After rebirth, I became a great master

Chapter 113 The King of Understanding
"Is there a way?" Although Jiang Xiong was submissive, he was submissive to power, not Zhou Haoran's personal level. "I've tried everything, but nothing works."

Li Changxing snorted, "Just because you can't do it doesn't mean others can't do it."

"is it?"

Jiang Xiong found it hard to believe.

Now we have a market economy, not the planned supply relationship of the past, and consumers have the right to choose.

Zhou Haoran was confident in this and said with a smile, "The simplest way is to bypass the middlemen and conduct direct point-to-point... or B2B transactions."

"what?"

Jiang Xiong and Li Changxing looked at each other, both with confused expressions.

Zhou Haoran said, "Go to the market and build relationships with primary schools across the city. Sell the books to the schools. After the schools purchase the books in bulk at a relatively low discount, you can ask the students to buy the books."

"What a great idea!" Li Changxing cheered up. "That's a really good idea! I know a friend who does the same thing. He's in the pencil business, and he works directly with elementary schools, selling pencils to students through them on a planned basis."

Jiang Xiong didn't look happy, and shook his head, "I'm afraid this won't work."

"Hmm?" Li Changxing frowned slightly. "How do you know it's not possible?"

Jiang Xiong sighed, "I've considered this idea, but it's unlikely to work. Selling pencils is feasible, as pencils are a necessity for elementary school students. But the Children's Encyclopedia is different."

Zhou Haoran expressed his understanding. "That's true. This is Haigang, arguably the most civilized place in the country. The forced buying and selling practices that are common in other provinces and cities targeting schools are very restrained in Haigang."

Jiang Xiong said repeatedly, "Yes, that's right. The price of the Children's Encyclopedia is very high, over a hundred yuan... Pushing it on elementary school students is too shameful, and it's hard for any school to dare do that."

Li Changxing's passion cooled a little, "What should we do then?"

“Do the market.”

Zhou Haoran had long known that the strategy of connecting with the school would not work.

Even twenty years later, the primary channel for children's book sales is still the connection between booksellers and schools. The profits that originally belonged to distributors and bookstores are transferred to schools, who then try to force-sell books to students.

But it didn't work this time.

"Children's Encyclopedia" cannot be considered a children's book. The reading threshold is relatively high, and it is too expensive and not interesting enough.

The most important point is that it is not well-known enough.

In later generations, children's books can sell well in the school market, and many children's book authors can rank at the top of the annual writer income list, mainly because these authors are nationally renowned.

They have written many well-known works.

Parents who know these children's book authors will naturally support their children in reading their books.

The Children's Encyclopedia is not well-known enough.

If parents’ approval cannot be obtained, the payment process will easily cause controversy.

"Marketing?" Jiang Xiong said bitterly, "Mr. Zhou, it can't be done."

Zhou Haoran smiled and said, "It can be done."

Jiang Xiong asked: "How to do it?"

Zhou Haoran said, "We need to find a way to increase the popularity of the Children's Encyclopedia so that both parents and children will want to buy it. The market will open up quickly. To put it bluntly, it all comes down to good marketing."

Jiang Xiong said pessimistically, "I've done it before. The Xinhua Bookstore and Education Bookstore on Ping'an Road are the two largest bookstores in the harbor. I spent 20 yuan putting promotional posters on the walls of these two bookstores for half a month. It was no use. Sales just wouldn't pick up."

"You definitely can't do it this way. That's not how advertising works." Zhou Haoran realized during his sales experience that most people these days don't understand marketing. "We need to try a different approach!"

Jiang Xiong raised his eyebrows and asked, "Change the method?"

Zhou Haoran said: "We need to make a TV commercial!"

"Huh?" Jiang Xiong was shocked. "TV commercial?"

Zhou Haoran smiled and said, "Television is the most powerful media in this era."

"No..." Jiang Xiong was a little bit unbelievable, "Books can also be advertised on TV?"

Zhou Haoran asked, "Why not?"

"This..." Jiang Xiong had a feeling beyond his cognition.

Li Changxing also found it hard to believe. "I don't think I've ever seen any book advertisements on TV."

Zhou Haoran said calmly: "So they don't understand."

“Doesn’t everyone understand?”

Jiang Xiong frowned slightly.

I think Mr. Zhou is too arrogant.

Unexpectedly, Zhou Haoran then went on to say in an even more exaggerated tone, "Yes, whether it's domestic or foreign, those booksellers don't understand. They don't understand the market, they don't understand marketing, they don't understand television, they don't understand advertising."

Jiang Xiong couldn't bear to listen any longer.

He started to complain in his heart.

I feel that Mr. Zhou is a bit unreliable. No one else understands, but you do?

Are you the new generation of understanding king?
Li Changxing also felt that he had lost his composure. "Mr. Zhou, shouldn't you be more cautious?"

Zhou Haoran smiled and said, "It's normal that you don't understand. That's why I said the other day that I'm the only one who can solve the dilemma you're facing."

"Ok!"

Li Changxing nodded heavily.

Zhou Haoran looked at Jiang Xiong, "What about you?"

Jiang Xiong was embarrassed, "Is this okay?"

Li Changxing sneered, "Jiang Xiong, don't forget your current situation. I owe the bank 120 million, and you owe the bank 60. You still owe me 600 million in accounts receivable!"

Zhou Haoran was embarrassed to say such harsh words, so he smiled and said, "Let's try our best. What do you think, Boss Jiang?"

The risk of starting a business is too great, and Jiang Xiong is now in a desperate situation.

His predicament is even more serious than Li Changxing's!
This morning, even reporters from "People's Livelihood Investigation" came, wanting to use the power of the media to uphold justice...

Jiang Xiong had no choice but to take a deep breath and said, "Then please ask Mr. Zhou to take charge."

The food has been served by now.

But don’t rush to eat.

In this kind of social gathering, things are settled first, and then everyone drinks and eats happily.

Zhou Haoran said slowly: "I have two plans."

Li Changxing said, "Mr. Zhou, just go ahead and speak!"

Zhou Haoran said, "The first plan, I mentioned it before. Let's merge the two things into one, and I'll be in charge. If there's any profit in the future, after deducting the cost, it will be divided equally among the three parties."

"Two things combined into one, how do you understand this?"

Li Changxing asked tentatively.

Zhou Haoran said, "The publishing house is one thing; the bookstore is another. Overall, it's all one thing. As long as we can sell these 20 copies of the Children's Encyclopedia, all the problems will be solved."

Li Changxing nodded, "That's right."

Zhou Haoran said, "The second plan is to split the two things. I'll help the bookstore sell books, and after it makes a profit, I'll pay off the publisher's debt first. The remaining profit will be split 50-50 between me and the bookstore."

Jiang Xiong said honestly, "As long as I can sell all these books, I can pay off all the debts. If there is any profit, I will give it to Mr. Zhou!"

　Here’s a thought-provoking question for everyone.

　　Nowadays, there are many advertisements for paper books on the Internet, which has created a series of best-selling online celebrity books. However, in the past few decades, there were almost no books advertised on TV.

　　What is the reason?

　　
　
(End of this chapter)