Since they are reborn, they must be supported by the school beauties.

Chapter 217 I am Ma Lingyi
November 2nd.

Su Zishan introduced Chen Cheng to several art academy graduates. Since none of them lived in Jiangcheng, they mainly communicated through QQ.

Chen Cheng told them his needs on QQ. As for payment, he preferred to pay according to the amount. The price would vary for different items such as the image, clothing, accessories, and background. If everyone spent five or six hours a day drawing, as long as the works passed Chen Cheng's review, they could earn at least several thousand or even tens of thousands of yuan a month.

These people are all Su Zishan's classmates and juniors, and they have a good relationship with Su Zishan. They are also users of Renren.com. They don't care about money. They mainly want to participate in this matter because they feel that it is a great sense of accomplishment for someone to use their designs to create their own cartoon characters. Whether they make money or not is not so important.

But Chen Cheng didn't want to take advantage of everyone for free. After agreeing on a relatively generous reward, he shared his thoughts with everyone.

First of all, he doesn't want everyone to completely follow the current style of Renren.com; he prefers everyone to create cartoons according to their own preferences.

Secondly, he proposed the idea of ​​a theme, hoping that everyone could design some special images based on the elements of "single", "being single", and "Singles' Day".

Everyone was curious about the origin of Singles' Day. After Chen Cheng explained it, they understood that the number 1 looks like a stick, and November 11th is 11.11, which is all 1s, so it is regarded as Singles' Day.

Everyone found this logic interesting and ingenious, so they all started to use their creativity to think about how to design a cartoon show that fits the characteristics of Singles' Day.

That afternoon, a pop-up window suddenly appeared in the lower right corner of QQ, with a very eye-catching title: "QQ Alumni Directory officially launches tonight at midnight! Register now to receive a membership gift!"

Almost all online users clicked in to view the details. On the pop-up page, QQ claimed that its alumni directory slogan was "Let all classmates find you," and that this product was a masterpiece meticulously crafted by Tencent.

They even claimed that they would provide each alumni directory user with twenty free photo albums.

Aside from this self-promotion, what surprised everyone the most was the alumni directory's incentive policies.

Activate your alumni directory using QQ and receive a free one-month QQ membership;

You can also get a free month of QQ membership by completing your alumni directory profile;

Even if you have 50 friends, you can still get a free month of QQ membership.

The three incentive methods can be stacked, and they take effect immediately upon meeting the conditions.

This delighted many netizens.

Because this is practically equivalent to QQ giving away three months of membership for free.

As for whether this alumni directory is fun or not, let's put that aside for now. Who wouldn't want to take advantage of a good deal?
This post sparked heated discussions even among users on Renren.com.

Many team members suggested that the discussion posts should be deleted, but Chen Cheng did not agree.

Covering one's mouth is not something an internet company should do.

That's an ugly way to eat.

The best approach is to encourage open discussion, but it's essential to provide some guidance.

Therefore, Chen Cheng arranged for team members to use some private accounts to reply to comments under similar popular posts.

The general direction of the reply was: "This is indeed a great opportunity to get a good deal, everyone should take advantage of it. After all, a three-month membership is worth thirty yuan. Whether it's useful or not, getting it is better than not getting it. However, my QQ friends list is too messy and disorganized. Once I complete my profile, won't all my privacy be exposed? I'm not afraid of the real-name registration on Renren. Those who can find me through my name are my current and former classmates. I'm registering on Renren with my real name so that people who know me can find me..."

"But if I register with my real name on QQ, wouldn't it be unsafe? That would be putting the cart before the horse. I want people who know me to be able to find me on Renren (a Chinese social networking site) using my real name, but I don't want netizens who don't know my real name to find out my real identity on the alumni directory!"

This response immediately sparked heated discussion.

All users on Renren.com became aware of this problem.

The real-name system on Renren.com is targeted; it won't leak your information just because you use your real name. When everyone uses their real name, it's no different from everyone being anonymous. Those who can find you are people who know you.

It will be troublesome once you register with your real name on QQ.

Some people engage in online dating, using other people's photos to charm young men and women, calling them "husband" and "wife" all the time.

But once real-name registration is implemented, wouldn't all of this be undermined?
There are also those who like to brag online, adding a bunch of game friends and forum enthusiasts, boasting that they are rich second-generation, second-generation rich, and that their families own a lot of money, cars, and houses, just to show off and find a sense of existence. But wouldn't it be awkward if they were required to use their real names?

Chen Cheng's reply about fishing immediately put these people on their guard.

At this point, Chen Cheng asked everyone to use another batch of accounts to give these worried netizens some advice: "Oh, don't be afraid, just write any name, right? Tencent doesn't know what your real name is. I'll just write that my name is Wang Laowu and my alma mater is Tsinghua University. As long as I can get the membership, that's fine. Then I can find dozens of netizens on QQ to follow each other, and I'll have a three-month membership in no time."

Immediately, someone replied: "Hey, you're so clever!", "That's a great idea!", "Damn it, I'll also write that I'm from Tsinghua University, even if I can't actually get in. It's not illegal to brag, right?" Seeing that the atmosphere in the fishpond was slowly taking shape, Chen Cheng felt relieved.

This is the drawback of Tencent's real-name social networking approach.

Before WeChat came out, no one was willing to register their real name in Tencent's product ecosystem.

After WeChat was launched, people were worried about real-name registration and didn't want all sorts of netizens to see their Moments. So WeChat introduced Moments groups, giving WeChat users the opportunity to portray multiple facets of their lives on the same account. Moments about studying can be seen by family, classmates, and teachers; Moments about going out can be seen by friends; and Moments about bragging can be seen by netizens they've never met.

Now, with just a little guidance, users have developed strong concerns about using the alumni directory with their real names. With further roundabout guidance, it's basically guaranteed that users of Renren.com won't seriously use the alumni directory anymore.

In this way, Chen Cheng dared to say that although the alumni directory had not yet been launched, it was already declared dead.

Tencent knew nothing about any of this.

They were busy launching their new products, hyping them up, and making preparations, and no one paid any attention to what the students in the Renren (a Chinese social networking site) were discussing.

They felt that their sincerity was unmatched.

Just wait and see. Tomorrow, the number of activated users on the alumni directory might surpass that of the school's intranet. In just two or three days, the number of activated users will exceed ten million.

Just imagine how chaotic it would be if ten million people flooded in all at once.

Although it hurt to give away three months' worth of memberships, they believed that the money would soon be doubled back.

Because the alumni directory is also developing memberships! In the future, each person will have to pay twice: one QQ membership and one alumni directory membership!

In addition, the QQ Show project has been relaunched! And it will be launched simultaneously on QQ and Alumni Directory!

Moreover, they also paid attention to the membership of Renren.com and the popularity of Renren Show, and realized that there was a huge business opportunity in it. What's a few months of membership?
If you sneak into someone else's fishpond at night to fish, don't you still need to prepare a bait area?
Even if your boss is stingy, he's still willing to spend this much money. He's definitely not as stingy as Jiang Ziya. He says that those who are willing will take the bait, but Lao Deng is clearly just unwilling to spend money on baiting and bailing.

So, the alumni team had dinner together at the company around 8 p.m. After dinner, Mr. Ma led everyone in high spirits and waited for midnight to arrive.

They were about to witness the miracle of the alumni directory being overwhelmed with traffic.

Because it's Saturday, there are more users online all night than usual. It's almost 11 o'clock, and there are still more than 10 million QQ users online. The later it gets, the more users there are, which is very unusual. But I think that everyone is here to claim their memberships, so I'm even more confident.

Mr. Ma felt confident and smiled, saying, "With this data, once it's past midnight, in less than an hour, the alumni directory will have over five million users!"

Everyone agreed with his judgment.

Chen Cheng was also waiting for midnight on the second floor of the Sichuan restaurant.

The team members were all present, and everyone was voluntarily working overtime. Although the product launch didn't require them to work overtime, everyone still wanted to know whether Chen Cheng's guidance strategy would be effective.

Chen Cheng was generous; he didn't let the Sichuan restaurant owner and his wife go home. He had them buy 200 jin of crayfish, half spicy and half thirteen-spice, along with a bunch of other hearty dishes and a lot of beer. Old Yang, the owner of the Sichuan restaurant, was panting heavily in the kitchen, tossing and turning the wok. Although he was exhausted and his back ached, he was in a great mood, constantly singing, "We ordinary folks are really happy today."

He felt that if Chen Cheng continued to develop like this, his restaurant would be too busy just cooking rice bowls for them. With dozens of people serving two rice bowls a day, the spatula was practically smoking from all the waving.

Around 11 a.m., various stir-fried dishes and crayfish, prepared in portions, were served to each person one by one.

Each person was served two bottles of beer, a bottle of cola, and a pack of cigarettes.

Chen Cheng said, "Even if you don't smoke, you should still take some. What if you have a social engagement someday? Or you can save them up and take them home for your father. Anyway, cigarettes are a perk, one pack for everyone, and they cost over forty yuan a pack. Why not take them?"

Chen Cheng also said that since Tencent is giving away memberships, our Renren.com employees must support our peers. Everyone should register, complete their profiles, and follow each other internally. We'll get our three-month memberships in no time.

Everyone responded enthusiastically, and to make it easier to find each other, they agreed that everyone would list Tsinghua University as their current university, and that their enrollment date would be this year. And then, the most crucial part: their names.

Since names definitely can't be real names, Chen Cheng came up with a good idea. He said, "To show respect, we'll all register with the surname Ma. As for the given names, we'll use our employee numbers. I'll be Ma Lingyi, Tang Jiakai will be Ma Linger, and so on!"

The crowd cheered again, "This is interesting! This is so interesting!"

Everything is ready now, we're just waiting for midnight!

(End of this chapter)