I was forced to start the second round because I was raised in poverty

Chapter 291 Early Commercialization

One of Su Cheng's commercialization measures is to encourage users to become members, but not only VIP members can access and view reviews.

That would create a membership fee system similar to "Heart Signal," which is not what Su Cheng wanted.

"I'll Tell You" is a membership system, but it is not a membership fee system; these are two completely different concepts.

Users can choose to become members or not; it has no impact on functionality.

"To put it simply, this solution will be linked to the basic functions, and each review will display data such as the number of views, likes, dislikes, and favorites."

"If you are a member, everyone will read your reviews carefully, and they will be given higher priority than reviews from ordinary users. In other words, their reviews are more valuable."

"Ordinary users will also read it. As long as it is written seriously and sincerely, people will agree with it."

"But VIP reviews definitely get more exposure than regular reviews, and people are more likely to subconsciously agree with VIP reviews."

"Team Leader Su, you mean..."

"What I mean is, if I were a user, I would be inclined to share my reviews and opinions about the restaurant with people who haven't been there before."

"The more likes I get, the higher the recognition I receive, which I enjoy very much. Furthermore, the more frequently I continue to use the software."

Extensive data experiments have proven this.

Reviews have a huge impact on a restaurant or an online store.

Some people will dine at a restaurant just because of a good review, even if the restaurant is hundreds of kilometers away from the user.

If the distance is close, the attraction is even stronger.

Wu Xiaotong was extremely surprised.

Is Su Cheng really going to do business like this...?

This idea is wildly imaginative and incredibly bold.

However, after mentally rehearsing the plan, Wu Xiaotong unexpectedly found it to be highly feasible and achievable.

Every design was unexpected, yet perfectly reasonable.

To break free from homogenization and overcome the major obstacles ahead, it is necessary to adopt some unconventional business methods.

Taobao and JD.com are already very powerful, but Pinduoduo still managed to emerge.

That's the allure of business!

Su Cheng felt a slight unease as she looked at Wu Xiaotong's expression.

She should understand by now.

Talking to smart people is simple; you only need to give a brief explanation and they'll get your point.

It is worth noting the issues with the new store.

Newly opened restaurants may struggle to gain exposure and customers due to a small base of reviews, low ratings, or a lack of promotional budget, leading to immense pressure to survive.

Su Cheng believes these businesses deserve support, provided they are conscientious business people who are serious about running a restaurant, providing delicious food, and serving consumers.

Su Cheng will prioritize recommending these new restaurant ventures to VIP customers so they can try them out.

If the initial VIP customer experience is good, then they can be added to the mainstream pool later.

There's nowhere to share your dining experience normally, so the most common way is to post it on WeChat Moments.

But if "I Tell You" succeeds, in addition to the taste experience of eating, they can also gain a lot of recognition from this product.

This will provide users with a sense of psychological satisfaction.

Thus, this link forms a closed loop, which is a very complete, sustainable business structure that cannot be besieged.

The wrecked car, "I Tell You," was transformed into a brand new vehicle after Su Cheng's renovation.

And it's so sturdy that it can withstand a head-on collision with those big trucks on the national highway.

Even the old guys can't possibly wipe out Su Cheng's assets. Even if they replicate it 100%, they still won't achieve their goal of annihilation. "I'll Tell You" will firmly stand in the market.

Wu Xiaotong already understands.

If we follow Su Cheng's plan, it won't be a group-buying app or a review website, but rather a VIP-based food forum.

What Su Cheng wanted to create was a spiritual experience beyond just dining.

No wonder their splash screen after today's update reads: "Your feedback is very important!"

It empowers users at a subconscious level.

"Team Leader Su, do you think things will develop this way?"

"I don't know, but I would do it if it were me."

Su Cheng thought he should just put on his vest properly for now.

He can easily talk too much; once the words are on the tip of his tongue, he just can't stop himself.

Su Cheng emphasized that he was just guessing and had no connection with the other party.

"Team Leader Su, I think they should invite you to be a consultant and give you a large sum of money!"

Su Cheng smiled but didn't say anything.

Once "I'll Tell You" takes off, it can expand beyond the restaurant business to include the accommodation sector, allowing users to specify a particular hotel and include accommodation within its business scope.

Further customized consulting services can be offered.

Consulting across the entire industry can be difficult, but focusing on just one or two areas is much easier.

For example, how to run a restaurant or how to operate a hotel.

Su Cheng will provide a relevant outline for his subordinates to understand and apply, which will be much simpler to train than Sheng Yue in cultivating a versatile, multi-talented individual.

However, Su Cheng didn't tell Wu Xiaotong these things, otherwise it would be too much to say.

"Um, Team Leader Su, I have another question I'd like to ask."

"Uh-huh."

Are you and President Long really related?

Su Cheng's face was half surprised and half bewildered: "Huh?"

Where did you hear that from?

Su Cheng thought this rumor was too outrageous. How could such a thing as him and Long Ruoli being related have spread?

Although they are technically relatives.

"Uh, I heard it from other colleagues."

Su Cheng: ???
"Is it rumored all over the company?"

"Uh, it's not widespread, it's probably just circulating in a small circle?"

???

Isn't that what everyone's been talking about?

"So...is that so?"

"Of course not!"

Su Cheng decisively denied this outrageous truth.

……

Zhao Peng would report the backend activity data to Su Cheng every two hours.

When Su Cheng saw that, without any external promotion, the number of new users had increased significantly compared to before... he knew that this matter had succeeded.

Su Cheng sent Qin Fen a message, telling him to find a place to eat that night, any place he wanted, it was on him.

This thrilled Qin Fen so much that he secretly spent the afternoon choosing a restaurant.

After get off work, the three of them went to a restaurant that Qin Fen had specified. "Hey Cheng-ge, why are you treating us to dinner today?"

Su Cheng: ???
"Do you need a reason to treat someone? Can't you just be in a good mood?"

"Okay, okay, actually I thought it was Sister Li who came back."

"She... probably won't be back anytime soon. She called me a couple of days ago and said she'd be back soon, but I haven't heard from her in the last couple of days."

The dishes were served one after another.

"Brother Cheng, you should try this place, it should be delicious."

"why?"

“These are the restaurants I matched with using the software.” Qin Fen chuckled. “You know that ‘I’ll Tell You’ software that we discussed at the meeting a couple of days ago? After our group sold it, they transformed their business and now mainly focus on restaurants.”

Zhang Yangwen looked slightly surprised: "Huh? Really? Which app did you use to match them?"

"Yes, yes, many people in our company are using it, and they all say it's pretty good."

Qin Fen was beaming with pride, thinking he was quite ahead of his time, having obtained firsthand information.

"You guys try their food first and see how it is. I'll write a review later, and there's a chance I might win a free meal. Maybe it can even save you some money, Cheng-ge."

"Hey, Cheng-ge, aren't you surprised at all? This software was sold through our channels, wasn't it?"

"Surprised my foot! I already knew. I was even discussing it with Wu Xiaotong in private yesterday."

"Huh? You already knew?" A hint of disappointment appeared in Qin Fen's eyes. He had planned to show off to Su Cheng today!

The three of them began to eat his food.

Su Cheng smiled without saying a word throughout, treating tonight as an opportunity to experience the software he had developed.

The restaurant's food was indeed delicious, and the service was excellent.

The three of them also noticed a small detail: the restaurant also gave them small gifts.

Last time they received alcohol and eyeglass cleaning cloths; this time they received a lighter and a single-use mouthwash stick.

The waiter smiled and presented the three of them with small gifts.

Qin Fen was the first to realize something was wrong. He turned his gaze to Su Cheng and Zhang Yangwen and found that the two of them seemed to have also figured out the restaurant's intentions.

Isn't this just the kind of trick you use to win someone's favor with a small gift?

To be honest, after receiving the small gift from that restaurant last time, Qin Fen didn't feel as strongly about receiving it again this time.

The dining experience was also far inferior to the last time.

In internet slang, it means: "He immediately changed his mind."

Once this trick is discovered, it will actually backfire, earning the contempt of customers, and its effect will not last long.

The service provided by the restaurant loses its weight, its sense of surprise, and its original character.

"Brother Cheng, what's your opinion?"

“Not a good review.”

Qin Fen curled his lip, a sense of disgust rising within him: "I feel like they're being a bit hypocritical. This kind of trick is a bit... how should I put it... despicable?"

Before Su Cheng could respond, the waiter brought them more main dishes.

However, Qin Fen's meal was mistakenly ordered. He ordered curry chicken leg, but the waiter served him a dish of pickled cabbage and beef instead.

"Please enjoy your meal, all three of you."

"Wait a minute, this isn't what I ordered. Did you guys make a mistake?" Qin Fen reminded him.

The waiter was initially surprised, then checked the list on the table and found that it was indeed a mistake made by their kitchen staff.

"I'm sorry, sir. I'll go talk to the kitchen staff right away. They must have been too busy and made a mistake. Please wait a moment."

The waiter took the main dish back.

Less than two minutes later, she rushed over to apologize to Qin Fen and explained their actions: "Sir, the kitchen is making a replacement for you. To express our apologies, I'll give you two chocolates."

She took two Dove chocolate bars from her apron and handed them to Qin Fen with both hands.

"It's okay, it's okay."

After accepting the chocolate, Qin Fen generously told her that it was okay and she didn't need to feel so guilty.

He noticed the shopkeeper had made a mistake as soon as he arrived and pointed out the problem. It wasn't a big loss; it was just a matter of waiting a few more minutes.

Not long after, the curry chicken leg that Qin Fen ordered was served, and the kitchen also gave him an extra roasted chicken leg.

"I bet you're going to write a good review for this store on the app later?"

"how do you know?"

"I guessed it immediately."

"Why are you always able to guess so accurately, Cheng-ge? Am I being that obvious?"

Qin Fen didn't understand. This restaurant clearly gave him a bad feeling. Not only did they use tricks, but they also served the wrong dishes. He was already being kind by not giving it a bad review. Why was Su Cheng able to guess that he would give it a good review?

Using tactics like reciprocity to win over users and boost sales and positive reviews is indeed quite despicable.

But there are always people who don't know this, so... one trick is all you need.

Although the three people who saw through the restaurant's tricks were off-putting, Qin Fen's dish was served by mistake, and the restaurant took remedial measures.

The focus is not on making up for shortcomings, but rather on how "personalized customization services" compensate for previous deficiencies.

That's why Qin Fen gave them good reviews.

For example, if the wrong dish is served, they will make a new one, and even add a chicken leg and give away chocolate.

This service isn't the kind of routine where everyone gets a small gift; it's an exclusive, customized, and personalized service.

After hearing Su Cheng's explanation, Qin Fen and Zhang Yangwen suddenly understood.

“His approach is clearly copied from the restaurant we ate at the other night. Just you wait and see, soon most restaurants in Jingzhou will be giving out small gifts. This trick will get old.” Su Cheng shook her head silently.

"Ah! Brother Cheng, should we remind them?"

"Remind me what? Of course we won't remind them. This is our specialty. If they've all figured out how to do business, who are we going to make money off of?"

"Hmm, that seems to be true."

Su Cheng looked at Zhang Yangwen, who had been silent beside her, and asked, "What do you think of his family, Xiao Zhang?"

"I think it's pretty good, their food is indeed quite delicious." Zhang Yangwen's evaluation was very objective. "If we don't consider those tricks and the 'exclusive personalized service' that Brother Qin enjoyed, I would also give them a good review."

"Then you can write evaluations for them later."

"Huh? How do I write it? Do I need to download the 'I'll Tell You' software?"

"Correct."

"Isn't it only Brother Qin who can write?"

"No, all three of us can write it. This software isn't like a group-buying platform where you can only write if there's an order. We can just take a picture and write it."

This is a unique aspect of Su Cheng's design.

This meal is like a group of three to five people, and each of them can participate and write their own evaluation.

Instead of group-buying orders where only one review can be written for each order, how long would it take to create a positive cycle if only one review could be written for each table?

Why did "I Tell You" still experience a new mini-climax despite the lack of promotion?

The reason is here.

His product has already generated a referral phenomenon, and its development speed is even faster than Su Cheng imagined.

It seems... he can start commercializing early and make some money now?

(End of this chapter)