League of Legends: Reborn in Season 3, Tuning the Entire League

Chapter 122 Promotional Video and the Ultimate Plus Edition Dream Team!

Without hesitation, Jiang Ming, with his full-fledged action, secured a contract from the LPL league on the fifth day of training for the first regional All-Star event under the name of NXG – the image design for the LPL Dream Team!
"NXG, as a model club in the LPL region in terms of performance, management standards, and player image packaging, has the ability to upgrade the image of the LPL All-Star Dream Team."

The complete image design includes three main aspects: team uniforms, individual player image design, and promotional video shooting.

The money isn't much; if it were invested in another studio, it wouldn't necessarily result in a loss, but it would at most be hard-earned money.

From an economic perspective, Jiang Ming doesn't need to go through all this trouble for nothing. But as the saying goes, you have to eat one bite at a time and walk one step at a time. If he can't even take this first step, how can he talk about establishing a cultural company and further organizing e-sports events?

Jiang Ming knew very well that in the eyes of those big shots, neither he nor the NXG club were anything more than a small fry.

If it weren't for the ultimate buff of being a student at Jinling University, you wouldn't even need to get a ticket to participate in many things, let alone take them on.

Fortunately, I had one!

Not only do they have them, but they're also high-quality and inexpensive.

After reaching an agreement with the LPL league officials, Jiang Ming called Lin Xuejie that very night, urging her to return to school immediately and bring the several innate holy bodies he had long admired to Shanghai.

……

All-Star training camp day 6!

The training room was temporarily converted into a barbershop.

As a top laner who needs to be at the forefront, PDD naturally became the first to experience the skills of Tony, the incredibly young coach their head coach had brought in.

"Okay, don't move, let me study it for you." Guo Yuqing said, fiddling with PDD's big fat head.

PDD was still a little worried, "Hey girl, don't ruin it by cutting it."

"Don't worry, Mr. Bao, I've already given Lao Jiang a look at the image design ideas for all five of you."

Worried that the other party still wouldn't accept it, Guo Yuqing simply explained: "Your face is very chubby, so the first thing to change is your hair. We need to increase the volume on the top of your head. In the future, when you get a haircut, just be careful not to get a hairstyle that sticks to your scalp. A flat top will make your face look even bigger."

Fortunately, PDD hadn't really cut her hair during this time, giving her some room to work with it.

"I'll recommend two styles that can visually lengthen your face. You can choose one." Guo Yuqing took out her phone and found two photos of classmates with similar body types to PDD in her album. "One style is root perm, and the other is side-parted bangs."

(Root perm)

"Wow, this is really good." PDD's expression changed in an instant. "Um, just do whatever you think is best for me, I'm fine with anything."

Jiang Ming stood behind the two of them, watching PDD's expression as he slid to his knees in a split second, and laughed inwardly.

Just kidding, this is a naturally gifted Tony-like figure that he had his senior "paid a high price" to bring in from the school's art and design major. He's an emperor-level figure who can run his own hair salon in the university dormitory and contract for high-priced personal image design for most of the campus.

Eventually, even several department leaders came to visit, which was a major reason why the hair salon in the other dormitory was able to continue operating.

Doing some image design for a few esports players is a piece of cake.

As the saying goes, you never know how many hidden treasures are waiting for you in a college dorm room.

"Wow, that's impressive technique!"

"Old Park is handsome, he has a bit of the majestic and domineering air of an ancient general."

Half an hour later, gasps of surprise rang out in the training room; clearly, Guo Yuqing's skills had impressed them.

"Next person."

"I come!"

"I'll do it. You never rush in this fast when you usually initiate team fights, Mingkai."

"I'm telling you, with your looks, do you really need hair to enhance your appearance? Let me test the waters for you first."

"No, no, I'm already halfway down the chair, let me go first." He smiled without backing down, after all, no guy could resist the unparalleled feeling of having a handsome head of hair.

In the end, even with all his cunning, Wei Xiao was no match for his own jungler, who called himself the "Zhuge Liang of the jungle."

"Your image is rather calm and reserved, with a long face and well-defined features, which suits a hairstyle that highlights maturity."

After looking around, Guo Yuqing gave two options: "A slightly wavy textured short haircut or a layered slicked-back hairstyle. A side-parted slicked-back hairstyle would have been nice, but considering you're going to be on a live stream, we'll leave that out."

Jiang Ming watched for a while, then turned and walked out of the "barbershop". The image design of him and the five members of NXG was systematically planned by the other party in the early stage of the team's formation, so there was no need to waste time on hairstyles, at most just adding the white crescent moon.

"They haven't approved the design drawings yet?"

The training room was on the fourth floor of the hotel, and Lin Jingyi was sitting on the lounge sofa in the middle of the floor.

"No reply yet. We sent three versions in total, so it will probably take a while. The person in charge there told me that they would try to give us a result by today." Lin Jingyi glanced at her computer; there was no activity on QQ.

Jiang Ming frowned, picked up his phone, and dialed the number of the person in charge of LPL.

He submitted the design draft for the Dream Team uniform the very night he finalized the character design with Tencent. Although this revealed that he had planned it all along, team uniforms are different from other things. Once the design draft is finalized, you still need someone to help make it.

Although NXG has direct cooperation with clothing manufacturers, they can't compress people's time like this.

Fortunately, after the call connected and Jiang Ming explained the key issues, the other party said that the final draft had been finalized and the selection result would be sent directly to the NXG manager's QQ.

drop!drop!
Before the call was even disconnected, Lin Jingyi's computer started ringing.

"Sure enough, they finally settled on this plan."

Jiang Ming bent down and looked at the computer. When he saw that the team uniform design sent to his senior's QQ by LPL was an additional third version, he was not too surprised. "It's normal. If TV5 hadn't decided to broadcast it, it would be normal to choose either of the first two designs. But once they pay attention, the simple and elegant 'tomato and egg' design will definitely be the final choice."

"so?"

"Hmm, so I actually had the manufacturer make several sets of each version in advance, but the focus was on the third version. We own the copyright, so we can take advantage of the All-Star event and release it together with NXG's team uniforms."

Lin Jingyi: ...

Having a marketing genius as a boss leaves one unsure whether to laugh or cry.

(We thought about the All-Star team uniforms for a long time, and considering the need to set an example, we finally chose a red and white color scheme, going for the most traditional look!)

After the image design was completed and the team uniforms that Jiang Ming had prepared in advance were all in place, Jiang Ming led all the members of the Dream Team to the place where NXG had initially taken the team's official photos.

The official photos of the five players, two coaches, and one tactical analyst, totaling "seven people in eight positions," and the most important recording of the Dream Team promotional video.

……

October 2013, 5!
The League of Legends 2013 All-Star event is one day away.

Inside an internet cafe called "Wanderer" in a small third-tier city in Southwest China.

A college student with the online name "SpongeBob" was sitting in front of computer number 13 in Zone B. Unlike the other internet users around him who were constantly battling it out in Summoner's Rift, he, who enjoyed both playing games and watching esports, had just finished a match and was waiting for the next one when he kept refreshing the All-Star page that had been added to the official Chinese League of Legends website. "It's been over a week, let's see what they're made of, why isn't there any news at all?"

"JM, you're someone who usually loves posting club updates, would it kill you to post a couple of pictures?"

SpongeBob also has another identity: a personal fan of the NXG team and JM!

Having only started playing League of Legends this season, he has been watching JM's tutorial videos from casual to ranked matches. He has learned to play various meta champions with complex mechanics, from mindless fighting to learning vision control, practicing fundamentals, and managing minion waves. As his rank has steadily risen, he, like his other roommates, has started paying attention to the newly established LPL.

Upon closer inspection, well, the entire dorm became die-hard NXG fans.

There's no way around it; unlike other LPL teams that rely on individual skill and reckless, aggressive play, NXG, with their "precise tactical system" at its core, achieves an undefeated record through strict discipline and top-notch operational capabilities—they're simply too awesome.

A few days ago, LPL held player selection for the regional All-Star representative team. They spontaneously promoted the team in schools and surrounding internet cafes, and with great effort and the help of many NXG fans, they managed to get the support player into the dream team.

The person is now inside, but there's no news of him at all. How can he not be restless and anxious?

"The competition starts tomorrow, so please don't tell me to wait until before the competition to post an update."

Sonorous!

A crisp system notification sound rang in SpongeBob's ears, and the queue quickly entered the game.

But just then, the refreshed webpage suddenly displayed brand new images and text.

"Hey bro on the second floor, what are you playing? Are you going to play support? If not, give it to me, okay? I'm a pro at vision and tactics."

"I'm knocking, fifth floor support, please roam to top lane, I can give you the kill."

In the chat box, a player urged SpongeBob, who was located on the second floor, to speak.

Jiang Ming probably didn't expect that the support role, which was basically ignored and filled in LPL solo queue, would become a hot commodity in his NXG team, where the support player was responsible for commanding the entire game.

SpongeBob: "Holy crap, sorry, I'm going to die in this game. Guys, the LPL All-Star official account posted an update, I'm going to check it out."

"Ah, where is it?"

"Godfather, could you share a website address?"

"On the official League of Legends website, there's an All-Star section in the top right corner. Just click on it to see it."

Whoosh!
SpongeBob was still typing when he realized his teammate was even more anxious than him and immediately quit the game.

Now that's great. I was a little worried about losing my rank points, but with my brother's help, I'm no longer hesitant about whether to quit immediately.

Upon opening the webpage, a group photo of the LPLcn All-Star Dream Team immediately catches the eye on the homepage.

LPLcn Dream Team: We are very sorry to have kept all Summoners waiting. After a week of intensive training, our Dream Team has finally finished its adjustments and is officially ready to meet everyone. Here is a cool picture of the Dream Team!

"Wow, he's so handsome!"

SpongeBob exclaimed in surprise from his seat, attracting the attention of many players waiting at the bar to log off and surf the internet.

Some social terrorists, seeing that SpongeBob wasn't playing games, simply came over to his seat and watched with him!
"Is this the LPL All-Star team?"

"Wow, that's really good!"

The crowd that had gathered kept letting out similar sighs.

SpongeBob didn't mind at all. After looking at the pictures, he opened the comments section, ready to share his thoughts with netizens.

[Front row!]

[The sofa, peanut beer, and eight-treasure porridge are available downstairs; pick them up yourself.]

I was initially worried that the LPL might adopt school uniforms like those worn by WE and IG, but it seems I was overthinking it.

[What a joke! Don't you even look who's inside? My title as the most fashionable person in the esports world isn't just for show!]

[You know what, if you look closely, you'll notice that PDD and his buddies have changed their appearance too.]

I got my hair done!

[That's right, representing the region and the country, how can you look like a teenager addicted to the internet who stays up all night?]

[By the way, why are there only seven people: five players + two coaches + one analyst? (lol)]

[Exactly! Shouldn't JM be given a different outfit and then photoshopped into the coach's position?]

[Negative review!]

To be fair, the LPL All-Star team photo is actually a tiny bit cool, especially the red and white flame jerseys.

[The positioning is also quite unique, it has a kind of... kind of... oh right, the kind of visual effect you get when the protagonist and antagonist make their entrance in a Bleach manga.]

[Let me explain this team uniform design to you. First, in terms of color scheme, it uses red and white as the main colors. Red is passionate and flamboyant, while white is simple and elegant. The combination of the two creates a strong visual impact, which not only matches the passionate atmosphere of e-sports competitions, but also shows the team's vitality and enterprising spirit, making it visually memorable.]

[PS: This color scheme is often used by traditional sports teams.]

SpongeBob rapidly typed on the keyboard, using his professional knowledge to explain the advantages of the LPL Dream Team uniform to netizens.

Scrolling down, I saw that the official LPL All-Star account had posted another update.

It's still a video!

"Oh ho, it's an All-Star promotional video!"

A short video, just over ten minutes long, was posted below the dynamic section on the All-Star special event page.

Video title: "The Beginning!"

SpongeBob turned up the headphone volume slightly, because there were too many guys standing around, and any noise might affect the viewing experience.

Swish!
call!call!
As expected, the opening sequence features the iconic effect of a fist smashing through a screen.

But the next second, a glimmer of starlight appeared in the darkened scene, and at the same time, the sound of a cold wind howled through the headphones.

At the fifteen-second mark of the video, a blue and white sky replaces the previous deathly darkness, sunlight shines on the earth, and a series of extremely fast long shots sweep around, providing the viewer with an impression of the environment.

"Freljord, huh..."

"Wait, is that a mountain peak?"

(End of this chapter)