After rebirth, I became a great master

Chapter 178 Changing Your Name Is Changing Your Destiny
The potter was very dissatisfied.

He is the chief engineer in charge of technology.

In terms of level, he is on the same level as Jiang Feibiao.

However, his responsibilities changed after the washing machine factory was reorganized into the Narcissus Electric Appliance Group. To adapt to market trends, the group established a general office, which made all decisions on all business matters.

Tao Gong, the technical leader who once had great power in the factory, was unable to enter the general office because of his lack of understanding of the market and serious planning mentality.

He only has the nice title of "chief engineer" but is far away from the decision-making level.

The potter was already indignant.

I feel that the factory's power has been stolen by a group of young people who know nothing. Now, when I talk about technical matters, I can be taught a lesson by a few kids who know nothing.

How can this make sense?
"Isn't this ridiculous?" The potter lost control of his emotions and raised his voice. "This is about technology, not the market! Technology is technology. How can you do whatever you want with it?"

The tone is very high.

It spread throughout the entire factory.

Many people looked over and wanted to see what was happening here.

Jiang Feibiao said angrily, "Lao Tao, what's wrong with you?"

"What do you mean by 'what's wrong with me?'" the potter argued, gritting his teeth. "Tell me, what do you want to do? You're young, don't get involved in things you don't understand. If you mess around with technical matters, you'll get into big trouble!"

Jiang Feibiao felt embarrassed in front of his friends and said angrily, "Lao Tao, what's your understanding? I told you, Mr. Zhou is my distinguished guest. He's an expert who's here to help our factory sell water heaters!"

"You're a bullshit expert!" The potter was also getting angry, unable to hold back his anger. "Do you think the experts are asking you to confuse right and wrong? That's called anode protection technology, the whole industry calls it that, and you changed the name to something like ion yin-yang conversion technology? You just change it like that? Who do you think you are?"

Zhou Haoran pulled Hu Xiaochen's arm.

took a few steps back.

Don't get involved in this kind of quarrel.

Jiang Feibiao was about to explode with anger and shouted, "Tao Dahai, shut up!"

The potter had had enough of being bullied.

It's bad enough that you have to suffer from internal problems, but you also have to suffer from outsiders.

That damn Mr. Zhou is so self-righteous and treats technology as a joke.

"Magnesium rod anodic protection technology is an industry standard. Mainstream water heaters all use this technical solution. This is the consensus of the entire industry! This is the standard answer!"

The potter became angrier and angrier as he spoke, covering his heart with his hand.

Jiang Fei was so angry that he was shaking all over. "Tao Dahai, I think you are getting old and confused! I told you that Mr. Zhou and I are studying the market, not technology!"

"Technology must be flexible. One is one, two is two. You can't arbitrarily change it for market reasons!"

The potter gasped for breath.

Hu Xiaochen was a little scared. He was really worried that Mr. Tao might have a heart attack at his age. He suggested, "Mr. Jiang, why don't we go out and talk?"

Jiang Feibiao was also furious and seemed not to have heard. He pointed at the potter's nose and said, "This is a market economy now. The most important thing about the market is flexibility. You know nothing! If everyone is like you, the factory will collapse sooner or later! All the workers will be laid off along with you!"

"Even in a market economy, we can't confuse right and wrong!" The potter has his own beliefs, standards, and values. "All domestic water heaters use this anode protection technology. How can it become an American standard? Our country is already strong, and the people are the masters of their own destiny. We can do what we can do ourselves. Why do we have to follow American standards? Young man, you are too pro-Western!"

Zhou Haoran couldn't stand this kind of accusation.

But the potter cannot be blamed.

He is old and has been through that age. When he gets angry and his emotions explode, it is inevitable that some old habits will be brought out.

There's no need to stay and mediate.

He took Hu Xiaochen and walked out of the factory.

He breathed a long sigh of relief.

The air outside is still fresher.

Hu Xiaochen also breathed a sigh of relief, "Everything was fine, why did they suddenly start arguing?"

Zhou Haoran smiled and said, "It's a conflict of ideas."

"Do we really need to use the slogan 'American Standard'?"

Hu Xiaochen himself does not understand such a design.

"Well, didn't you hear what Mr. Tao said? From a technical point of view, domestic water heaters are not as good as those foreign brands. The safety measures used by foreign water heaters are not yet available in China."

Zhou Haoran stretched and invited her to sit on the stone bench in front.

Wait for Mr. Jiang to come out.

Hu Xiaochen said softly, "I was also surprised when I heard the term 'American standard' just now. Hasn't it already been produced in China?"

Zhou Haoran chuckled and said, "American water heaters also use this anode protection technology. It's not wrong to say it's an American standard. It can be changed to German, British, Japanese, or whatever. The American standard is more eye-catching. This is publicity, and the good effect of publicity must be based on the market's comfort zone."

"Comfort zone?"

"It's just like making a product. A good product must follow the business card effect." "I don't understand."

Hu Xiaochen sat next to him, very close.

Zhou Haoran could even smell the faint fragrance on her. "The business card effect is about expressing that you share the same ideals as the other person, thereby enhancing trust and closeness, and putting the other person in a comfortable zone. It's like a 'business card', which can quickly establish psychological identification between both parties."

"American standards are the calling card..." Hu Xiaochen tried to follow his train of thought. "It's because consumers recognize American standards in their minds, so we say that water heaters are American standards."

Zhou Haoran smiled and said, "That's exactly what I mean. Master Tao said I'm pro-Western, but that's completely wrong. The market has this tendency to be pro-Western, because it prefers foreign appliances. Excellent advertising must connect with consumers."

In his previous life, he transformed technology into products.

I've never done marketing.

But, he is well-informed!

The knowledge and experience he gained in his previous life are enough to make him a leader in the marketing field of this era.

For example, milk powder advertisements.

It must be "EU certified", "milk sourced from New Zealand", "produced on European pastures", "using German technology", and "meeting US quality inspection standards".

A bunch of foreign standards are listed.

Finally, let me say “more suitable for Chinese babies”!
After a set of marketing, something that costs a few dollars can be sold for hundreds of dollars.

Zhou Haoran doesn't need to take the water heater advertisement to such an extreme.

Just taking a few elements from some classic marketing cases he has seen would be enough to instantly kill the current era.

Hu Xiaochen nodded slightly and asked again, "Then why did we change the name of anode protection technology?"

"There are two reasons. One is differentiation. Others call it anode protection technology, so we can't call it that. We'd rather call it the wrong name than be the same as others."

Zhou Haoran knows this all too well.

This is the logic of innovation.

It is better to be wrong than to be different.

Hu Xiaochen sat beside him, taking notes with a pen and paper, looking like a real student. "It's true. The Narcissus brand has declined. If all the brands were the same, there would be no reason for consumers to choose Narcissus water heaters."

"The second point is crucial." Zhou Haoran had actually witnessed this in his previous life. "For example, there are two identical cosmetics. One claims to protect the skin and retain moisture, while the other claims to enhance the skin's affinity for HO molecules, preventing moisture loss. Which one would you buy?"

"Ok?"

Hu Xiaochen opened her beautiful eyes wide and turned to look at him.

Zhou Haoran said with a smile: "Have you figured it out?"

Hu Xiaochen was very surprised and said, "It's the same thing, HO is just water. But using the second wording makes the cosmetics seem more upscale and attractive, like a luxury product."

Zhou Haoran said, "That's the logic. 'Dabao, see you every day'—this slogan means Dabao can only sell for a few yuan a bottle. If the slogan was 'Enhance skin's affinity for HO molecules,' the product would cost at least a few dozen yuan. Hmm... This seems to be the positioning thinking in marketing."

"Haoran, I admire you so much."

Hu Xiaochen's eyes were watery.

Zhou Haoran smiled and said, "Master Tao was here just now, so I was embarrassed to say it. Changing the magnesium rod's anodic protection technology to the ion yin and yang conversion technology doesn't seem to be new enough."

"It's not new yet?" Hu Xiaochen smiled. "The new one drove Master Tao crazy."

Zhou Haoran smiled and said, "My original design was to change it to 'Tai Chi Synergy, Yin and Yang Transformation' technology. This ties in with traditional culture and has a more metaphysical feel, making it more noble. This traditional vocabulary is also more approachable to consumers."

"Uh..." Hu Xiaochen opened his eyes wide, "Is this okay? Does it comply with the Advertising Law?"

Zhou Haoran said, "I don't know. You can ask the legal department later. If that doesn't work, the ion yin and yang conversion technology is basically enough. This marketing angle is enough to stand out in the market."

Hu Xiaochen pursed his lips and said, "I understand! I understand it thoroughly!"

"what?"

"Changing the name is really meaningful. For example, in many universities, no one wants to study library and archival science, but if it is changed to information management and information systems, it will become a popular major. Changing the name is like changing fate."

"Huh?" Zhou Haoran's eyes lit up, "I've said it before, Sister Xiaochen is not only beautiful, but also smart."

Hu Xiaochen was a little proud and said happily, "There's also business management, which was changed to business administration; water resources management, which was changed to hydrology and water resources engineering; animal husbandry technology, which was changed to animal science... Now that I think about it, there are a lot of them."

"Yes, that's the same principle."

Zhou Haoran's idea did not come from changing the name of the university's major.

As an Internet practitioner in his previous life, he had seen too many similar things.

Many people take open-source products from abroad, rename them, and claim they're independently developed, basking in the spotlight and qualifying for various subsidies and support. They also copy others' engineering products, give them a more impressive and catchy name, and claim to be the industry leader.

How can we give the market the impression that we are far ahead when the technology remains unchanged or even becomes outdated?

Change to a more beautiful name that is more recognizable to the public!
Changing your name can change your destiny!
At this time, Jiang Feibiao came out of the factory, annoyed and angry, cursing: "This old Tao is such a stubborn old man! Sooner or later, I will fire him!"

(End of this chapter)