Who would still start a business seriously after being reborn?

Chapter 512 Jingzhou Internet Television Station

Chen Zhi felt no anger, but rather a faint sense of relief.

He stopped arguing, and simply closed the "Overseas Edition Agency Operation Plan of the Primordial War Chronicles" with utmost solemnity, placing it neatly on the table in front of him.

Then, he took off the suit jacket draped over the back of the chair, carefully put it on, and smoothed out the wrinkles on the collar.

"Dad, fellow board members," Chen Zhi's voice returned to its usual calm, even with a hint of relief, as he said, "Now that the group's strategy has been set, I, Chen Zhi, am limited in ability and short-sighted, and unable to shoulder the heavy responsibility entrusted to me by the group. From this moment on, I resign from my position as president of Asia Tianqin Group, and I wish the group continued success under the leadership of all of you uncles and elders."

After he finished speaking, he bowed deeply to everyone present.

This bow was not a sign of respect, but a farewell.

He then turned and walked towards the conference room door without looking at anyone else.

"Chen Zhi! Can you please stop being so willful!"

When are you going to change this temper of yours?

The heavy mahogany door closed silently behind him, shutting out the roars and discussions inside.

Chen Hongwen stared intently at the closed door, his chest heaving violently, his face ashen.

He never expected that his usually proud son would rebel against him so resolutely over a stupid game and a ridiculous desire to go back to his hometown.

It’s simply unreasonable!

"Fine, everyone has their own ambitions!" Chen Hongwen was used to Chen Zhi's willfulness. He slammed his fist on the table, his furious voice booming in the conference room: "Immediately revoke all of Chen Zhi's positions and authority in the group, and freeze all assets and accounts under his name managed by the family trust. I want to see what he'll use to play his games without us!"

The command was executed swiftly.

But Chen Hongwen was unaware that what his son Chen Zhi saw and heard during his time at Momo Group, as well as his deep cooperation with Cheng Yi, had already quietly transformed Chen Zhi.

He had anticipated the family's possible reaction and made preparations in advance.

On the top floor of a newly built Grade A office building in Singapore's Marina Bay financial district.

The interior design here is completely different from the luxurious and retro style of the Asia Tianqin Group.

The huge floor-to-ceiling windows offer a panoramic view of the magnificent Marina Bay, with clean, simple lines that exude a modern and technological feel.

The air was filled with the distinctive smell of new furniture and electronic devices.

Chen Zhi stood in the center of the empty office, looking down at the dazzling Singapore below.

He recently poached some young talents eager to embrace new things from the former Lianjiang Group's technology and marketing departments.

They will be the initial core team of the game company.

On the desk lay a new mobile phone and a brand-new Singapore local bank card.

It contains the money he has earned over the years through various compliant channels, as well as the money he made from selling Lianjiang Group.

Although the amount is only a few hundred million, far from being comparable to the size of Asia Tianqin Group, it is enough to launch the overseas version of Primordial War Chronicles.

The phone screen lit up with a message from Cheng Yi, containing only a few words: "The procedures are ready, and you can sign at any time."

Chen Zhi picked up his phone, glanced at it, and quickly dialed his assistant's number, saying, "Pass the word: Prince Group will be officially registered and established tomorrow. The first core business is to secure the exclusive Asian distribution rights for the overseas version of 'The Legend of the Primordial Era'! The second business is to launch the construction of a Southeast Asian server cluster and recruit a localized team."

"In addition, contact our old friends in Indonesia, Malaysia, Thailand, and Vietnam, and tell them that I, Chen Zhi, am back with a new business that allows them to make money while lying down!"

After hanging up the phone, Chen Zhi walked to the huge floor-to-ceiling window.

Outside the window, a huge cargo ship was slowly leaving the port, its horn sounding long and powerful.

He seemed to see that the ship was not carrying containers, but his dream.

This time, there were no family constraints, no shadows from his father, only pure business rules and his name, Chen Zhi.

Their journey as the Prince Group has begun!
Just as Cheng Yi was assisting Chen Zhi in building an operations team and a technical team in Southeast Asia, the Blizzard Cup World Esports Championship China Qualifier swept across the country like a hurricane.

From the northern border to the southern Guangdong, from the coast of the East China Sea to the western plateau.

Countless cities and countless internet cafes became sub-venues for this e-sports extravaganza.

Momo Group's strong organizational capabilities and constantly improving rules have enabled this unprecedented selection competition to proceed rapidly in a fair, intense, and orderly atmosphere, with new star contestants emerging every day and exciting duels taking place daily.

Media outlets from various provinces vied to report on their respective competitions, and viewership ratings soared.

Such a large-scale competition with such a high prize money has ignited the emotions of countless people.

This is practically like hosting an esports World Cup.

The successful bid for the 2001 Olympics restored the confidence of many Chinese people, and they began to enjoy watching world-class competitions. No matter what kind of competition it was, they hoped to see Chinese athletes shine on the world stage.

The same applies to this world esports tournament.

In the past, e-sports competitions only had prize money of a few hundred thousand yuan, and were just a small circle of people playing around, so they were not very successful.

But things are different now.

That's a billion!

This is an opportunity for ordinary people to transcend social classes.

During this period, Cheng Yi was not completely immersed in the success of the selection competition.

He knew that the core purpose of this global event, which cost a billion dollars to create, went far beyond selecting top players and promoting the game itself.

It is also a giant advertising platform with precise targeting, aiming directly at the two strategic pillars that he has been laying out for a long time.

The World Vision Internet TV station and the satellite dish that cost only 26 yuan.

The former site of the South District Television Station in Jingzhou City now bears two brand-new signs: "Jingzhou Internet Television Station" and "Global Vision China Operation Center".

The interior of the TV station, which had been renovated more than a year ago, was filled with an atmosphere of busyness and hope.

Inside the station director's office, Zhao Gang was facing a huge electronic screen, his brows furrowed.

The screen displays multiple images: the live stream of the ongoing 1v1 elimination round of the Beilu Province selection competition and a satellite signal reception monitoring diagram.

"President Zhao." At this moment, a crisp and capable voice rang out. Jiang Yuxi, dressed in a business suit, pushed open the door and entered. Her makeup was exquisite, and her eyes carried the unique charm of a TV shopping queen.

As soon as she entered, Jiang Yuxi smiled and said, "Congratulations, President Zhao, on your promotion to station manager."

"Stop teasing me, this task is too difficult." Zhao Gang rubbed his temples and smiled at Jiang Yuxi.

His leap from deputy editor-in-chief of the Handong Daily and general manager of Toutiao to director of a TV station with heavy responsibilities is both a huge challenge and an opportunity for him.

He was well aware of the significance of this position; it would be the first cornerstone for Cheng Yi's media empire to take root in China, and also a battlefield for promoting satellite dishes and seizing channels for public opinion and content transmission.

Zhao Gang was appointed as the station director, and Jiang Yuxi was appointed as the general manager.

This is enough to show how much Cheng Yi values ​​this business.

Zhao Gang and Jiang Yuxi are both Cheng Yi's protégés.

The fact that two of Momo's core members were simultaneously in charge of this business surprised many of the company's senior executives.

"Yu Xi, sit down," Zhao Gang said with a smile as he stood up.

Jiang Yuxi asked, "Mr. Zhao, how's our signal coverage test going?"

Zhao Gang immediately said, "The signal coverage test of the Euro3 and AsiaSat 2 satellites leased by Global Vision was very successful! As long as our dedicated satellite dish is installed, the signal of our high-definition Internet TV channel can be received stably within the coverage area, and the latency control is also within an acceptable range."

"Currently, all Momo Virtual Equipment Trading Network agent points in various provinces are equipped with technical personnel and sample machines, and can provide on-site installation guidance and signal testing services."

Jiang Yuxi then asked, "When I came here to take up my post, Cheng Yi told us to hand over the channel supervision authority to the Handong Provincial Information Industry Association. When are we going to do that?"

“I’ve already arranged for someone to go and hand over the duties,” Zhao Gang laughed. “President Cheng is just too cautious. Satellite dishes are everywhere these days, who’s going to supervise them? You can watch TV even if you just hang an iron pot on the roof.”

Jiang Yuxi didn't quite understand Cheng Yi's order either.

Although they are nominally an internet television station, they are actually just a county-level television station. What need is there for supervision at a county-level television station? They have always broadcast whatever they want.

However, Cheng Yi is a shrewd guy. He ordered that the supervisory power be handed over, so they didn't dare to compromise.

At this moment, Zhao Gang chuckled and said, "President Jiang, you've come at the right time. You're much better than me at traffic and marketing. Look at the current popularity of the selection competition, it's hot enough, but how do we accurately convert that popularity into demand for our satellite dishes and internet TV platforms? That's the key."

Jiang Yuxi considered for a moment and said, "The price of 60 yuan is extremely low for urban families. Our main focus is on the two cards of cost-effectiveness and exclusive content. We will use this event as a hook, lower the threshold with almost free viewing fees and ultra-low hardware prices, and retain users with rich content. Our first step should be to promote satellite dishes. Once users have developed the habit, we will consider the second step."

Soon, Jiang Yuxi discussed some practical promotional plans with Zhao Gang.

Zhao Gang listened attentively, nodding frequently.

Jiang Yuxi's plan was highly aggressive and feasible, perfectly combining her sales talent with her understanding of the target user's psychology.

Over the past three years, Jiang Yuxi has become the de facto spokesperson for Handong University of Finance and Economics.

They have many graduates from Handong University of Finance and Economics under their command, with over three hundred marketing elites alone.

"President Jiang, you can take charge of the offline promotion. I will coordinate with the technical department to ensure the live broadcast signal is flawless, and the content department will speed up the production of event-related programs."

"In addition..." Zhao Gang paused for a moment, then said in a serious tone, "We need to be careful when communicating with cable TV networks and local broadcasting companies. We've touched their vested interests. Although President Cheng has already spoken to them and said that he has coordinated with the higher-ups, I think the resistance at the grassroots level will definitely be significant. The installation team may encounter difficulties, so we need to prepare contingency plans in advance."

"Understood!" Jiang Yuxi stood up and said decisively, "I'll arrange the first batch of community roadshows right away! I guarantee that our slogan 'Watch the world for 60 yuan, an e-sports feast delivered to your door' will resound throughout Handong Province within a month!"

After Jiang Yuxi left in a hurry, Zhao Gang called Cheng Yi and gave him a detailed report on the plan and progress.

On the other end of the phone, Cheng Yi's voice carried a hint of approval as he laughed, "Just remember, speed is key. We need to get satellite dishes to as many households as possible before the national finals begin. Once the hardware is deployed and the user base is expanded, we'll have the confidence to negotiate with Microsoft a year from now."

After hanging up the phone, Zhao Gang walked to the window and watched as the staff in the courtyard below loaded satellite dish boxes bearing the "Global Vision" logo and the slogan "Watch the World Games for 60 Yuan" onto the delivery vehicle.

The bustling crowds in the courtyard reminded Zhao Gang of the vibrant energy of Momo Group in its early days in 2001.

This is yet another war without gunfire, and the opponent is still the deeply entrenched traditional television network.

The next day, in the old city of Jingzhou, at the small square of Xingfuli Community.

In the square, a group of elderly people were chatting when a van bearing the "Global Vision" logo and the slogan "Watch the World Games for 60 Yuan" rudely drove in, shattering the tranquility.

The car door opened, and Jiang Yuxi was the first to jump out.

She wore a striking red suit, and her high heels made a crisp sound as they clicked on the concrete.

Behind her were several young employees who quickly moved down folding tables, promotional display boards, an LCD TV, and stacks of gleaming satellite dishes.

"Dear uncles and aunts, big brothers and sisters, and children!" Although Jiang Yuxi did not use a microphone, her clear and penetrating voice still drowned out the noise in the square.

Several employees started the diesel generator and quickly connected the television.

On the television screen, a highlight reel of Sun Baxin's performance in the Handong Provincial Finals began playing on a loop.

The previously leisurely crowd was instantly drawn to the attention of the people.

The old man playing chess forgot to make a move, the chatting aunties gaped in astonishment, and the children crowded around the television.

What is this messy thing?

The less you've seen something, the more curious you become.

Jiang Yuxi pointed at Sun Baxin on the screen and said, "Uncles and aunts, this top player in our Handong e-sports circle, Sun Baxin, is also a world-class expert. He will soon represent China in the world championship in Singapore! Do you want to watch?"

"What is this e-sports competition?" an old man asked curiously.

Jiang Yuxi said, "This is a nationally recognized sporting event; you can think of it as a branch of the Olympic Games."

"The Olympics?" The elderly men and women immediately became interested.

Wasn't the Olympics supposed to be in 2008? Why has it been moved up?
At this moment, the planted person in the crowd loudly asked, "How are we supposed to watch this kind of competition where we're supposed to win glory for our country?"

"Good question!" Jiang Yuxi picked up a satellite dish and said, "This is the key. It's a special satellite dish for the entire universe. It can receive signals from the sky and send them directly to your TV. It's high-definition, smooth, and it's an exclusive live broadcast. Even if you miss the game, don't worry, you can watch the replay anytime. Watch it however you want!"

The man exclaimed in surprise, "Such advanced equipment must be very valuable, right?"

"Momo Group is having a loss-making promotion right now! The satellite dish, originally priced at 298 yuan, is now only 60 yuan! Can you see how clear the picture is? Not only is it clear, but it's also cheap. With the current promotion, the installation fee plus the equipment fee is only 89 yuan, which works out to just 20 cents a day. For 20 cents, you can't go wrong! For 20 cents, you can't buy anything!"

(End of this chapter)