After rebirth, I became a great master

Chapter 379: Ratings Break 10%

The program aired as scheduled.

Currently, there is no real-time viewership rating system in China. For some popular or key programs, the station will specifically call the viewership rating company to inquire about the approximate viewership ratings.

In most cases, people are just waiting for the ratings results.

It takes one day.

If it falls on a holiday, it will be postponed.

The episode featuring Zhou Haoran aired on Friday night.

This week is a short week, and we work on Saturday. The ratings data is expected to be faxed to the office around 10 a.m.

Zhou Haoran arrived at work early.

Let's wait for the results.

"Nono?"

Zhou Haoran went to the sales department and found his apprentice in her private office.

"Master? So early today?"

Jono's eyes lit up.

Zhou Haoran closed the door and locked it.

Qiao Nuo understood, so she got up, came over to him, stood on tiptoe, and gave him a sweet kiss. They kissed for five or six minutes, and when they finished, the buttons on her shirt were all undone, and her bra was crumpled.

"Huh? The lingerie is so pretty?"

Zhou Haoran messed up her underwear and then had to fix it for her.

Qiao Nuo said with a grin, "My senior sister bought it for me."

“She has quite good taste.” Zhou Haoran lifted her skirt, glanced down, and found that it was a complete set of pink lingerie, which looked youthful and cute. “It’s nice.”

Qiao Nuo's little face showed a hint of pride as she winked and said, "Come over tonight, I'll take my clothes off for you to see, okay?"

"Okay, I'll talk to you tonight." Zhou Haoran straightened her clothes, picked her up and put her on the seat. "Where's the script for the abandoned baby girl? Let me see it."

Qiao Nuo proudly presented a printed manuscript, explaining, "These are two versions. The pacing of the story is based on two similar documentaries about child custody battles."

"Okay, don't tell your senior sister about this. This is our little secret."

Zhou Haoran thought Qiao Nuo was more reliable than Hu Xiaochen.

Qiao Nuo isn't a media professional, so she doesn't need to adhere to any beliefs about originality in media. She's flexible in her approach and doesn't have such high self-expectations. Hu Xiaochen, on the other hand, wouldn't agree to plagiarize foreign documentaries.

The problem is that this series of programs is controlled by Zhou Haoran.

How can someone who's not an expert produce the show in the fastest and best way?

The best approach is to "learn from" others.

In ten or twenty years, this will become the norm in the industry; basically, whoever creates something original dies. Food programs like "A Bite of China" use the exact same language and camera work as foreign programs.

“By the way, Master, I watched last night’s ‘Family Matters’.” Qiao Nuo raised her face, her expression full of confidence. “Senior Sister said that episode was terrible, but I don’t think so. I think it was particularly wonderful.”

Zhou Haoran laughed and said, "That's why you need to have an internet mindset."

"what?"

Qiao Nuo was slightly stunned.

"We must put the user at the center." Zhou Haoran offered his advice to his apprentice, "Sister Xiaochen said this episode was terrible, and she was speaking from the perspective of a professional media person. She's right. But the audience are laymen; they judge an episode's quality by how exciting it is."

Jono explained succinctly, "It's just like doing sales. We're not selling products, but providing customers with the products they want to buy."

Zhou Haoran stroked her hair and said with a smile, "Go visit Yangyang when you have time. She's been quite busy lately, so you can give her some advice."

He left the sales department.

I saw Meng Xuemin coming towards me.

"Old Meng?"

Zhou Haoran greeted him casually.

Meng Xuemin laughed and said, "You're quite something, kid!"

"What's wrong with me?"

Zhou Haoran thought he was unhappy with the nickname "Old Meng".

Meng Xuemin gave a thumbs up, "Great job, you're a talent! I just finished a director's office meeting, and you're the center of attention!"

"Two million in advertising orders, huh?" Zhou Haoran waved his hand dismissively. "I'm used to it."

"I'm not talking about sales."

Meng Xuemin gave him a deep look.

"Hmm?" Zhou Haoran raised an eyebrow and immediately realized what he meant. "What are you talking about? It's not 'Family Gossip,' is it?"

Meng Xuemin said, "The ratings are out, and they were just discussed at the general office meeting. Hey! You're really something!"

"how much?"

Zhou Haoran could tell from his tone that it was good news.

“Go back and check it yourself. It’ll be sent to your program team in a bit.” Meng Xuemin walked over and patted him on the shoulder. “Young man, do a good job! If you produce more outstanding results, the booth will have a reason to promote you and give you more important responsibilities.”

Zhou Haoran made a detour to the office of the "Family Matters" program team.

As I walked towards the elevator, I happened to see female director Zhang Ming arriving for work.

"Sister Zhang Ming?"

Zhou Haoran greeted her.

"Haoran!" Director Zhang Ming exclaimed with delight. "What a coincidence! You're here so early!"

Zhou Haoran laughed and said, "Let's look at the ratings."

Zhang Ming is very experienced in this regard: "Arriving too early is useless; the ratings charts are usually passed down around 10 o'clock."

"Let's go check the results."

Zhou Haoran now has a better understanding of the situation.

Sister Zhang Ming, however, lacked confidence and hesitated for a moment. "Haoran, it's okay if this episode doesn't turn out well. Experience is accumulated little by little; we directors all started this way. If you need anything in the future, I'll definitely help you."

Last night, after returning home and thinking it over repeatedly, she made her choice. On one side was Zhao Qiaoqiao, and on the other was Zhou Haoran.

Working with Zhao Qiaoqiao yields good results and guaranteed ratings, but there's no extra income. Working with Zhou Haoran results in poor results and frequently fails to achieve satisfactory ratings, but his generosity allows for greater material gains.

She has now made her decision.

Choose Zhou Haoran!

Although his current skill level is insufficient and his aesthetic sense is somewhat lacking, he is quick-witted, has ideas, and is innovative. Most importantly, he has a way of persuading Editor-in-Chief Lin to make an exception for his program.

Zhou Haoran didn't care about any of that.

I just think that Sister Zhang Ming is a senior director with a very high level of skill, and I would like to invite her to be my assistant.

Hu Xiaochen's skill level is also very good.

But she is the team leader.

She maintains her aloof persona at work.

It's inconvenient for me to give her orders.

I arrived at the office.

The editor-in-chief's office is right outside the door, and the door is open.

As I passed by, I heard Editor-in-Chief Lin, who was always dignified, reserved, and elegant, shouting loudly from behind her desk in the office. Because the door wasn't closed, it seemed to shake the entire large office outside.

Zhang Ming's expression changed slightly, and he stopped walking.

The other directors, Wang Yu and Jiang Nana, gathered around, looking astonished, thinking something serious had happened. Then, several technicians also came over, anxiously wondering if there had been a malfunction.

Zhou Haoran leaned out and asked with a smile, "Editor-in-Chief Lin, what's wrong?"

"Ah! Haoran! Come quick! Come quick!" When Lin Guiyan saw him, her rosy cheeks turned even redder, and she exclaimed, "Haoran, guess what the ratings were for your show this time?"

Zhou Haoran had a clear idea of ​​what was going on, so he said openly, "At least 8 points."

Upon hearing this, Zhang Ming, the female director behind him, felt her legs go weak.

I thought to myself, "This kid is so unreliable."

Where is this going?

A 4% viewership rating is acceptable for the TV show "Family Matters".

The episode with the highest viewership this month was co-hosted by Zhang Ming and Zhao Qiaoqiao, with a local viewership rating of 7.6%.

This kid's offhand mention of 8% is practically nonsense.

"Huh?" Lin Guiyan saw the others at the door and said with a smile, "Don't just stand there, come over here. I have some good news to share with you."

"good news?"

Zhang Ming was shocked.

Good news for the ratings?
Did the last episode go well?
Lin Guiyan was in a great mood, smiling as she looked at the seven or eight people who had come into the office.

It's morning, and it's Saturday, so many people haven't started work yet.

Those who work are mostly present.

Lin Guiyan said with a smile, "Guess what the ratings were for the last episode... the one Haoran did?"

"Hmm..." Female director Jiang Nana understood her meaning and tentatively said, "Maybe it will exceed 6%!"

Another tech expert said, "I really liked that episode; I think 6% is the minimum!"

Zhang Ming saw the situation and, against her will, said she believed the ratings could exceed 5%.

Lin Guiyan smiled and held out her slender white fingers to them, "You guys... I told you long ago, Haoran is a genius, he just lacks experience, and I asked you to help him more in your daily work. How's it going? He's achieved results!"

As he spoke, he waved the ratings chart in his hand.

Zhang Ming couldn't help but ask, "Editor-in-chief, how much exactly?"

Lin Guiyan said slowly, "Record broken!"

"It really exceeded 7.6% in viewership?" Zhang Ming's eyes widened in disbelief. "It really reached 8%?"

The others were also dumbfounded.

They all turned to look at Zhou Haoran.

I find it unbelievable.

Lin Guiyan shook her head and said calmly, "It's not the viewership record that's being broken this month."

"what?"

Zhang Ming felt like he couldn't breathe.

Zhou Haoran couldn't stand her keeping him in suspense any longer, and said with a laugh, "Editor-in-Chief Lin, just tell me the price!"

Lin Guiyan winked and held up two fingers, "Two digits!"

"Double-digit ratings?"

Zhou Haoran was also quite surprised.

"Correct."

Lin Guiyan wasn't in a hurry at all; she wanted to tease him.

Female director Zhang Ming exclaimed, "Double-digit ratings? Doesn't that mean it's on par with other dramas airing at the same time?"

"Family Matters" airs every night at 8 PM on the Lifestyle Channel.

At the same time, the city channel will broadcast Hong Kong dramas.

Hong Kong dramas are incredibly appealing.

As a result, during the 8-9 pm time slot, the city channel is often the top-rated channel on Red Star TV, with an average viewership of around 15%.

The domestically produced dramas broadcast on the general channel at the same time are much worse.

The viewership ratings have hovered around 10% for a long time.

If Zhou Haoran's episode gets a rating of over 10%, it will be comparable to the Hong Kong dramas that the City Channel has invested heavily in importing!

This is indeed a record-breaking achievement!

This year, not a single episode of "Family Matters" has ever broken the 10% viewership rating!
(End of this chapter)