Since they are reborn, they must be supported by the school beauties.

Chapter 114 Let's take a tour of my new business
Chen Cheng saw Yang Siqi's ashen face but didn't take it seriously at all.

He treated me like free labor in my past life, so he has to pay some interest in this one.

Moreover, the interest rate I'm charging is quite high; it wouldn't be an exaggeration to call it a predatory interest rate.

After leaving the lecture hall, Yan Ruoxuan belatedly realized what was going on and cautiously asked Chen Cheng, "Does that Chairman Yang dislike you?"

"Yes."

Chen Cheng said, "Yesterday he came to our dorm and wanted me to be a volunteer administrator for his forum, but I ignored him."

Yan Ruoxuan asked, somewhat confused, "What does it mean to be a manager?"

Chen Cheng said, "It's like being a duty officer. You can think of it as a security guard. You're on duty when there's nothing to do, and you handle things when something happens."

Yan Ruoxuan frowned: "Who's going to do the work for him on a voluntary basis? That's outrageous."

Chen Cheng laughed and said, "I'm not going to pay any attention to him. Let's go eat, and I'll show you around my new business while I'm at it."

"New industries?"

Yan Ruoxuan looked surprised: "You've started a new business again?"

Chen Cheng nodded and said, "It's in the works. We've rented half a storefront in the service center's commercial street and plan to open a printing shop."

"A printing shop?"

Yan Ruoxuan couldn't understand Chen Cheng's thought process at all.

Working at a disco is understandable, since the salary is supposedly quite high;

Acquiring taxi companies is understandable, since, according to him, there is room for the quota to increase.

But can a printing shop make money?

She asked Chen Cheng in confusion, "Is it the kind of printing shop that charges 50 cents to photocopy an exam paper and a dollar to print something?"

"Correct!"

Chen Cheng nodded: "This is it."

Yan Ruoxuan was stunned for a moment before saying, "You've made such a big leap... You just finished a business deal worth over two million, and now you're going to do a deal worth tens of thousands..."

Chen Cheng said mysteriously, "I'm not opening a printing shop to make money; I might even lose money."

Yan Ruoxuan was even more puzzled, blinking her big eyes as she asked him, "Then what are you after?"

Chen Cheng laughed and said, "Use it to steal a house."

"Stealing a house?"

Chen Cheng didn't want to explain in too much detail to her, so he smiled and said, "You'll find out soon enough."

When the two arrived at the service center, the fruit shop owner was tidying up the shop whenever he could find a spare moment.

When he saw Chen Cheng arrive, he greeted him and said, "Little Chen, I've almost finished tidying up. I'll put a screen or some movable panels in the middle and that will be two shops. We'll split the money in half."

Chen Cheng had seen his contract with the school and knew his name was Song Weimin, so he smiled and said to him, "Brother Song, you don't need to go to so much trouble. Just leave a row of your fruit in the middle."

Song Weimin was a little embarrassed and said, "It gets quite chaotic when I have a lot of people around, so I don't want to affect your business."

Chen Cheng laughed and said, "Brother Song, just don't think I'm affecting your business. But don't worry, when I have a grand opening promotion, your business will improve as the customer traffic increases."

Song Weimin's fruit shop wasn't doing very well. Contemporary college students generally have very low spending power, especially male students. They'd rather eat meager meals to save money for dating or hanging out in internet cafes, so they don't have any spare money to buy fruit.

When Song Weimin heard that Chen Cheng was going to hold a grand opening promotion, he thought that if there were a lot of customers, it would really benefit him. So he smiled and said, "Then I'll wait to benefit from your success."

After saying that, he pointed to the other half that was almost empty: "It will all be packed up by tomorrow. When do you want to come in?"

Chen Cheng said, "I'll come over tomorrow to pay you the rent. As for when we'll move in, it might be after the National Day holiday."

Song Weimin exclaimed, "If you only come in after National Day, don't rush to pay me the rent. We can settle it after you come in."

Chen Cheng waved his hand: "Let's start from tomorrow. Although I won't be there tomorrow, I'll put up the sign first."

Then, he whispered to Song Weimin, "Brother Song, if anyone asks you about the owner of this printing shop, just say it's a young man from outside the school, don't tell them my name."

"Row."

Song Weimin thought Chen Cheng was quite meticulous in his work, so he readily agreed.

Chen Cheng said goodbye to him, bought milk tea with Yan Ruoxuan, and then went to eat hot dry noodles.

Although Yan Ruoxuan was very curious about Chen Cheng's motives for starting the printing shop, Chen Cheng didn't want to go into too much detail, so she obediently didn't ask any more questions.

However, at the dinner table, she subtly asked him if he needed money, and Chen Cheng gave a negative answer without hesitation, which disappointed her somewhat.

There's still two million yuan left in my account from my dad. I can't just take it back to him during the National Day holiday, can I?
-
After having dinner with Yan Ruoxuan, Chen Cheng went alone to the advertising store that he always worked with outside the school.

When he arrived at the advertising shop, he asked the owner to make him a lightbox sign that could light up, with just five characters: "On-campus Printing Shop".

In addition, he asked the boss to make a red banner advertisement for him, with his advertising slogan printed on it.

This kind of small job is extremely simple for the boss, who promises to deliver it by noon tomorrow.

Back in his dorm, he contacted Yang Siqi on QQ and said, "Hi, I'm planning to open a printing shop at the service center. Let's buy the biggest banner ad for ten days first."

Actually, the banner on the Galo forum isn't worth 500 yuan a day.

It only has a few thousand users per day, of which about two-thirds are current students and one-third are graduates.

Local traffic is estimated to be around two to three thousand UVs. UV refers to unique visitors, and a visitor only counts as one visit per day, regardless of how long it takes.

According to Alexa's statistics, the average pageview (PV) per person is around 13. PV refers to page views, which roughly means that an average person views 13 pages per day on the Galo forum.

Although banner ads have a high visibility, the conversion rate of effective clicks is not high. Even with very good ad copy, it is difficult to achieve one-fifth of the views. Therefore, this ad placement only gets a few hundred clicks per day.

And this is only the data from the first day.

If the same ad appears again on the second day, the click-through rate will definitely drop further, and the subsequent recommendation effect will naturally follow a downward trend.

Normally, merchants who buy advertising space are only willing to buy for two or three days, and they will try their best to lower the unit price. However, in order to prevent the advertising space from being empty, Yang Siqi will not only lower the price, but also give the empty slots to the previous customer for free.

When Chen Cheng said he wanted to buy ten days' worth of goods, it was like being ripped off like never before.

So he immediately replied: "Great, you're really lucky. This ad slot expires at 5 p.m. tomorrow. If you buy it for ten days, you can start posting it tomorrow."

Chen Cheng said, "Okay, then let's start from tomorrow. Tomorrow is the 25th, and it's thirteen days until October 7th. I'll buy thirteen days' worth!"

Yang Siqi was stunned with joy in front of the computer. What kind of traitor was this? Ten days wasn't enough, they wanted to buy thirteen days? Thirteen days, four hundred a day, that's five thousand two hundred!

He was overjoyed and said in a show of generosity, "In that case, I'll give you an even bigger discount and charge you five thousand!"

Chen Cheng had an idea and said directly, "How about I buy all your other advertising spaces and give me a package price?"

Yang Siqi was overjoyed.

Advertising is only easier to sell at the beginning of the school term each year; by late September, it becomes less effective.

Now, someone who wants to book for thirteen days is practically a god of wealth.

So he immediately replied: "If you want it all, I'll give you 10,000 yuan for thirteen days."

The current advertising revenue of the Galo Forum is only a little over 10,000 yuan a month, which is a large sum for him.

Chen Cheng immediately replied with two words: "Deal!"

Yang Siqi quickly asked him, "Have you thought of an advertising slogan yet? It would be best to come up with a slogan of no more than fifty characters first, preferably a main title and a subtitle that we can put directly on the banner and couplet ads. Then you can write a detailed advertising content and we can put it in the post. When users click on the ad, they will enter your advertising post."

Chen Cheng said, "I don't need any advertising stickers. Just hang a couple of sentences on a festive bright red background, and that will be fine."

Then, Chen Cheng sent another message: "Main slogan: The campus printing shop officially opens on October 7th, with a big promotion for the first month!"

"Subheading: During the promotional period, students can get one free ID photo or two free photo scans by presenting their student ID! Address: Service Center Commercial Street B13!"

After receiving the message, Yang Siqi replied, "Free ID photos? That's quite a cost! Are you sure?"

Chen Cheng replied: "Confirmed."

What are the costs associated with free ID photos?
Isn't it just buying a digital camera and pairing it with a blue or white background?
I never said that after the photos were taken for free, I would also have to print them for free.

I'll take the photos for free and upload the digital versions directly to the school's intranet. Anyone who needs the digital copies can download them from the intranet, and that'll bring in more users, right?
If your ID isn't enough to attract people, a free scan of two photos might work. As long as they have a paper photo and want to convert it to a digital version, they'll need a scanner.

Scanners won't be commonplace anytime soon, and even in ten or twenty years, not every household will have one. By then, most people will just use their phones to take pictures of old photos and keep them as keepsakes.

Moreover, the lack of digital photos is a major pain point for internet surfing. While forums allow photo uploads, the key is that you need digital photos first.

Even if you have a thick photo album, without a digital camera or scanner, it's impossible to digitize the photos.

Chen Cheng's free scanning service solved this pain point.

Therefore, offering free scans of two photos will definitely stimulate demand from many people.

But where will we put the scanned photos?

You want me to send you an email address?

Sorry, I can't send it.

But don't be angry. I can give you a note. On this note is an initial ID and an initial password. This is your Renren account.

I would pre-generate tens of thousands of initial username and password combinations, then print them all out and cut them into strips.

When I scan or take a photo of you, I register it according to the initial ID in the sorting. For example, if my ID number is 10001, I will directly upload your photo to the electronic album of ID 10001. You can see your photo anytime you log in to the school network or log in to this ID. This is much more convenient than email.

What? You haven't heard of online digital photo albums?
You're really lucky today. Our campus printing center has a free electronic photo album on its intranet.

A run-down printing shop even has a website with an electronic photo album.

Not surprised?

Surprised or not?

It's so arrogant.

Moreover, this digital photo album is shareable; you can send it to your friends and let them browse your album.

More importantly, he can comment on your photo album, and the two of you can interact within the album.

When you think about it, there are free digital photo albums available, and your own photos are uploaded for free without you spending a penny. So even if it's a little inconvenient, there's really nothing to complain about.

Moreover, with electronic photo albums, things will be much more convenient in the future.

So you decide to log in next time you go to an internet cafe or back to your dorm and see if you can share the photos with your friends.

Then you open the school's intranet, log in with your ID and initial password, and you'll find not only an electronic photo album with your own photos, but also a whole set of new products for making friends based on your high school, university, or current university.

This is the personal webpage that everyone dreams of!
Who would have imagined before that they could have their own personal homepage?

Now, my personal homepage is delivered to me for free.

Since that's the case, hurry up and complete your profile and start playing!

Once you've completed your profile, you'll find yourself thinking: "Holy crap, why is it recommending a whole bunch of people I might know?"
Aren't these all students from Jiangnan University?

That's right, because other people around you are also gradually improving their information.

Once the information is complete, the initial account will immediately become a personal account.

Immediately afterwards, the mechanism of mutual promotion among potential friends will be activated.

Whether you know them or not, the people recommended to you are definitely alumni of the same school, and the algorithm mainly promotes between opposite sexes!

You click into his profile page, and wow, he has photos too! How amazing!

Follow me, leave a comment, occasionally post an update, express your opinions, share your feelings, and maybe attract the attention of classmates of the opposite sex.

Thus, the snowball of social interaction began to roll out from the environment of tens of thousands of people at Jiangda University.

In this way, users of the Galo forum will gradually become users of Renren, and then discover that managing their own personal homepage on Renren is much more fun than hanging out on the forum.

The subsequent user migration was entirely spontaneous; who could stop it? Yang Siqi couldn't do anything about it.

Moreover, my printing shop won't open until October 7th.

Before the opening, they had been advertising on the Galo Forum to generate hype. Even if Yang Siqi had eight brains, he still couldn't figure out what he was going to do.

During this period, more and more Jiangnan University students will learn that a printing shop is about to open, which will offer free ID photos or free photo scanning.

After about ten days of preparation, tens of thousands of people are probably waiting for the on-campus printing shop to open for business. Once that happens, Yang Siqi will be unable to salvage the situation.

The advertising was finished, the website was launched, and the users migrated. Yang Siqi could do nothing but watch helplessly. By then, it was too late to try to imitate and catch up.

This is the Trojan horse that Chen Cheng tailored specifically for Yang Siqi.

(End of this chapter)