This director is vindictive.

The 2027 Spring Festival film season is highly anticipated, given that the film market has not been very prosperous throughout the year.

They're counting on the Spring Festival film season to make a huge comeback.

Therefore, this year's Spring Festival film market is exceptionally competitive.

Seven films were put into competition this year. Shengshi Pictures did invest in some films, but without Chen Mo, most of them were small investments.

The main problem is that the market situation is indeed not good.

As expected, despite the fierce competition, the final box office results were disappointing.

It's not as good as last year's, let alone the year before.

The entire industry was in an uproar, and Shengshi Pictures' stock price had already fallen considerably.

After losing Chen Mo's spotlight, Shengshi Pictures, although performing well, is only relatively good. It will be difficult for them to stand out and dominate like before.

Chen Mo didn't care much about this. Mainly because, in the eyes of outsiders, Shengshi Pictures should be Chen Mo's main source of wealth, but in reality, it was quite the opposite.

Shengshi Pictures is merely a platform for Chen Mo to showcase himself to the outside world; in reality, Shengshi Pictures only accounts for a small portion of his personal wealth.

However, the outside world is unaware of this, especially many of Chen Mo's fans. Seeing that Shengshi Pictures' stock price has dropped significantly, they are actually applauding it.

"@ChenMo, the stock price has fallen so much, why aren't you coming out of retirement?"

"Exactly! Since Chen Mo retired from the industry, Shengshi Pictures has dropped by 20%. If he doesn't make a comeback soon, Shengshi Pictures might not be able to hold on!"

"Good riddance! Without Chen Mo, what's the point of Shengshi Pictures? They need to come back and save the day!"

"The drop in stock price shows that the market has come to terms with reality; Shengshi Pictures simply cannot function without Chen Mo!"

"Chen Mo, hurry up and come out of seclusion! If this continues, your reputation will be ruined!"

However, Chen Mo was already so engrossed in his work that he didn't care about making any more movies.

Isn't it better to play house at home?

As for Shengshi Pictures' stock price, it's not actually that exaggerated, after all, its performance is quite good.

However, Chen Mo's connections in the film and television industry have always overshadowed his achievements in other areas.

The overall downturn in the industry has indirectly affected many related aspects of the industry.

For example, awards season!
Although the awards in China seem to be getting more and more incomprehensible in recent years.

It's said to be the top award in the Chinese entertainment industry, but its authority has always been questioned. However, overall, it certainly has a lot of prestige.

Chen Mo has actually won quite a few awards like these in the past, such as the Golden Rooster and Hundred Flowers Awards, the Huabiao Awards, and the Huading Awards.

Although he didn't achieve a Grand Slam, he did win quite a few.

The awards ceremony is approaching, and the nominations have been announced.

Most importantly, the nominations for this year's Huabiao Awards have garnered far more attention than in previous years.

As one of the three major film awards in the Chinese entertainment industry, alongside the Golden Rooster and Hundred Flowers Awards, the Huabiao Awards, although always referred to as an official award, still holds considerable prestige in the Chinese entertainment industry. In fact, due to its official status, it can sometimes be even more lively.

After all, you might not give face to other awards, but for this award, if you are invited, most people will still attend.

This year, judging from the announced nominations, Chen Mo's name appeared the most times.

Not only did "Domestic Violence" receive numerous nominations for major awards, including Best Actor, Best Actress, Best Feature Film, and Best Director, but the final chapter of the Huayun Wedding Costume series, "Back to Dreams in Light and Shadow," also received several nominations.

Although the nominations for "Back to the Dream" are not considered mainstream awards, the sheer number of nominations featuring Chen Mo's name is undeniably eye-catching.

Sometimes, many people can't understand why some popular celebrities, whose works are clearly terrible—full of plot holes, stiff and awkward performances, and even a fool can see that they are crudely made garbage—can still win some awards.

Actually, this matter may not necessarily be entirely a so-called "authoritative cover-up" or a behind-the-scenes operation.

The core reason can be summed up in three words: to attract traffic!
To put it bluntly, awards also need popularity and attention.

Popular celebrities come with huge fan bases, and their every move can trend on social media.

As long as they are promoted, the ratings and online discussion of the awards ceremony will explode instantly.

The organizers weren't interested in the quality of the work, but rather in the buzz and commercial appeal generated by the celebrities.

Fans will frantically boost data and create momentum, the media will scramble to report on it, and controversy can also bring continuous exposure—which is free publicity and traffic guarantee for the award itself.

In other words, a mutually beneficial relationship has formed between awards and popular celebrities: celebrities need awards to enhance their image and raise their value; awards need celebrities to generate buzz and create a buzz. No matter how bad the work is, as long as there is attention and discussion, the organizers feel it's "worth it".

As for artistic merit? Sometimes, it has to give way to popularity.

Of course, the Huabiao Awards, with their "authoritative" reputation, wouldn't stoop to such a level.

However, within reasonable limits, if it can increase attention, generate buzz, and enhance influence, the organizers will certainly be willing to do it.

For example, this year's Huabiao Awards can be said to be the most anticipated one yet.

The reason is simple: Chen Mo received numerous nominations at the Golden Rooster and Hundred Flowers Film Festival held at the end of last year, but what was the result?
Because of his retirement from the entertainment industry, Chen Mo had his awards accepted on his behalf by his company, which disappointed many fans.

But this year is different. The Huabiao Awards have so many nominations, and as mentioned before, it's an award with a strong official character. How could Chen Mo possibly refuse to give it face?
Of course, you can't say he's not authoritative. After all, Chen Mo's films have received numerous nominations, isn't that a given?

For movie fans, the past year has indeed been quite difficult with Chen Mo's retirement from the entertainment industry.

Although the world will keep turning even if someone is missing, it's undeniable that without Chen Mo, there's a lot less excitement!
The nominations for the Huabiao Awards have been announced!

#Chen Mo may become the biggest winner of the Huabiao Awards#
#ChenMo Receives Numerous Nominations#
#Chen Mo will attend the Huabiao Awards ceremony#
It immediately topped the trending searches.

Many fans below were as happy as if it were Chinese New Year.

Even many passersby felt a pang of nostalgia for Chen Mo.

"So many of Chen Mo's works are nominated for the Huabiao Awards this year! Both 'Domestic Violence' and 'Dream of Light and Shadow' have been nominated. Surely he should be there in person this time?"

"I didn't see him at the Golden Rooster and Hundred Flowers Awards, but this year's Huabiao Awards is an official event, so it wouldn't be right for Chen Mo to not show up! I hope to see him at the awards ceremony!"

"The nomination list is so impressive! Chen Mo's name is on both the Best Screenplay and Best Director lists. This year's Huabiao Awards are sure to be a huge hit!"

"The Huabiao Awards are different after all. Chen Mo should take it seriously, right? Fans have been waiting for so long, hoping he can show his face at the awards ceremony!"

"It was such a shame we didn't see him last year. With so many nominations this year, it would be a real shame if he didn't come! We can't just have the company accept the Huabiao Award invitation on his behalf, can we?"

"A nomination is recognition, and we hope that Chen Mo can make a formal comeback on the Huabiao Awards stage. Fans can't wait!"

"To be honest, in the Chinese film industry, although I'm not a fan of Chen Mo, it seems that, probably, there has been a lot less fun since Chen Mo retired from the industry!"

Meanwhile, at Chen Mo's home, everyone was discussing the Huabiao Award nomination.

Fan Binbin looked at Chen Mo with curiosity: "So, are you going to the awards ceremony or not?"

Chen Mo shook his head and smiled helplessly: "I'm afraid I have no choice but to go. The leaders of the organizing committee called personally to invite me, and their attitude was very serious. Moreover, they gave so many nominations this time and said they had prepared a 'surprise'—if I miss it again, Shengshi Pictures will probably have a hard time establishing itself in the domestic film industry in the future."

"A surprise? What surprise?" Zhang Yuqi, who was heavily pregnant, couldn't help but ask. "What exactly is it? They didn't say clearly, but it's probably a guarantee of winning an award, right?"

Chen Mo replied, "But the leader assured me that as long as I'm there, there will definitely be a surprise. Didn't you all receive invitations?"

"Yifei and I won't be going this time," Zhang Yuqi said, gently stroking her belly.

She is close to giving birth, so it is indeed inconvenient for her to attend.

Gao Yuanyuan chimed in softly, "We've all retired from the entertainment industry, and we haven't been nominated for any related awards, so it doesn't seem quite appropriate for us to go, does it?"

"Everyone is going together this time."

Chen Mo smiled, his tone gentle yet firm: "Since we're going to give them face, let's do it thoroughly. Our whole family attending together is a way of showing our respect to the Huabiao Awards and our fans."

“Retiring from the entertainment industry doesn’t necessarily mean never appearing in public again. That’s not retiring, that’s disappearing!” Chen Mo couldn’t help but smile.

In fact, their so-called retirement from the industry is just their own unilateral statement; there is no such rule in the industry.

Or rather, celebrities only ever fade from the spotlight and retire; there's no such thing as truly leaving the entertainment industry.

It's truly rare for people like Chen Mo to not show their faces for more than half a year after retiring from the entertainment industry. After all, they didn't retire after they lost their popularity, but at the height of their fame.

Chen Mo quickly replied to the Huabiao Awards, saying that he would not only attend, but he would also bring his family.

However, walking the red carpet is out of the question.

Even so, the Huabiao Awards were still pleasantly surprised.

After all, they invited Chen Mo to attend because Chen Mo had won many awards, so they had a legitimate reason to do so.

However, although Chen Mo's women are all top female celebrities in the entertainment industry, they haven't been nominated for any awards, so it's impossible for them to actually require all of them to appear.

The favor Chen Mo gave was considerable.

For the Huabiao Awards, perhaps the organizers and relevant departments are not so concerned about whether the awards are authoritative enough, because they are official, encouragement-based awards.

You have a problem with that? Who do you think you are?

But whether an award is well-organized is a matter of ability and face.

They naturally hope that the award will become as prestigious as possible.

Chen Mo will not only attend, but he will also bring his family along, something that is simply impossible for other awards in China.

What is authority?

Authority isn't something you can achieve by simply making a few pronouncements, but in a way, that does represent authority!
Now that the ladder is already set up, we should definitely climb it!
Soon enough, rumors began to circulate.

Breaking news! Chen Mo may bring his whole family to the Huabiao Awards!

This "rumor" was initially scoffed at by many, after all, how could that be possible?

"I could understand if Chen Mo attended alone, after all, it's the Huabiao Awards, and he received so many nominations. But bringing his whole family? Don't be ridiculous!"

"Exactly! Chen Mo didn't even show up at the Golden Rooster and Hundred Flowers Film Festival, and he even brought his family along. These days, editors really dare to make up anything."

"Even if you're trying to grab attention, at least do it properly! Chen Mo brought his family? How many dishes did he have, and he's already this drunk!"

However, netizens soon realized that something was wrong.

It turns out that it wasn't just those scattered "rumors"; some larger self-media and marketing accounts also started posting similar content, all saying that "Chen Mo is very likely to bring his whole family to the Huabiao Awards."

Before long, the topic—#ChenMo's family is about to appear at the Huabiao Awards#—went straight to the top of the trending search list.

Although the news has not been officially confirmed and can only be considered an "online rumor," netizens know that: if one account makes up something, it may be fake, but if a bunch of big accounts are spreading it at the same time and it even makes it to the top of the trending searches, then it means that the news is probably reliable!

The saying goes, "There's no smoke without fire." If there wasn't some real commotion, how could it suddenly spread so widely and become so popular? Now many people are starting to believe that Chen Mo might actually be making a family appearance at the Huabiao Awards this year.

"Holy crap, is this for real? Aren't they going to clarify this on the official side?"

"There's no smoke without fire! Does the Huabiao Award really have that much influence?"

"Waaah, waaah, the bees are starving and waiting to be fed!"

"Families say they can't wait!"

For a time, everyone in the industry was filled with envy, jealousy, and resentment!
He's here again, and this time he brought his whole family. This is a complete game-changer!
Their family has once again dominated the trending topics.

Of course, if this is true, then indeed, no one can change it!
The topic quickly gained traction and became a hot topic across the internet, given the unprecedented scale of Chen Mo's family's fan base!
You may not be a fan of all of them, but you are very likely a fan of at least one of them!

Soon, many celebrities, agencies, and even film and television investors in the industry began to use their connections to privately inquire about the news from Shengshi Pictures or the Huabiao Awards organizing committee.

After receiving confirmation that Chen Mo would be attending with his entire family, the entire entertainment industry was instantly abuzz with excitement.

This year's Huabiao Awards invitations and attendance slots have suddenly become the most sought-after "resources" in the industry.

What was originally just a routine invitation has now been regarded by many as a "golden ticket"—being able to appear on the same stage as Chen Mo means exposure and media attention.

Some second- or third-tier artists who were originally indifferent to attending are now desperately pulling strings and finding connections, even if it's just to get an invitation to the audience.
Meanwhile, the celebrities who were already on the invitation list began to secretly compete for more prominent seats, such as the order of the red carpet and the inner area seats.

Talent agencies reacted swiftly, scrambling to secure invitations for their artists while simultaneously adjusting their promotional strategies in an attempt to leverage the popularity of the awards ceremony to enhance their artists' image.

Some companies even proactively contact the media to release press releases in advance, such as "A certain artist will attend the Huabiao Awards in full regalia and share the stage with Chen Mo," just to gain a wave of attention.

At the same time, the Huabiao Awards organizing committee also felt an unprecedented "enthusiasm".

Many industry leaders and investors who used to have to be invited to attend actually called this time to inquire if there were any seats available.

Some brands that were not originally interested in the awards ceremony suddenly expressed their desire to increase their sponsorship, just to gain more exposure at the ceremony.

Suddenly, the invitations and attendance lists for the Huabiao Awards became incredibly valuable, practically becoming an invisible benchmark for measuring connections and status within the industry.

All of this was because of the attendance of Chen Mo's family, which turned what was originally just an internal industry awards ceremony into a grand event that attracted the attention of the entire entertainment industry.

This is how Chinese people have always been—where there is attention, there is competition; where there is buzz, there is an inevitable intertwining of personal relationships and interests. An awards ceremony, thus, under the influence of the crowd, transformed from a simple industry recognition event into a fierce competition for fame and fortune fraught with hidden agendas.

Actually, it's understandable why everyone is so enthusiastic about pursuing it, since the entertainment industry is inherently a circle that chases fame and fortune.

Why do so many domestic celebrities vie to walk the Oscars red carpet? Why do so many people try every means to gain exposure on the red carpet?

To put it bluntly, it's all about boosting his own prestige and making himself look good. Some might not understand: "So what if Chen Mo is bringing his whole family to the Huabiao Awards? How does that enhance the award's prestige?"

But the answer is indeed: Yes! Because authority is not only determined by the award itself, but also directly related to its influence.

How is influence demonstrated?

It's not just about whether the awards are fair and just. In fact, everyone knows that the Hollywood Oscars can be won through public relations. Sometimes there are even cases of "watered-down" Best Actress awards, but so what?
It doesn't affect their "authority" at all!
Sometimes, high attention is the most direct proof.

The enthusiastic response from film fans is the best example—the sheer volume of online discussion demonstrates this; the online broadcasting rights for this year's Huabiao Awards sold for astronomical prices. This leaves other awards only with envy and resentment! (End of Chapter)