This director is vindictive.

Chapter 348 Only magic can defeat magic!

The Chen Mo cross-dressing incident, although this interview did reverse the existing public opinion controversy.

However, Chen Mo still had a headache looking at the persistently high popularity.

He genuinely doesn't have that hobby! He's constantly being teased about it, and he feels helpless about it.

But that just can't stop it from being the hottest topic lately.

The best way is to use magic to defeat magic, and replace this news hotspot with a new hot topic.

However, replacing the current hot topic won't be so easy; it would require a major news story with greater influence, more participants, and the ability to launch quickly.

It's just that this kind of "phenomenal" news topic is hard to find!

"Are you satisfied now?" Chen Mo looked at Yang Mi and the others with annoyance.

Yang Mi couldn't help but stick out her tongue, then deliberately used a pinching voice to coax, "Well, we already know we were wrong, and didn't we make it up to you last night? Sir, you're a billionaire, you wouldn't be so stingy, would you?"

What can Chen Mo do? Since things have come to this, he can only try to mitigate this wave of attention.

He was really afraid he wouldn't be able to handle it if this continued!
"Hey, isn't the 814 Welfare Festival coming up soon? How about we think of a way to get some buzz in advance? That should cover up the current news, right?" Liu Yifei suddenly raised her hand and said timidly.

Chen Mo was stunned for a moment, then reached out and pulled the fairy sister onto his lap, giving her a big kiss on the cheek.

"It has to be you! Fairy Sister, your words have woken me up from my dream, unlike someone else who only comes up with bad ideas!" Chen Mo said, glancing at Yang Mi.

She was so angry that she gritted her teeth, but this matter had indeed escalated quite a bit, and knowing that she was in the wrong, she could only let Chen Mo go for the time being.

They also offered suggestions: "But there's still more than a month until the 814 Welfare Festival, isn't it a bit too early?"

The others also nodded.

Chen Mo frowned slightly upon hearing this. Indeed, the 814 Welfare Festival, which already had two successful editions, could be considered the best event to counter the current hot topics.

However, just as Yang Mi said, it's only July now, and there's still more than a month until the 814 Welfare Festival. Although it's okay to warm up for such a "big festival" a little earlier, it's not a problem.

However, the problem is that without a suitable plan, even if the public pays attention, it is difficult to achieve full public participation!
"How about we do a few charity live streams in advance?" Yang Mi suggested.

Chen Mo shook his head and said, "It's inappropriate! It's too deliberate!"

Zhang Yuqi also raised her hand and said, "How about we come up with a long-lasting pre-event activity? That way, we can seamlessly connect it to the 814 Welfare Festival?"

Chen Mo nodded and said, "That's a good idea, but the problem is, what kind of activity can be sustainable, not offensive to the public, and still get everyone actively involved?"

The 814 Welfare Festival is most praised and supported because it has no barriers to entry!
However, once a pre-event activity lasting up to a month is created, it effectively becomes a barrier to entry.

It's okay to have a threshold, but the prerequisite is that the threshold must be very low, easily achievable by most people, while also having a positive meaning and being an activity that the public is willing to participate in.

Liu Yifei coughed lightly, her fingertips unconsciously tracing the edge of her phone, and suddenly said, "I've been reading a pretty interesting novel lately, the protagonist's cheat-like ability is quite unique."

Her voice gradually lowered, and the tips of her ears turned a faint pink.

Everyone looked at Liu Yifei with some surprise.

Upon hearing this, everyone stopped what they were doing and turned their gazes to the "fairy sister" who always presented a cool and aloof image.

Yang Mi was drinking an iced Americano with a straw in her mouth when she heard this. She immediately let go of the straw, a little coffee stain still on her full lips. "What kind of novel is it?" She leaned forward with bright eyes. "Is it a female-dominated genre? Or the kind where the female lead is fighting for supremacy?"

As soon as he finished speaking, the lounge fell into an eerie silence.

Jing Tian's hand, which was applying nail polish, froze in mid-air; Zhang Yuqi's macaron fell back onto the porcelain plate with a "plop"; and Fan Binbin even forgot to close his lipstick box.

Seven pairs of eyes focused on Yang Mi like searchlights.

For a moment, the scene became eerily quiet.

Fan Binbin was the first to break the silence. She slowly twisted the lipstick cap back on, a playful smile curving her red lips: "Oh, I didn't expect our boss Yang to have a taste for this in private!"

She glanced at Chen Mo meaningfully: "Someone better watch out, tsk tsk!"

Yang Mi then realized what was happening. She opened her mouth to explain, but was interrupted by Liu Yifei's sudden chuckle. The usually dignified "Little Dragon Girl" was now leaning on Chen Mo's shoulder, while her own shoulder was trembling as if she had been electrocuted, and her pearl earrings swayed with a lustrous halo on her cheek.

Chen Mo glared at Yang Mi with annoyance, then lowered his head and kissed the fragrance of the fairy sister's hair, saying affectionately, "Alright, stop interrupting, let our fairy sister talk! What kind of golden finger?"

“Do a good deed every day! That cheat code is called ‘Do a good deed every day.’ As long as you do a good deed every day, no matter how small, you can get a reward. I think, why don’t we also start a ‘Do a good deed every day’ event? And continue until the August 814th Welfare Festival.” Liu Yifei raised her head, her ears still flushed red.

Chen Mo's eyes suddenly lit up.

He cupped the fairy sister's face in his hands and gave her a breathtaking kiss!
This made the fairy sister completely weak and slump onto Chen Mo.

"Hey, doing a good deed every day is a good idea! It has a positive meaning and can be sustained. But how will the reward be distributed?" Fan Binbin asked in surprise.

"Yifei, since it was your idea, you must have more ideas, right? Tell me about them?" Chen Mo encouraged her, looking at the fairy sister whose face was flushed from his kiss.

"Hmm! This is what I'm thinking: could we launch a 'Do a Good Deed Every Day' charity program? And give all participants a chance to win prizes during the welfare week?"

“Do one good deed a day, regardless of how big or small. We can launch something like ‘Hands-on Charity,’ where netizens only need to complete one task, such as ‘donating old clothes,’ ‘donating old books,’ or ‘picking up trash,’ and then they can get extra chances to win a prize after checking in for a few days, such as three or seven days. What do you think?” Encouraged by Chen Mo, Liu Yifei began to talk at length about her ideas.

Chen Mo's eyes lit up even more upon hearing this.

Because it is highly feasible!

The other girls were also impressed with her, because although the idea was not yet perfect, the concept itself was excellent!

"Is there anything else?" Chen Mo asked again.

"Furthermore, we can have celebrities, like ourselves, initiate their own public welfare challenges."

Each person sets up a charity project; it doesn't need to be complicated, just a small act of kindness! Let everyone participate in teams.

"Wow, this idea is amazing! Mimi, learn from it, stop coming up with such terrible ideas all the time!" Chen Mo exclaimed exaggeratedly.

Then I pointed to Yang Mi.

This naturally earned him a glare from Yang Mi.

Of course, while Liu Yifei's idea is feasible, there are still many things to do before it can be implemented.

However, for Chen Mo, what he lacked was creativity; the actual implementation was no problem at all!
However, Chen Mo still had some concerns at the moment.

That is, while the intention behind doing one good deed a day is good, it is also necessary to avoid those "fake good deeds"!
After all, although this activity is a public welfare activity, it is equivalent to a paid activity because rewards can be obtained.

There will definitely be some people who are faking it!
This is inevitable; the human heart can never withstand the test!
“I think it’s fine. The flaws don’t outweigh the merits. Even if someone does this, at most they’ll just have to give up a small prize. But I believe that most people will definitely do good deeds that they can easily do themselves!” Liu Yifei said when she heard Chen Mo’s concerns.

Chen Mo nodded upon hearing this and said, "That's true!"

He shook his head and chuckled, realizing that he had fallen into a misconception; in reality, no activity can truly be perfect.

For example, Chen Mo's super welfare live broadcast event also had some people trying to take advantage of the deals, but it did not hinder the smooth progress of the event.

Because these kinds of people are always only a small minority.

Once the plan was finalized, Chen Mo began to take action.

First, a more detailed event plan needs to be developed, and then sponsors need to be invited to participate.

You can directly have sponsors name a charity challenge, or even have them collaborate with celebrities, which can also be considered as promoting their brands.

I believe they will be willing to support it. Any activity involving the entire population is difficult to accomplish by just one or two companies.

Chen Mo could afford to pay that money, but doing so would certainly not be sustainable in the long run. For sustainable development, a win-win situation must be formed in all aspects.

Thanks to the successful collaboration with the 814 Welfare Festival, the plan is progressing very smoothly.

More than a hundred established brands have expressed their willingness to join the program.

Sponsorship rewards are available!

This time, Chen Mo also brought in celebrities from the entertainment industry to participate.

Get celebrities and businesses to promote this plan together.

The plan was quickly put into effect within three days.

Technical support was provided by Shengshi Pictures, Douyin, and Tencent!

That evening, Chen Mo, Shengshi Pictures, and platforms such as Douyin and Tencent all released announcements.

"As the saying goes, 'Do not do evil because it is small, and do not neglect good because it is small,' we are now launching a pre-event activity for the 814 Welfare Festival—the 'Do One Good Deed a Day' plan! Activity link attached!"

On the night the announcement was released, the hashtag #ChenMoDailyGoodDeedChallenge# skyrocketed to the top of the trending topics list.

The Douyin splash screen ad has been changed to silhouettes of seven female celebrities holding different charity props—Yang Mi carrying a used clothing recycling bag, Liu Yifei holding a book, and Jing Tian holding an eco-friendly clip, with the caption "Your good deeds today are changing the world."

The Tencent Charity Platform has launched a "Charity Calendar" feature. Each time a user completes a charity check-in, a star lights up on the virtual calendar. Users who light up seven stars consecutively will not only receive special rewards from participating merchants during the 814 Welfare Festival pre-sale event, but also unlock exclusive voice blessings from celebrities.

There's even a chance to appear on Chen Mo's super-generous live stream during the 814 Welfare Festival and experience the joy of giving away money!
The activity quickly spread.

Previously contacted celebrities and brands have launched exclusive daily good deeds charity challenges.

Jing Tian, ​​in collaboration with Huayun Apparel, launched the "Used Clothing Donation" challenge!
Fan Binbin teams up with Wahaha to launch the "Delivering Water to Sanitation Workers" challenge!
Liu Yifei and Dangdang jointly launched the "Used Book Donation" challenge!
Yang Mi has teamed up with Three Squirrels to launch the "Caring for Stray Animals" challenge.
Following their lead, celebrities in the entertainment industry quickly followed suit, joining hands with various brands to launch related public welfare challenge activities.

As expected, the news about Chen Mo in women's clothing was instantly replaced by other trending topics as the event unfolded.

However, the large number of participants caused the reservation system for partner warehouses in various locations to crash at one point.

For example, Jingtian partnered with Huayun Apparel to launch the "Old Clothes Donation" challenge, which attracted more than 300 million participants in just a few hours.

For example, Fan Binbin partnered with Wahaha to launch the "Send Water to Sanitation Workers" challenge! More than 3 bottles of water were registered in Beijing alone!
However, controversy ensued.

A prominent social media influencer posted a question: "Giving sanitation workers water given by strangers? What kind of act of kindness is that?"

The accompanying picture shows bottled water labeled "donated" in a convenience store freezer.

The comments section immediately split into two camps: "There's a limit to showing off!"

"If you're so good, then you do it! At least they paid real money for the water!"

This situation is not surprising, given the large number of activities involved; problems are bound to arise.

But don't be afraid of problems, we can solve them.

In response to the question raised by this Weibo influencer, the event organizers quickly provided a solution.

At 6 a.m., the official Weibo accounts of Shengshi Pictures, Douyin, Tencent, and other partner platforms released supplementary rules: [All food donations must be completed through formal channels].

The company also shared a cooperation agreement with a supermarket chain—when participants purchase "charity water," the supermarket will deliver it directly to a nearby sanitation station, with full traceability.

This quick response and reaction earned a lot of likes.

"That's what you call professional."

When the financial blogger "Golden Finger" forwarded the post, he analyzed: "Chen Mo's team has turned public welfare activities into a closed-loop business model: users gain a sense of participation, merchants increase sales, beneficiaries are protected, and brand exposure is the best reward."

However, some rather bizarre challenges also emerged.

Dilraba's challenge, which followed closely behind her boss Yang's, was the first to generate buzz.

Yang Mi's "Caring for Stray Cats Challenge" features mostly photos of her feeding stray cats and dogs.

But Dilraba launched a very special challenge.

Her initiative to "take stray cats to be spayed/neutered" unexpectedly triggered a surge in appointments at pet hospitals.

The director of a pet hospital in Shanghai posted a schedule online: "The original plan was to perform 20 surgeries a day, but now we're increasing it to 50."

However, because of this event, the comments section took a sudden turn, with many questions arising!

"Is booking a sterilization appointment for your master just to get a lottery ticket considered an act of kindness or an act of violence?"

However, this was quickly countered: "Wake up, reducing the number of stray cats is the real good deed!"

The most surprising development was the surge in the education sector.

A rural primary school teacher uploaded a video showing children holding old books donated by netizens and drawing a giant heart on the blackboard.

This video, made entirely by an ordinary person without any celebrity endorsement, garnered over 8000 million views overnight, and even surpassed the number of likes for celebrity challenge videos.

As the "Do One Good Deed a Day" campaign continues to gain momentum, netizens' enthusiasm for participation has reached unprecedented heights. A trend of "sharing good deeds" has quickly swept across social media, with all sorts of creative and engaging charity check-in content emerging one after another.

On Douyin, a short video uploaded by a college student under the hashtag #GoodDeedsChallenge# has sparked a wave of imitations. In the video, she folds the cardboard boxes accumulated in her dormitory into a "castle," with the caption: "Graduation season 'garbage mountain' transformed into a stray cat shelter, @YangMiSeniorSister, is it up to standard?"

The video received over 200 million likes, and Yang Mi personally replied: "The cat inspector is very satisfied (attached is a photo of the orange cat curled up in a cardboard box)."

A set of comparison photos appeared on Weibo's trending topics: the first photo was taken by netizen @清风徐来, showing cigarette butts scattered on a community lawn, and the second photo was taken from the same angle, showing a clean lawn, with the caption: "Today I had a trash-collecting contest with my dad, and he lost 50 yuan (the money has been donated to the mountain lunch program)."

Under the hashtag #FamilyCharityCompetition#, there are over 10 records of similar acts of kindness involving parent-child collaboration.

The WeChat Moments were flooded with posts about "invisible acts of kindness"—when users shared donation certificates from the Alipay charity platform, they deliberately blurred the amount and added the caption: "Doing a good deed every day doesn't have to be publicized, but consistently checking in is very meaningful."

A mother shared a photo of her child giving up their seat to an elderly person on a supermarket escalator, and a friend commented: "It turns out that kindness really is contagious. Today, my child offered to help the neighbor's grandma carry her groceries!"

A rural teacher shared a video of her students receiving donated books. The children sat around in their simple classroom, carefully turning the pages of brand-new picture books, their eyes shining. The caption read: "The first time they saw 'Harry Potter,' they asked me, 'Teacher, does the wizarding world really exist?'"

This video quickly went viral, and Liu Yifei reposted it with the comment: "Knowledge is the best magic!"

For a week straight, a netizen got up early to deliver hot soy milk and steamed buns to sanitation workers near her neighborhood, and documented their smiles. On the last day, an old man secretly slipped her a bag of dried persimmons he had made himself, saying, "Young lady, it's cold, have something sweet too."

The comments section was instantly filled with tears: "It turns out that kindness really is 'contagious'!"

However, besides these relatively normal, heartwarming, and touching photos and videos, there are also some that will make you laugh until you cry!
A netizen posted a video of himself taking a stray cat from his neighborhood to be spayed/neutered. After the surgery, the cat looked "utterly hopeless" and even hissed at him on the way home.

The caption reads: "The vet said I did the right thing, but my cat obviously doesn't think so..."

Dilraba burst out laughing in the comments section: "Next time, I suggest bringing a fish to apologize!"

A netizen participated in Zhao Liying's "Environmental Protection Pickup Challenge" and found a lost wallet in the park. Inside was only a note: "Please give it to the police if you find it, thank you!"

Netizens, both amused and exasperated, tagged Zhao Liying, asking, "Does this count as doing two good deeds a day?"

Some netizens even started a "spot the difference" challenge, taking pictures of litter carelessly discarded on the roadside, then picking it up and throwing it into the trash can. The before and after photos were accompanied by funny "spot the difference" arrows, sparking a wave of imitations.

(End of this chapter)