After rebirth, I became a great master

Chapter 489 Good fortune and misfortune depend on each other
"Alright, you don't need to get involved in this. Zhan Yushan is dishonest, and whatever the outcome, he has only himself to blame."

Gu Hao's current attitude is to wait and see.

"It's not that serious..."

Zhou Haoran sneered inwardly.

Thinking to myself, "If the booth manager is dishonest, does that mean you, the head of the booth, are completely clean?"
"Alright, let's not talk about this anymore." Gu Hao waved his hand. "You came up with Yi Changping right away. Did he offend you again?"

Zhou Haoran said, "In the past few days, the entertainment channel's 'Consumer Frontier' program has reported some negative news about Nanji Ren, saying that their thermal underwear can suffocate people."

"what?"

Gu Hao was stunned for a moment.

This is a normal reaction; anyone who hears that thermal underwear can suffocate someone would find it unbelievable.

Zhou Haoran said calmly, "The entertainment channel's 'Happy Family' originally wanted to bring in Nanji Ren as the main sponsor. Later, Nanji Ren's marketing department thought that 'Everyone's Art' had more potential, so they invested their funds in 'Everyone's Art,' which caused the conflict."

Is Antarctic the main sponsor of "Art for All"?

Gu Hao took it seriously. "Everyone's Art" was a program on Red Star TV, and it was going to resume airing next week. Since it concerned his own interests, he had to take it seriously.

Zhou Haoran frowned and said, "Nanjiren is now the largest company in the domestic thermal underwear market, and it is also a well-known local company in the port. This kind of baseless accusation is not acceptable! We can't use the public resources of the TV station to retaliate or vent personal grievances."

"Okay, I'll take care of this. Let me ask around!"

Gu Hao takes this very seriously.

Zhou Haoran said, "We need to resolve this quickly. 'Everyone's Art Up' is about to resume broadcasting, and we can't let this affect the program's social impact."

He's figured it out now too.

With the outbreak of the Zhan Yushan incident, the reformists at the station are suffering setbacks, conceding profits and territory. At this time, it's unrealistic to expect them to target Yi Changping.

Unless it's to let conservatives fight amongst themselves.

Having Gu Hao handle it is more effective than asking Shan Wendong.

"By the way, the matter of adding a deputy director to the Arts and Culture Center has been approved." Gu Hao recalled his previous request and said with a smile, "We will hold a meeting in the next few days to discuss and nominate this deputy director."

Zhou Haoran didn't stand on ceremony, "Dong Lan."

"Who?"

Gu Hao was taken aback.

Zhou Haoran smiled and said, "The editor-in-chief of 'Everyone's Artistic Journey'."

"Isn't it you?"

Gu Hao was quite surprised.

"Me?" Zhou Haoran immediately laughed. "Boss, with my age and qualifications, it's not really appropriate, is it? If you promote me, how much criticism will there be in the unit?"

Gu Hao said dismissively, "It didn't work in the past, but now it's been reformed and a contract system is used. Whether it's the director or the deputy director, there are no administrative ranks anymore. If you do well, you get promoted; if you don't, you get demoted. There's no longer the complexity of job transfers for division-level cadres like before."

Zhou Haoran shook his head, "Then it's not suitable for me either, so I won't trouble you."

"Well..." Gu Hao breathed a sigh of relief, which eased his pressure. "Then producer Hu Xiaochen should have been invited!"

Zhou Haoran said, "Hu Xiaochen is too young, and she has a bad temper, so she is not suitable for a leadership position. Editor-in-Chief Dong Lan is more senior, has rich work experience, and is good at uniting colleagues. She is more suitable."

"Are you really going to let her come?"

Gu Hao also felt that Dong Lan was more suitable. Although it was a contract-based position, the deputy director of the arts center was already considered to be in the leadership. Someone too young would be too conspicuous and make people uncomfortable.

Unexpectedly, Zhou Haoran gave up such a precious opportunity.

It was sold to someone else!
Zhou Haoran nodded. "Yes, if we can arrange it, let Editor-in-Chief Dong Lan take the position. Let's see if she can adapt to the role of deputy director. If she does well, we can hand over the 'Revolutionary Theater' business to her."

"You trust her that much?"

Gu Hao gave a half-smile.

Zhou Haoran said, "Editor-in-Chief Dong is very capable."

"Okay, I see."

Gu Hao chuckled.

He didn't know the editor-in-chief, Dong Lan, but he guessed that she must be a charming and beautiful young woman who could charm countless young men!
Zhou Haoran didn't offer much explanation.

He then went to the lifestyle channel on the 6th floor, found Director Song Yongjun, and told him about the Nanji people again.

Song Yongjun assured that "Everyone's Artistic Achievements" was a program from the Lifestyle Channel, and that he had confirmed Antarctic People as the main sponsor. He emphasized that television stations, as public media, are absolutely not tools for individuals to settle personal scores!
……

Zhou Haoran's mission at Hongxingtai has been basically completed.

They protected Qiao Suiqing.

This will free her from the hidden dangers of her past life.

He also led the entire "Everyone's Art" program team to rise to the top of Red Star TV. He was dedicated and responsible, and that's enough.

Next, we can properly organize the external business.

Zhou Haoran summoned Jiang Xiong, the general manager of Zhongbo Bookstore, and Li Changxing, the general manager of Zhongbo Real Estate, and took the prepared industrial planning report to District Chief Zheng in Pudu District to report. Jiang Xiong, a cultured man, had a somewhat conservative mindset. "Sir," he said, "this plan is five or six times larger than our initial design!"

"Good fortune and misfortune are intertwined; it might just be a good thing."

Although Uncle Huai disrupted Zhou Haoran's past plans, he accepted it calmly.

"A good thing?" Jiang Xiong's face was bitter. "The publishing industry in the harbor is only so big; it can't support such a large industrial park."

Li Changxing, being more unconventional, said dismissively, "If there aren't enough private booksellers, then we'll bring in merchants from other industries. The port is the economic center of the country; it's never short of business people!"

Zhou Haoran smiled and said, "It's also written in the plan that, in addition to publishers, we can also introduce advertising companies, design companies, and fields such as animation, comics, novel entertainment, and film and television production."

"But this is out of step with Zhongbo Bookstore's core strategy."

Jiang Xiong was not interested in other businesses.

He was single-mindedly focused on developing the cultural industry related to books.

“Old Jiang, you need to be aware of the crisis. There’s a new reading model that’s emerged, called e-books, you know?” Zhou Haoran glanced at him. “Once e-books become widespread, paper books will face annihilation. At that time, most private booksellers across the country will go out of business. Even state-owned publishing houses will be reduced to a few.”

"No way?"

Jiang Xiong was taken aback.

Zhou Haoran said calmly, "That's for sure, it's predictable. If Zhongbo Bookstore wants to survive the crisis, it must make more thorough strategic preparations and ensure that nothing goes wrong."

"You've already planned it out: focus on supplementary teaching materials, cultivate the New Concept Writing Competition, acquire the copyrights of high-quality foreign books... and also bundle it with printing plants and sales, platform-based operations, and space bundling in the industrial park."

Jiang Xiong spoke with great familiarity.

"That's not enough. The future belongs to real estate. The closer you are to real estate, the stronger your resilience against risks."

Zhou Haoran is very familiar with this.

For example, Sohu.

Under Zhang's leadership, Sohu gradually declined and lost its former glory... However, this did not affect his carefree life in the slightest. Although Sohu performed poorly, in the process of developing Sohu, Zhang stumbled upon the real estate boom, acquiring several plots of land and building several office buildings.

Sohu doesn't even need half of these office buildings.

Most of them are rented out.

Sohu entered the market early and developed early, acquiring land in prime locations. Office rental income became Sohu's biggest guarantee for survival.

The piece of land that Uncle Huai approved is adjacent to Jing'an.

Although it's not the most central commercial area of ​​the harbor, it's still considered a secondary central area.

Acquiring land here is a sure way to make a profit.

"Real estate..."

Jiang Xiong was not very willing.

Zhou Haoran slowly said, "Zhongbo Bookstore's core business is still cultural publishing. But how should I put it... we can't put all our eggs in one basket. We'll build ten office buildings in this industrial park. Even if Zhongbo Bookstore's core business fails in the future, the rent from these office buildings in the industrial park will be enough for Zhongbo Bookstore to survive in the long term."

Li Changxing exclaimed, "I agree with what you said, Mr. Jiang. You're just too old-fashioned. With the name of Zhongbo Bookstore, you can easily acquire land. Aren't you secretly happy? Why are you unwilling?"

"What are you secretly happy about?"

Jiang Xiong was puzzled.

Li Changxing is now in the real estate business and knows the industry very well. "Do you know that if a real estate company wants to acquire land, it has to bribe officials at all levels and beg them for favors? Moreover, the land price is extremely high, and the loan interest rate is also high. Zhongbo Bookstore is different. This industrial park was actively sought out by the government, who were begging to give you land and loans. Wouldn't you be happy about that?"

"Is that right?"

Jiang Xiong was very surprised and incredulous.

Zhou Haoran laughed and said, "This is the power of a brand, and it's also a loophole in the investment attraction process. The benefits don't stop there. In conjunction with the local government's planning, you can get tax refunds when purchasing equipment, and you can also get discounts and subsidies from the government. If you buy a set of the world's most advanced printing equipment and spend 1000 million, they can give you 200 million back."

Jiang Xiong's eyes widened. "Such a good thing?"

"So, this is called attracting investment."

Zhou Haoran was used to this kind of thing; Zhongbo Bookstore was considered one of the worst.

If it's a Fortune 500 company, then local government officials are even more subservient.

For example, to attract Coca-Cola to set up a factory, Coca-Cola doesn't need to spend a single penny. The local authorities have to provide the factory land free of charge, set up the factory buildings free of charge, help Coca-Cola recruit all the workers, and offer various tax breaks and exemptions…

Coca-Cola doesn't need to do anything; it can just go there with its world-class brand.

In its collaboration with Uncle Huai, Zhongbo Bookstore has positioned itself in this way.

This is not the same model as selling land to real estate developers.

Having witnessed these benefits, Jiang Xiong exclaimed, "Does that mean the bigger the industrial park, the better?"

Zhou Haoran smiled and said, "That's enough. We won't bring in any external funds. We'll rely on the strength of Zhongbo Bookstore and Zhongbo Real Estate, plus bank loans, to get this project going."

Jiang Xiong laughed and said, "That's great!"

Zhou Haoran reminded them, "After we get through this, don't be too happy. Act like you're in a difficult position, like you're unwilling to take on this big project. The more difficult it is for us, the more benefits they'll promise."

(End of this chapter)