After rebirth, I became a great master

Chapter 129 Doraemon

Hu Xiaochen felt that it was a bit of a waste of his talent to work in sales. "You understand the market and the media so well, you should be doing a show!"

Zhou Haoran smiled and said, "Being in sales is pretty good."

"good?"

Hu Xiaochen frowned, finding it hard to understand.

Zhou Haoran said frankly: "Sales can broaden your horizons, provide you with a wider range of contacts, and allow you to arrange your time more flexibly."

"Isn't that a waste of time?"

Hu Xiaochen felt that he was wasting his talent.

Zhou Haoran didn't want to say much to her, so he smiled and said, "Once I've done a good job in sales, I'll go work on a TV show. You're right, if you work in a TV station and don't participate in the production of a program, it's like you haven't participated in the core business."

"I can go talk to Teacher Tang... Oh, Teacher Tang is the producer of our program. Have you met her?"

"No, I heard it's quite strict."

"Yeah, she's quite strict." Hu Xiaochen said respectfully, "But Teacher Tang's professionalism is excellent. She's my role model. If you want to change positions, I can talk to Teacher Tang and ask her to transfer you to our program team."

Zhou Haoran said: "Not for now, I still have a lot of things to do on the sales side."

Hu Xiaochen pursed his lips and said jokingly, "We are all pretty girls in our column team. Don't you really want to come over?"

"I'll go over after I finish working on the sales department." Zhou Haoran didn't know her well enough, so he didn't feel comfortable flirting with her. "But if there's anything I can help you with, Sister Hu, you can always come and see me."

Hu Xiaochen hummed softly.

She felt that she couldn't see clearly what was happening to Qiao Suiqing's younger brother.

Zhou Haoran ordered noodles. While eating, he said, "Sister Hu, I forgot to tell you just now. My plan is to produce two advertisements for this book."

"More filming?"

Hu Xiaochen's eyes lit up.

At first, when she said she wanted to help him shoot the commercial, she was very reluctant.

Things are different now, she couldn't ask for more!

Helping is giving.

Reluctance is normal.

But helping Zhou Haoran shoot a commercial is a reward!

This gave her a new understanding of the market and the media, just like opening her eyes.

Zhou Haoran said: "It's about making an advertisement, not filming it."

"Ok?"

Hu Xiaochen didn't quite understand what he meant.

Zhou Haoran said, "We're advertising to sell the Children's Encyclopedia. To sell this set of books, we need to capture two groups. One is the parent group, so that they will be motivated to buy this set of books for their children."

Hu Xiaochen nodded slightly, "The advertisement we shot this morning was for this purpose."

"Yes." Zhou Haoran smiled. "There's another group, and that's teenagers themselves. We need to make them interested in buying and reading this series of books."

Hu Xiaochen said worriedly, "Isn't this difficult? Children don't like to read. I have a niece who is in the fourth grade. She's a good student, but she just doesn't like to read."

Zhou Haoran smiled and said, "It depends on the quality of the advertising and the marketing effect."

Hu Xiaochen was really confused by what he said.

I have no idea at all.

This made her feel both ashamed and in awe.

"how should I do?"

Hu Xiaochen also realized that even if he asked too many questions, he might not understand. He just had to do his job according to his instructions. Once he got the job done, he would probably understand what he meant.

Zhou Haoran smiled and said, "I checked. Among the children's programs in the Harbor area, the one with the highest ratings is the cartoon 'Doraemon' on the general channel."

Hu Xiaochen said, "I think so too." "Have you seen it?"

"No, my niece always watches it."

"Then do you know the protagonist of Doraemon?"

"That blue cat?" Hu Xiaochen had never seen this cartoon, but her niece watched it all the time, so she glanced at it from time to time. "Isn't that Doraemon?"

Zhou Haoran smiled and said, "Yes, it's Doraemon. There's another character next to Doraemon, named Nobita."

"Ah."

Hu Xiaochen still didn't understand what he meant.

Zhou Haoran said, "There's no need to shoot this second commercial. Just find a scene from the cartoon 'Doraemon' where Nobita and Doraemon are together. Then, in post-production, edit and dub the 'Children's Encyclopedia' book and put it in Doraemon's hands."

Hu Xiaochen's eyes widened, "Editing?"

Zhou Haoran said, "Yes, editing is enough. If you are good at post-production, you can make it more complicated and take the books out of Doraemon's pocket. If you think it's too difficult, it's okay to be rough and just put the books in Doraemon or Nobita's hands. After all, they are children reading it, so it doesn't need to be too elaborate."

Hu Xiaochen's expression changed slightly, and he took a deep breath. "This is still a soft advertisement, right?"

"Yes, it must be soft advertising."

Zhou Haoran can also shoot hard commercials, but making excellent hard commercials is much more difficult than making soft commercials.

Hard advertising means forcing advertisements into consumers' brains in a forceful way.

Consumers will have strong resistance.

Even resistance.

Most people don’t want to watch advertisements because they are all hard ads that are simply unbearable to watch.

Soft advertising is to recommend advertisements to consumers in a very soft way.

To arouse consumers' curiosity, we need to guide them to watch the advertisement.

For example, during the American Spring Festival Super Bowl, a few seconds of advertising time can cost millions of dollars. Given the high cost of advertising space, the production of these ads is, of course, the work of masters.

This is so different.

The audience knows these are commercials, but they still want to watch them all. Many people who need to go to the bathroom would rather wait until the game starts than during commercial breaks.

Because the commercials are more exciting than the games!

"Advertising is about educating consumers," Zhou Haoran concluded. "Cramming can often be very effective, but no one likes it."

“Soft advertising is better than hard advertising!”

Hu Xiaochen said with sudden enlightenment.

Zhou Haoran laughed and said, "That's not true. Excellent hard-hitting advertisements often stimulate the underlying human nature... Just like the rote learning in China and the joyful education abroad, which one is better?"

"Happy education!"

Hu Xiaochen blurted out.

This is the mainstream view of the current era. Many parents feel that children in China are too tired and envy the happiness of foreign children.

Zhou Haoran hummed, "The results will be seen in 20 to 30 years. By then, the talents of the whole world combined will not be as many as those cultivated in China."

"hehe."

Hu Xiaochen didn't quite believe it.

This is too arrogant.

Zhou Haoran didn't start the conversation with her and said, "Sister Hu, is this second advertisement okay?"

"Well, if it's just stickers, it's very simple." Hu Xiaochen was very confident. "What about the slogan? How should Nobita and Doraemon talk to promote this series of books?"

Zhou Haoran hesitated for a moment and said, "Let me think about it."

Hu Xiaochen didn't know whether to laugh or cry, "Just think about it now?"

(End of this chapter)