After rebirth, I became a great master

Chapter 380 A Record-Breaking Ratings Miracle
Normally, the viewership rating for "Family Matters" is between 3% and 7%.

Unexpectedly, this time it reached double digits!

This is not finished.

"A TV series?" Lin Guiyan looked at Zhou Haoran with a smile, her eyes full of admiration. She felt that this kid had truly lived up to her expectations. "A TV series is nothing!"

"The Smiling, Proud Wanderer! That's nothing!"

Zhang Ming, like everyone else, was so shocked his jaw almost dropped to the ground.

This is a hugely popular martial arts drama!
The latest import from Hong Kong Island is currently only broadcast on the urban channel of Red Star TV in the mainland market, and can only be seen by viewers in the harbor area; it is considered a "demonstration zone".

Lin Guiyan laughed and said, "Yesterday, the ratings for 'The Smiling, Proud Wanderer' were 17.4%, ranking second!"

Even Zhou Haoran was surprised. "Our program is ranked number one?"

"18.2%." Lin Guiyan stood up, full of hope. "Yesterday, the program Haoran did was not only the highest-rated program in its time slot yesterday, but also the highest-rated program across all channels and all programs yesterday!"

These words were met with cheers in the office.

Instead, it was quiet.

A viewership rating of 18.2%?

Surprisingly, nobody believed it.

Eyes wide open.

This is too exaggerated!
Two years after its premiere, the most popular episodes of "Family Matters" only garnered a viewership rating of around 15%.

Zhou Haoran, an intern director, actually set a new viewership record?

It's important to know that viewership ratings are calculated not based on the number of online TV sets, but on the number of households with internet-connected TVs.

Not all families watch television every day.

Therefore, the total viewership rating could not possibly reach 100%.

During prime time in the evening, the overall viewership rating is only around 60%.

Last night, during the prime time slot of 8:00-8:30 pm, the two programs "Family Matters" and "Laugh Out Loud" occupied half of the Harbour City TV screen!
"Editor-in-chief..." Jiang Nana, the female director, couldn't believe it and looked suspicious. "Editor-in-chief, could there be a mistake?"

"Yes, there must be a mistake."

"Editor-in-Chief Lin, is there some kind of misunderstanding?"

"Investigate this thoroughly."

The program staff present at the scene couldn't believe such an astonishing figure.

"Here's the ratings chart, take a look!" Lin Guiyan handed it over, then remembered something, "Qiqi, print out thirty copies of this chart and distribute them to everyone so they can all see it!"

Zhou Haoran was also afraid of making a fool of himself.

He leaned closer to look at his watch.

The ratings data was quite detailed, dividing the half-hour program into 10 segments, with statistics compiled every 3 minutes. The ratings for the first 3 minutes were only around 5%, but for the second 3 minutes, they surged to 11%.

Then, the data kept rising.

During the 15-minute segment, when the male and female leads were arguing, the real-time viewership rating reached an astonishing 24.3%!

After the argument, the climax was over.

The ratings began to decline.

It ended with a 14.5% viewership rating.

The average viewership rating reached 18.2%!

First place yesterday!

Zhou Haoran felt relieved.

It seems that television viewers in this era are quite down-to-earth. The variety shows they usually watch are things like "Variety Show" and "Traditional Opera," which are bland and lack drama.

Zhou Haoran's scheme was designed from the very beginning to create dramatic conflict and strong contradictions... Although the bickering and arguing may seem vulgar, it is the real everyday life of families, and it has the most genuine emotional resonance.

Once you start watching a few scenes and hearing a few arguments, you can't stop.

Female director Zhang Ming looked bewildered. "Editor-in-Chief Lin, why is this? It doesn't make sense!"

Lin Guiyan asked with a smile, "Why doesn't it make sense?"

Zhang Ming said, "I also participated in this episode, and I was so worried when I was editing it. The relationship between the two people could not be called a relationship at all; they were completely irresponsible. Even the experts had a hard time mediating. Other couples who have conflicts can have a happy ending after appearing on a show and having our experts mediate. But this couple completely broke up after appearing on the show."

This remark amused everyone.

In the past, "Family Matters" was used to mediate conflicts.

But this couple's actions in this episode were hardly like mediating a conflict; they were more like adding fuel to the fire. They completely broke up on set and almost came to blows.

Lin Guiyan looked at Zhou Haoran with a smile, "What do you think?"

Zhou Haoran said calmly, "'Unexpected' is a good way to break the calm."

Lin Guiyan nodded. "As mediation programs have progressed, they inevitably get bogged down in trivial matters and become increasingly bland. This episode was controversial from the very beginning, but why did I insist on making it? It's because I felt that this kind of program was representative. This episode illustrates a point: the more hateful the male and female guests are, the more topical they become, and the more attention they attract and the higher the ratings."

As soon as these words came out.

The scene became even quieter.

Everyone immediately thought of one person—producer Tang Shiyi, who had taken leave to study in the capital!
Editor-in-Chief Lin's views were something Professor Tang had strictly prohibited in the past!
Teacher Tang is now pursuing further studies.

Editor-in-Chief Lin is openly contradicting me!
Lin Guiyan said seriously, "Haoran, your program this time was very representative. Perhaps in the future we should deliberately look for more conflicts and portray them. Don't be afraid of being sharp, just be afraid of being bland."

"Editor-in-Chief Lin, wouldn't this violate our column's principle of truthfully and calmly recording everyday life in the city..."

At this moment, Hu Xiaochen arrived at work.

Standing at the office door.

They believe that such a statement completely deviates from Teacher Tang's original intention in creating the program.

Lin Guiyan said calmly, "The highest principle is to serve the people! Facts have proven that the audience likes to watch this kind of program, and we should produce TV programs that the people like."

"The prerequisite is that this has to be a television program! We can't let 'Family Matters' degenerate into a farce!"

Hu Xiaochen's aloof aura gave off a sense of confrontation.

Everyone else retreated.

Zhou Haoran quickly stepped forward, smiling and saying, "Team Leader Hu, we did a great job collaborating on this episode!"

Hu Xiaochen snorted.

You can't argue with your master.

Just turned around and left.

Lin Guiyan's lips curled slightly, unmoved, and she said calmly, "At the same time, hosts also need to have different styles; they can't just be nice guys. Look at this episode, Sui Qing was very emotional; she clearly showed her dislike for Xu Jiayuan. That's how we need to be from now on. The audience wants us to have clear likes and dislikes. It's true that hosts should be objective, but we're not wooden people; we have flesh and blood. When it's time to express our emotions, we must state our position. Let the experts handle the bland and meaningless statements."

After hearing this, Zhou Haoran didn't know what to say.

Lately, Qiao Suiqing has been preoccupied with her engagement and new house.

As a result, my work performance was very poor.

She was also in poor condition during the episode she hosted.

The most obvious point is the externalization of emotions.

A normal host should take a neutral and objective stance to mediate the conflict between the two parties... However, due to her poor condition, she showed a biased attitude while hosting the program.

This made Qiao Suiqing feel very guilty.

Unexpectedly, this poor performance became an advantage in the eyes of Editor-in-Chief Lin!
They also said that from now on, hosts should be able to express emotions and have clear likes and dislikes...

Isn't this a case of the referee showing favoritism on the field?

Doesn’t this exacerbate the conflict?

This completely violates the principles of a good professional presenter.

Zhou Haoran could even imagine that Qingmei would be very resistant after receiving such a request. The editor-in-chief and the producer had differing opinions on media values.

He already knew that.

It now seems that Editor-in-Chief Lin is taking advantage of the opponent's absence to make a big splash.

……

There weren't many people in the office in the morning.

The good news is gradually being digested.

Calm down.

Many people took the tapes from the previous episode and gathered to study them, hoping to discover some secrets to the high ratings.

"Master, Editor-in-Chief Lin is using you as a pawn."

Seeing that everyone else had gone to watch the film and study, Hu Xiaochen had a chance to speak to them alone.

"Hmm." Zhou Haoran nodded, realizing he had been used. "I thought she was a beautiful woman who still had her charm. It seems this well-known good person in the workplace has some unusual methods."

Hu Xiaochen whispered, "What do we do now? Teacher Tang is going to study for three months. I'm afraid that when Teacher Tang comes back, things will have changed drastically in the program team."

Zhou Haoran smiled and said, "It's nothing."

"what?"

Hu Xiaochen was extremely unhappy.

Teacher Tang is her idol.

"After two years of running 'Family Matters,' the show's popularity has declined, and some changes are indeed needed." Zhou Haoran doesn't think Editor-in-Chief Lin is wrong, "It might not be a bad thing."

"How can that be?" Hu Xiaochen said, a little annoyed. "Master, I'm not happy."

Zhou Haoran laughed and said, "Take it easy. Just like art films and commercial films, there's no superior or inferior one. They both have their value. Professor Tang's philosophy is to make art films. Editor-in-Chief Lin's idea is to make commercial films. Each has its own reasons."

Hu Xiaochen said worriedly, "Ratings are king at the station right now, Teacher Tang's show will lose!"

No one is a victorious general.

Zhou Haoran is in a difficult position now.

In terms of closeness and distance, I am naturally closer to Lu Ming.

The two are from the same school.

They are still uncle and nephew.

Lu Ming even wanted to become an apprentice.

However, in terms of their philosophies, Zhou Haoran and Editor-in-Chief Lin are on the same page, both following a market-oriented approach.

Should I side with my family, or with what's right?
Let's just stay neutral.

Once the dust settles, he congratulates the winners and then helps the losers make a comeback.

“But…” Hu Xiaochen still wanted to argue, but suddenly her expression changed and she became cold. “Zhou Haoran, don’t think that just because you did one episode with the highest ratings, you’re all that great. You still need to keep up the good work and work harder!”

Zhou Haoran quickly replied, "Team Leader Hu, I will do my best!"

Hu Xiaochen snorted coldly, got up and left.

Zhou Haoran turned around and, sure enough, saw someone coming.

It turned out to be Zhao Qiaoqiao, another host on the show.

"Brother Zhou, are you busy?"

Zhao Qiaoqiao's face was as beautiful as a peach blossom, and she revealed a bright smile.

Zhou Haoran sighed, thinking to himself that this guy was really shrewd.

Can be picked up and put down.

In her past life, Qiao Suiqing lost her job as a host; someone else took her place. Now it seems highly likely that it was her. Seriously, her ability to be flexible and adaptable makes her far more adept at navigating the workplace than her sister, Qingmei.

Even though he's seven or eight years older, he can still call out "brother" with ease.

Zhou Haoran nodded. "What is it?"

Zhao Qiaoqiao said happily, "I just arrived at work and heard that your show had the highest ratings in the entire station. I was so happy! I told them a long time ago that Brother Zhou is talented and capable! I watched the show at home last night, and it was so good! The number one ratings truly deserve it!"

"Thank you."

Zhou Haoran was neither cold nor hot.

Zhao Qiaoqiao sighed, "Brother Zhou, speaking of which, I should apologize to you too."

"Ok?"

"I acted impulsively about the welfare housing issue. Welfare housing should rightfully belong to the person who has made the greatest contribution and is the most talented. In our channel, it belongs to you alone. How could I possibly compete with you?"

"It was all a misunderstanding, it's all in the past."

Zhou Haoran waved his hand. Since the other party's attitude was so good, he couldn't be too demanding.

Zhao Qiaoqiao's smile widened, and she said excitedly, "Brother Zhou, you're so talented! Your shows are amazing. If there's a chance in the future, can I collaborate with you? I've been looking forward to it for so long!"

"As long as there is an opportunity."

Zhou Haoran couldn't refuse.

"Thank you, Brother Zhou..." Zhao Qiaoqiao's attitude was impeccable, and she praised him endlessly, "18.2% viewership rating, Brother Zhou, you are truly amazing!"

20 minute later.

Zhao Qiaoqiao is back.

She went to a coffee shop and bought more than a dozen cups of coffee. She gave one to each of her colleagues, and naturally, she also gave one to Zhou Haoran.

"Brother Zhou, have some coffee!"

"Thank you."

"Brother Zhou, I just went out and found a lot of people talking about yesterday's ratings! I heard a lot of people mentioning 'Zhou Haoran,' and a lot of people are asking who you are! Brother Zhou, you're famous!"

Zhao Qiaoqiao's eyes were bright.

She finally understood.

This guy created a sales miracle in the sales department. Now he's a director on "Family Matters," and he's produced another show that's achieved phenomenal ratings. We should definitely try to get close to someone like him!
"It's all just empty fame."

Zhou Haoran waved his hand, seemingly unconcerned.

They genuinely don't care.

In these state-owned enterprises, the voices of the lower-level employees are not important; what matters is the opinion of the leaders.

The show has now achieved the top viewership rating.

Next, if Deputy Director Zhan Yushan has any good resources, he'll have a reason to coordinate them.

In the afternoon, all members of the program team were present.

Editor-in-Chief Lin convened an awards ceremony.

Zhou Haoran was especially praised for his significant contributions to the "Family Matters" program, which achieved the highest viewership rating in the program's history! All employees were called upon to learn from him!
Zhou Haoran was highly praised.

The stars are holding the moon.

Amidst enthusiastic applause, he stood up and delivered a brief speech.

Editor-in-Chief Lin also took the opportunity to reiterate her program's philosophy.

The requirement is that "Family Matters" should focus on stories about conflicts, contradictions, and emotions, and produce programs that viewers like to watch!
The atmosphere in the production team...

It’s different than before.

(End of this chapter)