After rebirth, I became a great master

Chapter 177 Mr. Zhou is the expert

When your career is going well, you will definitely be able to get the best of both worlds.

But most people in the workplace are caught in a dilemma, stuck in the middle, and end up being neither side-by-side.

If this happens, something must be wrong.

Zhou Haoran is now enjoying the benefits of both ends.

On the left, help Mr. Jiang solve his problem and advertise his water heater.

On the right, help Director Meng solve his problems and help him pay off the debt he owes to the Urban Channel.

The two things just happened to coincide.

Shuixian Electric is determined to promote its water heaters, with advertising budgets expected to reach 60 to 80 yuan in the second half of the year. Such a large sum of money is simply too much for the lifestyle channel to absorb and operate.

It is better to use multiple channels at the same time.

Just like the advertisement for "Children's Encyclopedia", it should be placed on both the comprehensive channel and the life channel at the same time.

Place water heater advertisements on urban channels.

It just meets the needs of both parties at the same time.

The next day, Zhou Haoran called Hu Xiaochen.

Set off to the electrical appliance factory.

The main working hours of "Family Gossip" are in the afternoon and evening. The morning time is more flexible and no one cares if you don't go.

Just going to do some research.

"What kind of research?"

Hu Xiaochen followed orders but didn't know the purpose of his trip.

Zhou Haoran said, "Shouldn't water heater advertisements be done in the form of popular science? Since it's popular science, you have to know some of the technical principles of water heaters."

"Who could possibly understand this?" Hu Xiaochen's eyes widened, not quite understanding. "Professionalism means being away from the public. I don't understand the technology of water heaters, and the audience understands even less."

Zhou Haoran said: "Outsiders are just watching the fun, and it is precisely because they don't understand that the fun is happening."

"What do you mean?"

Hu Xiaochen raised his head and looked at him.

Zhou Haoran smiled and said, "You'll know when you get there."

When we went to the Narcissus Electric Appliance Factory, Jiang Feibiao warmly invited us.

Let me introduce Hu Xiaochen first.

He said this was the advertising production expert he had found.

Jiang Feibiao was so stunned by her beauty that he almost stared at her and smiled as he wanted to shake hands with her.

Hu Xiaochen was very cold and refused to shake hands. He said with a cold face: "Mr. Jiang, time is limited. Let's go see the technical experts."

Zhou Haoran quickly explained that Miss Hu had a bad temper, but her skills were first-rate. She had produced more than a dozen nationally renowned advertisements and was considered a top-tier advertiser in the country.

A lot of bragging.

This made Hu Xiaochen feel very confused.

I think this guy is really unreliable.

Just open your mouth!

Don't brag without thinking.

Jiang Feibiao encountered cold treatment from the ice beauty, but he was not annoyed and accompanied her with a smile.

I thought to myself that Brother Zhou is indeed a master!
He can even handle such an icy beauty, his skills are quite impressive.

Jiang Feibiao also brought his female secretary.

There were also several accompanying staff members.

The group first took a brief tour of the factory, and then met Mr. Tao, the chief engineer of the Narcissus Factory, who was wearing a blue work suit in the factory.

The potter is in his fifties.

Very arrogant.

It seems that he looks down on Mr. Jiang.

But when I heard that I was going to advertise and promote the water heater, I became serious.

Found a sample.

Demonstrate it first.

Zhou Haoran listened with his hands behind his back, while Hu Xiaochen took out a small notebook to take notes.

Zhou Haoran glanced at her and felt that she was doing a thankless job. "I asked you to remember it, so remember it again."

"Oh."

Only then did Hu Xiaochen put away the notebook.

The potter didn't know what to say, so he started from the beginning, talking about the internal structure, component matching, bit rate structure and power consumption.

Zhou Haoran was overwhelmed by what he heard. "Master Tao, we are doing advertising. Too much detail is meaningless. How about this, I ask questions and you answer them."

The potter smiled and said, "Okay, ask!"

Zhou Haoran asked: "How safe are our products?"

"it is good!"

The potter blurted out without hesitation.

Zhou Haoran didn't believe it completely. "How good is it? Our factory switched from washing machines to water heaters and didn't encounter any technical difficulties?"

"Hmm..." The potter hesitated. "These are all very common technologies. As far as domestic water heaters are concerned, our products are still very good."

Zhou Haoran asked: "How does it compare with those abroad?"

"That's still a little worse."

The potter is an honest man, so it's very embarrassing.

Zhou Haoran could also understand this.

After all, it is the limitation of the times.

There's too little talent in China right now, and the number of university graduates is low. Even after finally cultivating a group of elite students, they often go abroad. Once the education industry reforms and university enrollment expand, there's a surge in talent in China... But the technology in home appliances isn't even up to par!

As a result, all home appliances in the world have to be manufactured in China, and the technical level of a small domestic factory is not much worse than that of large international manufacturers.

That’s no longer the case in this day and age.

In terms of home appliances, domestic home appliances have a technological gap compared to foreign appliances and are visibly lagging behind.

Zhou Haoran said, "It's okay. Let's just talk about the technology we have. In terms of safety protection... I'm talking about preventing electric leakage. What technologies does the water heater use for protection?"

The potter sighed. "Compared to overseas countries, there's still a huge gap. They've already applied anti-electric wall technology and three-level power-off technology..."

"It doesn't matter, just talk about what we have."

Zhou Haoran stopped him.

Jiang Feibiao put his hands behind his back, looking somewhat dissatisfied. "Lao Tao, just answer whatever Mr. Zhou asks. Don't ramble on."

The potter nodded and said solemnly, "Our water heater mainly uses four major technologies to prevent leakage."

"it is good!"

Zhou Haoran was very happy and gave Hu Xiaochen a look, indicating that he should prepare to take notes.

The potter said slowly, "The grounding wire connects the metal casing of the water heater to the ground. This can divert leakage current into the earth, preventing it from passing through the human body and ensuring safe use."

"Uh……"

Zhou Haoran curled the corners of his mouth and shook his head at Hu Xiaochen, indicating that she didn't need to remember it.

Grounding wire has also become a technology.

It seems that this domestically produced water heater really has no technical content.

The potter continued, "Secondly, we have splash-proof sockets to prevent water from splashing into the sockets and causing short circuits or leakage."

"Yeah." Zhou Haoran gave him a favor, "This is okay, make a note of it."

The potter was a technician and a very honest person, so he couldn't help but say, "Mr. Zhou, I have to tell you the truth. This splash-proof socket is a must-have accessory for all water heaters on the market now."

Zhou Haoran smiled and said, "It's okay, Master Tao, please continue with the technical matters. Besides the ground wire and socket, what else is there?"

The potter was confused and could only continue, "We have leakage protection devices. This device can detect the change in resistance when current passes through the human body and quickly cut off the current, thus preventing electric shock accidents."

"This is not good."

Zhou Haoran's words were like a bucket of cold water poured on the potter's head.

Even Hu Xiaochen was puzzled.

In her opinion, this leakage protection is much better than the grounding wire and the installation of splash-proof sockets.

This is true engineering technology.

The potter frowned slightly, thinking that the young CEO Zhou was clueless. He said in a deep voice, "This leakage protection technology is truly excellent. The biggest technical difficulty we encountered during the development phase of our water heater was this leakage protection. The factory leaders originally said they would launch the water heater last year, but the reason it didn't happen was that they hadn't mastered this technology and lacked safety assurance."

Hu Xiaochen gently touched Zhou Haoran with his arm and whispered, "I think it's good."

"No," Zhou Haoran said firmly. "This leakage protection is supposed to effectively protect users from electric shock. How can this be allowed? Isn't this just a curse for consumers to get shocked? We're not doing a popular science advertisement, but a promotional advertisement in the form of popular science."

"Yes!"

Hu Xiaochen's eyes lit up.

I understood this principle.

If it is popular science, then the advantages and disadvantages must be clearly stated.

But this is an advertisement, so there is no reason to expose family scandals.

This leakage protection device seems to be an advantage.

But this is a remedial measure to address a shortcoming.

The hidden meaning is to tell consumers that this water heater may leak electricity and may cause electric shock.

Although this is true, all water heaters around the world have this hidden danger.

But you can't tell the whole truth.

You have to choose what is beneficial to you.

Zhou Haoran then asked the potter to introduce the fourth technique.

This is more professional.

It is called magnesium rod anode protection technology.

"The water is heated using a magnesium rod... It's similar to a quick-heat heater. But quick-heat heaters have caused too many accidents, and the technology has significant drawbacks. In recent years, to ensure the safety of magnesium rod heating, water heaters have adopted a sacrificial anode method to protect the inner tank and heating element of the water heater, thereby reducing the risk of corrosion and leakage."

The potters have lost all confidence.

The leakage protection technology I just mentioned is a relatively impressive technology. It is a technology that the factory’s technical team has studied for more than half a year and sought advice from many parties before they figured it out.

But it was ruthlessly rejected by this young man.

The current magnesium rod anode protection technology is really not worth mentioning. It just adds a few circuit gates to the water heater. It is easy to implement and does not require external help.

Unexpectedly, Zhou Haoran suddenly became happy, "Okay! This is good! Write it down!"

Hu Xiaochen did not dare to hesitate and quickly wrote down what the potter had just said.

The potter explained it again in more detail.

Hu Xiaochen stood aside, taking notes carefully in a small notebook.

It's somewhat inconvenient.

"Okay, don't remember it. It's useless to go into too much detail." Zhou Haoran thought for a moment, squinting his eyes and said, "You can remember it this way. Just say that this is the American standard for anti-leakage technology for ion conversion."

"what?"

Hu Xiaochen was slightly stunned.

The potter was also shocked and said quickly: "Mr. Zhou, this is not Yin-Yang conversion technology, this is anode protection technology."

Zhou Haoran didn't take it seriously, "The name has been changed."

"Huh?" Potter frowned. "Mr. Zhou, that's what they call it in the industry. It's called anode protection technology."

Zhou Haoran glanced at Mr. Jiang. "If we become the same as our competitors, how can we highlight the superiority of our Narcissus water heaters? Mr. Jiang, don't you agree?"

Jiang Feibiao didn't quite understand his reasoning, but he understood the interpersonal implications. He frowned and said in a deep voice, "Lao Tao, you are the chief engineer. You don't understand marketing. Mr. Zhou is the market expert!"

(End of this chapter)