This director is vindictive.

Chapter 537 Let's Get Our Fashion Normal! We Don't Need Three-Meter Lightning Rods

The "Hanfu Millennium Show" came to a close after "Rivers Flow into the Sea".

However, its influence is only just beginning.

The hashtag #HanfuShowCulturalOutputAchievedGodhood# topped the trending searches, with over 10 billion views.

The topic immediately exploded.

Because there were so many comments from netizens.

One reason is that the confidence in national culture today is vastly different from that of the past.

On the other hand, the general public has been suffering from "materialistic fashion" for too long.

Although this "Hanfu Millennium Show" cannot truly change the current environment of "looking at money".

But at least for this moment, they can vent their frustrations to their heart's content.

“In the past, when foreigners mentioned Chinese style, they would only think of ‘cheongsam + dragon pattern’, as if there was nothing else.

Even the so-called Chinese elements are defined by them from a superior position, and with a little bit of piecing them together, it seems that they can make Chinese consumers flock to them.

It's like in Hollywood movies, where if a Chinese star is cast in a minor, obscure role, it's seen as an attempt to pander to Chinese audiences.

Now they're dumbfounded—turns out we also have the Quju Shenyi, Feiyufu, and Qixiong Ruqun! Chen Mo's move has directly taught the global fashion industry a lesson!

"No problem, I just had to get this off my chest. In the past, fashion week models walking the runway looked like 'zombies emerging from their cages,' but now, glamorous fashion shows and celebrity runway walks look like 'gods descending to earth'—this is the kind of fashion that normal people love to watch!"

And what's most valuable is that now I can finally vent my frustrations without worrying about being told I don't understand fashion and that it's normal for a country bumpkin to not appreciate it.

"Chen Mo: I can't compete with luxury brands in terms of fashion resources, but when it comes to celebrities? I can summon half of the entertainment industry!"

"Isn't this what they call cultural heritage defeating the trend of materialism?"

"Everything is great, but it's too hard to get, especially those high-end, handmade custom items. I heard the queue is already open until next year."

Moreover, this wave of "Hanfu Millennium Show" not only amazed the Chinese people, but also sparked a huge discussion overseas.

On Twitter, an overseas netizen commented: "Chinese celebrities look better in Hanfu than supermodels in haute couture! Where can I buy a Ruqun (a type of traditional Chinese dress) like Liu Yifei's?"

"This show made me realize the difference between Hanfu, cheongsam and hanbok. Korean netizens are panicking now."

"It turns out that Chinese fashion is not just about 'dragon embroidery'. The aesthetic system from the Qin and Han dynasties to the Republic of China is amazing! I suggest that the theme of Paris Fashion Week next year be changed to 'Paying Tribute to the East'."

A French netizen commented: "When Liu Yifei's Dunhuang flying apsara dress rose up in the laser light, I didn't even notice that my coffee in front of my computer had gone cold—this is not a fashion show at all, it's a living 'A Panorama of Rivers and Mountains'! I suggest the Louvre hold a special exhibition for this show."

A Japanese netizen shared a video of Gong Li wearing a fiber optic cloud brocade robe, saying: "The textbook conclusion that 'kimonos originated in the Tang Dynasty' has suddenly become a reality! Kyoto artisans held a meeting overnight to discuss how to weave LEDs into Nishijin-ori."

An American netizen commented: "I cried! When Chinese designers used holographic technology to have Huo inscribe his calligraphy on 'Along the River During the Qingming Festival,' the 'Chinese style' at New York Fashion Week was still at the level of General Tso's Chicken. It's like the Chinese food we eat in Los Angeles' Chinatown; we always thought that was all there was to Chinese cuisine, but after traveling to China, we realized that what we knew as Chinese food was completely unreal!"

In the past, China was even smeared by many foreign fashion media as a so-called "fashion desert." Just as American netizens said, the China they knew in the past was all created by the media, and now, for example, it is a so-called fashion desert.

But now it's completely different, and many foreign netizens are almost dumbfounded.

Overseas media also reported on it.

In fact, the media always chases trends. Now that "Hanfu Millennium Show" is so popular on overseas social media platforms, they naturally won't miss it.

Moreover, the arrogance of the fashion industry is not only directed at ordinary people in China, but also at their own ordinary citizens.

Therefore, this is definitely a hot news topic in the market, and overseas media have not given any face to their own fashion industry this time.

They immediately began reporting using the most incisive and sharpest language.

"When Maggie Cheung played 'Blue and White Porcelain' on an electronic erhu, London Fashion Week was still using music from 'Madame Butterfly'—Western fashion's Orientalist fantasies were executed on the spot." —The Times

"LVMH should immediately acquire the creative team behind this show! What? It's run by a Chinese company? Well then, we suggest cultural exchange." — The Sun

"Chinese celebrities wear 'non-washable' silk Hanfu on the red carpet, while our supermodels are still experiencing wardrobe malfunctions in 'disposable haute couture'—who is the true ancient civilization?"—Consumer Magazine

"This is not a clash between Eastern and Western aesthetics, but a crushing defeat in the dimension of civilization—they put on a show, China puts on history." — Window of the World. If these reports are merely reports, then the period from the start of China's 814 Welfare Week to the end of the "Hanfu Millennium Show" is significant.

The changes in sales figures for luxury brands in Greater China speak volumes.

According to statistics from multiple organizations, from the start of the 814 Welfare Festival Welfare Week, which kicked off a grand feast of Chinese history and culture, to the exclusive welfare week of "Hanfu Millennium Show", the sales of clothing products of major luxury brands in China plummeted by more than 40% compared with the previous year.

During the final "Hanfu Millennium Show" exclusive benefit week, this figure once exceeded 70%!

Meanwhile, something even more interesting happened: the fashion shows held at the same time were used as negative examples.

The emergence of "Hanfu Millennium Show" made all the other fashion weeks held at the same time look like tacky rural stages!

On one hand, there is a visual feast blessed by five thousand years of civilization; on the other hand, there are the bizarre and outrageous creations of Western designers who have run out of ideas—the contrast is as stark as a Manchu Han Imperial Feast versus expired tin cans.
For example, Balenciaga held a new "performance art" fashion show during the "Hanfu Millennium Show".

How to put it? It's quite abstract! If this were in the past, when there was no comparison and the power of discourse was still in their hands, they would probably write about it at length. But everything is subject to comparison!

This "performance art" themed fashion show was truly an eyesore.

Because on the runway, supermodels walked the catwalk wrapped in garbage bags, euphemistically called "apocalyptic aesthetics".

The live stream chat was flooded with complaints: "I may not understand art, but I do understand these strips of fabric. My rags are more fashionable than this!"

"I just finished watching the flying ruqun (a type of traditional Chinese dress) at the fashion show, and this is just an eyesore!"

Even more outrageous was an Italian brand that had its models wear three-meter-high steel wire headdresses, resembling lightning rods that had been struck by lightning and come to life. Foreign netizens commented sarcastically, "It should be renamed 'Electrocution First Aid Drill'!"
However, these were actually the norm in the fashion world in the past; it was just like the emperor's new clothes.

It's obviously incredibly bizarre, but they won't let anyone say anything. Don't ask, because if you do, it's art; don't say anything, because if you do, you're a bumpkin who doesn't understand art!

In contrast, the "Hanfu Millennium Show"—when Liu Yifei's Dunhuang flying apsara dress danced in mid-air in a holographic projection—overseas netizens collectively broke down in shock: "God! This is the aesthetic that humanity should have!"

The top-rated comment on YouTube directly criticized: "After watching China's ink-wash laser show, I suddenly feel that our LED runway is like a child's toy."

At the same time, the most ironic thing is the contrast in materials.

A major brand's latest season features "cashmere that cannot be washed," with labels blatantly stating that "dry cleaning costs are comparable to buying it a second time."
In the backstage vlog of the fashion show, artisans were demonstrating how to machine wash Suzhou silk embroidery without deforming it—the live stream was instantly flooded with comments like "This is the conscience of luxury goods!"

"Those who still talk about luxury goods without considering their reusability, come out here!"

“Speak up, speak up! Damn it, it’s all because of you fake artists who have spoiled us. We’re all selling products, so what? We put a fancy brand on a low-quality product, and then we don’t care about the most basic things at all, right?”

"Whether I wear it once or a few times, I'm forced to wear it. It's not a luxury item, it's an intelligence tax. And a bunch of people talk about environmental protection every day. I spit on them. You guys are practically saying that wasting is not a crime and that being materialistic is polite."

Some netizens even delivered a weak but fatal blow!
"I've always had a question that I have to get off my chest. We all know that we usually wash new clothes before wearing them. So here's the question: how do you wash clothes that can't be washed? Don't tell me that new clothes are very clean. They've been handled by countless hands in between. Are you sure those hands were all clean?"
And those evening gowns, they're all so form-fitting, tsk tsk, when they pass through your hands, who can guarantee that no one will do something else with them? Hehe?"

This netizen's comment caused an uproar.

Many netizens left comments in amazement: "Holy crap, it really is! God knows how many hands it's passed through. If this isn't true, would you dare wear it?"

"Ahem, I've heard, I've heard, that there are quite a few enthusiasts in this circle, so you know what I mean! The luxury goods you think can't be washed are actually items that have passed through many hands?"

"I won't say anything else. It's common knowledge that you always have to try on clothes when you buy them, right? Don't tell me that clothes that have been tried on are thrown away as garbage. Most of those clothes are sold, right?"

So here's the question: do you wash these clothes or not? Hehe, if you do, they don't support washing them. But if you don't, do you know how many people have tried them on? Especially those so-called "socialites," hehe!

In fact, these topics have always existed, but back then, many people selectively ignored them.

But nowadays, these topics are truly terrifying to think about.

Even topics like #HaveYourClothesWornInWater?# can quickly trend on social media.

This has caused considerable panic among many people.

Especially the celebrities in the entertainment industry, they all seemed a bit awkward.

The main reason is that celebrities in the entertainment industry probably wear the most disposable dresses.

In the past, no one would delve into or investigate such matters, but now the facts are clear.

It's not quite that exaggerated, but it's still really annoying!
(End of this chapter)