Chapter 123 JM is simply a superman
Towering mountain peaks, surrounded by nebulae.

"The imagery of scaling new heights is cleverly designed; it's quite impressive!"

SpongeBob spun around to adjust his sitting posture, his crab-claw-like fingers unconsciously tapping the table.

As the long shot slowly zooms out, a clean, white hand suddenly emerges from the lower right corner of the frame, grabbing a piece of burning lava from a crack in the ground.

The moment the red and white flame patterns danced on the cuffs, all the viewers simultaneously started spamming "JM" in the comment section.

After all, in the official photos released, all the players were wearing cool short-sleeved shirts, while only the head coach was wearing a long-sleeved jersey.

This is a promotional video featuring Xiang, a member of the Dream Team. It's unlikely that Abu and White Crescent would be placed in the center. So, who appears in the first scene? The answer is obvious.

At the same time, a narrator's voice began to play.

"This is an era where glory is forged with code, and in a world of fantasy, humanity's most primitive and ancient competition takes place."

The camera flashes rapidly, and amidst the interplay of light and shadow, it's not just the thrilling moments from the LPL arena, but countless classic scenes from esports, like brilliant stars awakened by time, that begin to flash across the video.

"In the fantastical world built by digital technology, esports is a passionate collision of courage and wisdom, and a fiery blossoming of dreams and passion."

Countless images, but the actual cinematic language they want to express is largely the same.

Talent, effort, sweat, teamwork, cooperation!
"Every action here redefines the limits of human reaction speed."

The camera slowly pans from bottom to top, as if drawn by an invisible force, inch by inch across the scene before it, finally settling steadily on the person's face.

The Freljord wind lashed against their skin, and the animated characters' faces were filled with unwavering resolve.

"In the fantastical world built by digital technology, esports is a passionate collision of courage and wisdom, and a fiery blossoming of dreams and passion."

call!
The rock fragment the figure had just picked up suddenly ignited into a tiny flame, as faint as starlight, which flickered in the opposite direction of the biting wind.

The direction points directly to that sacred and majestic Mount Colossus.

Then, the scene shifts again, and in the direction the young man was heading, a chubby figure appears in the center of the screen not far away. "PDD" is wielding a giant hammer and fighting fiercely against the surrounding ice monsters.

As time goes by, the bloodstains and wounds on the anime characters increase.

The narration continues: "Some say that top lane is a lonely battle."

"But I know that every laning battle and every instance of taking damage in a team fight are badges of honor for growth."

"..."

"On the field, I am an unbreakable bulwark!"

The guys queuing behind me, waiting to board, all burst out with a shout of "National treasure!"

"Holy crap, is this a promotional video?"

"A blockbuster Chinese animation!"

"Stop it, JM. You should be making animated blockbusters for us, not playing games here."

"PDD's shot was so cool, it makes me want to play top lane now."

"Scars are a man's most handsome badges of honor!"

"Get out of here, stop making a fool of yourself, there's more to come."

Faced with an endless stream of ice monsters, PDD, wielding "Jace's Hammer," finally ran out of strength. However, just as his cartoon character was about to fall and have his head chopped off by the enemy's giant axe.

A beam of light shot from afar instantly annihilated the monster.

"It's not over yet, there's no time to waste!"

"Smile!"

Players watching the video can guess the next player to appear in a second just by looking at the skill effects and the hero's lines.

In the scene, Ezreal uses Arcane Leap to constantly traverse the battlefield, quickly eliminating the ice monsters.

Yes, it does have the feel of the top laner taking the damage and the ADC dealing damage.

"In the hail of bullets during team fights, the AD carry is the core of the team's damage output."

"I know that every attack I make carries the hopes of the team, and I will use precise output to win every game for the team."

Hiss!

Just as Ezreal was enjoying the thrill of reaping kills on the battlefield, a purple light screen suddenly opened, and an ugly-looking insect in the screen brandished its incredibly sharp dagger, poised to slash at "Smile".

The person representing the smile did not panic. In the close-up shot, the corners of the young man's mouth were slightly raised in a smile.

Crunch!

The clanging of chains and the sound of them tightening around flesh echoed across the vast ice plains.

Looking at the source of the emerald green chains, the slender "giant" is controlling the void worm.

At the same time, the lantern in his right hand was thrown out quickly.

With the help of the assistant, "Smile" quickly moved away from the battlefield where he was about to be surrounded by ice monsters by clicking the lantern, and at the same time, he took down the enemy with a [Secret Shot].

"Perhaps my brilliance isn't that dazzling, but I know I play an indispensable role in the team."

"I use my vision to illuminate the path forward for the team, and I use my protection to create a safe haven for my teammates."

"I am also willing to be the team's strongest support and charge towards victory with them."

Hang in there, progress bar!

Wow, this is amazing! Every position is perfectly arranged, and the narration is so fitting that even someone who hasn't played the game can immediately understand the characters' roles.

I just want to know, why did JM, as the center, only get that few inexplicable shots at the beginning? (laughs)

[Now that I have the experience of watching an anime series, I have to give Tencent's promotional video a thumbs up; it's really high-quality.]

Returning to the video, after "Smile" and "Giant" joined forces to eliminate each other, the earth suddenly cracked open.

A huge, two-winged ice dragon flew out of the abyss.

The screen was instantly filled with identical letters floating by in a barrage of comments.

[Jungle!!!]

[The little dragon is here!]

"The jungle is my hunting ground, and also my battlefield."

"Countless times I've traversed the jungle, countless ganks and counter-ganks, it's all about keen judgment of the situation and precise control of the rhythm. I need to keep track of the game and my teammates' movements at all times."

"Ride forward!"

Unlike his three teammates, Mingkai's appearance was accompanied by an anime-style version of Bristleback, who rode Bristleback and threw out a ball of pure ice from the chains on his hands.

"I will prove who is the world's best jungler!"

[I knocked, it's a pig farm!]

[Haha, is this how the official team does it? They actually added this meme.]

[Jungle Sejuani, not bad.]

Does this constitute official recognition of the pig farm's name?

【Haha, that's a must!】

[Go, world's best jungler!]

[(doge) Damn, is the mid laner a ghost? The teammates are all taking the dragon, what are you guys doing?]

[That terrible mid laner is still farming the lane! (doge)]

In the live chat, some players who had already watched the video started making jokes.

Even without "Jiang Ming," the four of them successfully ganked and killed the Ice Dragon with the addition of a jungler.

However, this didn't even happen before the four-person team officially set foot at the foot of that giant peak.

A colossal dragon, reaching for the sky, spirals down from the summit, its body coiled around the mountainside.

If players from later generations were to witness this scene, they would undoubtedly exclaim, "I'll knock—the Divine Dragon Ao Xing!"

clatter! clatter!
The subsequent battle was depicted using a watercolor-style narrative, which, simply put, meant that the four people were not strong enough to climb Mount Colossus and undergo the dragon's test.

It's time for "JM" to make her appearance.

Seeing this, how could the audience not understand the message the video was trying to convey?

"Striving for excellence, working together, and no one can be left out."

[Holy crap, I was watching a promotional video for a gaming competition, and it's getting redder and redder!]

Believe me, comrades, you haven't misunderstood. (winking)

In the final scene, the narration was clearly specially processed, giving it an uplifting and inspiring quality.

“Every last hit, every collision, is a spark that ignites talent, and also the result of hard work. Esports is not just for geniuses, but forging talent into a sword through countless practices. This is the sporting spirit of esports.”

"The spirit of sports is not just about winning or losing, but also about always striving for higher competitive peaks with the attitude of a 'climber'."

"The battle has only just begun; we can't give up now."

After a long and arduous journey, Jiang Ming finally arrived before the divine dragon surrounded by countless lightning bolts.

The last character did not become the so-called savior as the audience had guessed, helping the fallen contestant or providing any medical treatment for his injuries.

"The mid lane is never a gentle haven for 'healing' teammates, but rather the front line of the battlefield where skill and awareness are used to crush the enemy's positions."

"You may have partners on the road to esports, but the threshold for breaking through is always hidden in the depth of self-improvement - no one can complete this game against the limit for you."

Two white subtitles appeared in the video.

Holding a shard of lava, "Jiang Ming" straightened his back and strode forward, seemingly ignoring the "dragon's" warning. The flames suddenly expanded, completely enveloping the figure.

The screen suddenly went dark, and a question loomed before all the players watching the video.

"So, Summoner, what's your choice?" [Knock! War Academy Top Laner requests to fight!]

Black Rose support will always protect my teammates.

The Balance Cult's AD carry will definitely deal damage to the end.

The fearless jungler is determined to charge ahead.

[The mid laners of Ionia stand with you!]

[Bandle City scouts are on standby!]

[Regarding the previous comment, let's forget about mentioning a million.]

Countless comments flooded from the right side, and countless players who witnessed this scene pressed the pause button to join in on their inner vows.

This behavior, which seems incredibly immature and childish to later generations, is perfectly appropriate in 2013!

At the end of the promotional video, a ball of flame descends from the sky, gradually melting the True Ice on the four people who had already fallen. The characters' eyes move slightly, and the top laner, who is the most robust, is slowly getting up.
Directly in front of the four, a small path had appeared in the wall that had blocked them from opening despite their best efforts.

A path, though still rugged, at least leads towards the summit of Mount Colossus.

Finally, the video ended, with the words "Produced by JM Studio" prominently displayed.

……

The impact of the promotional video is obvious.

Within just a few hours, the ten-minute-long All-Star Dream Team promotional video was being widely circulated on various esports forums, Baidu Tieba, and various LOL communication QQ groups.

#Top-tier Japanese anime quality used to create a promotional video?#
#JM Studio? Please, please, just make some animation!#
#A brief analysis of what message JM wanted to convey to us in the ten-minute short film.#
#Introducing esports, but more than just esports#
#Unity, breakthroughs in self-will, pioneers, and thematic elevation.#
#Have we misunderstood esports?#
As the LPL All-Star promotional video spread, a flood of related posts emerged, so many that it was overwhelming, and the discussion quietly climbed into the top ten of Weibo's trending topics.

Some praised the high production quality of the promotional video.

Some people also commented that the script design of the promotional video has exceeded the scope that traditional e-sports can achieve in terms of content design, depth of concept and thematic height.

Even the heroes represented by each player in the film, and the lines in the narration that represent different lanes, have been analyzed by some people—and they've concluded that it's fucking well-written!
Finally, few players were surprised by the "produced by JM Studio" tagline appearing at the end of the promotional video.

What? You're saying the promotional video was actually made by a team of college students?
Please, don't make such a fuss. If it were someone else, people might be surprised.

But over the past six months, esports viewers, bombarded with JM and his NXG trending topics every now and then, have long since donned thick armor of resistance.

Check out this invigorating sunscreen!
After all, in their eyes, JM is simply a superman. As a college student, he has to attend classes, run an online store, manage a club, and compete in matches. He even single-handedly designed the uniforms and player images for the All-Star Dream Team.

It's not so surprising to see another promotional video with profound themes, positive energy, and a grand vision these days.

Anyway, let outsiders be the ones who are shocked by the triple shock; they can just enjoy being bystanders.

Yeah, it was pretty enjoyable.

……

"It's gone viral! The promotional video for our LPL dream team's departure has generated an explosive amount of discussion."

"The promotional video also received high praise from the authorities. Lao Jiang's interpretation of the spirit of e-sports is truly the finishing touch."

In response to the surge in online discussions about the All-Star event in Shanghai, the LPL operations manager called immediately.

He never expected that the job, which he initially contracted out out of consideration for personal relationships and with a try-it-out mentality, would give him such a big surprise.

Jiang Ming wasn't too surprised.

Needless to say?

Compared to the original world's poorly made promotional video, with its black-and-white background, contestants awkwardly reciting their opening remarks that were so embarrassing they made you want to dig your toes out, and a few unoriginal off-stage clips, this promotional video was a complete game-changer!
Under the guidance of the innate painting master, the ultra-high-definition picture quality is like movie-level rendering, perfectly integrating the production essence of e-sports promotional videos of later generations, especially in the script design, where a great deal of effort has been put into it.

It would be a miracle if such a meticulously crafted piece didn't make a splash!

As for the affirmations above... look at how many positive and uplifting words I added.

"A clash of courage and wisdom, an intertwining of dreams and passion, scars and medals, teamwork and collaboration, talent and hard work."

The kind of thing that even the King of Heaven himself couldn't find fault with.

"I just don't know if, when Riot Games updates this part, they'll either start from scratch or pay me a royalty fee, since my idea of ​​using Taric to climb Mount Targon and integrate the Dragon Trials will be used in future updates."

On the last day, Jiang Ming returned to the NXG base office and sat in his chair, rubbing his chin as he stared at the design documents on the screen, his eyes flashing with a mischievous slyness, as if he could already see the Riot designers scratching their heads in frustration.

Thinking of this, he suddenly stood up and called Lin Jingyi, "Senior, come to the office."

As for the team's base, we really need to find a big investor to help us expand it by the end of this year.

Otherwise, with one boss and one manager working in separate offices, they would have to run around to discuss things.

A few minutes later, Lin Jingyi appeared in Jiang Ming's office.

"How's the inventory of those two sets of team uniforms we got going?" Jiang Ming asked.

"As per your arrangement, NXG has prepared a total of 4,000 sets of team uniforms, with a little less for the All-Star outfits, just over 500."

At first glance, the All-Star uniforms seem excessively lacking compared to the NXG team uniforms.

But the truth is, the All-Star team uniforms are not as practical as the NXG team uniforms, which can be worn as everyday clothes. Furthermore, every set sold has to be distributed to the LPL official. If it weren't for the fact that their own fans would need uniforms for both the mid and support positions, they would think 500 is too much.

"That's enough. The fact that we were able to sell all of these during the All-Star period is thanks to the strong fan base and purchasing power of our team. If there's a surplus later, we can just increase production as needed."

Regardless of external reactions, the first priority is to capitalize on the initial buzz surrounding the All-Star Game.

"Oh right, we can collaborate with JM Food Moments offline stores to utilize resources and create an all-star themed support event."

"Okay, I'll get started on putting it on the shelves."

"Thanks for your hard work!"

"No, my dear Boss Jiang, just remember to let me know before you make any big news next time, so I can prepare."

Lin Jingyi also copied the Sunfire Invigorating Set that netizens had used to make her emotionally immune to the series of shocking actions her boss had taken.

There's no other way; we have to keep wearing protective gear. If we keep shocking people all the time, their hearts won't be able to take it.

After all, which team owner planned and implemented this strategy when making the team apparel, leveraging a global tournament to launch sales in conjunction with regional events?

Jiang Ming looked embarrassed. "It won't happen again next time."

Lin Jingyi rolled her eyes. Believing me is like believing I am Wu Zetian.

"Also, we're short-staffed again, not just part-time, but also some full-time employees."

"I know that. What do you think about organizing a job fair after the All-Star game?"

"Job fairs...that's feasible. Graduation season is just around the corner. The teacher in charge of employment at the school was asking me a few days ago that we could also have a school-enterprise partnership."

……

Southwest China, Guizhou Province!
At 6:30 p.m., on the old office building in a small outlying city, the heavily colored glass curtain wall reflected the embers of the setting sun.

After a busy day, Mr. Jiang rode his electric scooter home.

"came back?"

Jiang Jianjun had just arrived at the entrance hall and put down his briefcase and coat when he heard the crisp sound of a porcelain spoon hitting the edge of a pot from the kitchen, along with a greeting from his wife.

"Yeah, you're back. Why did you cook so late today?"

Normally, my wife would already be lying on the sofa watching TV by this time.

Jiang Jianjun strode to the kitchen door, sniffed the air, loosened his tie, and peered into the kitchen. He saw twice as many ingredients as usual piled on the cutting board, along with freshly plated ribs.

"It smells so good! What a day! They actually have sweet and sour pork ribs today!"

Zhang Dan, wearing a faded floral apron, was arranging blanched asparagus into a white porcelain plate, her wisps of hair behind her ears damp with steam.

Hearing her husband's question, the woman, whose eyes were almost crinkled with laughter, didn't answer directly, but said, "Guess!"

"Ah... I'm really not good at riddles and such."

Jiang Jianjun broke out in a cold sweat, his brain racing, afraid of forgetting what a special anniversary it was.

Wedding anniversary?
Just now!
Is it my wife's birthday?

No, that's not right. My son called me two weeks ago to remind me that it won't be until the end of next month.

Dead brain, think quickly!
For the sake of family harmony in middle age, and to avoid sleeping on the sofa tonight, a smell of a burnt CPU almost emanated from the man's slightly balding head.

"Pfft, alright Lao Jiang, I'm not teasing you anymore."

Zhang Dan turned around, wiping her apron repeatedly with her fingertips, and explained, "My son called from university this afternoon."

"The university called; that kid got into trouble?"

"Get lost. What university is like high school where they call your parents to come and make a mistake? Especially the dean of the School of Economics and Management."

"Dean Yu called and said, 'Our son...'"

Before he could finish speaking, a loud noise suddenly came from the TV in the living room. Jiang Jianjun frowned and looked at the TV wall, only to find that the sports channel he habitually turned on was playing video games that he used to hate the most.

He knew that game; many young people in the company would rather just doze off at their keyboards for ten minutes during lunch break than not play another game, as if they were bewitched.

He even caught two interns in the break room once, munching on bread while reviewing yesterday's game. They seemed to feel like the health bars on their screens were jumping faster than his heartbeat while they were playing.

At that time, Jiang Jianjun thought that after his son graduated from university, he must not let him be hindered by these crooked ways.

Thinking about it, he prepared to go over and change the TV channel to another one. TV5 was acting strangely today, showing a game competition...

"With the rapid development of the internet and the increasing popularity of computers among gamers, esports, an emerging industry, has now developed into a sports competition field with a complete professional system, more than 100,000 registered players worldwide, and an annual output value exceeding 10 billion yuan, which is highly sought after by young people."

"It is reported that the 2013 League of Legends All-Star Tournament in Shanghai will be held on the 24th, and our LPL region will send a dream team represented by player Jiang Ming to participate..."

"Old Jiang, your son is really successful now. Dean Yu said that Amin's entrepreneurship at the university has received special support from the school. Tomorrow he will even participate in that Hero All-Star game as the head coach and mid-lane player."

Jiang Jianjun: ? ? ?

University entrepreneurs, clubs, esports players, coaches!
What the hell?
 The promotional video references S7, LCK 2021 Summer Split promotional videos, Taric's backstory, and the Dragon Ao Shin Trial. My brain has been completely drained, but I hope you all like it.

  
 
(End of this chapter)

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