Since they are reborn, they must be supported by the school beauties.

Chapter 216 Building an Ecosystem of Proactive Profit Sharing

Chen Cheng could understand Liu Shiyu's feelings to some extent.

People are always like this; before moving to the next place, they will feel a little melancholy. What they lack is a process of adapting to the local environment. Once they have adapted to the place that makes them feel melancholy, they will feel the same way when they leave.

Liu Shiyu may not like Jiangcheng and Jiangda very much, but she has worked here for more than a year and is about to leave. It is inevitable that she will feel reluctant and irritable.

However, since she came to the bar disguised, she must still care about her identity in real life, so Chen Cheng didn't say much. He just said to Annie, "Annie, Miss Shi's bill tonight is on me. Arrange the best drinks for Miss Shi."

Liu Shiyu quickly waved her hand: "No need, I can do it myself..."

Annie, who was standing to the side, said with a smile, "Manager Chen has already said that Miss Shi can pay for it herself next time she comes."

Liu Shiyu nodded slightly and smiled somewhat reluctantly, "Thank you, Manager Chen."

"You're welcome."

Chen Cheng knew that no one could help her with her troubles, so he decided to let her deal with them on her own. He smiled and said, "Miss Shi, please have a seat. I'll go keep my classmate company. If you need to go home later, I'll have Annie contact a driver to take you home in a van."

Liu Shiyu smiled and said, "No need to trouble you so much, Manager Chen. I can go back by myself."

"Please deliver it."

Chen Cheng instructed Annie, "Say hello to Siyan later and ask her to make the arrangements."

"Okay, Manager Chen."

Just as Chen Cheng was about to leave, the blond-haired DJ on the DJ booth suddenly grabbed the microphone and, in the most common DJ tone of that era, shouted loudly: "Ladies and gentlemen, on this perfect weekend, I'm bringing you a brand new song, which is also one of my personal favorites, the DJ version of 'Say Goodbye When You Want'!"

As soon as he finished speaking, the remixed electronic version of "Say Goodbye When It's Over" went straight to "Don't lie if you can't say you love me, just a little bit of liking you, oh ...

Huang Mao excitedly rubbed the disc, and Liu Shiyu's originally crisp ending notes were accompanied by repeated cassette tape rhythms, instantly giving it an electronic music feel.

Then, the rhythm of the beat started to get faster and faster, and the whole audience sang along: "It's not that I hate you, don't pretend to feel sorry!"

"Fuck me..."

Chen Cheng was astonished. He never expected that the song, which had only been released in the early hours of the morning and was only a snippet, would already have a DJ version released.

To his surprise, all the young people in the audience could sing it!

Moreover, the chorus is really damn hot after being changed to a DJ version!
Liu Shiyu was also stunned. She only knew that "My Song" had become very popular after the membership trial a few days ago, and people could often be heard humming it on the streets. But "Say Goodbye When You Want" was only released today, and she really did not expect it to be so popular.

She subconsciously looked at Chen Cheng and saw him watching a large group of young men and women jumping and singing in unison on the dance floor, creating an incredibly lively atmosphere.

A strong sense of accomplishment suddenly welled up inside her; she never imagined that her songs could be so loved by the audience.

Chen Cheng's profile showed a surprised smile, his eyes wide open as she secretly observed him, wondering if Chen Cheng had realized that she was now his piano teacher, Ms. Liu.

At this moment, Chen Cheng noticed her scrutiny out of the corner of his eye, deliberately turned his head to meet her gaze, and asked her, "So, Miss Shi, do you like this song?"

"Uh……"

Liu Shiyu was slightly flustered, but nodded to cover it up and said, "It sounds nice."

Chen Cheng smiled mysteriously and said, "I think it sounds good too!"

After saying that, he waved his hand casually: "Let's go, Miss Shi, enjoy your drink."

Chen Cheng returned to his seat, and Yan Ruoxuan, who had been sitting there blankly, began to hum along softly. When she saw Chen Cheng return, she immediately asked him, "Chen Cheng, where did you get the background music for your school's intranet? Those songs are really good, but I can't find them anywhere. There are only a few snippets on the intranet."

Chen Cheng laughed and said, "A friend sang it. I told her I would only post it on Renren (a Chinese social networking site)."

"They're all so beautiful, every single one of them is wonderful!"

Yan Ruoxuan sighed and asked him, "Is your friend a singer? Many people guess that these songs must have been sung anonymously by a female singer, but they can't tell who the voice sounds like."

Chen Cheng chuckled and said, "They are singers, but they haven't debuted yet. We also promised to keep their identities a secret, so we can't announce it to the public yet. Maybe we'll officially announce it when the time is right!"

Huang Mao's rendition of "Say Goodbye When You Want" brought the atmosphere to a fever pitch. Chen Cheng was delighted because the songs he played were all snippets, which in itself created a strong sense of resentment and obsession among the listeners. This would greatly deepen their impression of the song. Even if some clueless website pirated the snippets, everyone's first thought after hearing it would definitely be: This is the song that Renren only released a snippet of!
In this way, every time someone listens to a song, they will think of Renren.com countless times, directly binding these songs firmly to Renren.com.

During his break, Chen Cheng went to find Huang Mao and asked him, "Where did you get the DJ version of 'Say Goodbye When You Want'?"

The blond-haired man scratched his head and chuckled, "Manager Chen, I'm self-employed. How's it going? Not bad, huh?" "You've got some skills!"

Chen Cheng looked at him with some surprise. He used to think that Huang Mao had poor taste in music and didn't speak Mandarin very well. It was only in the early 21st century that Huang Mao was able to make a living. But he didn't expect that this kid's mixing skills were actually quite interesting.

The blond guy tried to get close to him, saying, "Manager Chen, everyone says you're the one who set up Renren.com, so you must have the full version of this song, right? Could I borrow it? A DJ version of the full version would definitely be even more exciting."

"No."

Chen Cheng shook his head and said firmly, "Digital things, once you give out the first copy, there will be countless copies. Besides, people who go clubbing are there for the climax of the songs. You don't need the full version. From now on, you should learn to get straight to the point. Which song and which part is the most popular, just do that part. If it used to be five songs, it will become the best part of fifteen songs. That will definitely make the customers go wild, understand?"

The blond-haired man nodded thoughtfully and exclaimed, "That seems to make a lot of sense!"

Chen Cheng patted him on the shoulder: "Keep going. You can try messing with those snippets on Renren. Also, I'll give you an email address later. Send me the DJ version of this song you've mixed, and I'll upload it to Renren."

"Okay, Manager Chen!"
-
When the seven of them returned to school, it was already past midnight.

Although Chen Cheng drank quite a bit, he always kept his intake under control and didn't get too drunk.

Back in the dorm, everyone went straight to sleep, but he turned on his computer to check the sales data of the campus currency.

The pre-sale started on the 31st and the official launch was on the 1st. In just two days, the sales of Xiaonei Coins exceeded nine million, of which 55% came from member spending and 45% from Xiaonei Show spending.

Chen Cheng was initially surprised. The initial data showed that member consumption accounted for a little over 60%, but he didn't expect that the percentage of consumption on campus would catch up.

He took a closer look at the sales data of Xiaoneixiu and realized that Xiaoneixiu's gifting function was starting to take effect.

In the entire campus show consumption, gift consumption has accounted for 26%, and among the gifting behavior, 90% are gifts between opposite sexes.

Seeing this data, Chen Cheng suddenly felt like he was back in the game.

There's something really interesting about young people of the opposite sex in China: they can turn any holiday into Valentine's Day.

Valentine's Day is on February 14th, 520 is on May 20th, Qixi Festival is on Qixi Festival, Christmas is on Christmas Day, and New Year's Eve is on New Year's Day. Flower shops all over the streets rely on these few holidays to survive.

Then the opportunity will come, won't it?
Can't these festivals all become special events for on-campus talent shows?

Every holiday, a batch of couples' campus photos are launched. Send your loved one 99 roses, and his or her campus photo will directly hold the roses you sent, sparkling and shining, for only 9.9 yuan. Isn't that much more cost-effective than buying flowers from a flower shop?
Besides, in a long-distance relationship, you can't even send flowers to someone in person.

So, deliver it on campus!

You just keep delivering it back and forth, and the money ends up in my hands.

Also, Singles' Day is coming up soon.

The subculture of Singles' Day on November 11th hasn't really taken off yet. How about we create a Singles' Day for November 11th?
Some deeply rooted subcultures will be remembered forever by whoever creates them first.

Just like Taobao's Singles' Day, other platforms that imitate it are merely copying others. As for 618, it can only be considered a junior compared to the influence of Singles' Day.

Just then, Su Zishan was going to introduce me to some top artists from the art academy, so I decided to start with a Singles' Day series to test the waters, and then follow up with Christmas.

Chen Cheng thought to himself, "What a pity that yesterday, November 1st, was Halloween. Why didn't I think of that earlier? I missed a great opportunity."

In the future, it won't just be about sending flowers and clothes; we can also develop some luxury items for people to give as gifts.

Develop a luxury sports car for users that they can park next to cartoon characters on campus. A Lamborghini for 58.8 yuan—you won't lose out or be cheated.

If she's a stunningly beautiful woman, you could collect dozens or even hundreds of sports cars, and then develop a feature for her that allows her to automatically switch cars every ten minutes, making those ordinary women incredibly envious.

Once the ecosystem matures a bit more, we'll start offering gift recycling.

If you don't want the gifts you receive, you can ask the system to buy them back at half price. It's like we split the money between us, which is how the live streaming tipping feature came about.
Actually, Tencent was just too stingy in its past life. It was like a greedy pig, only taking in and never giving out. If it had the vision to share profits, and had created a gift recycling system on QQ or other platforms before Douyin came out, and shared a little bit of the money it earned, wouldn't all the internet celebrities have gone to it? What would Douyin have to do with it?
But Tencent refused. "Why should I share the money I earned with others? Don't even think about taking a single penny from me."

Douyin's idea is very simple: if I open a bar, I can't make money off everyone. I'd even like to get the cleaning staff to buy me a couple of beers when they come to work. We need to let some of the bar scammers make money so that they will be motivated to find more victims.

Chen Cheng's way of thinking is closer to ByteDance's operating logic, so he plans to try out a gift recycling function after the company is corporatized, and at that time he can also set up a live broadcast room on Renren.com.

Of course, the current internet bandwidth is not yet able to support real-time video live streaming, but audio is not a big problem. We can open audio live streaming rooms first, so that some people can earn money on the campus network.

A healthy ecosystem isn't about you making money yourself, but about you and a small group of people making money happily, while a large group of people spending money happily. Once such an ecosystem is established, the level of loyalty is unimaginable for current internet companies.

(End of this chapter)