I was forced to start the second round because I was raised in poverty

Chapter 77 Chicken Leg Reward
Hua Tuo treated patients by prescribing the right medicine for the right disease.

This time, Taihong’s price increase is different from the price increase of Tangli’s coffee shop.

Take fever as an example.

Both patients at Taihong Lighter and Cafe were running fever.

Tang Li Cafe is a bit like a headache and fever caused by internal food poisoning, so Su Cheng wants to help him clear his stomach.

Taihong's condition was more like a cold and fever caused by a cold, so Su Cheng wanted to make him sweat.

Taihong lighters are expensive because of their quality. They want to show that every penny of zk2 is spent on the design and performance of the product.

It can be used and emphasize to consumers that they are knowledgeable. When others see that you are holding Taihong instead of Baozhi, they will know that you are an expert.

This is a real performance gap and Taihong’s biggest advantage, so this point should be emphasized in advertising.

Su Cheng's plan can be said to be very bold and radical.

Zhong Taihong felt a surge of emotion when he heard this.

He actually wanted to do this a long time ago, but he never dared to do it.

Because even the 160 is not selling, let alone the 279, it will only die faster.

But after Su Cheng's explanation, it was undoubtedly a shot of adrenaline in his heart.

Zhong Taihong had to look at Su Cheng again.

Although he was just criticized by Su Cheng and felt a little embarrassed, Su Cheng's idea really hit him, and he made an adjustment that he had always wanted to do but did not dare to do.

Su Cheng looks very young and handsome, especially his delicate eyebrows and eyes.

Compared to his handsome appearance, Zhong Taihong appreciates the temperament that Su Cheng exudes more.

He has clear logic, sound thinking, and very capable verbal expression, able to make statements using minimal language.

Su Cheng thinks about problems very comprehensively, just like an old Chinese medicine practitioner who has been practicing for many years. He can find the root cause of the disease just by simply looking, smelling, asking and feeling.

Even though it’s just a price adjustment, the root of Taihong’s problem lies here.

The Dihao Group is worthy of being one of the world's top group companies, and it is able to recruit strong and elite soldiers like Su Cheng.

At this moment, Zhong Taihong had an urge to marry his daughter to Su Cheng.

In fact, regarding the Taihong case, Su Cheng not only has to adjust the price, he also has a very comprehensive plan and can handle it all by himself.

Among the decisions made around brand power, price increase is only one of the core ones.

In addition to price adjustments, there is another core issue, which is Taihong’s future promotional method.

Su Cheng doesn't want to sponsor those video bloggers.

One reason is that the quality of bloggers’ videos varies greatly.

The second reason is that everyone is now very resistant to advertising, even soft advertising.

Sponsoring video bloggers does not actually generate as much traffic as everyone expected.

This method of recommendation by video bloggers and Up masters has been played out to death.

Su Cheng has just said that the strategy of increasing traffic is absolutely wrong.

Soft advertising is essentially a way to increase traffic.

Moreover, if all the money is invested at once, the Taihong brand will suddenly appear in the videos of many bloggers, and everyone will immediately know that these bloggers have made a living.

The customers are rich, but they are not stupid.

If things go wrong, people may even deliberately avoid this brand.

In this way, even if it is point-to-point precise promotion, it still cannot be considered high-quality traffic.

Su Cheng's idea is more traditional, finding a celebrity to endorse the product and then opening several directly-operated stores offline.

It doesn’t matter whether the products are sold or not. The purpose of opening a store is to promote the brand. It doesn’t matter if I lose money, just consider it as advertising fee.

This part was preserved by Su Cheng.

If it is taken out, then Chen Suna’s shining point in this plan will be gone.

Su Cheng wants to help Chen Suna.

Based on what he had learned over the past few days, Su Cheng already knew what kind of person Chen Suna was.

She needed recognition and financial resources, so Su Cheng was willing to give her some benefits.

If he tells me everything, then my plan will definitely get full marks.

But if I keep this part, it might only get 90 or 85 points from my dad.

But this is enough for Su Cheng.

After discussion, Su Cheng's logic easily convinced everyone including Zhong Taihong and Deng Qiang.

Everyone unanimously agreed with Su Cheng's brand power adjustment plan, and took his strategy as the main core.

Chen Suna's strategy is the secondary core, cooperating with Su Cheng's strategy in advertising and promotion.

After the meeting.

Everyone looked at Su Cheng with admiration.

Because during the research a few days ago, everyone found that Taihong was a tough nut to crack.

It may take one or two months at the fastest, or half a year at the slowest to solve this case.

Unexpectedly, the tone was set at the first meeting, and both Deng Qiang and Zhong Taihong were satisfied. Everyone evaluated the plan that could be implemented in the future.

Although the tone has been set, they cannot retreat for the time being. They still need to discuss the details of the implementation of the specific plan, which is expected to take several days.

But it's fast enough.

When the meeting ended, no one spoke much, but they all nodded to Su Cheng, showing their respect for him.

have lunch.

Deng Qiang ordered boxed lunches for everyone. Qin Fen brought them over for the three of them and they gathered in his room to eat.

"Sister Li, your scrambled eggs with tomatoes, stir-fried pork, and roasted eggplant."

"Brother Cheng, your stir-fried pork..."

Qin Fen distributed them to Su Cheng and others one by one.

Although it was a boxed lunch, the quality of the food was very good. It was said that Deng Qiang specifically asked Kang Xiaoxiao to drive a Maybach to a private chef restaurant 12 kilometers away to order it. The standard price per person per meal was 70 yuan.

"Xiao Chen, I think your plan today is really good." Qin Fen began to praise Chen Suna.

Chen Suna seemed flattered: "I, am I a little incoherent? I missed the point several times..."

Ye Li smiled and told Chen Suna not to be so harsh on herself.

"It's okay. After all, this is your first time handling a case and your first time putting forward suggestions and ideas."

"Just practice more in the future. Logic and thinking skills are developed through practice. No one is born a powerful character. You've already performed very well."

Su Cheng on the side began to make suggestions: "Hey, why doesn't anyone praise me?"

Ye Li rolled her eyes at Su Cheng: "Hasn't everyone praised me?"

Su Cheng said sarcastically in front of Ye Li: "No, can you praise with your eyes? I want to hear it with my ears."

Seeing this, Qin Fen quickly swallowed the rice in his mouth, and then began to praise Su Cheng: "Brother Cheng, your plan is absolutely amazing."

"Yeah, I think so too."

"Brother Cheng, I was secretly observing the expressions of Team Leader Deng and CEO Zhong. They both had immense excitement and joy in their eyes."

Chen Suna sincerely praised Su Cheng's plan: "Brother Cheng, your plan is simply great. It directly hits Taihong's pain points. I wish I could be like you in the future."

"Uh-huh, you will!"

Su Cheng looked at Ye Li, and Ye Li also noticed that Su Cheng was looking at her, and the two of them just looked at each other.

"Sister Li Zi, why don't you praise me?"

"I'm afraid you'll float up into the sky."

"Then you should praise me, because I am already in heaven now."

"Okay, okay, Comrade Su Cheng performed very well today, so I'll reward you with a chicken leg." Ye Li put the chicken leg from his lunch box into Su Cheng's plate.

"Ugh!"

"Thank you, Sister Lizi! Sister Lizi is awesome!"

(End of this chapter)