-page loaded, and the first product was a 4-pound pack of navel oranges, priced at only 5.9 yuan, with free shipping!

"Huh, it's an e-commerce website?"

Wang Minghao had bought things on Taobao before, so he was no stranger to e-commerce.

After realizing it wasn't a game, Wang Minghao didn't close the page. Instead, he clicked on it again and entered the product page to confirm if the price was really only 5.9 yuan.

After glancing at the main image, when I clicked to buy, a pop-up window appeared asking me to fill in my shipping address. Judging from the weight option, 4 jin (2 catties) of navel oranges did indeed cost only 5.9 yuan.

"Packaged in cardboard boxes, net weight 4 jin (1.5 catties) of small fruit [6-7 cm in diameter]."

Wang Minghao gestured with his fingers and thought the navel oranges were pitifully small. Then he looked down.

"Packaged in cardboard boxes, net weight 3 jin (1.5 catties) of small fruit [7-8 cm in diameter]."

The fruit is a size bigger and weighs a pound less, so the price has increased to 8.9 yuan, still with free shipping.

"Buy a case and try it out, it doesn't cost much anyway."

Faced with the low price of 5.9 yuan, Wang Minghao didn't think much about it. He skillfully entered the address, linked his bank card to activate Orange Pay, and transferred 6 yuan to his account via online banking.

'Ding! Congratulations on your successful payment! Please share this product with other users to complete the group purchase!'

Wang Minghao was stunned when he saw the message.

After carefully studying the activity page, he finally understood how Pinduoduo works: after placing an order, you have to invite friends to place orders before the platform will ship the goods.

Fuck!
No wonder it was so cheap!

Wang Minghao was unhappy, but he had already filled in the delivery address, linked his online banking, and activated Orange Pay. The sunk costs were too high.

He hesitated for a moment, but still sent the group-buying link to the dormitory group.

"Hey guys, help me place an order! We'll eat together when it arrives."

"Brother Hao, what's this?"

"Wow! These oranges are so cheap! I asked at the fruit shop near the school gate yesterday, and they were 4 yuan a pound!"

"4 jin for 5.9 yuan with free shipping, is this a scam website?"

My roommates were hardly convinced.

In 2011, e-commerce wasn't as competitive, and 9.9 yuan with free shipping was already the limit of what most users could accept.

"This is an official QQ promotion, probably to help farmers sell their products. Stop talking and place an order now!"

Wang Minghao urged in the group chat.

Pinbei doesn't even have a shopping cart, making ordering extremely convenient. If Tencent hadn't refused to integrate Orange Pay, the shopping process would be even simpler.

Soon, one of Wang Minghao's roommates completed a group order with him.

Wang Minghao checked and saw that the order had entered the pending shipment stage.

"I also placed an order to send to my mom. Anyone want to help me place an order?"

At this moment, another roommate tagged other people in the group chat.

Wang Minghao didn't have time to look at his phone and continued browsing the Pinduoduo interface.

Above the product waterfall, there are only filter buttons such as 'Featured, Fresh Produce, Food, Home Furnishings, Digital Appliances, Women's Clothing'.

He clicked into the men's clothing channel, and the first item was a Metersbonwe white T-shirt, which came in 37 styles and was priced at 19.9 yuan.

so cheap?

real or fake?

Wang Minghao clicked on the link with some doubt. On the product details page, he could clearly see the words "Metersbonwe Official Flagship Store" followed by a black and gold brand certification logo.

A minute later, Wang Minghao sent another link to the dormitory group: "Quick! Metersbonwe base layer shirts are 19.9 yuan, sweatshirts are 26.9 yuan, and cargo pants are 39 yuan. Let's buy together!"

at the same time.

The Pinbei entry has appeared in the navigation bar of both QQ PC and WeChat mobile.

The homepages of Weibo, Tencent, NetEase, and Sohu News all feature advertising materials from the Pinbei advertising team.

Group A: A box of fresh and juicy navel oranges, accompanied by the eye-catching text "4 catties of Xiyue navel oranges with free shipping, group purchase price 5.9 yuan".

Group B: Metersbonwe men's and women's clothing posters with the tagline: "Buy autumn clothes, go to Pinduoduo! Metersbonwe brand direct discounts, starting from as low as 19.9 yuan!"

Group C: Orange mobile phones are now on direct price reduction, starting at just 1989 yuan!
Based on the popular products provided by the investment promotion department, Wang Zihao created a total of 16 sets of advertising materials.

First, conduct small-scale testing, then select the best-performing areas and increase the investment.

The first banner ad on the homepages of Orange Mall, Orange Community, and Orange App Store all feature a download link for Pinbei.

Pinbei can also be seen in interstitial ads on Youku, Tudou, iQiyi, Tencent Video, and LeTV.

Thanks to the full-fledged promotion by the marketing department and the advertising team, Pinbei achieved over 300 million registrations within 12 hours of its launch!
More than 70% of the new users came from QQ or WeChat.

The number of orders reached a staggering 109 million!

Conversion rate approaching 40%!

This is very different from traditional comprehensive e-commerce and shopping guide e-commerce. The extremely high conversion rate greatly boosted the morale of the sales and category departments, who were discussing today's final sales figures.

Everyone stayed at the company, watching the sales figures skyrocket!
By midnight, Pinduoduo's total number of registered users for the day had reached 470 million!
180 million orders!

Sales reached 1.0752 million yuan!

The best-selling product categories are mainly food, digital products, small home appliances, and clothing, with Orange mobile phones contributing 60% of sales.

Pinbei's technical security department keeps a close eye on things every day, fearing that high concurrency might lead to slow response times, reduced system throughput, or even server crashes.

Fortunately, we had prepared a contingency plan in advance, using load balancing technology to distribute traffic evenly across the servers and also optimizing database performance.

Nothing unexpected happened throughout the day.

"Brother Sen! Sales have surpassed 100 million!"

Wang Zihao excitedly rushed into the office and looked at Chen Yansen.

This is completely different from when we were selling on FoxTao, where the sales on the first day were only 20,000 to 30,000 yuan.

"Has Pinduoduo closed for the day?" Chen Yansen asked with a faint smile.

Today, advertising costs alone have exceeded 1000 million yuan. Excluding Orange Mobile's sales revenue, the actual sales revenue is less than 5000 million yuan.

The performance was only mediocre and did not meet expectations. But Chen Yansen knew in his heart that once users accepted the group-buying model, they would be addicted and unable to stop placing orders.

This wouldn't be unusual more than a decade later, but in 2011, it had a huge impact on users.

5.9元4斤包邮的橙子、19.9元的品牌短袖、15.9元的迷你小风扇、49元的美的电热水壶、99元的九阳电饭煲……

These low-priced, high-quality items are enough to attract users, prompting them to invite friends and family to join the group purchase.

The fission rate will be astonishing!
"Everyone is getting ready to leave work. Don't worry about customer service; the administration department has booked a hotel for them."

Wang Zihao understood Chen Yansen's meaning and replied with a smile.

Aside from the 60-plus customer service staff, most of the employees at Pinbei are recent graduates and newly recruited workers. They live in faculty apartments or residential buildings opposite the East Gate, so they don't have to worry about their dormitories being locked up.

"It's getting late, go back and rest early," Chen Yansen said directly.

For Pinbei members, this is the first day of their business launch.

But for Chen Yansen, it was just the launch of a new project.

The single-day sales exceeding 100 million yuan did not bring much surprise, after all, Ali's daily sales had already exceeded 2 billion yuan by then!
"Brother Sen, I haven't booked a hotel. Can I stay at your place for the night?" Wang Zihao nodded and asked Chen Yansen for his opinion.

"If you haven't booked it yet, go book it. It's inconvenient for me." Chen Yansen glanced at the message on his phone and declined Wang Zihao's offer.

"Brother Sen, I'll just sleep on the sofa, there's no need to waste money." Seeing Chen Yansen walk out, Wang Zihao hurriedly chased after him.

Chen Yansen ignored him and walked straight into the elevator.

His sofa had already been reserved, and as for Wang Zihao, he's a brother, so he can sleep anywhere.

Upon reaching the first floor, Chen Yansen got into the driver's seat of the Bentley and drove towards the Xuyuan Academy.

Just two or three hundred meters south, I saw Song Yuncheng waiting by the roadside.

Chen Yansen parked his car in front of her.

"I booked a hotel, it would be a waste not to stay," Song Yuncheng muttered to herself as she fastened her seatbelt after getting into the car.

"What's the room number? I'll have Zihao stay there." Chen Yansen asked with a smile after Song Yuncheng closed the car door.

"Forget it, if the administration lets it slip, Zihao will definitely become suspicious," Song Yuncheng said softly.

"It's okay, take my phone and send the room number to Zihao."

Chen Yansen chuckled inwardly.

Wang Zihao already knew.

Seeing that Chen Yansen insisted, Song Yuncheng picked up his phone, opened WeChat, found Wang Zihao's chat box, and sent the room number in a tone that imitated Chen Yansen's.

After sending the message, I intended to return the phone, but then I saw Mengjie's chat window.

Song Yuncheng glanced at Chen Yansen, who was focused on driving, and quietly clicked on the link.

Her face fell after reading just a few lines.

"Were you spying on my messages?"

Chen Yansen looked straight ahead and asked with a firm tone.

"How did you know? I didn't see it." Song Yuncheng quickly denied it.

That scoundrel is such a womanizer!
The content of his conversation with Mengjie made her face flush.

"is it?"

Chen Yansen neither confirmed nor denied, but instead asked with a smile.

Song Yuncheng gave an awkward smile and quickly changed the subject, taking the initiative to talk about the situation on the first day of Pinbei's launch.

"At this rate, we can expect to have at least 400 billion in sales annually!"

"400 billion? Is that a lot? Taobao has 6000 billion."

Chen Yansen said dismissively.

“They’ve been doing this for almost ten years, and we’re just getting started,” Song Yuncheng retorted.

"Then work hard! When you get Pinduoduo's sales to 6000 billion, I'll promote you to vice president."

Chen Yansen was making empty promises.

"6000 billion?" Song Yuncheng smiled bitterly, not believing he could do it at all.

She knows best how today's sales of 100 million yuan came about.

Firstly, it benefits from traffic from QQ and WeChat; secondly, it has invested tens of millions of yuan in advertising; thirdly, it relies on the viral nature of group buying and the zero-yuan price-cutting activity; and fourthly, it has the merchant resources accumulated on FoxTao last year.

Taobao claims to have 500 million merchants, but Pinduoduo has less than 500.

"You still have to have dreams, what if they come true?" Chen Yansen joked with a smile, borrowing Jack Ma's words.

the other side.

Wei Yucheng, who was sitting in front of his computer, was dumbfounded. Ever since Pinduoduo went online, his store's orders had never stopped.

In just one day, the transaction volume reached 13 orders, and 260 tons of navel oranges were sold.

In the past, he wouldn't have dared to even think about it.

"Mr. Wei, I've downloaded all the orders from the data backend for you. The total sales of these 13 orders is 219.7 million, and the gross profit is about 19.4."

Zhang Yifeng held the rice wine, took a sip, and smiled at Wei Yucheng.

In order not to lose money, this guy urged him to calculate the gross profit margin as soon as the order volume reached 10.

“Calling me Boss Wei is too formal. From now on, just call me Brother Wei,” Wei Yucheng said, warmly putting his arm around Zhang Yifeng.

In the corner, Li Hui looked at Wei Yucheng with a strange expression, then glanced at Yuan Wei, and chuckled to himself.

The three of them worked hard in western Guangdong for half a month to secure this deal, and thankfully everything went smoothly.

Although Wei Yucheng didn't offer much discount on price, he didn't try to cheat when shipping, and the fruit size strictly followed the specifications on the page.

"Brother Wei, Yunsu took away 20,000 orders today, and the number of orders tomorrow could easily reach over 100,000. We need to hire more packing workers."

Zhang Yifeng kindly reminded him.

"Don't worry, I'll send someone to town to recruit people this afternoon, there won't be any problems."

Wei Yucheng was in high spirits, having made a net profit of 20 yuan in one day. This time, his gamble paid off.

When Liu Qiangdong, who was far away in Yanjing, heard that Pinbei had been launched, he thought to himself: Chen Yansen is really good at making trouble!

While making mobile phones, they also have the energy to develop new platforms!
At this moment, he did not realize that Pinbei was targeting him and Ma Liyun.

Even late at night, many Pinbei users are still actively sharing group-buying links or sending invitation links for 0-yuan price cuts in many QQ groups, WeChat groups, and BBS forums.

This time, it's even more ferocious than when FoxTao was booming last year.

(End of this chapter)