After rebirth, I became a great master

Chapter 452 Even professional players can't do it

"A professional player..."

Zhou Haoran laughed heartily, now he was relieved.

Seeing that he was still smiling, Dong Lan said solemnly, "Producer Zhou, I'm not joking with you, it's true. Because many art troupes belong to Red Star Media, this is the use of internal resources, which will receive more support from the station."

Zhou Haoran said calmly, "Don't worry, professional players definitely can't beat amateur players."

"how is this possible?"

Dong Lan opened her eyes wide, indicating that she could not understand.

Hu Xiaochen was also at a loss.

I don't know what kind of theory this is.

Zhou Haoran said, "What's the real highlight of our kind of program? Is it the performances? If it is, then there's no doubt that professional performers who have formal training in this field are definitely better. However, our program is not a gala, and the most attractive part is not the performances!"

"Not a performance?"

Dong Lan couldn't accept it; she felt this was going in the wrong direction.

Hu Xiaochen was also worried and whispered, "Haoran, the performance is the core content. Don't... I feel that your way of thinking is very similar to that of Lin Guiyan when we were on 'Family Matters'."

Zhou Haoran said, "Performance is the core, but not the selling point."

"is it?"

Hu Xiaochen and Dong Lan exchanged a glance, neither of them quite understanding.

Zhou Haoran laughed and said, "It's like many women's professional sports, such as women's tennis. At first, no one watched women's tennis. Because in terms of the excitement of the matches, women's tennis couldn't compare to men's tennis. Later, women's tennis changed its style and required the athletes to wear cool short skirts to show off the healthy figures of female athletes, and it became popular immediately."

"Uh……"

Dong Lan's expression was strange.

Hu Xiaochen said angrily, "Women's tennis isn't about watching the matches, it's about pretty girls flashing their underwear?"

Zhou Haoran said, "That's not entirely true. The core of women's tennis is still tennis. However, the greater attraction is the heroic and graceful demeanor of female tennis players on the court. Similarly, why is women's volleyball more developed than women's basketball and women's football? You can tell by looking at their clothing. Sports like diving, swimming, and track and field are also moving in this direction in their commercialization."

These are all strategies developed by Americans.

It wasn't something American athletes came up with.

He is an American media professional.

Professional sports are commercial sports; they rely on viewership ratings to make money. The United States has consistently been at the forefront of professional sports globally, having "invented" many experimental sports.

Some have succeeded, while others are still in the planning stages.

For example, there are women's volleyball players in bikinis, basketball players in underwear, rugby players in underwear... even in wrestling matches, female athletes wear underwear.

Their selling points are all about the worst aspects of human nature.

They attract viewers by using women's bodies and the satisfaction of voyeurism.

Dong Lan was speechless upon hearing this.

I find Producer Zhou's statement utterly appalling; it is detrimental to the spirit of sports and even a desecration of the Olympics.

Hu Xiaochen said in surprise, "In a market economy, everything is business. The selling point of women's sports competitions is not the competition itself, but the women."

"It can't be that absolute, but the way female athletes dress in revealing outfits can definitely boost viewership."

Zhou Haoran immediately thought of tennis beauty Maria Sharapova.

Her high-pitched cries...

It's fair to say that her moaning, almost sexually suggestive cries made her a favorite among sponsors.

Many men watching the game, listening to her shouts, would have erotic fantasies.

Zhou Haoran continued, "Besides satisfying this voyeuristic desire, there's something even more important: the competitive aspect. What's the point of a sports competition? Is it the athletes' performance? In a ball game, is it about the star player's superb skills? No! The exciting performance is the core. But the biggest highlight isn't the performance, but the final victory!"

Upon hearing this, Hu Xiaochen immediately understood, his eyes lighting up. "The selling point of the competition isn't the performance, but the contest! Just like our program, while spectacular performances are important, the biggest selling point isn't the performance itself, but the competitiveness among the contestants during the performance—who will win!"

Dong Lan suddenly realized and said, "That's really true! I sometimes watch table tennis matches. Sometimes our country's players don't perform well, and the games aren't very entertaining. But as long as they win in the end, I'm still very happy. How should I put it? We're not watching the game itself, but rather the anticipation of the suspense of the final outcome!"

Zhou Haoran said, "So, we must have a fundamental understanding of 'Everyone's Art' from a theoretical perspective. What are our selling points? There are mainly two: the sense of voyeurism and the sense of anticipation."

He is not a media professional and has not received professional media training.

But he's a product manager. When faced with a product, he subconsciously analyzes it from the product's perspective, which is the biggest difference between him and ordinary people.

For example, there was a famous variety show called "I Am a Singer" in my past life.

The core of this product is the singer's performance.

In reality, the highest viewership was not during the singers' performances, but at the end of the show when the director appeared and announced the results.

The process of announcing the results was incredibly drawn out, filled with endless rambling and unnecessary talk. The constant need to drink water and insert advertisements made it unbearable for both the contestants and the audience, who found the whole process utterly disgusting!
But it works.

The viewership ratings are guaranteed; the audience simply loves watching.

Whether a singer performs well or not is something most viewers can't actually tell from the sound; they're just watching for entertainment, led by the voyeuristic and anticipatory atmosphere created by the program.

Hu Xiaochen narrowed his eyes and slowly said, "The presentation of the voyeuristic feeling is what you mentioned earlier about fast editing. During the contestants' performances, the camera should constantly cut to the judges and the audience. By observing the reactions of the judges and the live audience, we can satisfy the voyeuristic feeling of the viewers in front of the TV. The sense of anticipation is what you call a competitive competition format. There must be live voting and live judging, just like a sports competition, with the results revealed on the spot."

Zhou Haoran laughed and said, "I said that the entertainment channel's 'Happy Family' program would definitely not work if they invited professional contestants to participate, because the competitive format is easy to offend people. There can only be one champion, and they are all such excellent professional contestants, many of whom are also actors under Red Star Media. So who should get the championship?"

Dong Lan said, "They don't seem to have any competitive spirit."

"Of course, you can't have it even if you want to. Their kind of programs are obviously for people with connections. In the end, it just becomes a channel for people with connections to get on TV. They definitely won't do any ranking or competition. Everyone has connections, and you can't afford to offend anyone."

Zhou Haoran's words hit the nail on the head.

Hu Xiaochen quickly added, "That's right, that's exactly it. Judging from the nature of the program, they can't possibly be competitive. They're missing the most crucial element!"

"It seems like this..."

Dong Lan muttered to herself, as if she had theoretically accepted this statement.

Zhou Haoran laughed and said, "Yi Changping is an outsider. He doesn't understand media. He thinks that 'Happy Family' invites professional contestants and 'Everyone's Art' invites grassroots contestants, so their programs must be better. He doesn't understand media, ratings, or market economics at all!"

Dong Lan now truly realized how capable Producer Zhou was.

No wonder producer Hu Xiaochen treats everyone else with the coldness of winter, but treats him with the warmth of spring.

This is really powerful!
It's actually risen to the level of theory!
This theory alone is enough to write a paper in the field of media, or enough to give a guest lecture at a university.

However, Dong Lan still felt it was best to be cautious, saying, "Even so, I don't think we need to fight them to the death. Why bother? We're a new program, and the ratings for the first few episodes are very important. There's no need to act impulsively and take risks."

"What do you mean?"

Zhou Haoran and Hu Xiaochen spoke in unison.

"what?"

Dong Lan was stunned for a moment, thinking to herself, "These two are so in sync?"
Hu Xiaochen snorted, "There is no room for the slightest mercy when dealing with invading enemies!"

Zhou Haoran said calmly, "Editor-in-Chief Dong, it's not us causing trouble, it's them coming to provoke us. Yi Changping thinks he has the victory in his grasp and wants to take the initiative to choose the same time slot for 'Happy Family' as our program."

“He’s the director…” Dong Lan hesitated for a moment, then gently advised, “Producer Zhou, I know you’re capable, but… but you can’t be arrogant. He’s the director of the entertainment channel, he’s the boss of the company.”

Zhou Haoran chuckled and said, "So what if he's a leader? Don't even mention Yi Changping, even Song Yongjun wouldn't be allowed to be one!"

Dong Lan is in her early thirties and has nearly ten years of experience in the industry, making her very experienced.

She felt that Zhou Haoran and Hu Xiaochen were a bit too young.

Easily impulsive.

Dong Lan suggested, "How about we compromise for now and change the broadcast time from next Saturday to next Sunday..."

Before she could finish speaking, Hu Xiaochen interrupted her, "Impossible! They've provoked us so blatantly. If we back down, won't we become a laughingstock? Justice isn't something you get by waiting for others to show their kindness; justice is something you fight for!"

At this point, the bond between master and disciple is truly strong.

Zhou Haoran laughed and said, "Our broadcast time is set. Yi Changping wants to fight a losing battle, so let him come. It'll be a good opportunity to teach him a lesson and show him what media is all about!"

Dong Lan sighed, "He's the leader. If he wins, it probably won't be a big deal. But if he loses, he might try to create difficulties for us."

"Small idea."

Zhou Haoran didn't care much about Yi Changping. How capable could a man who couldn't even manage his wife be?

If he gets angry...

hum!

That guy won't hold back. He'll target your weaknesses and make Editor-in-Chief Lin kneel down and call him "Dad." He'll even be able to outrank you in terms of seniority!
(End of this chapter)