Chapter 115 Brothers Fighting Tigers

While Yang Siqi was engrossed in catching a big fish, Chen Cheng had already begun to vigorously advance his Trojan horse.

At noon, he first asked Liu Weiwei for help, asking her to come to Jiangda University and transferring 10,000 yuan to her.

Then, she immediately transferred 10,000 yuan to Yang Siqi's personal account at the counter.

After receiving the payment, Yang Siqi began to arrange for his subordinates to create banner ad images, which were scheduled to go online at 5 p.m.

Chen Cheng then called over two male waiters from the Wilderness and asked them to bring the signboard and the opening promotion banner from the advertising store.

Afterwards, the two of them took two thousand yuan in cash to Song Weimin's fruit shop, where they paid the remaining rent on behalf of Chen Cheng. They then put the signboard at the door, turned on the electricity, and hung the banner advertisement on the storefront.

The service center has a decent number of customers, but it's not as busy as the Galo Forum.

Moreover, Chen Cheng's storefront is small and not conspicuous offline, but he has monopolized all the advertising space on the Galo Forum. When the entire Galo Forum is opened, the top, bottom, and sides are all filled with eye-catching red advertisements, which is quite arrogant.

At five o'clock sharp, Yang Siqi put up the advertisement, which immediately attracted a lot of attention.

A new print shop is opening, and they're even offering free ID photos and free photo scanning!

This wonderful thing immediately left a deep impression on everyone.

After all, there are no truly free marketing methods these days.

The abundance of red advertisements also reminded everyone of the date October 7th. Starting from October 7th, for a month, people could have their ID photos taken and scanned for free.

Moreover, these ads will remain on the Galo forum until October 7th.

This will definitely strengthen everyone's memory and create subconscious suggestions.

In preparation for the official opening on October 7th, Chen Cheng planned to go to the electronics market to purchase four used computers, four used scanners, and two digital cameras.

As for printers and copiers, screw them, I'm not buying any for now. Who actually runs a printing shop anyway!

We'll have a one-month grand opening promotion to attract customers first. Even if the print shop closes down later, we can sell the used equipment and not lose much money.

The key is that this amount of money can not only attract users, but also generate excellent user reputation through free services.

It's a bargain.

However, with four computers and four scanners, it would be necessary to hire a few temporary employees, and Chen Cheng's first thought was his roommate.

Since we all attend the same school, the print shop probably won't have much business during class time, so we decided to go to the print shop together to help out after class.

I won't let them work for free. In addition to their wages, I'll treat them to meals and drinks. Wouldn't that be wonderful?
It's said that when fighting tigers, brothers are the best friends. Although his roommates aren't exactly brothers, they're still considered family compared to outsiders. Chen Cheng had spent a month training these guys, and they were trustworthy and easy to communicate with. It was the perfect time to put them to good use.

Having made up his mind, Chen Cheng took advantage of the meal to ask the group, "Any of you looking for part-time jobs after the National Day holiday?"

Wang Yifei asked curiously, "What kind of part-time job? Working as a waiter at Wild Life?"

Chen Cheng rolled his eyes at him: "You really dare to dream. You think you can work as a waiter until the early hours of the morning and then you can't go to school? The part-time job I'm talking about is one you can do at school. You can work on computers in your spare time. It's very simple and you'll get a thousand yuan a month."

"Hold!"

Apart from Su Hexiang, the others also became interested.

Is giving a thousand a month a bit excessive?
Kong Desheng couldn't help but ask, "Is there really such a good thing?"

Chen Cheng nodded: "Of course, but there's one thing: you'll take up all your free time for this month. You won't be able to rest on Saturdays and Sundays; you'll have to work all day."

"That's a good deal! What kind of opportunity is it, Lao Chen? Can you introduce it to me?"

Wang Yifei's family is of average means, and his monthly living expenses are only a little over 400 yuan. He used to think that he could manage on a tight budget, but in reality, if he occasionally went out to eat or go online, the money was still very tight.

He was immediately tempted when he heard that he could get a thousand yuan a month.

Zhuang Haitao and Liao Pengfei were also very interested and came over to ask him how many people he needed.

Chen Cheng said, "About four people should be enough. If all four of you are interested, you'll have to come back on the 4th of the National Day holiday for two days of training."

Wang Yifei said, "That's easy. I wasn't planning on going back anyway, it's too far."

Zhuang Haitao chimed in, "I'm not planning to go back for National Day either."

Kong Desheng said, "I plan to go back on the evening of the 30th, but I can come back on the evening of the 3rd!"

Liao Pengfei thought for a moment and said, "It's fine if I come back on the 4th."

Su Hexiang stretched and said with a smile, "I won't compete with you for job opportunities. I have to go to my grandma's house during the National Day holiday, which is quite far away."

Chen Cheng nodded. This kid wasn't short of money; he definitely wouldn't be interested in a thousand yuan a month.

Of course, if you asked him to help with chores, he would probably be eager to do so.

However, Chen Cheng did not reveal anything, but only said to the other four people: "Then it's settled. We'll go back to school on the 4th to do some training, and after the training, we'll start working."

The on-campus printing shop will open on the 7th. Chen Cheng plans not to buy equipment yet, but to go to the electronics market to make a one-stop purchase when he returns on the 4th.

My roommates can help me out then. As for things like scanners and digital cameras, they're very easy to operate. We're all computer science students, and even though it's the beginning of the semester, we're much more proficient with computers than the average person. Training won't even take three days.

What Chen Cheng really needed them to familiarize themselves with in advance was the backend of his school's intranet.

To make it easier to send photos to users, he needs to first open several super administrator accounts, allowing administrators to upload photos to different IDs. At that time, his roommates will need to work together to maximize the efficiency of the process.

The 7th is the day many students return to school, so the school will definitely be very lively. After such a long period of preparation, I guess many people who want to scan photos will have their photos ready and can start scanning as soon as possible.

Yan Ruoxuan guessed that Chen Cheng wanted to get them involved in starting a printing shop, so she couldn't help but ask, "Can I join too? I don't want any money."

Chen Cheng smiled and said, "If you're willing, that's fine too. Just don't come back on the 4th. Your family will definitely want you to stay a few more days. Just go back to school on the 7th as usual, and come help out when you have time."

"Row!"

Yan Ruoxuan nodded happily.

She will be back on the 4th; she also misses her parents and family.

It would be a good arrangement for him to come back on the 7th to help Chen Cheng.

The only thing Chen Cheng needed to prepare before National Day was to activate the network at the school's printing shop, so that he wouldn't be unable to find anyone when he returned after the holiday.

He was very efficient; the next day, he went directly to the person in charge of the campus network and got the network connected, choosing the fastest bandwidth.

After a day of anticipation, users of the Galo Forum are also full of expectations for the soon-to-open on-campus printing shop.

In later times, when there are free photo printing machines at the entrance of restaurants and free toilet paper dispensers at the entrance of restrooms, people are no longer so enthusiastic about free things, and even have some wariness.

But this was 2002. Outside the school gates, even using a public toilet cost 50 cents. There was no such thing as a free thing in the world.

The print shop's free strategy immediately attracted a lot of attention.

Yang Siqi was completely unaware that the biggest crisis of the Galo Forum was already brewing.
-
As the end of the month approaches, most students are eager to return home.

Wu Haoyang bought the three of them's return tickets a week in advance, and the three of them agreed to meet at the train station on the morning of the 1st.

These past few days, Chen Cheng has tried to set aside some time each evening to practice piano with Liu Shiyu in the music room, but no matter how Liu Shiyu tries to persuade him, he hasn't performed any of his so-called "original" songs.

Unable to do anything to him, Liu Shiyu had no choice but to temporarily back down and look for other opportunities.

On the evening of September 27th, Chen Cheng went to Wilderness.

Business at the store is booming, so Chen Cheng hasn't been planning any new activities lately.

However, Zhao Siyan reported something to him: in the past week, some regular customers have been coming in frequently, and they are all very concerned about whether there are any promotional activities or discounts for regular customers.

Chen Cheng realized it was time to promote the VIP system.

So he called Su Ziqiang, Su Zishan, and Zhao Siyan together to discuss the VIP system, and they planned to start preparing for it in October. After the National Day holiday, they would close the store for a few days on weekdays to make some renovations.

Hearing that the business would be closed for renovations, Su Ziqiang asked Chen Cheng, "How big of a commotion are we going to make?"

Chen Cheng said, "My idea is to expand the entrance and replace our main gate with a larger one. We will then reserve three channels: one for regular customers, one for female customers, and one for VIP customers."

"Then, regarding the interior, we're going to upgrade the booth seating. We'll take out five booths in prime locations and have someone raise the platforms of these five booths by 15 to 20 centimeters. From now on, this will be an exclusive area for VIP customers. Only those who have spent a cumulative total of 10,000 yuan in our store will be eligible to sit here. In addition, we'll permanently upgrade one extra-large booth. Instead of putting two tables together, we'll directly customize a set of large sofas and coffee tables, which can accommodate at least ten people."

Su Zishan asked curiously, "Will every customer have to accumulate points from now on?"

"Correct."

Chen Cheng said, "The threshold for becoming a member is the 1888 package. After ordering the 1888 package, you will be given a membership card. The membership cards are divided into levels, and the levels will be as common as possible: Silver Card Member, Gold Card Member, Diamond Card Member, and Black Card Member. I will pre-determine the required spending amount and corresponding discounts for each level."

"it is good!"

Su Zishan nodded without hesitation and said, "You consider things more comprehensively than we do, so you decide on these matters, and we'll be responsible for execution."

Su Ziqiang was still thinking about what the old man had said, so he asked Chen Cheng, "Manager Chen, should we push forward with the prepaid bonus thing my dad mentioned before? If we offer a bonus of 2,000 for every 10,000 prepaid, we could probably sell quite a lot."

Chen Cheng didn't comment, but instead asked him directly, "The contract we signed stipulates that I get a commission based on turnover. If we run a promotion where you get 2,000 free for every 10,000 you deposit, I'll take 2,000. If you give away another 2,000, isn't your profit margin too low?"

Su Ziqiang was a little embarrassed.

I forgot to calculate this cost.

If you calculate it that way, then it's really going to be a bit difficult.

Offering bonuses for prepaid accounts is essentially giving all the money to Chen Cheng.

Zhao Siyan, who had been silent the whole time, was shocked. She hadn't expected that Chen Cheng would take 2,000 yuan of the store's 10,000 yuan in sales.

With a weekend turnover of two or three hundred thousand, plus tens of thousands from Monday to Thursday, wouldn't Chen Cheng earn tens of thousands of yuan a week?!

Chen Cheng didn't intend to hide it from Zhao Siyan. Even if the other people in the store didn't know, they probably had heard about it and would find out eventually.

At this moment, he calmly addressed Su Ziqiang and Su Zishan, saying, "Uncle Su's suggestion is excellent. Prepaid value itself can deeply bind users to us. However, I personally feel that promoting prepaid value cannot rely solely on discounts. Excessively squeezing our profit margins is not very meaningful. I think if we want to promote prepaid value, we must firmly link it with membership levels. It's not that the more money you deposit, the higher the amount I give you. Rather, the more you deposit, the more prestigious you are with me. I will launch a series of benefits. The higher your membership level, the more benefits you will receive."

(End of this chapter)

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