After rebirth, I became a great master

Chapter 174: Intimidating Consumers

Hu Xiaochen felt that his actions were a bit offensive.

However, the fresh knowledge he brought was really fascinating.

That’s really true!

The real estate market in the harbor is so prosperous that every time a new property is launched, it is sold out in no time.

In the first half of the year, there was a new real estate project in a far western area. The price was only over 3,000 yuan, but she thought it was too expensive and didn’t dare to buy it. The units were sold out in less than three days.

A few days ago, a new property in Jiayuan Community, which is in a better location, was opened, and the price reached an astonishing height of more than 6,000 yuan.

The astonishing housing prices have not scared off the market.

In the TV station, some colleagues who are not on the payroll and cannot enjoy the housing bonus are discussing privately that they want to borrow money from relatives and then take out some loans to buy an apartment in Jiayuan Community!

It's very close to the TV station, only a five-minute walk away.

The market demand is very strong, and as long as you buy a new house, you must purchase new home appliances.

Coming from the real estate market, it means that the demand for water heaters is very strong!

There is no need to find ways to encourage those old houses to replace their water heaters.

"I understand. The water heater ad is different from the previous Children's Encyclopedia ad." Hu Xiaochen was extremely happy, with a smile as beautiful as a flower. "The market demand for the encyclopedia doesn't exist, so they need to use advertising to create conversions. But the demand for water heaters exists, and the market conversion is already there!"

Zhou Haoran smiled and said, "That's the truth. For water heaters, we don't need to worry about the existing market, as long as we focus on the incremental market. The booming real estate industry will drive the strong rise of the entire home appliance industry!"

"Did Gree, Haier, Changhong, Hisense, and others all become successful during the real estate boom?"

Hu Xiaochen also followed this line of thought.

Zhou Haoran smiled and said, "Yes, it's not just the manufacturers of home appliances. Retailers like Suning and Gome can also take advantage of the real estate boom to develop."

“Business is so magical!”

Hu Xiaochen's eyes were sparkling, and the expression in his eyes could not be described as admiration.

Everyone feels like a lifesaver.

It really gave her a reborn understanding of the market economy.

Zhou Haoran said: "Real estate is a pillar industry and a core industry. Understanding this will give you a framework for judging the domestic economic phenomena over the next 20 to 30 years."

"I don't need to judge. You are my master. Once you have made your judgment, just tell me."

Hu Xiaochen said with a smile.

At this moment, she had just received a wave of cognitive awakening that was enlightening, and her mood was at its best.

Zhou Haoran didn't refuse this time and said slowly, "For the water heater advertisement, we don't need to worry about conversions. The strong market demand is there. We just need to do a good job of publicity so that when consumers buy water heaters, they will buy the Narcissus water heater recommended in the advertisement."

“The Narcissus brand is quite well-recognized locally.”

Hu Xiaochen himself also agrees.

Zhou Haoran said, "That's not enough. We need to be effective. We need to be ahead of other manufacturers in terms of advertising production and placement. Only then can the Narcissus water heater be more recognized by the market."

"Oh..." Hu Xiaochen frowned slightly. "You're not an employee of the Narcissus Factory. Why should you care about their market performance? You're in sales. You just collect the advertising fees, isn't that enough?"

"What's the word?"

Zhou Haoran totally disagrees.

Hu Xiaochen said, "I know we're doing a good deed. But no matter how many Narcissus water heaters we sell, they won't give us any dividends. Doesn't that feel like we're just helping out for free? You're in sales, so the most you can earn is a commission. That's not much money. But the advertisements you've planned will definitely earn Narcissus Factory millions or even tens of millions."

This is indeed true.

Income and effort are disproportionate.

But Zhou Haoran doesn't care about money.

If it's really about money, his planning and information fees would be at least several million.

And the most crucial point.

"I've never done advertising before." Zhou Haoran wasn't kidding. "The ads for the Children's Encyclopedia were just minor gimmicks, and they even skirted copyright. Seriously, they were all illegal ads."

Hu Xiaochen said: "I haven't done it before, but it's the best."

Zhou Haoran smiled and said, "Okay or not, it's not up to you or me to decide. It's the market that counts. We should classify this ad as an experiment."

This is his inherent testing thinking in Internet products.

"Doing experiments?"

Hu Xiaochen couldn't keep up with his train of thought again.

Zhou Haoran said, "I have talent, and you have talent too. But neither of us has ever done advertising, so words alone are not enough. We need to practice in the real market. This is our chance to practice."

"That's it!"

Hu Xiaochen's eyes lit up.

Zhou Haoran smiled and said, "Let's do a practice session to test how good our duo is. The cost of the practice session will be covered by others. How great is that? If this practice session is a huge success, with this success story, won't we have a reason to charge more next time?"

"Ok!"

Hu Xiaochen's eyes were full of beauty.

Zhou Haoran said, "For this water heater ad, I plan to use a popular science approach, capitalizing on the fear inherent in human nature. Using a popular science tone, I'll explain the serious dangers of electric leakage from water heaters, scare users, and then introduce the Narcissus water heater, which is leak-proof. Go back and come up with a plan based on this idea."

"it is good."

Hu Xiaochen held back his laughter, thinking that his advertising strategies were always so weird.

They also resorted to tactics to intimidate consumers.

……

Zhou Haoran originally planned to find Dongfang Lang.

See how the delivery is going.

The female apprentice Qiao Nuo timidly approached him.

"Teacher Zhou, I want to buy some books."

"Buying books?"

"Well, go to the bookstore and buy some management books. I feel that the books you gave me are not comprehensive enough, and a lot of the content is repetitive."

Qiao Nuo had been a professional editor, so his summary skills were quite impressive. "Then buy it."

Zhou Haoran had no reason to refuse.

There are no books on success in bookstores nowadays, but there are some professional management books.

The two are very similar, but the reading experience is obviously different.

The former is easy to read and has strong appeal, making it a popular reading material; the latter is complex, professional, and boring, making it a professional book.

The reason why success studies became popular all over the country quickly was mainly because some small business owners were uneducated and wanted to learn management knowledge, but they could not understand professional management courses, so they had no choice but to turn to success studies gurus.

Qiao Nuo said embarrassedly, "Teacher Zhou, I don't have any money."

Zhou Haoran couldn't help but laugh, "Go get the invoice, and I'll reimburse you later."

Qiao Nuo said pitifully, "Teacher Zhou, please come with me."

"Let's go then."

Zhou Haoran felt that she might need to buy a lot of books. If there were more than a dozen, she really couldn't carry them all.

The two went to the nearby Xinhua Bookstore.

Jono went to look for a book.

Zhou Haoran went to the children's book area to check out the sales of the "Children's Encyclopedia".

I heard from Jiang Xiong that the sales are coming to an end.

The market feedback is very good.

The popularity continues unabated.

When Zhou Haoran got there, he found that there were indeed many people here, not much fewer than before. He got closer and found that many people were rushing to buy the "Children's Encyclopedia".

Today is a weekday, and most of the people who come to buy books are grandparents.

Be careful when you walk.

Unexpectedly, because there were few books, two Shanghai grandmothers started arguing over a set of books.

It can be seen that this set of books is really out of stock.

It’s only been half a month, and the inventory of 20 sets of "Children's Encyclopedia" is about to be cleared out!
As a participant, Zhou Haoran personally felt the appeal and influence of television advertising in this era.

This also greatly increased his confidence.

As long as it is operated properly, Narcissus water heaters should also be a big seller!
At this time, a salesperson came over.

The attitude is not very good.

"What are you arguing about? What are you arguing about? There are so many people here, and we're just listening to you two arguing... There are so many books, you can take any you want, why do you have to fight over one?"

The salesperson is not young, probably in his forties or fifties.

Not polite to the elderly at all.

The key is that there is no reason.

There are indeed no books on the bookshelf, only this set is left.

Unexpectedly, the salesperson turned to the bookshelf behind him, pointed, and said, "There's one over here too! Come buy this!"

"Ok?"

Zhou Haoran turned around.

Only then did I realize that there were also "Children's Encyclopedias" on the bookshelf behind me. There were a lot of them, filling up two full rows.

It's just a different style.

Normal is white skin.

This set is blue leather.

Zhou Haoran was very surprised.

The last time I came here, there was no blue-covered "Children's Encyclopedia"!

Is this a new addition?

Did a publishing house see the popularity of "Children's Encyclopedia" and seize the opportunity to launch a new version in the shortest time possible?

Sure enough, someone raised doubts.

"This isn't right either!"

“That’s not what advertising is about, is it?”

"Not this one! I want the white one, not the blue one."

"Quiet! Everyone, be quiet!" the salesperson said impatiently. "What's wrong? The white one is the old version, and the blue one is the new version, just put on the shelves yesterday. You buy the new one instead of the old one, how can you be ungrateful?"

"New version?"

Many people were frightened.

The salesperson said, "This is a new edition of the book. The old edition is sold out and the publisher won't release it anymore. It's great to buy the new edition. Take a look and see that the content is the same. Now, hurry up and buy it! Don't get stuck in the queue! There's a line behind you!"

Zhou Haoran was originally watching a show, wanting to see the professionalism of sales clerks in this era.

But as I listened, I lost the mood to watch the show.

Squeezed through.

Picked up a blue-covered "Children's Encyclopedia".

The book title is exactly the same!
The overall feeling is also very high imitation.

Look at the content again...

The feeling is also very similar!
Zhou Haoran felt something was wrong and compared the blue version with the white version.

Found that the printing is indeed different.

The book number, publishing house and printing factory are all different.

But the content is basically the same!
What's the situation?
Could it be that pirated books can be prevented but genuine books cannot be prevented?
Is it true that in this day and age, genuine books can be plagiarized openly?
Can it also be sent to top channels like Xinhua Bookstore for retail?
Zhou Haoran narrowed his eyes.

Something is wrong!
(End of this chapter)