Financial freedom starts with smiling at life

Chapter 419 I Prefer to Spend Money to Feel Sense of Existence
Liu Yifei is already considered a well-known artist in the Chinese entertainment industry, but in the international fashion circle, her status is still very low.

If it weren't for the brand valuing her influence in Greater China, she probably wouldn't even have the right to sit in the front row at such an international fashion show.

The Bernard family still arranged for her to sit in the first row of the VIP section, albeit at the very edge.

But that's enough for domestic fashion and entertainment media to hype it up.

If it were any other artist in the Chinese entertainment industry, they probably wouldn't even have the chance to sit in the second or third row.

It's heartbreaking to see Jiang Beicheng like this.

In industries like entertainment and fashion, international discourse power is still in the hands of Western capital.

It started early and became capitalized and marketized early.

It's not that we don't have anything good to offer.

It doesn't mean that the fashion aesthetics they pursue are high-class.

Jiang Beicheng frowned as he watched today's grand show.

It's really ugly.

However, LV has the confidence and resources to turn these women's wear from the runway into next year's hottest items.

Fashion, in the end, is still a game of capital.

If you don't have the capital to change it, you can only go with the flow.

Then it became a trend.

While the international movie stars around Liu Yifei chatted and discussed among themselves, she sat alone on the edge, attentively watching the show.

She noticed Jiang Beicheng's gaze and immediately put on her big star persona.

She couldn't let Jiang Beicheng discover her current embarrassment.

She's a gem in the Chinese entertainment and fashion scene; we can't let Jiang Beicheng feel that she's not being valued by the organizers on an occasion like today.

She began communicating fluently in English with the guests before and after her, discussing the fashion on the runway.

She is indeed working very hard to uphold the image of female celebrities in the Chinese entertainment industry.

Jiang Beicheng felt respect for her.

The fashion show only lasted half an hour. After it was over, Liu Yifei took the opportunity to make connections with Jiang Beicheng.

But Bernard was to leave with the French First Lady.

“Pharrell, can you help me persuade President Bernard to stay? I have a friend who wants to meet him. This friend has a very high status in the domestic entertainment and fashion circles.” Liu Yifei approached Pharrell, the global fashion director of LV, and asked him to help make the connection.

Although Pharrell Williams has a very high reputation in the fashion industry and is considered a big shot by Chinese celebrities, he is just a professional worker in front of the Bernard family.

The boss was with the French First Lady, so he didn't dare to interrupt.

He spread his hands and apologized to Liu Yifei: "I'm sorry, Ms. Liu, this occasion is not very appropriate, and I may not be able to help you."

Liu Yifei did not give up and prepared to communicate with Bernard's eldest daughter, Delphine, hoping that they could talk to Jiang Beicheng face to face.

Delphine is the global president of Dior, which is now part of LVMH. She is also one of Bernard's handpicked family heirs and has a strong voice in the Chinese-speaking world.

If Jiang Beicheng could connect with her, it would be a big step forward for him in the fashion industry.

However, Liu Yifei was stopped by Jiang Beicheng.

She turned to look at Jiangbei City.

Jiang Beicheng shook his head, telling her not to try to win it over.

It's heartbreaking to see.

He couldn't bear to see Liu Yifei beg others for his sake.

“I’ve remembered it, Qianqian. I’ll find a chance to repay this kindness,” Jiang Beicheng said.

“Beibei, we don’t need to say these things.” Liu Yifei looked at the Bernard family members who were about to get into the car and leave, feeling anxious for Jiang Beicheng. “Let me try one more time.”

Jiang Beicheng pulled her back again, but she stood still without moving.

“Sissi, there are many ways to seek attention, but this is the one I dislike the most.” Jiang Beichen smiled at her. “Don’t worry, Bernard will see me.”

Liu Yifei looked at Jiang Beicheng in confusion.

I didn't understand what he meant.

Jiang Beicheng truthfully replied, "There will be a special auction at Sotheby's in Paris tomorrow morning."

The car being photographed is the Bugatti Profilee, the last Bugatti supercar to use a Volkswagen-developed W16 engine.

Bugatti will donate the proceeds from the auction of this car to the LVMH Foundation. This is a cross-industry collaboration between the Volkswagen Group and the LVMH Group.

This was also part of the Bernard family's activities in Paris.

This cross-industry collaboration represents a high-end marketing effort between two world-class companies and two top global brands.

Bernard will also be attending tomorrow.

Bugatti strategically abandoned its proud W16 powertrain and began pursuing hybrid and pure electric powertrains.

Sotheby's auction of this car marks the swan song of Bugatti's gasoline-powered vehicles.

Luxury brands like to collaborate with cars.

Hermès has collaborated with Bugatti before.

LV has also collaborated with Mercedes-Benz and BMW, the most well-known example being the LV co-branded Maybach S680.

This type of collaboration represents a powerful alliance and top-tier marketing.

As for whether the quality is top-notch, you'll have to experience it for yourself.

Jiang Beicheng's idea was simple: the money from the auction of the Bugatti would go to the LV Foundation for charity. As long as he could win the car at tomorrow's Sotheby's auction, he would be the biggest star of the show.

Bernard would naturally meet with him.

After all, since it's under the guise of a charitable foundation, the Bernard family's reputation and the LVMH Group's prestige are very important.

Liu Yifei seemed to understand Jiang Beicheng's meaning. He wanted to use his financial power to gain a sense of presence.

It matches her impression of Jiangbei City.

“Beibei, my pride isn’t worth that much,” Liu Yifei said bluntly.

If she could go and ask the LV princess for her approval now, she could save Jiangbei City a huge sum of money.

She genuinely cared about Jiangbei City.

Jiang Beicheng smiled and said, "You are the top dog in the Chinese entertainment industry, don't underestimate yourself."

I was originally interested in that performance car too.

Liu Yifei pouted: "I never thought that asking you to come to Paris with me would cause you such a big loss."

Jiang Beicheng said, "This is just the appetizer. Even if you hadn't invited me, I would have come to Paris anyway."

Because a piece of calligraphy by Emperor Qianlong appeared at a Paris auction.

I need to take this back with me.

Liu Yifei stared blankly at Jiang Beicheng. She knew very little about this and didn't know the significance of the artifact Jiang Beicheng was talking about, but she was familiar with the name "Qianlong".

If that Bugatti was just an appetizer, then the price of the Qianlong Emperor's calligraphy is hard to estimate.

He looked up at Jiangbei City.

Jiang Beicheng smiled and said, "You can think of me as someone who came to Paris to shop."

Liu Yifei smiled, appreciating the confidence in Jiang Beicheng.

Confidence in one's own abilities and wealth.

It fascinates women.

"Mulan~"

"Mulan~"

Some foreign friends recognized Liu Yifei and waved to her, calling her "Mulan".

She starred in a Hollywood film called "Mulan".

“I’m going over there for a bit. The Vogue team is over there too. I’m going to give an interview,” Liu Yifei said.

I can't just disappear today; I need to make a splash and establish my presence so that domestic fashion and entertainment media will give me a lot of publicity.

This will solidify her position in the Chinese entertainment and fashion industry.

This isn't a show; it's a way to create a persona for oneself.

Jiang Beicheng took Shen Jun on a tour of the town of Avignon to experience the local customs and culture.

After Liu Yifei finishes her work, we'll take a car back to Paris together.

(End of this chapter)