Who would still start a business seriously after being reborn?

Chapter 503 The fish is dead and the net is broken
If the soldiers and horses are not moving, the grain and grass will go first.

Media is the most important element for entering the global market.

Even the best wine needs advertising; if you don't have your own media outlets, all your efforts will be in vain.

Once a company has its own media outlet and a degree of control over public opinion, even a powerful company like Microsoft wouldn't dare to overstep its bounds.

The ceasefire agreement that year was not very useful. After all, in a year, the gap between them and Microsoft could not be narrowed at all. A power as strong as Microsoft could not be destroyed by commercial means.

We can only wait for internal problems to arise.

Just as Cheng Yi was about to discuss the competition with Lin Qingyin, his phone rang.

Upon seeing the number, Cheng Yi was taken aback.

It was Chen Zhi calling.

Chen Zhi is a very arrogant person. Since he returned to China and took over Lianjiang Group, he has not called himself once.

The fact that he's calling now means that Lianjiang Group really can't hold on any longer.

The opponent is a domestic capital company suspected of being backed by Microsoft, so there is absolutely no suspense in this battle.

All Chen Zhi could do was prolong his own life and make the Lianjiang Group's demise look better.

Let alone Lianjiang Group, even if Momo Group joined forces, they probably wouldn't be able to withstand Zhao He.

Their attack on Lianjiang Group was nothing more than a rehearsal; their ultimate goal was still to deal with Momo Group.

Cheng Yi got up and walked to the sofa, answered Chen Zhi's call, and said with a smile, "Chen Zhi, I heard you've returned to China?"

"Stop pretending," Chen Zhi said. "You knew I was back all along."

Cheng Yi laughed and said, "You haven't changed your temper at all."

"How can you change the temperament that your mother gave you and your father gave you?" Chen Zhi's tone carried a slight hint of melancholy. He lowered his voice and said, "You should be very clear about the current situation of our group, right?"

"Hmm." Cheng Yi said truthfully, "Zhao He hasn't even used his full strength yet. When he does, it will be even harder for you to deal with him."

Chen Zhi said, "I've been fighting him for two months and I've discovered a lot of problems. I think you need to know about these problems."

"Have you realized that their real purpose in targeting you is actually to target us?" Cheng Yi said directly.

"You already knew?" Chen Zhi's tone was full of surprise.

Cheng Yi said, "I was just guessing. Your Lianjiang Group's internet cafe business involves heavy asset investment, and the payback period is long. I've thought about it carefully for a long time, and they really have no need to fight for it."

“Yes.” Chen Zhi agreed with Cheng Yi’s words.

Chen Zhi also doesn't have a good view of the current internet cafe model of Lianjiang Group. This model was brought from overseas by his younger brother Chen Hui, but the economic development overseas is several years ahead of that in China. This model requires a large investment and has a slow return on investment, which makes many shareholders very unhappy.

It was precisely because these shareholders had the idea of ​​withdrawing that Zhao He found a breakthrough and directly bought the shares of the four shareholders.

The cost of opening one internet cafe by Lianjiang Group is equivalent to opening ten internet cafes with the same number of computers.

Cheng Yi continued, "When Zhao He was dealing with you, it was also when we were fighting with Microsoft. That's why I suspect that Microsoft wanted to use you as a tool to break into the domestic internet cafe industry. Their next step is to eliminate us and take over the national market."

"Take over the national market?" Chen Zhi hadn't thought that far ahead. The evidence he had gathered proved that Zhao He had deep ties with several American conglomerates and that Zhao He's funds came from overseas.

Chen Zhi and Cheng Yi's subsequent guesses were pretty much correct.

He felt that Lianjiang Group was not capable of attracting American conglomerates; it was a capital-intensive company, and even if they acquired it, there would be little return on investment.

Based on this, he thought of Momo Group.

He felt that the American consortium acquired their Lianjiang Group in order to coerce Momo Group into agreeing to certain conditions, but he never considered that the other party wanted to take over the national internet cafe market.

Chen Zhi was silent for a moment, then said, "I don't quite agree with your point of view. I think the National Information Industry Association will not allow American conglomerates to control the national internet cafe market."

"Do you know the difference between capital and speculators?" Cheng Yi asked.

"Is there a difference?" Chen Zhi asked rhetorically.

Cheng Yi laughed and said, "Speculators enter an industry to seize profits, while capital enters an industry simply to protect itself."

"Protect yourself?" Chen Zhi didn't quite understand.

Cheng Yi now has the idea of ​​cultivating Chen Zhi, because he knows that Lianjiang Group is doomed to fail, and even if Momo Group joins in, it will be dragged down as well.

Cheng Yi said, "You and I are speculators. We entered the internet cafe industry just to make money, but Microsoft and other capital are different. They entered the internet cafe industry just to protect their own businesses. They don't even care about the money in the internet cafe industry."

“Now our industry involves operating systems, and our profit pillar is the internet cafe industry. As long as Microsoft takes over the national internet cafe market, our Momo Group will naturally suffer a crushing defeat, and the threat to the operating system will be eliminated.”

Cheng Yi said, "So when they enter the national internet cafe market, they first find a domestic spokesperson, who only owns 30% or even less of the shares, allowing the spokesperson to hold 10%-30% to control the discourse. Then they find a local state-owned enterprise to hold the remaining shares. Do you think anyone would object to such a company taking over the national internet cafe market?"

Chen Zhi fell silent again.

Oppose it? Such a well-established and reputable company is more than welcome. If such a company were to actually emerge, then Lianjiang Group and Momo Group would have to step aside.

"They invested but only own such a small share, what's their motive?" Chen Zhi couldn't help but ask.

"It's about ensuring the long-term stability of their industry," Cheng Yi said. "Microsoft, as the world's strongest capital company, focuses on operating systems. All they need to do is keep investing and putting out fires around the world to maintain their monopoly in operating systems."

"Breaking down Momo Group may seem to cost them $200 billion, but it eliminated a potential threat to the rise of China's domestic operating system. Solving this threat is worth at least $20 billion."

"For example, in India, foreign capital has invested in an e-commerce company, holding a 30% stake. This e-commerce company monopolizes the entire e-commerce industry in India, which is much more important than our internet cafe industry."

"For example, in Egypt, foreign capital has invested in a social media company, holding a 30% stake. This social media company monopolizes the entire social media and gaming industry in Egypt, which is equivalent to controlling public opinion nationwide. Isn't that much more important than our internet cafe industry?"

“These companies that have received investment from capital have one thing in common: their core development focuses on games, movies, credit, and entertainment industries. They never get involved in patents or technology. No matter how large their future scale becomes, they will never touch the technological monopoly areas involved by capital, let alone develop overseas.”

"Now, do you understand?" Cheng Yi asked after finishing speaking.

“I understand.” Chen Zhi said in a deep voice, “I called you this time to invite you to join us in dealing with Zhao He, but now it seems that my idea was a bit too naive.”

"It's good that you understand." Cheng Yi sighed and said, "If it could help you, you wouldn't need to make this call. I understand the principle of 'if the lips are gone, the teeth will be cold,' but to put it bluntly, even if the two of us were together, we probably wouldn't be enough to feed Microsoft."

"Hmm." Chen Zhi let out a long sigh and smiled, "Now that I've figured all this out, I feel relieved. Zhao He has indeed won over a state-owned enterprise and promised it 35% of the shares. It seems they're planning to establish the kind of company you mentioned." "Chen Zhi, don't waste any more energy and money. You can still back out now," Cheng Yi said. "As long as you're alive, you can always make a comeback. If you sell your shares to Zhao He now, you can probably cash out a billion or more."

"If we withdraw, what will happen to you?" Chen Zhi asked.

"Now, everyone should just mind their own business and not worry about us," Cheng Yi laughed. "After you've cashed out, take your whole family to Southeast Asia. I'm afraid you'll get in trouble when we take down Microsoft a year from now."

Cheng Yi's joking words eased Chen Zhi's tense emotions somewhat. As Cheng Yi's defeated opponent, Chen Zhi had a strange trust in Cheng Yi.

Because he genuinely believed that Cheng Yi could take down Microsoft.

“Okay, I’ll listen to you. I’ll fight Zhao He for a while longer so I can get a higher price.” Chen Zhi said, “Cheng Yi, you’ve shown me a way, so I’ll give you a generous gift in return.”

"A generous gift?" Cheng Yi laughed. "What generous gift?"

“Our Lianjiang Internet Cafe is now using your system. Microsoft has also issued a notice saying that the internet cafe industry is prohibited from using Microsoft systems. This means that Lianjiang Internet Cafe must now use your Moc-os Internet Cafe Edition,” Chen Zhi said abruptly.

“That’s right.” Cheng Yi still didn’t understand Chen Zhi’s intention.

Chen Zhi smiled and said, "Send a legal representative over here so we can revise the revenue sharing agreement. I think that with the scale and complexity of our Lianjiang Internet Cafe, giving you only 30% is too little. I want to increase the revenue sharing ratio to 70%."

"???" Cheng Yi was completely dumbfounded.

This is indeed Chen Zhi's style of doing things.

That means they like to fight to the death.

Chen Zhi's method, apart from being criticized on a moral level, is perfectly fine.

The channel fees for internet cafes are very high now.

When users make in-game purchases at internet cafes, Momo Group only deducts a 30% commission.

However, if Chen Zhi increases the percentage to 70%, it would be equivalent to cutting off Lianjiang Internet Cafe's revenue sharing channels.

Originally, if you earned 1000 million, Momo Group would take 300 million as a channel fee.

If you earn 1000 million, Momo Group can collect 700 million in channel fees.

Cheng Yi could imagine Zhao He's expression when he finally took over Lianjiang Group and saw this almost self-destructive profit-sharing contract.

Cheng Yi smiled and said, "Okay, I'll send a legal representative over later."

"As soon as possible," Chen Zhi said, and then hung up the phone.

After putting down his phone, Cheng Yi couldn't help but feel a little emotional.

If Lianjiang Group hadn't sent Chen Zhi to Southeast Asia, the group would definitely not be in this predicament now.

No matter how capable Chen Zhi is, there's nothing he can do now.

Lianjiang Group must be the place where Chen Zhi grew up. It's easy to say he'll give it up, but to actually give it up would be like cutting his own flesh with a knife.

That kind of heart-wrenching pain can only be understood by those who have experienced it.

"I wish him all the best." Cheng Yi stood up and turned his attention back to his sketchbook.

He has now completed his plan.

To prevent European and American capital from causing trouble after the company grows too large, Huang Wenrong has gone to Singapore to cooperate with the delegation from Enze Capital to establish the Universal Vision Internet TV station.

Global Vision is a wholly owned enterprise of Enze Capital.

Jingzhou Internet TV Station has also become the Chinese branch of Universal Vision.

Cheng Yi's plan was not complicated. He wanted to use this competition to make contestants from all over the world the spokespersons for satellite dishes.

As long as the participating countries agree, Enze Capital will invest in building factories in those countries. Enze Capital will only hold 30% of the shares, while the remaining 70% will be given to the country as a supportive investment.

He forcibly intervened in countries that disagreed through smuggling.

For Huang Fei, these things were as simple as eating and drinking.

His goal was simple: to pave the way for media coverage as quickly as possible, and wherever the media reached, Momo Group's games would follow.

Gaming is the fastest way to make a profit.

Besides this, Cheng Yi harbors an even greater ambition: computers.

The domestic market can be defined by internet cafes, but the overseas market must be driven by computers.

Once the media strategy is in place, the day the ceasefire agreement is lifted a year later will be the day when the incredibly cheap Honor computers will sweep the world.

Cheng Yi briefly explained his thoughts to Lin Qingyin and said with a smile, "Starcom has improved the satellite dish six times, and they will send over another version tomorrow. We'll go test it together then."

"Okay." Lin Qingyin was also very interested in the satellite dish.

The next day, at the satellite dish research center of Momo Group.

Cheng Yi bent down and stared at a silver metal disc connected to a spectrum analyzer, beginning to test the parameters in detail.

This is the latest satellite receiving dish sample delivered by Starcom.

There are six versions of satellite dishes, each smaller than the last, and this current version is the smallest.

It's only the size of a regular dinner plate, making it very convenient to install and use.

“Lower the signal capture threshold by another 5 dB,” Cheng Yi said to a Starcom technician wearing thick glasses next to him without looking up.

"Okay." The technician quickly entered the command into the console. The green baseline representing background noise on the screen dipped slightly, while the blue waveform representing the target satellite signal gradually became clearer.

"I'll maximize the anti-interference level and check the stability. Let's first simulate the complex electromagnetic environment of a city," Cheng Yi said.

He has been testing satellite dishes for half a year and knows their parameters very well. He can be considered a qualified satellite dish researcher.

(End of this chapter)