This director is vindictive.

Chapter 538: I'm not afraid of socialites sharing stockings and showing them off; I'm afraid of socialites starting to learn about culture!

This thing is indeed terrifying to think about.

Of course, it's not actually that exaggerated.

However, it was amplified under such public opinion.

For a moment, the women around Chen Mo were all a little numb.

After all, they are all women, so they shouldn't wear haute couture or evening gowns too often.

Although nothing truly disgusting has ever happened, the sheer absurdity of it is unimaginable!
Of course, after this incident, luxury brands probably won't dare to produce those kinds of luxury items that fade after washing or those that can't be washed.

After all, don't be fooled by the many people who jokingly call the buyer a country bumpkin.

But in reality, to put it bluntly, people who say these things are stupid and despicable!
As a consumer, why are you so lenient with the business?
To put it another way, if the other party is not a luxury brand, and the same thing happens, wouldn't they be directly sued for quality issues?
It could be taken down and fined in a matter of minutes.

This is absolutely outrageous!
A woman once bought clothes worth several thousand yuan, and they were ruined after just one wash. The merchant even had the audacity to say that they couldn't be washed.

Although the matter escalated later, they agreed to exchange it for an item of the same price.

But the most outrageous thing was some of the comments, saying things like, "She should be given a new set of work protective equipment of the same price, guaranteed to be durable and washable until the end of time!"

These comments seemed harmless at first glance, but upon reflection, they're truly disgusting.

This is also a kind of unhealthy state of the current environment.

To put it bluntly, are the people who write these kinds of comments really the wealthy and powerful?
The answer is no, quite the opposite. These kinds of people are probably just ordinary people. Why do they comment in this tone? It's because they're not happy in real life, and may even be unable to afford it, but they definitely want to flaunt it online.

This might explain why so many people on Douyin are millionaires!

Closer to home.

Actually, Chen Mo never really thought about redefining fashion at first.

But he didn't expect this wave to have such a huge impact and such a good effect.

In any case, domestic clothing brands like Huayun, which participated in the "Hanfu Millennium Show," were completely overwhelmed with inventory.

All I can say is that the celebrities' ability to drive sales, and the sales power of this fashion show, is truly amazing.

It was so amazing that sales exploded again and again during the same period.

Since the official version is unavailable, various similar products on e-commerce platforms are selling out quickly.

Although the quality is indeed worrying, these "knock-off" versions are cheap!

What's even more interesting is that these "counterfeit" merchants have started using luxury-related tropes.

This is a disposable fashion item! Do not wash!

But this time, the impact of going viral goes beyond that.

Initially, Western fashion figures thought it was just a passing fad, and that things would return to normal once the hype died down.

However, even though the 814 Welfare Festival has passed, its impact continues to unfold.

This is mainly reflected on social media platforms and live streaming platforms.

The most obvious group is surprisingly the "socialite" group.

Those "group-buying socialites" who used to flaunt their Hermes bags and carry fake LV bags on social media every day have now collectively changed careers and become "cultured people"!

You should know that this group of people used to buy a Chanel jacket and resell it eighteen times. Every time they took a photo, they would hide the tag like thieves. After all, the same piece of clothing had to be shared among the "socialites mutual aid group", and even stockings had to be bought on a cost-sharing basis!
Now, with the airing of "A Thousand Years of Chinese Clothing Show," their social media feeds have suddenly transformed from a "show of wealth" to a "cultural lecture hall."

Yesterday, Lisa Wang was showing off her GUCCI price tag, but today she suddenly posted a nine-grid photo of herself in Hanfu (traditional Han Chinese clothing), captioned: "The lotus flower pattern on this Tang Dynasty Qi-Xiong Ruqun (a type of Hanfu dress) is derived from the ceiling pattern of Cave 407 in the Mogao Grottoes of Dunhuang~"

The location tag below is actually Dunhuang Scenic Area! What's even more amazing is that seven or eight "sisters" appeared in the comments section to collectively explain: "The edge of the jacket must conform to the Song Dynasty system" and "The number of pleats on the horse-face skirt represents social class." If you didn't know better, you would think you had entered a history department thesis defense.

The most embarrassing thing is the exposure of chat logs from a certain "Shanghai socialite group": In the past, the group was always asking:
"Who needs to borrow my Chanel 19 bag this week so I can take a picture?"

Now it becomes:

"Looking for recommendations for a reliable Suzhou embroidery craftsman to alter my ruqun (a type of traditional Chinese dress)!"

"Does anyone understand the gold weaving technique in 'Tiangong Kaiwu'?" A girl named Cindy went even further, buying out a whole stock of a certain high-end Hanfu brand and declaring, "I want to keep this silk kesi jacket forever!"

—Just last month, she was teaching newcomers that "when buying luxury goods, you must choose those that can be resold!"
Even the group-buying model has been upgraded! In the past, twenty people would share a jacket and take turns wearing it. Now, five people form a group to customize different styles from different dynasties: you wear a Tang-style open-necked jacket, I choose a Song-style swirling skirt, she wears a Ming-style horse-face jacket, and after taking photos, you can even put together a "History of the Evolution of Chinese Clothing" themed exhibition.

In a video of "Hanfu sisters having afternoon tea" posted by an internet celebrity, none of the ten women wore the same outfit, prompting a flood of comments: "This generation of socialites has suddenly become cultured, it's scary!"

What's even more challenging is the copywriting skill.

Previously, the captions were either "gift from my husband" or "not expensive, only 58,000."

Now they're saying things like, "This imitation of the Changsha Mawangdui Quju (a type of traditional Chinese robe) is made of Hangzhou silk fabric, an intangible cultural heritage, and the pattern is based on the cloud-riding embroidery unearthed from the tomb of Lady Xin Zhui"—goodness, they've even posted a screenshot from the Hunan Provincial Museum's official website!

The most outrageous example is a certain "socialite" who, in order to prove that she was wearing authentic products, directly posted a photo of herself with a teacher from the Suzhou Embroidery Research Institute. The comment section instantly turned into a large-scale treasure appraisal scene: "The piece she's holding is indeed double-sided three-dimensional embroidery!"

These changes have left luxury brands dumbfounded: previously, socialites would fight tooth and nail to get the latest styles, but now when boutique sales associates send WeChat messages promoting new products, the replies are often along the lines of, "I've been studying Ming Dynasty lotus scroll patterns lately, your modern designs are so lacking in sophistication."

A regional manager from a major brand lamented, "They now call us 'nouveau riche aesthetics'!"

Although many people criticize and despise this group, you have to admit that they are the most sensitive to so-called "fashion trends".

Even they've noticed that the old style was a bit "nouveau riche," while the new style can showcase both outward beauty and inner cultural refinement—isn't that killing two birds with one stone? The key is, they don't have to be so stingy with money anymore.

The entertainment industry, especially the Chinese entertainment industry, reacted the most obviously.

Aside from those luxury brand ambassadors who, due to their endorsement contracts, are required to wear those brands' clothing in public.

The vast majority of other celebrities wore outfits sponsored by traditional Chinese brands like Huayun, and the all-star show itself included most of the top celebrities in the entertainment industry.

Therefore, in the past, many events, such as large award ceremonies and galas, were almost always filled with various luxury brands and haute couture vying for attention, but now it is completely different.

The wind direction has completely changed.

Almost everyone owns a different style of haute couture gown.

Of course, this is also thanks to Chen Mo's influence and connections in the Chinese entertainment industry.

Luxury brands, especially in the apparel sector, have been arguably the most affected.

After all, while ordinary people may complain that celebrities earn too much money these days, earning more than an average person could in a lifetime just by standing there without doing anything, celebrities also have a powerful appeal.

Moreover, fashion can sometimes be difficult to understand, but at other times it can be quite simple and easy to understand.

When these celebrities all start embracing traditional Chinese style, then that's fashion, that's the trend!

Before the lingering charm of "Rivers Flow into the Sea" had faded, Huayun's launch of its high-end traceability service directly ignited a new wave of public opinion storm.

Unlike luxury brands that tout "mysterious craftsmanship," Huayun lays bare the entire creation process of each haute couture piece under the sunlight—from taking measurements to every stitch of production, the entire process can be traced in real time via a unique QR code. Netizens jokingly commented, "This isn't just selling clothes; it's clearly giving haute couture a 'transparent birth certificate'!"

In fact, this kind of traceability is not a rare thing for many high-end products.

But in terms of clothing, it's really something new.

In its attempt to capture the high-end bespoke market, Huayun has truly shown its sincerity this time.

A top-tier internet celebrity was the first to unpack it.

The title is: "Unboxing the Haute Couture gown I snagged after spending 30 yuan! The moment I put it on, my mom thought I'd traveled through time!"

Family, does anyone understand?! I waited three days and three nights to finally snag this haute couture set, the same one worn in the "Rivers Flow into the Sea" runway show. My hands were shaking when I opened the package! The moment I opened the box, it blinded me—the outer layer was a black and gold lacquered wooden box, carved with a scene from "Along the River During the Qingming Festival," and the clasp was an antique-style pure copper mechanism! When I pried it open with a "click," this poor guy instantly felt like he was opening the Imperial Seal of the State!

The dust bags weren't ordinary non-woven fabric, but real silk satin embroidered with Dunhuang flying apsara patterns! They felt as smooth as a Dove chocolate ad, but the label warned that "rough tearing will snag," so this rough-and-tumbler expert immediately knelt down and admitted defeat.
The dress itself—describing it as a "modified Qixiong Ruqun" (a type of traditional Chinese dress), is definitely not a cheap, studio-style garment!
Upper body: Milky white silk shirt with a subtle pattern of the "Preface to the Poems Composed at the Orchid Pavilion" on the collar, which can only be seen with a magnifying glass! The most amazing thing is the tie at the chest, which looks like an ordinary silk ribbon at first glance, but is actually mixed with 24K gold thread, and it shines so brightly in the sunlight that it can be used as a signal light!
The lower half: The outer layer is a gradient blue tulle skirt, which the official description says is inspired by the "glaze of blue and white porcelain". When you turn around, the skirt will ripple like waves. The inner lining is made of aerospace-grade cooling fabric, so you won't feel stuffy or sweaty even in 38°C heat (I'm so moved I could cry, finally I don't have to be a walking steamer anymore).
The belt buckle is made into a miniature version of the "He Zun" (a Western Zhou bronze vessel), and pressing the mechanism can pop out a small mirror!

The included tassel earrings contain a magnetic chip that automatically plays background music when brought near a phone (my cat got really angry when "Lanling King's Battle Song" played).
Wearing these makes me feel like a walking national treasure!

The bust was tighter than on a blind date, but the waistline was perfectly tailored. My colleague asked if I had secretly cut off two ribs.
The skirt is just the right length to show the ankles, and surprisingly, it doesn't look out of place when paired with sneakers (Chen Mo was right, it really can be worn casually).
Oh, right, this traceability QR code! Let's scan it!

A video is attached below.

From taking measurements to designing, selecting fabrics, cutting, and making.

In particular, the subtle patterns on the skirt are actually 0.1mm in size, embroidered by inheritors of the intangible cultural heritage of Suzhou embroidery. The camera even captured the stitches reflected by the reading glasses.

Finally, the price of 30 suddenly seems reasonable! Now it's kept in the closet, and I burn incense three times a day for it. After all, this isn't just clothing; it's clearly an investment product! (Tactical lean back)
(End of this chapter)