After rebirth, I became a great master

Chapter 146 Cognitive Inertia

Zhou Haoran came to the TV station.

Sit back and wait for the rabbit.

I didn't receive any notification about the controversial advertisement, but I did receive news from the bookseller.

Zhou Haoran replied to Jiang Xiong.

Jiang Xiong came up and said excitedly: "Mr. Zhou, I just received a notice, it's good news!"

"What notification?"

Zhou Haoran was a little surprised. He believed that the advertisement would get good feedback in the market, but he didn't expect it to happen so quickly.

Jiang Xiong smiled and said, "Notification of restocking!"

"Restock?"

Zhou Haoran's eyes lit up.

Jiang Xiong said, "Yes, the Education Bookstore hastily notified me that they wanted to restock 10,000 copies. I asked about the situation, and they said that there was a noticeable increase in the number of people buying and inquiring about the Children's Encyclopedia today, so they needed to stock up in advance."

"I was saying it, even if the ad was effective, it wouldn't have taken off so quickly." Zhou Haoran thought the Education Bookstore was incredibly responsive. "They're already restocking at the first sign of trouble. They must be a real expert there."

Jiang Xiong agreed, saying, "In the past few years of market-oriented operations, the development of Education Bookstore has indeed been much better than that of Xinhua Bookstore. Xinhua Bookstore still uses the old-fashioned operating model, which is a bit out of date."

Zhou Haoran smiled and said, "No matter what, it's good news. It means we're on the right path in advertising. After this weekend, you should be busy."

"Everything is ready, just waiting to be delivered to them!"

Jiang Xiong's morale is now greatly boosted.

It feels like the Children's Encyclopedia might really be sold out!

He watched all the TV commercials.

I didn't think it was shot very cleverly.

But I didn't expect the effect to be so good.

It seems that Mr. Zhou is really something, not just an ordinary person who can only talk big.

……

This week is a short week.

Work on Saturdays too.

However, for many state-owned enterprises, working on Saturdays is more of a formality. They are in a semi-resting state, and some official business is suspended and has to wait until next Monday to be dealt with.

In many units, employees work in the morning and no one comes to work in the afternoon.

This phenomenon also occurs on television.

On Saturdays, there are fewer people in the cafeteria.

The sales department's regular meeting is scheduled in the morning.

Everyone went home to rest in the afternoon.

Zhou Haoran is busy.

This morning, he still has to go to the electric kettle factory to sign the order!
A big order worth 12 yuan!
The electric kettle factory is a private enterprise.

There is no concept of Saturday or Sunday, everything is based on performance.

One month later.

Zhou Haoran finally returned to the electric kettle factory.

I feel like the factory hasn't changed much.

But people have changed.

Manager Wang from the marketing department ran out to greet us.

"Advisor Zhou, you're finally here!"

Manager Wang extended his hand from a distance.

Zhou Haoran sighed and said, "I'm really too busy with work. I should have come more often."

Manager Wang shook his hand firmly and said with a smile, "Good to see you're here, good to see you're here! Honestly, until now, I still don't know what magic Consultant Zhou used to convince our boss."

"There's no magic trick. Just reason with them and appeal to their emotions," Zhou Haoran said vaguely. "It's mainly based on the interests of both parties. Cooperating with the TV station can promote sales of our factory's products." Manager Wang said seriously, "Yes, times have changed. Who still reads newspapers? Don't ordinary people buy things based on TV commercials?"

Zhou Haoran had to go back to the station for a regular meeting, so he said anxiously, "Let's go, let's go sign the contract."

"Go! Go!"

Manager Wang laughed heartily and took him to the factory with great enthusiasm.

The contract was prepared by Zhou Haoran.

It is a TV station contract template.

Lack of flexibility.

This is a very rigid and inflexible contract. All customers who sign contracts with the TV station use the same contract template, and there is no distinction between big customers and small customers.

With such rigid conditions, many business corruptions caused by flexibility can be eliminated.

Not giving salespeople autonomy.

Everything should be done according to the rules!
This also makes the contract review process much easier for customers.

Such a large TV station wouldn't set any traps in the contract... Besides, what kind of organization is a TV station? Even if the TV station wanted to shirk its obligations or add a clause in the contract saying "All rights of interpretation belong to the TV station," most customers wouldn't be able to do anything about it.

Zhou Haoran handed over the contract.

The legal department of the electric kettle factory will conduct a symbolic review.

Manager Wang invited him to his office to have tea and wait.

While drinking tea, Zhou Haoran said with a smile: "Once this deal is done, Manager Wang should be promoted, right?"

"what?"

Manager Wang was slightly stunned.

"Now is a new era, and we need people who can adapt to it. Manager Wang is so supportive of TV advertising, so he should be given an important position."

Zhou Haoran had seen it a long time ago.

In this cooperation, Manager Wang is so enthusiastic that he even hopes to reach a cooperation more than Zhou Haoran.

why?
This is not some kind of chivalry!
But his own interests.

Manager Wang must have proposed a TV commercial, but it never got approved. If the factory ultimately chose the TV commercial and it ultimately achieved market success, he would have been credited with a significant contribution!
He was unable to convince Boss Yang.

Then I can only keep calling Consultant Zhou, telling him about the situation in the factory, and continue to offer my help enthusiastically, hoping that Consultant Zhou can deal with Boss Yang.

Only if Consultant Zhou gets the order can he reap the benefits.

From this point of view, Zhou Haoran and Manager Wang are helping each other.

Instead, Manager Wang is very loyal and has been helping Zhou Haoran.

Zhou Haoran expressed this meaning.

It is to prevent the other party from having unrealistic ideas such as "I helped you once, you have to help me too."

After hearing what he said, Manager Wang felt less inclined to use moral blackmail. He smiled and said, "It all depends on whether the advertisement can achieve good market results after it is put into operation."

"It's definitely better than newspaper ads." Zhou Haoran was very puzzled. "Why does President Yang favor newspaper ads so much?"

"Get used to it."

Manager Wang was helpless about this.

Zhou Haoran was puzzled, "What habit?"

Manager Wang said, "Our boss, Yang, started his own business after working as a civil servant for over a decade. Reading the newspaper became his way of life... and he still does it every day."

"So that's it."

Zhou Haoran finally figured out a problem that had always been puzzling him.

Why do so many people prefer newspaper ads when television ads are clearly better? It's not uncommon for state-owned factory managers to do this, but many private business owners do the same.

It turns out it’s just professional habits!
Most private business owners take unpaid leave to start their own businesses.

Previously, I either worked in the system or in a state-owned unit, which formed a solidified cognitive inertia.

(End of this chapter)