This director is vindictive.

Actually, it wasn't because Chen Mo's fans were overly enthusiastic or crazy.

The main reason is that in the past two years, there have been far too few decent large-scale events and ceremonies in the entertainment industry.

Therefore, the Huabiao Awards have become a rare and important event in the entertainment industry that attracts everyone's attention.

Looking back at past award ceremonies, whether it's the Golden Rooster Awards, the Hundred Flowers Awards, or other film festivals, the audience and media have mostly given them low ratings, with more criticism and complaints.

Of course, the reason why Chen Mo has attracted so much attention this time is also related to his "retirement" from the entertainment industry, which can be considered as benefiting from this situation.

After all, a few years ago, before he left the entertainment industry, it was impossible for him to completely avoid those award ceremonies, but the level of attention he received back then was far less than it is now.

The situation is completely different now. As the saying goes, "rarity makes things valuable," Chen Mo has not only retired from the entertainment industry himself, but also taken seven currently popular female celebrities with him.

It's rare for them to appear together in public together after so long, so everyone's reaction was naturally exceptionally enthusiastic.

But that's not the whole reason. More importantly, the overall market environment this year has been rather sluggish, and there have been fewer large-scale events like this in the first place.

The media also needs to find eye-catching events to gain traffic and attention.

By generating buzz and creating a large-scale discussion, the media can reap tangible benefits, such as higher click-through rates, readership, and topicality.

Just think about it, the topic of "Chen Mo attending the Huabiao Awards with his family" alone is enough to generate a lot of content for a large number of self-media and marketing accounts, not to mention the mainstream media that need to report on it - they also lack this kind of topic that can generate traffic.

Don't be fooled by the popularity of internet celebrities these days; that's only compared to ordinary people. Compared to the entertainment industry, the gap is enormous. Even the top internet celebrities' influence and online traffic are nowhere near the level of A-list celebrities. And this time, it's a "blockbuster" lineup of Chen Mo and seven top female stars.

Moreover, the influence of such events permeates all levels of society.

Do you know why celebrities spend so much on these kinds of events?

Yes, there are many intricacies behind large-scale award ceremonies like the Huabiao Awards.

For top male and female celebrities, they often need to have high-end gowns custom-made.

At the same time, the brands they endorse also have to "bleed" a lot – the dresses and jewelry worn by celebrities are not chosen randomly, but are the result of meticulous commercial considerations such as brand exposure and image fit.

That's not enough. To avoid the embarrassment of wearing the same outfit as other celebrities, it's usually not enough to just prepare one dress; there must be alternative options. As a result, the entire process, from design and customization to final selection, is not only extremely costly but also requires a significant investment of time and manpower for coordination.

Furthermore, the teams behind celebrities also need to prepare press releases for various unexpected situations, such as red carpet look analysis, acceptance speech previews, or responses to potential controversial topics.

The writing and release of these press releases are not free either; rather, they have long been part of a well-established and interconnected industry chain with a clear division of labor.

From planning and writing to media liaison and promotion, each step is handled systematically by a professional team.

Commercial activities and award ceremonies in the entertainment industry involve far more than just the celebrities themselves. They connect brands, public relations firms, fashion magazines, styling teams, photographers, media channels, and many other parties, forming a vast and intricate industry network.

In such settings, besides top celebrities vying for attention, other stars are equally competitive. To stand out on the red carpet and attract camera time and buzz, they rack their brains, striving to present their most beautiful, handsome, and stylish selves through everything from dress and jewelry to makeup, hairstyle, and demeanor, aiming to leave a lasting impression on the media and the public. In a sense, the red carpet is also a silent yet fierce competition for career advancement and an investment in one's image.

Take Chen Mo's family as an example. When he decided to bring his whole family to the Huabiao Awards, even though he himself did not walk the red carpet, it was impossible for him to just go casually and in everyday clothes.

In fact, the team behind it had already started working on it long ago, with everything from costumes and styling to itinerary arrangements in full swing.

Of course, the Huabiao Awards organizing committee really hoped that Chen Mo could walk the red carpet with his family. After all, from a certain perspective, that would be a true "public appearance."

One can imagine that if Chen Mo and his family were to reappear on the Huabiao Awards red carpet after retiring from the entertainment industry for more than half a year, the scene would definitely become a sensational event, enough to leave a deep impression on the history of the entertainment industry.

“Attending an awards ceremony without walking the red carpet is so boring!” Zhang Yuqi, this fierce woman, actually really wanted to go, but there was no way she could—she was heavily pregnant, and if she really went to the event, the scene would definitely explode.

However, that didn't stop her from muttering a few words to herself and venting her frustration.

"That's true, it's been a long time since I walked the red carpet."

Yang Mi, standing to the side, squinted her signature fox-like eyes and replied with a smile, "Sister Binbin, I remember you were the 'Queen of the Red Carpet' back then."

Fan Binbin rolled her eyes at this and said, "If you want to walk the red carpet, don't drag me into it. I'm already tired of it."

She spoke with absolute confidence. When it comes to red carpet performances, Fan Binbin was absolutely a queen-level presence back then. Regardless of whether the outside world's evaluation was positive or negative, no one can deny that her aura on the red carpet back then could truly be described as "ruling the world" and radiating brilliance.

Of course, Yang Mi is in no way inferior in this regard.

Among the female stars later known as the "85 Flowers," she and Zhao Liying can be said to be in a class of their own, forming two extremes.

Don't be fooled by her "black-and-red" (filming multiple projects simultaneously) path. If you think about it carefully, how many people can remain popular and successful for so many years amidst controversy and hype like her?

Yes, my own sister Binbin counts as one!
As for "Fairy Sister" Liu Yifei, well, she also can't walk the red carpet.

That's definitely much more serious than Zhang Yuqi, that fierce woman, walking the red carpet with a big belly.

Don't be fooled by the fact that many people seem to be blessing her after she became part of Chen Mo's harem, saying things like "the fairy has finally descended to earth" and "she will have a son soon."

That being said, if people were to actually see her in public with a big belly, Chen Mo would probably receive a lot of "knife-wiping" messages from his fervent fans—being verbally abused would be the least of his worries.

Although the "Fairy Sister" is not like Hong Kong star Zhou Huimin ("Little Jew"), who is called "the dream lover of three generations" by many movie fans, she is still a "white moonlight" that spans the youthful memories of two generations!

In the hearts of fans, their beloved idol can gain weight or grow old, but she absolutely cannot be seen pregnant or carrying a big belly—that would be a devastating blow to their memories of youth.

Chen Mo is very capable, but in the eyes of his ardent fans: How could you, Chen Mo, get our "white moonlight" pregnant? This is simply intolerable!
So, when the time comes, there will definitely be a lot of people online shouting: "My white moonlight! Damn Chen Mo, where's my Italian cannon?!"

"Kill Chen the dog, seize the celestial beauty!"

Such terms are sure to trend on social media.

In fact, many celebrities, especially those who were once famous, rarely announce their "retirement" from the entertainment industry.

On one hand, it's certainly about profit—being a celebrity does make money, just look at 208. On the other hand, isn't it also because people can't bear to give up that stage where everyone is in the spotlight? Standing under the spotlight, receiving cheers from fans, facing the cameras and flashing lights—this feeling of being noticed and chased is itself an addictive experience.

Therefore, Chen Mo was not surprised at all by Yang Mi's desire to walk the red carpet, nor did he think there was anything wrong with it.

As for why Chen Mo himself didn't want to walk the red carpet? It was simply because—he was lazy!

Walking the red carpet and not walking the red carpet are two completely different things.

In fact, ever since the news broke that "Chen Mo and his family have confirmed their attendance at the Huabiao Awards," countless brands and merchants have been eager to participate.

Although female celebrities like Yang Mi have retired from the entertainment industry and many of their endorsement contracts have been settled, their commercial value has not decreased due to their retirement. On the contrary, it has continued to rise during the year they have been out of the public eye. This is because no one of sufficient stature has emerged in the entertainment industry to truly replace them, which has led to their popularity rising rather than falling, and their presence in the audience's minds becoming stronger.

Especially since they will be attending the Huabiao Awards together this time, even if it's not a formal comeback, it's enough to set the whole internet ablaze for the long-awaiting movie fans.

For businesses, this presents an excellent opportunity for exposure and commercial value.

There's a saying that "the ultimate goal of celebrities is to sell products," and there's some truth to that.

When celebrities endorse a brand, they are essentially "selling" the brand, but the form is not as direct as live-streaming sales. Instead, they subtly drive consumption through image association, public wearing of the brand, and other means—this is often euphemistically called "brand endorsement."

It's worth mentioning that although they have their own company, "Huayun," as their clothing provider, in reality, Huayun cannot completely cover all of their public appearances.

On the one hand, different occasions require different styles and brand tones; on the other hand, collaborations with other high-end brands are themselves a form of business interaction and image expansion. Therefore, even outside their "own territory," they remain sought-after partners for major brands.

It must be said that Chen Mo is inferior to him in this respect.

After all, because of their reappearance in the public eye, their "retired fans" have actually gathered again.

Moreover, their departure from the industry and disbandment did not cause them to lose their cohesion; on the contrary, the emotional connection they shared made them even more united when they reunited.

After all, what used to be just ordinary fandom has now become a shared memory and sentiment.

"You all want to leave?" Chen Mo looked at Gao Yuanyuan in surprise.

"Well, actually it's been quite a while since I've walked the red carpet, so it's quite interesting to do so again." Gao Yuanyuan, who is usually very laid-back, said with a rare smile.

"I don't care. You know me, I'm really dispensable, aren't I?" Fan Binbin said, shrugging.

"It's up to you. It's just a red carpet event, not a real comeback." Zhao Liying wasn't as insistent as Yang Mi.

"I'll listen to you!" Jing Tian said with a smile.

To be honest, it's impossible for it to be for money. The merchants can offer quite a lot, but they don't lack that much.

So, it's highly likely that after so many years in this industry, suddenly leaving it means they might miss the days under the spotlight.

So, there's nothing wrong with rewatching it once.

"Fine, whatever you like! I just find it troublesome," Chen Mo shrugged.

“Then let’s go get ready!” Yang Mi’s eyes lit up.

"Go ahead! This might really be our last appearance, so make it look nice!" Chen Mo couldn't help but smile.

"Tch, when have I ever not been pretty?" Yang Mi glared and spat.

"Aaaaaah! I want to go too! You're all going, and Yifei and I are just stuck at home watching. It's so boring!" Zhang Yuqi said, looking unhappy.

Suddenly, she looked at Chen Mo and put on a pitiful expression, saying, "Chen Mo."

Chen Mo glared at her irritably: "No way! Look how big your belly is now!"

"Tian Tian." Zhang Yuqi, that fierce woman, was clearly still not satisfied and went over to hug Jing Tian's arm and act coquettishly again.

That scene was truly unbearable to watch.

Jing Tian said helplessly, "It's really inconvenient for you!"

“But this isn’t my first time being pregnant, and I’m not everyone’s dream girl, so it should be fine! What’s wrong with being pregnant?” Zhang Yuqi said indignantly.

It wasn't that she really loved being in the spotlight; she just felt it would be a waste not to join in the fun.

"Chen Mo, why don't we just let her go?" Jing Tian thought to herself, "That seems like the right idea."

"If you ask me, since we're going, let's all go together. Yifei should come too. The whole family should be together," Fan Binbin suddenly urged, looking like he was eager to stir up trouble.

“Binbin, you’re absolutely right. Anyway, this is our last appearance together, so what if she’s pregnant? It’s better to guide than to block, and besides, she’ll find out sooner or later, right?” Zhang Yuqi quickly said.

"Feifei, you..." Chen Mo looked at the fairy sister.

Her belly was quite big at this point.

"Actually, it's alright, I don't mind whether I go or not!" Her mind was entirely on the baby right now. After all, unlike Zhang Yuqi, she was just an expectant mother.

"Okay, let's go together then, but be careful!" Chen Mo regretted it as soon as he finished speaking.

But when he heard Zhang Yuqi's cheering and jumping for joy, he suddenly felt that it wasn't so bad after all.

As for the scenes of "killing Chen the dog and stealing the celestial beauty," let them be!
After all, they've already ruined their white moonlight, so shouldn't they be allowed to vent their frustrations?
Once it's finalized, we'll definitely need to notify the Huabiao Awards organizing committee.

Upon receiving confirmation, they were overjoyed. After all, the sight of Chen Mo's family walking the red carpet... wow, that scene! (End of Chapter)