This director is vindictive.

Chapter 349 Do a good deed every day, but social death will never be absent.

This "Do One Good Deed a Day" campaign quickly became a nationwide event.

The number of participants exceeded 100 million in just a few days, and more than 200 million photos, videos and other content related to "doing a good deed every day" were posted online!

It can be said that this event, which was originally intended to counter the news about Chen Mo's cross-dressing, unexpectedly gained a huge impact.

Even state media outlets published articles praising this charity event.

Sometimes, kindness really is contagious. At this point, many people may participate in the activity with the initial intention of winning prizes, but in reality, many of them have already given more than the value of the prizes.

For example, someone was doing a charity challenge to deliver water to sanitation workers. Over seven days, they delivered goods worth hundreds of dollars, including water and bread.

But in reality, the prize he received was just a beverage gift pack worth a few dozen yuan!
That's not all. Some people donated old clothes, shoes, books, and other items, and the total value of these items exceeded the value of the prizes they could receive.

Some netizens spent a lot of money to buy cat and dog food in order to participate in a stray animal welfare event, but the prize they received was just a snack gift pack worth a few dozen yuan.

So by this point, many people were no longer participating for the prizes, but rather because they were inspired.

As some netizens put it, "The biggest reward from participating in the 'One Good Deed a Day' program isn't the prizes, but the heartfelt sense of satisfaction and accomplishment!"

Of course, Chen Mo's plan was successful in some ways, but it was also a failure!

This unprecedented nationwide public welfare challenge has naturally sparked a lot of online banter.

But to Chen Mo's dismay, he couldn't escape the cross-dressing joke!

"I suggest adding a hidden mission to the 'Do a Good Deed Every Day' challenge—find a photo of Chen Mo in women's clothing and hand it over to Yang Mi. The reward is a practical guide on 'How to Get a Billionaire to Dress You in a JK School!' PS: I just tried donating old clothes to a mountainous area, and the delivery guy asked me if I was doing performance art like Chen Mo (doge)!"

"Hilarious! A 'same style pearl Adam's apple necklace' from Taobao has suddenly become a must-have for charity check-ins! Merchants have revise their product details overnight: 'Wearing it while picking up trash = elegant charity work, plus the positive energy buff from Chen Mo!'"

So here's the question—does wearing women's clothing for charity count as double points? @YangMi, come and manage this person of yours who's leading the charity circle astray!

"I give this move full marks! While others try to elicit sympathy for charity, Chen Mo's charity is downright socially bankrupt—I suggest adding a special prize for 'promoting world peace through cross-dressing' to next year's Nobel Peace Prize. Also, I'm asking the class representative: does checking in for seven consecutive days unlock a live stream of Chen Mo cross-dressing as Bai Suzhen?"

"A new thesis topic has been chosen—'On the Paradigm Shift from Women's Clothing Economy to Philanthropic Economy: A Case Study of the Chen Mo Phenomenon.' My advisor's comment: 'I suggest adding fieldwork, such as interviewing those seven "sources of trouble" [humorous].' So, Mr. Chen, how about offering a 'Socially Dead Philanthropy' open course?"

"Beware of a new type of PUA! The girlfriend's threatening lines have been updated: 'Look at Chen Mo! He earns billions doing charity work while dressed as a woman, and you won't even do garbage sorting! @Wang Sicong Gongzi should quickly launch a "Daily Kneeling Challenge" to counteract this [candle emoji]'"

"Case solved! Chen Mo is building hype for the 814 Welfare Festival! Once you collect 30 days of good deeds cards, the festival will announce 'For every 100 million yuan in women's clothing sales on that day, one previously unreleased photo of Chen Mo in women's clothing will be unlocked'—that's what a business genius is (leaning back) [Fun fact: Huayun Hanfu has sponsored the used clothing donation challenge]"

Chen Mo was devastated after seeing these comments.

Damn it, I spent so much time figuring this out, and guess what? I just can't get over this cross-dressing joke!
Instead, many people couldn't help but bring up the topic of Chen Mo dressed as a woman in their comments!
Chen Mo was also helpless! What kind of situation is this?!

His temples throbbed as he watched the mocking comments constantly refresh on his phone screen. He took a deep breath and slammed his phone down on the coffee table with a sharp "thud."

"Damn it!" He gritted his teeth, rubbing his temples until his knuckles turned white. "What kind of karma have I created?"

Yang Mi was sitting cross-legged on the sofa, munching on an apple. Seeing this, she immediately shoved the half-eaten apple into Chen Mo's hand, blinking her foxy eyes: "Oh dear, how can you blame us?" She poked Chen Mo's chest with her index finger. "Blame someone for being so stunning in women's clothing; now the whole internet is begging for a sequel!"

Fan Binbin, who was applying nail polish, looked up upon hearing this, a playful smile curving her red lips: "Of course."

She slowly wiggled her freshly painted fingers, "If I were a man, seeing such a beautiful cross-dressing man, I would definitely propose to him that very night with my household registration book." As she spoke, she deliberately winked at Chen Mo.

"puff--"

Zhang Yuqi, who was drinking water, spat it out. She wiped her mouth, then casually put her arm around Chen Mo's shoulder: "Even I, a woman, am tempted!"

She patted her flat stomach: "Look, I've even given you two kids!"

However, these words left everyone looking at each other in bewilderment.

Is that really how it's explained?
Chen Mo's face alternated between pale and flushed, finally settling on a deathly ashen color. He slumped back heavily, sinking into the sofa, and forced out a few words through clenched teeth: "I really am."

"Alright, don't be upset. How about we post some related videos to divert attention?" Liu Yifei quickly comforted the injured man, gently pressing her soft fingers on Chen Mo's temples as she spoke.
"This is great!" Yang Mi jumped up from the sofa, her eyes shining as if she had discovered a new continent. She rushed to Chen Mo, snatched the half-eaten apple he had just given her, and took a big bite: "I've even thought of a script! It'll be called 'The Domineering CEO's Daily Charity Life'!"

Looking at the woman in front of him who was dancing excitedly, and then glancing at the apple juice that she had smeared on his shirt, Chen Mo suddenly felt so tired that he didn't even have the energy to be angry.

They quickly got to work, but the result was both laughable and absurd.

Here, Liu Yifei is intently demonstrating the old book disinfection process, the camera zooming in on her delicate handwriting: "This book accompanied me through a low point, I hope it brings you strength." The live stream chat was initially filled with warmth—

"The fairy sister's handwriting is so beautiful!"

"I'm so upset, she donated a collector's edition of 'The Little Prince'!"

Suddenly a golden bullet screen flashed across the screen:
"@ChenMo suggests including a picture of someone dressed as a woman in 'The Little Prince' for double the healing effect (doge emoji)."

The comments section exploded instantly:
"I second that! Roses tamed foxes, and women's clothing tamed netizens—that's a logical loop, so it's true!"

"If this book were donated to a mountainous area, would the children ask their teacher, 'Is the uncle wearing a JK uniform also a fairy tale character?'"

Fun fact: The pearl necklace Chen Mo wore in women's clothing last time is now available on Taobao as part of the "Do One Good Deed a Day" charity package.

"Since the fairy sister's books helped you through your low points, can Chen Mo's cross-dressing photos also be considered inspirational reading material? (doge)"

"I suggest changing the note to: 'This book is as powerful as Chen Mo's cross-dressing.' @YangMi, please take care of this!"

Liu Yifei glanced at the comments, her ears turning slightly red, but she calmly continued the process: "Next, we'll put a protective cover on the backpack..." Suddenly, Yang Mi off-camera burst out laughing—it turned out that a netizen had photoshopped Chen Mo in women's clothing into an illustration of "The Little Prince," with the fox hooking the hem of a JK skirt with its tail, captioned: "The truly important things can only be seen with the eyes... and in women's clothing."

Chen Mo was completely heartbroken! He was truly at his wit's end! It was all Yang Mi's fault!
Chen Mo was already thinking about how to continue punishing this "bad woman" that night!

The popularity of this "Do One Good Deed a Day" campaign is absolutely phenomenal. After all, it's about doing good deeds, and with the added bonus of "everyone doing good," the exposure is enormous. So even some malicious "bad guys" wouldn't dare to go against the tide at this time.

There are some stubborn individuals who stage accidents to extort money from others who do good deeds. After the good Samaritans seek help online, they quickly attract attention and support. The organizers of this event can be said to include powerful domestic brands and platforms.

As expected, the perpetrator not only faced widespread condemnation online, but also became the first person to be prosecuted and imprisoned for staged accidents.

After this experience, it can be said that netizens who are truly dedicated to doing good deeds have no more worries.

To put it bluntly, it's quite simple. What a joke! There's so much capital behind this event. If something like this happens, how can anyone else continue to participate?

So, it can be seen as making an example of someone. Normally, people can't interfere, but at this time, if someone goes against the rules, they're just asking for trouble.

In an instant, social atmosphere changed dramatically, and there were many people doing good deeds. Even some schools began to encourage students to participate in the "Do a good deed every day" activity.

Even sanitation workers joked, "Our workload has decreased a lot lately!"

What's even funnier is that some netizens joked and complained: "I participated in a challenge to pick up trash, but when I saw someone smoking, I kept staring at him, waiting for him to finish his cigarette and then throw it on the ground."

Then, I was about to go up and pick it up when, wow, there were actually several other people who had the same idea as me!
Even doing good deeds requires quick eyes and hands—that's something else!

"Who says otherwise? I used to hate it when people threw away their drink bottles or straw cups, but for some reason, lately I've subconsciously started hoping that when I see someone drinking a beverage, they'll just toss the bottle away so I have a chance! And as a result, everyone's become incredibly civilized." "Can you imagine? When crossing a zebra crossing, if someone used to jaywalk or run a yellow light, people would at most mutter, 'Are they trying to get themselves killed?' But now, if someone tries to jaywalk or run a yellow light, several people will suddenly stop them! The order has improved so much! It truly shows what it means to have strength in numbers!"

“There are a lot of stray cats downstairs in my apartment building. You can often see them near the garbage bins, but nobody feeds them. People even complain to the property management company and ask them to drive them away.”

But after the "Do a Good Deed Every Day" campaign started, wow, the stray cats downstairs are eating better than house cats every day! I just don't know how long this will last!

However, as the "Do a Good Deed Every Day" campaign has been in full swing, some unexpected "mistaken acts of kindness" have begun to surface.

For example, a netizen saw an elderly person carrying heavy objects and offered to help, but the elderly person refused warily, saying, "Are you trying to scam me?"

The video sparked heated discussion, and eventually the police's official Weibo account reposted it with a reminder: "When helping others, you should also pay attention to your approach. You can ask if they need help first."

A college student posted a video on social media: "He saw an old lady carrying a shopping basket up the stairs with trembling hands. He immediately rushed up and snatched the basket to help her. As a result, the old lady was so frightened that she trembled, the shopping basket was overturned, and tomatoes rolled all over the steps."

The video caption reads: "Now the old lady is picking up tomatoes while calling me a 'little rascal.' Is this doing good or committing violence?"

The comments section was bursting with laughter: "Next time, I suggest you shout 'I was sent by Chen Mo' first (doge emoji)."

Bonus question for "Do a good deed every day": How do you convince the recipient that you are not a scammer?

Even more outrageous was the experience of a netizen in Hangzhou—he participated in the "Caring for Stray Animals" challenge and secretly took the husky in his neighborhood that always bared its teeth at him to a pet store for a bath. As a result, the dog owner called the police for "stealing the dog," and the misunderstanding was finally cleared up after reviewing the surveillance footage.

Yang Mi laughed and cried while reposting: "I suggest you check if there's a phone number on the dog's collar before you take on the challenge!"

Even celebrities weren't spared. During Jing Tian's "used clothing donation" campaign, a fan donated an heirloom embroidered cheongsam as "used clothing." Warehouse staff nearly fainted when they discovered it: "The stitching is absolutely of intangible cultural heritage level!"

Jing Tian quickly posted an appeal: "Be cautious when doing good deeds, think twice before donating!"

Faced with these absurd situations, Chen Mo's team quickly released the "Daily Good Deed Avoidance Guide":
Before helping an elderly person, smile and ask, "Do you need a helping hand?"

When feeding stray animals, prioritize designated feeding areas posted by the property management.

Before donating special items, you can take a photo and tag the official account for verification.

Netizens joked, "Now you need an 'Emotional Intelligence Certificate' to do charity work!" But many more people found that these "mishaps" actually made the event more relatable. A community police officer's Weibo post revealed the key point: "Kindness needs wisdom to protect it, but clumsy kindness is better than indifference—at least the basket of spilled tomatoes was eventually picked up by the onlookers."

Suddenly, the launch of the "Do One Good Deed a Day" program made the phrase "the whole world is full of love" seem to become a reality.

The comments from netizens are the best testament to this "Do One Good Deed a Day" campaign.

"I used to think that charity was something far removed from me, but now I've discovered that doing a good deed every day can be so simple and fun!"

Seeing those ordinary people posting pictures, I suddenly feel like the world isn't so bad after all~

"Yesterday I helped my neighbor carry her groceries, and she gave me an apple. But when I got home, I realized that the reward for my good deed wasn't as sweet as that apple..."

Online, there have also been competitions and photo contests showcasing the results of "doing one good deed a day".

A deliveryman high-fived a sanitation worker at a charity water distribution point, and the freezer was covered with handwritten notes of blessings from netizens!
In a time-lapse video, old clothes at a community recycling station are piled up into rainbow-colored mountains at a visible speed!
There's also a video clip: kindergarten children line up to feed stray cats, and then, in their childish voices, they recite, "Dogs can't eat chocolate!"

For a moment, it gave people the illusion that the hostility in society as a whole, both online and in real life, had decreased considerably.

However, no matter how good an event is, there will always be some people who try to take advantage of it.

On the tenth day of the event, Chen Mo was reviewing the backend data reports when he was suddenly drawn to a set of unusual data—the daily reception volume of a secondhand clothing recycling station in a third-tier city exceeded the total of Beijing, Shanghai, Guangzhou, and Shenzhen.

He clicked on the details page, and the surveillance footage showed a line of citizens queuing to donate that stretched for hundreds of meters. What was even more bizarre was that almost everyone was carrying clothing bags with the same logo.

Even a complete idiot could see there was something wrong with this.

Chen Mo quickly sent someone to investigate.

The investigation report shocked Chen Mo and his colleagues. It turned out that the local garment factory owner, in order to meet the corporate KPI of the "old clothes donation challenge," had actually cut off the labels from the stockpiled inventory and disguised it as second-hand clothing.

If that's all there is to it, then it's fine. After all, if a donation was actually made, it's still considered doing a good deed! At least a donation was made.

But is that really the case? The answer is no!

Ironically, after being sorted by the charity platform, one-third of these "donated clothes" flowed back to the factory's partner refurbishment channels.

"What kind of 'doing a good deed every day' is this?" Yang Mi slammed the report on the table in anger. "It's simply exploiting loopholes to run a gray industry chain!"

Liu Yifei suddenly coughed lightly: "Actually, I received a private message from a fan yesterday."

She pulled up a photo on her phone—a social media influencer was livestreaming "delivering breakfast to sanitation workers," appearing enthusiastic in front of the camera but throwing the food into the trash can behind the scenes. In a high-definition close-up, the plastic bag even had a label that read "Day 6 of the Daily Good Deed Challenge."

The scene suddenly fell silent.

Fan Binbin twirled his pen and smiled wryly: "Have we stirred up a hornet's nest?"

Chen Mo was used to this. In fact, this kind of thing was not a big deal. After all, you can't expect to turn everyone into a good person with just one event.

He said calmly, "No, this is just a demon-revealing mirror!"

"Don't be afraid of problems, we'll fix them!"

The action was faster than expected.

The following morning, the Penguin Charity Platform underwent a comprehensive upgrade, generating a unique digital fingerprint for each donated item.

When netizens click on the "Charity Map," they can see in real time that the old books they donated have been entered into the library of a primary school in a mountainous area, and the clothes they donated have appeared in the list of supplies.

The real turning point came on the third day. A video titled "The Most Hardcore Good Deed of the Day" suddenly went viral on Douyin: a truck driver, Lao Li, documented his entire process of preventing donated supplies from being resold.

In the footage, he's holding tightly onto the warehouse door, yelling at the camera, "I've been helping move supplies at 4 AM for seven consecutive days, not to do the work for these bastards!"

This crudely made vertical video garnered 8000 million views. That same evening, the "One Good Deed a Day" project contacted the driver and established the "Good Deeds Guardian Team," a grassroots monitoring organization.

Surprisingly, the number of applicants exceeded 100,000 within half an hour, including many professionals such as lawyers and accountants.

"This is how an event should be."

Liu Yifei leaned on Chen Mo's shoulder as she flipped through the registration list, saying, "Kindness needs guardians, just like..."

"Just like I need you to keep Yang Mi in check and prevent her from causing trouble?"

Chen Mo suddenly spoke, successfully causing Yang Mi, who was secretly filming him, to tremble. The phone camera captured the fairy-like beauty's face instantly turning red, as well as Chen Mo's triumphant smirk.

(End of this chapter)