After rebirth, I became a great master

Chapter 173 A perfect match between master and apprentice
Hu Xiaochen followed his train of thought, "Because she's new to the workplace, she's a blank slate. I've been working for more than two years and have already formed a lot of workplace habits, many of which are not good."

Zhou Haoran smiled and said, "For example?"

"I'm too cold." Hu Xiaochen has a clear understanding of himself and laughs at himself. "It's all a disguise."

Zhou Haoran didn't want to discourage her, so he encouraged her, "Cold beauty is also very good."

"Very good?"

Hu Xiaochen has been imitating producer Tang Shiyi's style, and his workplace style is cold and strict.

Zhou Haoran smiled and said, "If you are cold and icy, others won't dare to approach you, and the harassment from bad men will disappear."

Hu Xiaochen rolled his eyes at him, "Then why are you looking for me?"

Zhou Haoran said proudly: "In my eyes, you are just like you are not wearing any clothes."

"Ok?"

Hu Xiaochen opened his eyes wide.

Zhou Haoran quickly said, "No, no, that's not what I meant. I meant that your disguise is the same as nothing in my eyes. I know it's just a disguise for workplace survival."

Hu Xiaochen pursed her lips and said coquettishly, "You've passed... You're really lustful. Don't think I don't know that you have dishonest eyes and are always looking around."

Zhou Haoran laughed and said, "You are not wearing any clothes, so you can't see anything."

Hu Xiaochen smiled, "What do you want to see?"

Zhou Haoran coughed and said seriously, "Honestly, your cold beauty style is actually quite effective. It can enhance your sense of authority. Everyone will be afraid of you, and the team's execution will be stronger."

Hu Xiaochen's eyes lit up, "That's right, I learned this from Teacher Tang."

"From a management perspective, you're already at the Dao level. Even if you're better than me, no matter how many tricks I have, they're still at the Technique level."

Zhou Haoran was inspired by this.

This is his self-summary.

Executives from large companies who start their own businesses will basically fail, just like he did in his previous life.

Why is this happening?

Because the executives of large companies are proficient in various workplace tactics, have many management skills, and have the ability to make things happen with a wave of their hands.

These are all levels of "skill".

Truly successful entrepreneurs don't need these things at all. Many of them are even rookies in the workplace and have no idea about management methods. However, they rely on their strong personal charm to call on a large number of partners who are willing to go through life and death for them.

For example, there is an entrepreneur who can make people give up their annual salary of 500 million US dollars to follow him and receive a salary of 500 yuan; another entrepreneur, after being in debt of tens of millions, more than a dozen beautiful female secretaries in the office divorced their houses, sold their properties, divided the property, and used the money to support him and help him make a comeback.

It all depends on personal charm.

Far beyond any dazzling management skills!
This is the level of "Tao".

Back to Basics.

This is what Zhou Haoran lacks the most at the moment. He can thrive in the workplace, but his entrepreneurial attributes are a little lacking.

The coldness that Hu Xiaochen learned from Teacher Tang is actually a kind of personal charm.

However, the charm of this "deterrence" attribute is not of a high level.

If you are starting a business from scratch, you can only do small business at most.

If you work in a workplace from 1 to 100, your achievements may be greater, and the upper limit is Ms. Dong of Gree.

Hu Xiaochen couldn't understand this kind of abstruse personal theory and was confused. "What are you talking about?"

Zhou Haoran smiled and said, "I'm praising you!"

"Praise me?" Hu Xiaochen frowned slightly. "Why doesn't it feel like a good thing to me?"

Zhou Haoran shook his head, "You are too sensitive."

"Hmm." Hu Xiaochen sighed softly, feeling somewhat troubled. "Then what should I do? Will you still accept me as your apprentice?"

"Take it, don't tell me!"

“I’m not a blank slate anymore.”

"You're not a virgin, so you're not contaminated." Zhou Haoran accepted her with a generous heart. "Whether it works or not depends on how this commercial goes."

Hu Xiaochen gritted his teeth.

I don’t know whether to be angry or happy.

"You are lustful and I am indifferent. We are really a perfect match for each other, a master and a disciple."

Hu Xiaochen is a bit sarcastic.

Zhou Haoran smiled and said, "That's different. You're pretending to be indifferent, but I'm really lustful."

Hu Xiaochen laughed, her beautiful eyes teasing, but she couldn't bear to hit him, so she said softly, "No, I think you're fine. At your age, this is normal..."

Although the number of contacts is not much.

But after several heart-to-heart talks, the relationship between the two became much closer.

Zhou Haoran smiled and said, "Let's get down to business. Next we're going to make a commercial for a water heater."

Following his previous suggestion, Hu Xiaochen analyzed, "There are already many advertisements for water heaters in the market, and a certain level of awareness has been formed in consumers' minds."

Zhou Haoran said: "Not only has it become a common knowledge, but every household has a water heater."

Hu Xiaochen said slowly, "So our advertising has two functions. First, it reshapes consumers' perception of water heaters. That is, it guides consumers to abandon their past understanding of water heaters and accept the viewpoint we promote."

"Sister Xiaochen, you are so smart."

Zhou Haoran felt very relaxed. It was easy to communicate with smart people.

Hu Xiaochen pursed his lips and continued, "The second point is to get consumers to replace their existing water heaters with the ones we advertise." "That's not necessary."

Zhou Haoran treated her as his own, so he could tell her the truth. He didn't have to say half-truths to deliberately create difficulties like he did before when facing Jiang Feibiao.

"How should we understand that?"

Hu Xiaochen respected him enough and asked for his advice humbly.

Zhou Haoran said, "It's really difficult to get users to replace their water heaters. The current economic development level hasn't reached the point where it's necessary to upgrade. Even the harbor hasn't reached that level. Having one at home is good enough."

Hu Xiaochen frowned slightly, "Then where should we land?"

Zhou Haoran smiled and said, "The first point you just mentioned will do."

"What about conversions? Advertising can't just be about brand building without also converting products. There's no market without consumption!"

Hu Xiaochen had previously worked with him on an advertisement for Children's Encyclopedia.

So I learned a lot of new advertising theories from him.

This really surprised Zhou Haoran, "You know all this?"

Hu Xiaochen was confused: "Isn't this what you taught me last time?"

Zhou Haoran had a new understanding of her and said "hmm".

"Am i right?"

Hu Xiaochen thought he had said something wrong.

Zhou Haoran smiled and said, "That's right, you're right. Advertising must have a conversion effect. Without conversion ability, no matter how much advertising money you spend, it's meaningless."

"So where will the market conversion for water heaters come from?"

Hu Xiaochen asked.

Zhou Haoran said, "This is the general trend of the times. As the saying goes, heroes are made by the times."

"The trend of the times?" Hu Xiaochen fell into the limitations of the times. "What do you mean?"

Zhou Haoran smiled and said, "If, in 30 years, the country's economic development slows down, the social structure stabilizes, the market becomes saturated, and there is overcapacity, advertising will be extremely difficult. Conversion advertising will become increasingly expensive, and the requirements for ad production and placement will become increasingly high."

He works in the Internet industry.

No one knows better than him.

High-quality conversion advertising resources can cost tens of dollars per click. This is still relatively good in China, but in more stable and saturated markets like Europe and the United States, a single conversion ad click can cost tens of dollars.

Internet giants at home and abroad make money faster than printing money, relying on advertising, the kind of conversion advertising that is precisely recommended and supported by powerful technology.

It's different now.

Many concepts don't exist at all.

No need.

The market is too blank right now.

Social change is happening too fast.

The difficulty of doing business and advertising will be greatly reduced.

"Thirty years later?" Hu Xiaochen didn't have such a perspective. "What about now? Isn't it different?"

Zhou Haoran smiled and said, "The train of the times is developing rapidly now. We don't need to be very talented. As long as we can buy a ticket and get on the train, we can keep up with the rapid development of the times. This greatly reduces the difficulty of our advertising."

Hu Xiaochen shook his head gently, "I don't understand."

Zhou Haoran thought she was very talented and had already considered taking her in as his apprentice, so he decided to chat more. "That new property in Jiayuan Residential Complex over there is priced at 6800 yuan per square meter!"

Hu Xiaochen said, "Yes, housing prices are getting more and more expensive. There's no other place in the country that's this expensive. My uncle lives in Hangzhou, which is also a big city, and the housing price is only 1200 yuan."

"Why is it so expensive?"

"The location is good. This is the commercial center. Everything in the harbor is expensive anyway."

"A good location is superficial; the real reason is strong demand." Zhou Haoran had told her something similar before, "Prices are determined by market demand. The stronger the demand, the higher the price."

The housing price of 6800 yuan is quite high.

But in the next twenty years, strong economic development will drive the price of this land up another 20 times.

Hu Xiaochen seemed to understand what he meant. "Not only are the housing prices high here, but they're high throughout the harbor. Prices in the suburbs are over two thousand. People are tired of living in cold, damp alleys and are buying houses to live in modern residential buildings."

Zhou Haoran said, "More and more people from other places are coming to Haigang, and the housing prices are rising higher and higher."

"Strong market demand..." Hu Xiaochen's eyes lit up, finally figuring it out. "Buying a new house means buying home appliances! The demand for water heaters is even higher than refrigerators, color TVs, and washing machines!"

"come over."

Zhou Haoran stretched out his hand.

"what?"

Hu Xiaochen didn't understand.

Zhou Haoran explained: "Put your head closer."

"Ok?"

Hu Xiaochen still didn't understand what he was going to do, but he obediently went over.

Zhou Haoran patted her head with a smile and praised her, "Sister Xiaochen, you are so smart, much smarter than I thought. From now on, just follow me, I will lead you!"

Hu Xiaochen was stroked twice by him, feeling a little embarrassed and annoyed, "You are too lewd, aren't you? You even messed up my hair!"

Zhou Haoran said seriously, "You are absolutely right, that's it!"

(End of this chapter)