Financial freedom starts with smiling at life

Chapter 420 A Simple Purchase

Scene from a Sotheby's auction in Paris.

Liu Yifei didn't come with Jiang Beicheng today. She was waiting for her jewelry sponsor to deliver the expensive jewelry so that Lao Pi could design a second look for her to attend the banquet.

As Jiang Beicheng left, she said, "Tell me if you need money!"
Since Jiang Beicheng liked the car and chose to use his wealth to attract the Bernard family's attention, she couldn't back down.

I do have some family wealth.

She would provide support to Jiangbei City if needed.

Who can blame him when he's the child's father?
Although she is not pregnant yet.

Jiangbei City will remember this kindness.

However, he doesn't need a woman to support him when it comes to money.

He and Shen Jun entered the Sotheby's auction hall with their invitations.

Both Bernard and Bugatti's president, Winkelmann, were present.

We look forward to the marketing results of this crossover collaboration.

This special auction attracted many celebrities from Western society.

Capitalists, collectors, celebrities, sports stars...

Sitting next to Jiang Beicheng is Kylian Mbappé, the current football icon and a pillar of Real Madrid.

These sports superstars are extremely wealthy and have considerable financial resources.

They are also the people who love to spend money on material things such as cars, yachts, and private jets.

The Bugatti Sound of the Night was rumored to have been mysteriously bought by football legend Cristiano Ronaldo.

Today's auction features the Bugatti Profile, a swan song of the gasoline-powered era, which is as famous as the Black Voice and is also the only one of its kind in the world.

However, its symbolic significance is incomparable to that of the Voice of the Night.

After it, there was no more W16 gasoline power system.

Jiang Beicheng and Mbappe smiled and nodded politely, then took their seats and waited for the auction to begin.

Before the event began, Bernard spoke on behalf of LV and the LV Foundation.

After he finished speaking, Winkelmann went on stage to speak next.

The entire charity auction was actually a marketing campaign.

It can also be seen as a show.

However, neither Bugatti nor LV needed the money for this car, so they donated it without hesitation.

Conversely, the marketing effect achieved by this collaboration might require LV to regularly throw in a dozen or even dozens of Bugattis.

#LV Paris Global Day#, #Bugatti's Swan Song of the Fuel Era#, #The Strongest Brand Crossover Collaboration#, #Charity Event#... Any one of these gimmicks can generate a lot of buzz in the media.

With so many celebrities and socialites present, the star effect can bring even greater popularity and attention.

LV, as the organizer, didn't spend a penny. The car was a Bugatti, and the auction was organized by Sotheby's. They also wanted to use LV's global event day for brand marketing.

The auction begins.

Jiangbei City did not rush to make an offer.

It wasn't until Mbappe raised his sign for 500 million euros that Jiang Beicheng raised his sign for 560 million euros for the first time.

This Asian face attracted a lot of attention.

In the past, the buyers of these limited-edition and customized supercars were very mysterious.

Bugatti also respects the privacy of buyers and will not disclose the information to the public.

In their advertising, they always say that it was bought by a mysterious tycoon.

Many wealthy Chinese are reluctant to appear in public at such events and do not want their wealth to be known by the public.

Due to historical reasons and social atmosphere, wealthy people in the East are very low-key about their material enjoyment.

Jiang Beicheng is one of the few Eastern faces who dare to show their faces in public and bid on supercars and luxury cars at international auctions.

When Mbappe saw the person next to him raise his sign, he glanced at Jiang Beicheng. He had been indifferent in the previous rounds, but he didn't expect him to raise his sign.

"Thinks, sir!" The auctioneer thanked Jiang Beicheng for the bid.

Continue to preside over the auction.

"620 euros!"

"680 euros!"

"OK, 700 million euros."

"750 million euros!" 750 million euros was the estimate given to this Bugatti by Sotheby's expert panel before the auction.

In less than ten rounds, the price exceeded 750 million euros.

Jiangbei City raised the paddle again, bidding up to 800 million euros.

Bugatti CEO Winkelmann looked at Jiang Beicheng with a smile, expressing his gratitude.

Bernard, who was sitting next to him, also turned around and glanced at Jiang Beicheng.

After all, it's under the auspices of the LV charity foundation, which is related to the reputation of the Bernard family.

The higher the bid at the auction, the more prestigious Bernard will be.

880 million euros!
900 million euros!
960 million euros.

Jiangbei City raised the price again, bringing it up to 1000 million euros.

That's equivalent to 8160 million RMB.

A cheer erupted from the crowd.

More attention is now focused on Jiang Beicheng.

I've never seen a wealthy Chinese person present at an international auction to bid.

They either come by an agent or in a VIP room.

Today's auction is different; there are no VIP rooms, and everything is exposed to the media cameras.

This Chinese tycoon's behavior somewhat shattered the Western celebrities' perceptions of wealthy Chinese individuals.

"OK, sir, 1000 million euros, are you sure?" the auctioneer asked Jiang Beicheng to confirm.

If the sale goes through, Jiangbei City will have to pay not only 10 million euros, but also 2.7 million euros in commission, spending over 100 million euros to acquire this Bugatti, the swan song of the gasoline era.

Jiang Beicheng has always had a passion for internal combustion engines, and he doesn't care how much money he spends on his interests.

However, the main purpose was to establish connections with the Bernard family.

If you buy a car yourself, the system will classify it as personal consumption and you cannot use funds from the special fund. However, according to the system's review criteria, auctions are considered investment activities.

So he had 200 million yuan in cash to bid for this car.

Fear no one.

The price of ten million euros has exceeded many people's expectations, considering that the auction house estimated it at only 700 million euros.

"Congratulations, sir."

The auctioneer brought down the gavel.

There was warm applause.

Jiang Beicheng stood up confidently to face the camera.

A few days ago, he attended the Western International Investment and Trade Fair, which gave him a brief appearance in the media in Southeast Asia.

Attending LV's fashion week event also provided an opportunity to appear in the Western media's cameras.

No shying away.

Step by step, it has gained international recognition.

After the auction, Jiang Beicheng instructed Shen Jun to pay 1270 million euros, using a Singapore company to facilitate the free flow of funds.

At the same time, we arranged for the local trading company to handle customs declaration, review, and other procedures to transport the vehicle back to China, ensuring that it could be registered and driven on the road.

If it doesn't pass the mainland review, then go through the Hong Kong channel.

Jiang Beicheng was invited to meet Winkelman and Bernard.

“Sir, thank you for recognizing the Bugatti brand. I think from this moment on, we will establish a deep friendship.” Bugatti President Winkelmann smiled and shook hands with Jiang Beicheng.

"President Winkelmann, we look forward to you leading Bugatti into a new chapter," Jiang Beicheng said with his blessings.

“OK! Mr. Jiang, thank you for your blessing. I will deliver a satisfactory result to users worldwide,” Winkelman said.

Bernard reached out to Jiang Beicheng: "Mr. Jiang, the proceeds from your auction today will go to every corner of the world through the LV Foundation, bringing warmth to those in need."

Thank you. "

“No! President Bernard, I just bought a car that I like.” Jiang Beicheng smiled.

Bernard and Winkelman smiled, understanding Jiang Beicheng's meaning.

It's not that Jiang Beicheng is being modest, but rather that domestic media and marketing accounts might take things out of context and smear him.

He conveyed to Bernard that he had not participated in LV's charity activities, but had merely made a purchase.

(End of this chapter)