Since they are reborn, they must be supported by the school beauties.

Chapter 35 I’ll grab any meat!

When Shen Luning quietly observed Chen Cheng, the sadness between Chen Cheng's brows had disappeared.

He smoked a cigarette, staring at the customers around him, observing the people in the store, and silently dividing the customers into groups in his mind.

Su Ziqiang then called over Weiwei from the finance department, handed her the receipt, and said, "Weiwei, reimburse Manager Chen for the material expenses he advanced."

"Okay Brother Qiang."

Liu Weiwei looked at Chen Cheng with admiration in her eyes.

She was the person who knew the store's financial situation best besides Su Ziqiang. She had thought she would have to find a new job sooner or later, but she didn't expect the new manager to revitalize the business so quickly. She was amazed.

Chen Cheng suddenly thought of coming up with something new for next week, so he said, "By the way, Weiwei, give me another 3,000 yuan. I need to prepare some new materials."

"Okay." Su Ziqiang was convinced and said directly to the finance department, "Give Manager Chen the money."

Shen Luning asked expectantly, "New materials again. Will there be a new marketing strategy next week?"

Chen Cheng nodded and asked her with a smile, "Sister Ning, will you come next Friday? I plan to launch a new event next Friday."

Shen Luning said with joy in her eyes: "Okay! Sister must come to see me next Friday!"

Su Zishan asked him, "How do we operate from next Monday to Thursday?"

Chen Cheng instructed, "From Monday to Thursday, we will also offer free tickets and complimentary cocktails to women. In addition, cheap beer can be put on the shelves, but it must be sold in packages."

"Pack?" Su Zishan asked him, "Pack what?"

Chen Cheng said: "Pack it yourself, sell it in dozens, with a minimum of twelve bottles."

Su Zisan asked in surprise: "So many?"

There was another word on the tip of her tongue, but Su Zisan swallowed it back.

She wondered, if she sold twelve bottles at once, would customers buy them? What if they thought it was too much and refused to buy?
But when I thought that asking too many questions would make me look less competent, I quickly stopped.

Chen Cheng explained, "From now on, we'll only offer roses with the 25-yuan Budweiser combo. For other beers, no matter how much you buy, we won't give them away. This way, we can keep male customers who bring girls with them on the Budweiser."

"As for those male customers who came in groups, I observed that those who didn't intend to chat up girls basically didn't buy beer, and if they did, they only bought one. They wouldn't buy two bottles just to give roses. I think they still felt the price was too high and couldn't bear to spend the money."

"If they just want to buy two cheap bottles of beer, I definitely won't let them have that, so we usually sell low-priced beers by the dozen, forcing them to buy more and drink more."

Su Ziqiang asked: "Will they just not buy it?"

Chen Cheng nodded. "Yes, that's why we use low-priced beer to attract them! It reduces their psychological pressure to consume."

"For example, what if there are two male customers who can't finish a dozen beers?"

Everyone looked puzzled.

No one could understand why Chen Cheng talked about the psychological pressure on customers to consume, while forcing them to buy a whole dozen beers.

Chen Cheng explained, "Of course they might not buy it, but when they think about how cheap the beer is, they might even call two male friends over to split the bill with them."

"They will even find two equally stingy customers on the spot to place a combined order!"

"This way, they can reduce their per capita expenditure and enjoy low-priced beer. For us, not only can we sell more beer, but ticket revenue may also increase as a result."

The socialite afternoon tea is a typical example of Pinduoduo entering reality. A dessert of 800 yuan is a bit expensive, but if 20 people join together and each person spends 40 yuan just to show off, it seems very cost-effective.

Su Zishan moved closer to Chen Cheng, staring into his eyes, her nose almost touching his. Her warm breath fanned Chen Cheng's face, and she asked in surprise, "What's going on in your head? How can you calculate everything?"

Chen Cheng snorted and said with a smile, "Although I am kind-hearted and honest, since we are doing business, I must prepare all the big and small boning knives!"

"Not only the fat ones, but also the lean ones!" "Even if a skinny dog ​​comes to me with a bone in its mouth, I will snatch the bone from its mouth and shave off two pieces of meat!"

Seeing Chen Cheng's serious expression, Su Zishan couldn't help but mutter, "You wouldn't even want to snatch the meat from a dog's mouth..."

Chen Cheng said seriously, "We have to grab it! I'll grab any meat I can get!"

Many businessmen like to focus on the big and ignore the small when doing business, and always feel that making a few dollars from the poor is not enough to worry about.

But the facts have proved that the group of people with some money in their pockets are the real mainstream market.

The reason why Pinduoduo was able to seize the opportunity and rise from the sinking market was not because of Huang Zheng's ability, but because Taobao's then high-ranking CEO wanted to separate himself from low-end users for the sake of the platform's image and prestige.

It was he who took the initiative to give up low-end users and small sellers, and handed over this world that he despised to Pinduoduo.

Otherwise, with Taobao's absolute dominance in the C2C market at the time, how could it allow Pinduoduo to start up right under its nose?

But he didn't expect that someone could grow faster than him by eating the things he threw away.

Chen Cheng sometimes couldn't understand why it was the 21st century, and the CEO of a listed group worth hundreds of billions of dollars, who knew everything about astronomy and geography, couldn't understand the meaning and importance of the great policy of "surrounding the cities from the countryside"?
Could it be that the good times have lasted too long?

So, when it came to Chen Cheng himself, although he was only running a nightclub, he still wanted to capture the lowest-level customers, hoping to pluck the feathers of the passing geese and make every person who came in leave some money.

Otherwise, if Wildness establishes an image of high consumption and high threshold in the minds of consumers, what if a competitor opens a disco with low consumption level one day, attracting a large group of losers who spend ten or twenty yuan to buy two big green sticks and dance happily all night? Wouldn’t that be equivalent to cultivating a Pinduoduo in the nightclub field in disguise?

Su Zisan had no idea that Chen Cheng had a grand strategy in mind.

She was just secretly shocked in her heart.

Because she found that when Chen Cheng spoke, he seemed to have a bit of a vicious attitude as if he wanted to bite someone.

Only then did she realize that Chen Cheng was not joking. When he was talking about business, he was a wolf in human skin.

Shen Luning majored in business administration and had seen many professors speaking on stage with textbooks and well-known Chinese and foreign cases, but she found that none of those cases seemed as direct and thorough as Chen Cheng's analogy.

She knew that Chen Cheng's level must be very high, and what she saw was probably just the tip of the iceberg.

Su Ziqiang, who was standing by, was more superficial in his thinking. He asked Chen Cheng, "So, from now on, every day will be Ladies' Night?"

"Yes, just keep doing that."

Su Ziqiang asked again: "Is there a men's night?"

"No." Chen Cheng shook his head and said, "My goal is to turn this into a ladies' nightclub known throughout Jiangcheng, where girls can have fun and boys can spend money. That's why there are only ladies' nights, no men's nights."

"That's a good idea." Su Zisan rarely said a word of praise.

Chen Cheng instructed her, "Oh, Sister Shan, remember to find a table of friends to come tomorrow to act as your hosts. The 888 set menu needs to be prepared by someone on weekend nights, otherwise the customers won't be interested. We have a night training tomorrow night, so we can't come."

"Okay, I'll arrange it." Su Zishan asked him, "By the way, did you pay Su Hexiang for being the agent? If so, I'll report it to you as well."

"No, he paid for it himself, saying it was to support me and you guys."

Su Zishan raised her eyebrows and muttered, "This kid has gotten into it, huh? Did you teach him?"

Chen Cheng took a puff of his cigarette and smiled faintly: "Even if I taught you, isn't it the right way?"

Su Zishan looked at Chen Cheng in surprise, then smiled coquettishly, nodded and said, "Just be tactful. If you don't, slap him in the face and don't give him face."

Chen Cheng thought to himself, how much do Su Hexiang's family seem to be disliked by you guys?
　Happy March everyone! A new January has arrived! If you have any monthly tickets, don't hold on to them! Give them to me! I'll grab any and every bit of them!!!!!!!!!!

　　
　
(End of this chapter)