Who would still start a business seriously after being reborn?

Chapter 504 Global Vision
Another technician immediately switched to test mode, and a large amount of chaotic red noise appeared on the screen instantly.

Under simulated electromagnetic interference, the blue signal waveform of the silver dish fluctuated only slightly and remained stable.

"The packet loss rate is 0.3%, and the latency fluctuation is less than 15ms, which is within an acceptable range!" The technician wearing thick glasses immediately said, "This is still an indoor window test. If we put it on the rooftop, the results would be even better."

Cheng Yi straightened up, tapped the cool, smooth surface of the pot with his fingers, and asked, "What is the cost of this version?"

"We can reduce the price to 26 yuan per kilogram with a yield rate of 78% in mass production," the on-site manager from Starcom quickly replied.

"The yield rate is only 78%?" Cheng Yi frowned.

The person in charge immediately said, "Mr. Cheng, although the production cost of this small pot is lower, it is more difficult to guarantee the yield rate of smaller items. However, this only applies to the appearance. Those with poor appearance can be sent to African countries, where they don't care much about these things."

“Don’t be so absolute. In Africa, families that can afford televisions aren’t ordinary households,” Cheng Yi said. “Is the production line all set up?”

“It was finished three months ago.” The person in charge immediately smiled and said, “Headquarters attaches great importance to President Cheng’s request. We have now assembled a research and development and marketing team of 140 people, just for this one thing.”

As the general manager of the Handong branch of Starcom Group, Cheng Yi's status within Starcom Group has risen accordingly.

The reason is simple: Momo Group's strength has increased.

"Qingyin, what do you think?" Cheng Yi looked at Lin Qingyin, who had been observing the satellite dish.

Lin Qingyin nodded slowly and said, "It's really amazing that you were able to make it so small."

Cheng Yi laughed and said, "This is the value of having communication technology."

"Let's go back to the office first." Cheng Yi was also very satisfied with this version of the satellite dish.

Now that we have the product, the remaining task is to promote it.

Just as he and Lin Qingyin returned to the office, Huang Wenrong pushed open the door and walked in, holding a thin folder in his hand, and nodded slightly to Cheng Yi.

"Mr. Huang, you're back pretty quickly!" Cheng Yi laughed.

Huang Wenrong said, "The approval process in Singapore is very simple, basically just going through the motions. I didn't have anything to do there, so I came back early."

"Is everything arranged?" Cheng Yi asked with a smile.

“Yes, Enze Capital has completed its acquisition of 100% control of Global Vision.” Huang Wenrong reported in a steady tone: “The satellite frequency band leases have also been signed, for Europe 3 and Asia Pacific 2, for a term of ten years, with an annual rent of seven million US dollars, which Enze Capital has already paid in full.”

Cheng Yi turned around, took the folder Huang Wenrong handed him, looked it over, and smiled, "Well done."

Huang Wenrong asked curiously, "President Cheng, I can understand you using a satellite dish in China, but you don't need to do that abroad, do you? In many overseas countries, you don't need approval to set up a TV station. We can just set up a TV station and access their TV channels."

Cheng Yi chuckled and said, "It's precisely because there's no need for approval that we don't have a place at the table. Overseas television and radio stations are all privately owned, and they have already formed a monopoly in the industry. Expecting them to take a share of our pie is probably a pipe dream."

"If you want to eat pork overseas, you have to learn how to raise pigs first!" Cheng Yi smiled and said, "Zhao Gang and Lingyu will be here soon. I'll tell you in detail when they arrive."

Shortly after, Zhang Lingyu and Zhao Gang entered Cheng Yi's office.

Zhao Gang said, "President Cheng, you called me."

"Sit down." Cheng Yi waved his hand and smiled, "Please sit down, I'll briefly tell you about the upcoming plans."

Huang Wenrong and the other two immediately sat down on the sofa, all looking at Cheng Yi with some confusion.

Now that the group has finally stabilized, what is this restless president planning to do next?
He walked to the shelf in the center of the office and lifted the dust cover.

Under the dust cover was a high-resolution poster of a scene from Warcraft III: The Frozen Throne.

The poster had a line of scarlet text printed at the bottom: Blizzard Cup Global Esports Tournament, prize pool of 10 billion.

"One billion?" Huang Wenrong was clearly taken aback when he saw the prize pool figure.

What kind of competition is this that requires a billion yuan in investment?
Do they have too much money to burn?
Huang Wenrong couldn't help but say, "President Cheng, it seems like no competition will cost 1 billion, right? Our internet cafe's cash flow has just caught up a bit, and while game revenue is stable, there's little room for growth. Shouldn't we be putting our funds into developing new games right now?"

“Esports tournaments are just a vehicle,” Cheng Yi said with a smile. “My goal is to create a media framework that can transcend national borders. The satellite dishes manufactured by Starcom have been finalized and cost only about 20 yuan each. If satellite dishes are the bullets that break our deadlock, then esports tournaments are the guns that fire those bullets.”

Cheng Yi quickly explained his idea to the three of them briefly.

The three of them were stunned when they heard Cheng Yi's wildly imaginative idea.

Cheng Yi continued, "The distribution of this 1 billion yuan is as follows: 100 million yuan will be given to the contestants in cash, and the other 900 million yuan will be distributed in the form of satellite dishes."

"This e-sports competition is actually just a way to sell our products."

"But in reality, it will make every participant a loyal user and a channel for spreading our satellite dishes."

He pulled over the whiteboard and quickly drew the structural diagram he had been working on for the past two days:
Champion, the distribution rights for 100 million pots!
Runner-up: Distribution rights for 50 pots!
Third place: Distribution rights for 20 pots!
And so on, all of them made it to the round of 64!

Cheng Yi laughed and said, "Let's first win over a few big names and use the 1 billion yuan prize pool as a gimmick to attract the attention of the world's media. The global e-sports tournament held in South Korea only invested 1.5 million yuan, but it attracted a lot of media coverage. What do you think they would report on if we invested 1 billion yuan?"

“I think those media outlets formed their own teams to participate in the competition,” Zhang Lingyu said.

Zhao Gang, who is very familiar with the media, said, "However, if we were to host this competition, I'm afraid many European and American media outlets wouldn't give it such extensive coverage."

“That’s right, so the organizer this time is Blizzard, and the venue is Singapore. It doesn’t have much to do with us,” Cheng Yi said with a smile. Zhao Gang nodded slowly and said, “Then there’s no problem. As long as they think this is a pure competition, they will do everything they can to promote it. The media has no defense against this kind of hype and traffic. Anyone in the media will not be willing to let go of such a large amount of traffic.”

Cheng Yi said, "Once the publicity for this competition is in place, we will require them to hold domestic qualifying rounds. Each country will only be allowed to send its strongest team to participate, which is equivalent to a national team, fighting for their country!"

“They had already attracted a lot of popularity in their country during the domestic selection process. At this stage, we started giving out prizes – satellite dishes that could be used to watch the world championships.”

“The teams that qualify from all countries can become spokespeople for satellite dishes, and then we will discuss investment and factory construction with the local governments.”

Cheng Yi's words made Zhao Gang gasp, muttering, "Are they planning to have their top domestic players become our sales managers? Do they even think they'll agree?"

Cheng Yi sneered, "This is giving them a chance to change their social class by playing games. They'll fight tooth and nail for it. What we want is for them to use their hands to spread satellite dishes to every country in the world while they're fighting tooth and nail for it."

After Cheng Yi finished speaking, the office fell into a brief silence.

Before they could fully digest the impact of the billion-dollar prize pool, this revolutionary distribution rights reward model brought them an even stronger shock.

Zhang Lingyu was quite sensitive about money, and immediately asked, "How much should we price the satellite dish?"

“We only charge $8 for the cost of each pot, which is paid by the governments or agents of each country. As for how much they sell it for, that depends on their national conditions,” Cheng Yi said with a smile.

"8 US dollars?" Upon hearing this cost, Zhao Gang and the others were secretly astonished.

Eight dollars is quite a lot.

That means a pot that costs 26 yuan to make is sold for more than 60 yuan.

The profits more than doubled.

However, many satellite dishes on the market are now priced at over 100 yuan, and the price is even higher overseas.

At this moment, Huang Wenrong remained silent. He frowned and thought for a long time before finally saying, "President Cheng, I still think this plan is a bit too radical. An investment of 1 billion yuan, even if 900 million yuan is in kind, the sunk cost is too high. Moreover, most of the contestants are young people who have no channel experience or sales ability. Making them distributors might cause problems."

Zhang Lingyu, accustomed to Cheng Yi's unconventional approach, immediately said, "President Huang, I think you're being too conservative. Think about it, if our event is a success, those top e-sports players will be like stars in their countries. What they say will be more effective than any amount of advertising we spend."

Zhang Lingyu experienced the first e-sports competition in Jingzhou City and witnessed its influence in the city.

Moreover, the popularity of Momo's songs in internet cafes has also benefited to some extent from the current explosive popularity of the Momo girl group, so it can be said that it has benefited from the celebrity bonus.

Cheng Yi was not surprised by Huang Wenrong's questioning. Huang Wenrong was the CFO and was responsible for the group's financial situation.

However, similarly, finance professionals often focus solely on risk, which is why many groups experience operational problems once they appoint a finance professional as their head.

Finance professionals are often hesitant to take risks. They tend to calculate sunk costs, and if the sunk costs are too high, they will abandon the project, even if the return on investment is very high.

Cheng Yi laughed and said, "Letting them sell pots doesn't mean they're actually setting up stalls. It means they're being made spokespersons and channel initiators. Once they get the distribution rights, they'll naturally attract powerful local businessmen or organizations to come and cooperate with them."

"We only need to provide products, branding, and technical support. This is equivalent to using a billion-dollar bonus to leverage countless free ground promotion teams and sales networks around the world."

As a media professional, Zhao Gang has a keen sense of news. He pondered, "I think it's feasible. President Cheng has combined the attention economy and the fan economy. As long as we turn this competition into a top-level event, it will definitely change the fate of many contestants. With the distribution rights, they may also become new business tycoons."

"Moreover, this gimmick is more newsworthy than a billion dollars in cash. I think just reporting on the selection competitions in various countries, the contestants' stories, and who will ultimately win the distribution rights for a million pots will be enough to attract audiences all over the world!"

Cheng Yi gave Zhao Gang an approving look and laughed, "Brother Zhao has hit the nail on the head. This time, we are not looking for traditional distributors, but creating stars! The champion has obtained the distribution rights for 100 million pots, which means that he instantly has a resource package worth tens of millions or even hundreds of millions. He can choose to set up his own company to sell, or he can subcontract to local powerful agents."

He walked to the whiteboard, drew several arrows next to the distribution rights, and said, "Our core objective is to use this competition and the satellite dish distribution rights to quickly spread the signal of Universal Vision throughout the target area and completely control the content and transmission channels in these areas!"

Although Huang Wenrong was mostly convinced, his professional habits still made him cautiously ask, "So how exactly does it work? A pot worth nine hundred million yuan, production, transportation, warehousing, and access permits from various countries—these are all huge challenges."

Cheng Yi said seriously, "This is the main reason I called you here!"

He looked at Huang Wenrong and said, "Old Huang, you are in charge of coordinating the funds and financial model. There is a fund of 1 billion yuan. 100 million yuan in cash will be used for event operation, prize money, publicity and team expenses. 900 million yuan will be converted into the production cost of satellite dishes. You will deal with the specific costs with Starcom. Starcom will be responsible for all production, transportation and warehousing this time."

"Okay," Huang Wenrong replied.

"Furthermore, Huanyu Esports Holdings Co., Ltd. was registered in Singapore under the name of Enze Capital. As one of the organizers of this competition, it is responsible for the management and distribution of the prize pool and distribution rights, and is co-signed with Blizzard."

"Understood! I will immediately set up a dedicated finance and legal team." Huang Wenrong nodded and quickly got to work.

"Lingyu!" Cheng Yi looked at Zhang Lingyu and said, "Your task is the most important. All internet cafes under Momo Internet Cafe Management Company will be immediately upgraded to the official designated training bases and national selection venues for this competition! You will be responsible for the venues, equipment, networks, referees, and streaming for the selection competitions."

"You need to make me a prototype first, and then we can replicate it in other countries."

Zhang Lingyu immediately replied, "Okay."

"Zhao Gang!" Cheng Yi looked at Zhao Gang one last time and said, "This time our battlefield has shifted to the media field, and I want you to serve as the vice president of Universal Vision."

"Me?" Zhao Gang was taken aback.

“Yes.” Cheng Yi said, “Enze Capital will recruit the core management team for Universal Vision. Your task is to be a thorn in Universal Vision’s side and report any problems to me. I will make adjustments to Universal Vision based on your reports.”

"I understand." Zhao Gang immediately realized.

His position as vice president is practically equivalent to that of the eunuch in the Eastern Depot.

(End of this chapter)