After rebirth, I became a great master

Chapter 132 Signed Photo

Zhou Haoran doesn't know much about the publishing industry.

But I can basically guess some of it.

"Electronic?" Zhou Haoran, after all, came from the electronic age. "Electronic printing equipment, can it scan documents and create electronic versions? Then add a watermark to the electronic version and print it out?"

Li Changxing was surprised. "How come Mr. Zhou knows everything?"

Zhou Haoran smiled and said, "I guessed it."

Li Changxing said, "That's true, but those are the latest equipment, imported from Germany, the United States, France, and Japan, and they cost tens of millions. These are second-hand, from the 1960s and 1970s."

Dongfang Lang frowned slightly, "It's so old?"

Li Changxing smiled and said, "Not bad, he's still in his prime. Many state-owned printing houses still use equipment from a hundred years ago."

"Can it still be used?"

Dongfang Lang was very surprised.

"It can be used." Li Changxing thought for a moment and said tactfully, "My grandfather's publishing house used to have a set of German printing equipment. After it was taken away, it is now in service in a printing plant under the Liberation Daily Group."

Zhou Haoran said: "If it is operated electronically, adding a watermark will be easy."

Li Changxing nodded. "We can't operate electronically right now, but manual operation is fine."

"manual?"

"You can use a transparent plastic sticker to make a watermark, and then stamp it on the paper. Put one on each page, and when you print, you can create a watermark effect."

"That's too complicated!"

Zhou Haoran felt that the manual model was not very effective.

If watermarks are to be added, each high school must have a set of watermarks.

It will be easy if we operate it electronically.

If it is done manually, every high school will have to do it again, which is time-consuming and laborious... The printing cost is not much, but the labor cost is too high, and it is a waste of time.

Li Changxing hesitated for a moment and said, "If necessary, we can also add a watermark."

"That's unnecessary." Zhou Haoran gave up on this plan. "It's too troublesome. Even national laws can't eliminate piracy, so it's unlikely we can completely stop it."

Li Changxing said with a smile: "If we don't add watermarks, all printed materials will be the same, and mass printing can be more cost-effective and convenient."

Zhou Haoran asked: "Can it be printed in color?"

"Huh?" Li Changxing was a bit puzzled. "Color printing is possible, but the equipment is not advanced enough, the effect is not good, and the cost is high."

Zhou Haoran said, "Just one print will be enough. These two sets of books are the notes of the top scorers in the college entrance examination. I want to take pictures of them and print them on the books."

Li Changxing pondered for a moment and said slowly, "If you can print a single color cover, that's certainly possible. But if I were to suggest, it's better to print in black and white. Once the machine is running, printing only one color cover wouldn't be cost-effective. Printing one color cover is no different from printing a hundred."

Dongfang Lang was very smart and suggested, "I think we don't want color printing or black and white printing."

"Ok?"

Zhou Haoran glanced at him.

Dongfang Lang smiled and said, "We just need to print the top scorer in the college entrance examination to increase the appeal. We can make it even simpler. We can just distribute the photos directly. Each set of books will include a photo of the top scorer inside."

Zhou Haoran's eyes lit up, "Great idea! I can give you an autographed photo!"

"Huh? An autographed photo?"

Dongfang Lang couldn't keep up with his train of thought again.

Zhou Haoran said, "Yes, on the back of the photo, not only can the top scorer's signature be included, but you can also write a message of encouragement to motivate the students to make progress."

"That's impossible." Dongfang Lang thought the proposal was ridiculous. "There are hundreds of thousands of high school seniors in the city. If we sold tens of thousands of books... we wouldn't be able to sign them all in a month!"

Zhou Haoran glared at him, "Don't be silly!"...

After leaving the printing factory, Zhou Haoran followed Dongfang Lang and returned to the county with two sets of samples.

Tomorrow I will go door to door to sell books with my high school classmates!

Dongfang Lang was quite creative. He suggested, "Our copies may not sell well."

Zhou Haoran said: "It sells well."

Dongfang Lang said, "The top-scoring college entrance exam notes are indeed very popular. But how can we prove that they are the top-scoring notes? Didn't you say that we are doing that... um, B2B sales?"

"what?"

Zhou Haoran felt that this boy had some knowledge.

It really is so.

If these copies were sold directly to students at a school stall, it would be easier to gain their trust. However, if they were sold directly to the school, they would need something substantial to prove the authenticity of the top-scoring college entrance examination notes.

Dongfang Lang said, "Here's what I think. Selling books is like giving away autographed photos of the top scorers in the college entrance exam. Like you said before, in the book selling project, our two trump cards are these two top scorers. We have to fully tap into their status and value."

Zhou Haoran looked at him, "What do you think?"

Dongfang Lang said, "We can invite them to join us in selling books. They've appeared in many newspapers in the past period of time. Buy a few newspapers and display them. It will be very convincing at school."

Zhou Haoran nodded, "If that's the case, there has to be a sharing of benefits."

Dongfang Lang said, "It should be shared anyway. Think of it as royalties. For every set sold, we'll give them 3 yuan. This way, they can both participate in a summer social practice project and have the opportunity to earn a lot of money."

"You come and contact!"

Zhou Haoran thought it was feasible.

Dongfang Lang was also unambiguous. "Give me your phone, and we can talk it out. The main thing is to talk to Ma Huilei. She's far away."

“Don’t show off your wealth in your car.”

Zhou Haoran took a minibus to go home.

Social security these days is not very good. There are many pickpockets and even traffic robberies in many places.

It's better to keep a low profile.

After arriving at the place, Dongfang Lang called and contacted the top scorers in the college entrance examination and invited them to join in the book selling.

Zhou Haoran also wanted to return a call.

Manager Wang from the electric kettle factory has another message.

"Manager Wang, I'm Zhou Haoran!"

Zhou Haoran felt a little guilty.

Manager Wang was very concerned and said anxiously, "Consultant Zhou, how are things going on here? I just finished a meeting today, and the factory has already decided on the marketing plan for the second half of the year. By the end of this month, it will probably cost over a hundred thousand yuan in total."

Zhou Haoran said: "I will definitely pay attention!"

"I've told you the truth. If you want to make this happen, you have to convince our CEO Yang!"

Manager Wang is really kind-hearted.

He looks even more anxious than Zhou Haoran.

Zhou Haoran was busy right now, so he didn't have time to go to the electric kettle factory. He could only perfunctorily say, "I understand. I'll definitely find a way! Manager Wang, thank you so much. I'll treat you to a meal later!"

Manager Wang sighed and said, "Whether or not we eat isn't important. The main thing is that I really believe in television as an advertising platform. I don't know what's wrong with our CEO Yang, he just sticks with newspapers. What era is this?"

Zhou Haoran assured: "Manager Wang, I will do my best!"

(End of this chapter)