After rebirth, I became a great master

Chapter 130: Marketing Masters Are Not as Good as Me
"This thing is simple, just make it up now."

Zhou Haoran has the marketing awareness of dimensionality reduction attack, but he does not need to shoot exquisite world-class advertisements.

That's about it.

That's too easy.

Hu Xiaochen smiled.

There is a sense of absurdity.

Why does something that I think is so difficult seem so simple to him?
All the four years of media studies in college were wasted!
Zhou Haoran thought briefly and suggested, "How about this: Nobita asks Doraemon, 'Is there a superpower that would stop my parents from being mean to me?' Doraemon pulls out a Children's Encyclopedia and says, 'All the superpowers are in this set. Go buy it!'"

"Wow!"

Hu Xiaochen couldn't help but exclaim in admiration.

Very good!
Hu Xiaochen's eyes were filled with admiration, and he said with longing, "This is what you're talking about. Every child who has been scolded or beaten by their parents wishes to have this kind of superpower."

Zhou Haoran laughed and said, "Many times, people don't know what their needs are. Excellent advertising should express consumers' needs."

Hu Xiaochen exclaimed, "The Children's Encyclopedia is like a superpower. This concept instantly elevates the ad to a literary level. It also demonstrates the ad's originality and novelty, and it's truly professional!"

"Uh..." Zhou Haoran wasn't interested in this concept of specialized training. "What you learn professionally may not necessarily be correct."

Hu Xiaochen frowned slightly, somewhat displeased. "Why not? This is what the American advertising master William Bernbach said. Media textbooks around the world will learn from his ideas."

"Huh?" Zhou Haoran had never studied this kind of subject. "What did he say?"

Hu Xiaochen said, "William Bernbach said that the most important thing in advertising is originality and novelty."

"Wrong!" Zhou Haoran added, "Absolutely wrong!"

Hu Xiaochen found it hard to accept and opened his eyes wide, "Who's wrong?"

Zhou Haoran said: "Master is wrong."

"Huh?" Hu Xiaochen didn't know whether he was amused or angry. "He's a world-class marketing guru. Every media professional in the world must learn his theories. His ideas are also taught in our country's university textbooks. You say he's wrong?"

Zhou Haoran said calmly: "Wrong is wrong, right is right, why should we be superstitious about authority?"

Hu Xiaochen's face flushed, and he said angrily, "Zhou Haoran, I think you're doing this is wrong. Do you even know who William Bernbach is?"

"I don't know." Zhou Haoran didn't care. "But I know he must be very old. He's an outdated marketing guru. His methods are outdated and can't keep up with the times."

"Outdated?"

Hu Xiaochen looked flustered and felt a bit self-doubtful.

Zhou Haoran chuckled, "I don't know who you're talking about, but based on his statement that 'originality and novelty are the most important things in advertising,' I know he's wrong. He's overly reliant on professional knowledge. It's all old-fashioned thinking. It's just like... it's the same collective misunderstanding that's plagued the current tech industry in China."

"I did not understand."

Hu Xiaochen felt that this guy was more and more mysterious.

Zhou Haoran said he doesn't understand advertising, but he's an expert on technology. "They're essentially the same. There's an over-reliance on professional skills. In the advertising industry, is advertising the most important thing? In the tech industry, is technology the most important thing?"

Hu Xiaochen was confused, "Isn't it?"

Zhou Haoran said: "In the advertising industry, the most important thing is not the advertising, but advertising that is recognized by the market. In the technology industry, the most important thing is not the technology, but technology that is recognized by the market."

"market……"

Hu Xiaochen seemed to understand this truth.

“To put it bluntly, the core underlying logic is user-centric.”

This brings us to Zhou Haoran’s innate magical power - it’s not foresight, but internet thinking that transcends the times.

"Products are meant to serve people. Whether it's advertising or technology, they're all products. Their purpose is to serve users. If they can't serve users, then no matter how creative the ad is, it's junk; no matter how high-tech the technology is, it's useless."

Zhou Haoran also couldn't develop his ideas around the Internet.

These days, even the word “Internet” is not popular yet, and it is called “the Internet” in China.

Going online is not called surfing the Internet, it is called surfing.

Hu Xiaochen was a little confused. "Is Master Bernbach wrong?" "He's very old, right?" Zhou Haoran didn't need to guess. "When he went to the front line to work in the market, it must have been decades ago, right?"

Hu Xiaochen thought for a moment and said, "Well, probably the 1940s or 1950s."

Zhou Haoran laughed and said, "That was during World War II! How well could the market economy in the United States develop back then? It wasn't much better than the current stage in China, right? The advertising rhythm back then was completely different from now."

Hu Xiaochen was so touched that he said "hmm".

Zhou Haoran said, "He's a marketing guru, and certainly world-class in his profession, but he takes it too seriously. The most important thing about advertising isn't originality or novelty, but market recognition! Simply and directly addressing the market is more profitable than those lofty theories in ivory towers! Of course, I'm talking about commercial value, not artistry."

"That's it..."

Hu Xiaochen was a little confused about what was right and what was wrong.

I don’t know whether what he said is right or wrong.

William Bernbach is a world-class marketing master and an authority in the advertising industry.

Is he wrong about everything?
Zhou Haoran smiled and said, "Practice is the only criterion for testing facts. Whether I'm right or not, just look at the advertising results!"

"I don't think I need to look at it."

Hu Xiaochen bit his lips tightly.

"Ok?"

Zhou Haoran looked suspicious.

Hu Xiaochen whispered, "You are the person who understands the market the best I have ever met. Listening to you talk about reasoning, I feel like I have read literary works such as "War and Peace", "The Brothers Karamazov", "White Deer Plain" and "To Live".

"How about it?"

"I am no longer myself. I feel like I have been reborn."

"Ha ha!"

Zhou Haoran felt that Team Leader Hu was really good at coaxing people.

Hu Xiaochen said seriously, "I'm telling the truth. You've truly astonished me. I feel like I've learned so much about the market this morning. I feel like I've learned more from you than from Teacher Tang."

Zhou Haoran said modestly: "It's okay, let's just discuss it together."

"or……"

Hu Xiaochen's face was rosy, her eyes flashed with intimacy and admiration, and her expression showed a bit of girlish shyness and embarrassment.

Zhou Haoran's heart skipped a beat.

I thought to myself, sister, what do you mean?
You're not attracted to me, are you?
This is not possible!
Indeed, you are very beautiful. Looking at the entire "Family Gossip" program team, you are not much worse than my childhood sweetheart, with big breasts, a thin waist and long legs.

But my buddy is used to being free and easy, and has no time for a relationship!

"you……"

Zhou Haoran was a little frightened.

Hu Xiaochen was afraid that others would hear him, so he said in a very low voice: "Zhou Haoran, how about you treat me... treat me..."

Zhou Haoran secretly cried out that something was wrong.

It’s hard to refuse a beautiful woman’s confession!

If you refuse, it will be difficult to make friends in the future.

Hu Xiaochen hesitated for a long time before whispering, "How about you be my master? I want to learn more about advertising, media, and marketing from you."

"Ah? Oh, you want to become my disciple..."

Zhou Haoran breathed a long sigh of relief.

Mixed feelings.

I don’t know whether to be happy or disappointed.

(End of this chapter)