After rebirth, I became a great master

Chapter 453 Let's meet it head-on

Dong Lan wasn't the only one worried.

Because there is a general schedule for the broadcast times of all programs across the entire channel, the editorial department of the Lifestyle Channel quickly learned of the news.

Zhang Weihong, deputy director and editor-in-chief of the lifestyle channel, specifically sought out Zhou Haoran to discuss this matter.

"Change the schedule?" Zhou Haoran immediately refused upon hearing this, "There's no need!"

Zhang Weihong laughed and said, "There's no need to get angry. We should focus on the program itself. Ratings are the standard for judging the quality of a program."

Zhou Haoran said, "It's not a matter of whether I'm angry or not, it's that 'Everyone's Art Up' has no reason to back down to other programs."

Zhang Weihong sighed and shook her head. "Others may not know, but I do. Yi Changping has done some things that are not very ethical, and I don't approve of them either. However, you have to understand that he is a leader in the station and has a powerful background."

"Fortunately, the ratings have nothing to do with how powerful or influential one's background is."

Zhou Haoran remained unmoved.

Zhang Weihong said in a deep voice, "Haoran, you need to understand that you can't afford to lose."

Zhou Haoran insisted, "I will not lose."

Zhang Weihong was a little angry and said in a low voice, "Yi Changping's 'Happy Family' failed, but someone can take the blame for him and take responsibility. He's still the director of the entertainment channel. What about you? If 'Everyone's Art Up' fails, who is primarily responsible? You, or Hu Xiaochen? Can you really do something like making Hu Xiaochen, a woman, take the blame for you?"

Zhou Haoran smiled and said, "Director Zhang, I understand your concerns, but there's no need to worry. If you're worried, you should worry about Yi Changping. He chose to air 'Happy Family' in the same time slot as 'Everyone's Art,' which is like throwing an egg against a rock."

"Don't be careless!" Zhang Weihong said seriously. "The training program at Red Star TV has started, and many outstanding television professionals from all over the country have come. As the unit leader, Yi Changping can easily mobilize this kind of talent. Can you do that?"

"Training course?"

Zhou Haoran was taken aback.

This is Zhang Weihong's office, so he doesn't need to hide much. "In the past few days, Yi Changping has invited many TV colleagues from training courses to conduct research on their show 'Happy Family' and organized several screenings."

Zhou Haoran chuckled and said, "This Director Yi really knows how to utilize resources."

Seeing his relaxed tone, Zhang Weihong frowned slightly. "As far as I know, several excellent program producers have already given valuable feedback to 'Happy Family.' Yi Changping has also urged the production team to complete the rectification as soon as possible according to the feedback. Do you know what this means?"

Zhou Haoran said casually, "It means that their program is a hodgepodge."

“You…” Zhang Weihong was getting a little angry. “Haoran, we all acknowledge that you’re young and talented. But you’ve had it too easy all this time. This time, your opponent is no ordinary one. Yi Changping used the resources of the training program to invite several nationally renowned program producers to help provide ideas for ‘Happy Family’… This time, they’re coming on strong!”

In short, it’s just one sentence.

Zhang Weihong hopes to adjust the broadcast date of "Everyone's Art" from next Saturday to next Sunday.

Avoid their sharp edge!

In other programs, the broadcast time would be decided by the editorial department, and the program team would have no say. Zhou Haoran is different; this kid is no ordinary person, so his opinion must be respected, and he must be persuaded gently.

Unfortunately, this kid seems completely unresponsive!
Very angry!

Zhou Haoran laughed and said, "Yi Changping's little tricks are nothing. All the program producers in the country combined don't have my level of skill. I'm not afraid of them! Even if they just give me some guidance in their spare time, or even if they participate in the whole process, they are no match for me! I'm not afraid!"

Zhang Weihong stared at him sharply. "Have you thought it through?"

Zhou Haoran said calmly, "Let's put them out there and see who's stronger and who's weaker, and compare their ratings!"

"You're not doing anything good by doing this."

Zhang Weihong completely disagreed.

Zhou Haoran said, "Director Zhang, it's not a question of what we should do now; it's that the other side is being aggressive. We announced the broadcast date of 'Everyone's Art Up' first, and then Yi Changping moved the schedule of 'Happy Family' to the same time as us. He did it on purpose! If we change the broadcast date to next Sunday, he will immediately adjust the broadcast date as well. What's the point of that?"

"I can help you coordinate."

Zhang Weihong believed she still had some face.

Zhou Haoran shook his head. "This is hopeless. Yi Changping tried to extort 50 yuan from me, but I refused. He can't possibly stagger the broadcast dates; this is revenge."

"Zhou Haoran, don't talk nonsense!"

Zhang Weihong's expression changed; extortion is illegal.

Zhou Haoran then recounted the story of Nanji Ren, the main sponsor of "All People's Art." He said, "Yi Changping said that Nanji Ren is a client of the entertainment channel. Even though he didn't reach an agreement, they are still his client, and I have no right to deal with them. It's really strange. He couldn't handle the client, but I did. And now I have to give him money? There's no such logic in the world."

"That's it..."

Zhang Weihong's demeanor became much more subdued, unlike her initial stubbornness.

Zhou Haoran said calmly, "In the end, these things all come down to hard power. Whoever has the better program is the better one! Anyway, I've made up my mind. 'Everyone's Art Up' will air next Saturday at 9 pm. If Yi Changping has the guts, then bring it on!"

Zhang Weihong, far less decisive than him and unwilling to take responsibility, quickly said, "This matter needs to be reported to the director. I'll go talk to him. Nanji Ren is your sponsor; there's no reason for them to transfer another portion of the money they gave you to the entertainment channel..."

Zhou Haoran didn't care about such nonsense.

There is only one way to handle it.

Head-to-head!
They invited a few out-of-town TV colleagues from training courses to help them, thinking they could produce a good program?

That's too simplistic! However, when it comes to money, it's still important to be fully prepared.

Mr. Zhang from Antarctic has already stated that he will not accept threats under any circumstances and will not invest money in the entertainment channel. If the channel takes sides and actually gets Zhou Haoran to transfer half of the money there, that would be troublesome.

Zhou Haoran went to find Zhang Yongxiang of the Antarctic Man and told him about this.

Sure enough, it was just as he guessed.

Upon hearing this, Zhang Yongxiang immediately declared, "No way! I won't have anything to do with the entertainment channel! I've been in this business for so many years, and I've never seen anyone threaten me. I've never been treated this unfairly when I advertised on Crown TV!"

Zhou Haoran laughed and said, "This is simple. You write me a statement saying that you have no connection with the entertainment channel and have no business dealings with Yi Changping. With proof, we can't let Yi Changping make up whatever he wants."

"How should I write this?"

Zhang Yongxiang was not very familiar with the situation at the television station.

Zhou Haoran said, "It's alright, I'll have someone write one later, you can just bring it over and sign it."

"That's even better!"

Zhang Yongxiang trusted this gentleman very much.

Zhou Haoran nodded and chuckled, saying, "《全民艺起》 will be an excellent program, and it's expected to officially air next Saturday. It's already winter, and we're all wearing winter coats. With the program's sponsorship, your thermal underwear sales will definitely skyrocket!"

"It would be best if it worked, but it's okay if it didn't."

Zhang Yongxiang doesn't have much trust in local TV stations.

Zhou Haoran asked with a smile, "How's your competitor doing?"

"Yu Zhaolin?"

"Correct."

“Still the same…” Zhang Yongxiang blinked, as if he remembered something, “Oh right, I think I heard someone say that Yu Zhaolin has reached a sponsorship agreement with the entertainment channel, for their new program.”

Zhou Haoran raised an eyebrow, "Happy Family?"

Zhang Yongxiang said, "I don't know about that. Anyway, it's a new program, and it seems to be going to air in winter. It's a major program that the entertainment channel is developing."

"That would be interesting."

Zhou Haoran couldn't help but chuckle, never expecting to run into them all at once.

"what happened?"

Zhang Yongxiang was puzzled.

Zhou Haoran gave him a deep look and said calmly, "I don't care about other places, but in this harbor area, this winter, I will make the Antarctic people completely crush Yu Zhaolin!"

"Is it difficult?"

Zhang Yongxiang lacked confidence.

His main reason for entering the underwear industry was that he saw the huge success of industry pioneer Yu Zhaolin. He felt that if Yu Zhaolin could succeed, so could he, which led him to found Nanji Ren.

Yu Zhaolin is a local brand in the harbor with many years of experience.

Therefore, in the local harbor area, consumers have a higher level of recognition for Yu Zhaolin.

Conversely, in other regions, because Yu Zhaolin's brand awareness was low, Nanji Ren (南极人) rapidly rose to prominence thanks to a barrage of powerful advertisements on Crown TV. However, people in the harbor watched Red Star TV, not Crown TV!

This has led to a situation where Nanjiren's sales in other markets are higher than Yu Zhaolin's. However, in the local port city, Yu Zhaolin is the industry leader.

Can sponsoring a single TV program really change the landscape of the market?

Zhang Yongxiang shook his head.

He knew how difficult it was.

Zhou Haoran laughed and said, "In today's market economy, material wealth is abundant enough. The level of marketing often determines the level of sales. Sponsoring television programs is indeed the best marketing strategy right now!"

"is it?"

Zhang Yongxiang was skeptical.

Zhou Haoran waved his hand and said, "We can give it a try. Maybe after this winter, the thermal underwear market in the harbor will be completely reshuffled! I think Antarctic can do it!"

Zhang Yongxiang smiled and said, "Then I'll take your kind words, sir!"

Zhou Haoran invited, "The newly renovated Red Mansion Teahouse will open next month. When you go for tea, I'll give you a VIP card. I won't invite Yu Zhaolin."

"I'll definitely go and support them!"

Zhang Yongxiang agreed without hesitation.

(End of this chapter)