Huayu's rise from top star to best actor

Chapter 570: If you are a fan, you should ask him to be your spokesperson

Chapter 570: If you are a fan, you should ask him to be your spokesperson
"If your youth is sweet, drink a bottle of Liziyuan."

“No matter how the environment changes, no matter how you change your identity, stand shoulder to shoulder with Arc’teryx and explore more possibilities.”

“Time breeds the beauty of concealing age, and the night conceals self-rebirth. Join me as I journey into the gilded art space of La Mer.

The tide surges, the light sparkles, unlocking the dual anti-aging power of La Mer's Gilded Night Cream, and opening up a beauty that transcends time and space."

Three advertisements for Lizhiyuan, Arc'teryx and La Mer were shot in succession.

The day's journey finally ended.

This is always the case.

Concentrate the shooting of business materials in these few days.

Because it is too troublesome to always take leave for business trips while filming.

Since Weibo this month is almost entirely dominated by business posts, Yimi jokingly calls Xu Yien an advertising star.

This is really unfair. Weibo is indeed full of business blogs, but Xiaohongshu and Douyin are still in business.

Xiaohongshu is for beautiful photos, and Douyin is for atmospheric videos.

Each platform should operate according to local conditions to maximize profits.

Each platform basically operates the same type of business as its users like.

It's not just Xu Yien, basically every popular artist is like this.

of course……

Xu Yien hasn't joined Bilibili yet.

Who knows if the wind direction will suddenly change.

Not going to Bilibili is the best choice.

Just like the previous Bilibili station was very fond of Ai Chao, Gong Jun, and Bai Mengyan, and now it has undergone version iteration.

Love and not love are obvious.

When I love you, I will praise you to the sky.

When I don’t love you anymore, I will demote you to the ground.

Then, not long after, the poles reversed.

Bilibili praised unworthy people to the sky because of character filters, but they eventually went against their original choices and chose to throw boomerangs.

He destroyed the statue he had built with his own hands.

This is the fun for players in the entertainment area of ​​BIZhan.

It doesn’t matter who comes.

Even Liu Yifei, the long-time goddess of Bilibili, is like this.

In other words, no one has moved in.

Otherwise, you will be ridiculed in the comment section of the Bilibili video.

It is not worth it for celebrities to join Bilibili.

I joined when I loved you at Bilibili and received praise.

After a while, if they stop loving you and insult you, you have to bear it.

There is no need to settle in, not to mention that the cost of settling in Bilibili is not high.

Basically, no celebrity cares much about the reputation on Bilibili.

Because once you become famous, Bilibili users will no longer love you.

That’s what Xu Yien thought.

That's why I didn't move in.

Even if there are viewers on Bilibili who really like Xu Yien, they will come to other platforms to follow her. The Internet is not dead.

It is not difficult to download apps like Tik Tok, Weibo, Xiaohongshu, and Kuaishou on your mobile phone.

Just move your fingers.

Take a business car back to the hotel.

Fu Liting sat next to Xu Yien, and the seats in the business car were basically reserved.

As an agent, he almost always sat next to Xu Yien.

Fu Liting said, "Boss, the ads we shot today are in great shape. Once the hard ads are released, the effects will definitely be very good.

Lizhiyuan has not changed its packaging for many years. Just like Duoduo Lemon Tea, we will replace the packaging of all new batches with your photos.

This brand is a national brand, it’s everywhere, and its offline exposure is also very high.”

"It's fine." Xu Yien smiled and said, "It's just a little sweet. I guess some people will scold me."

When Fu Liting heard this, he just laughed.

"That's jealousy. Not everyone can take over this domestic brand. Even if someone stirs up trouble, I will ask the public relations department to deal with it immediately.

Besides, this brand has had a good reputation over the years, and many people just like to drink sweet water.

The fact that it sells so well and is on the market must be because people love it; it’s a national brand!”

to be honest.

Liziyuan is similar to yogurt and yogurt.

Simply put, it is a beverage, not milk.

But those who hate Xu Yien don’t care about basic principles and can criticize him in any way.

When it comes to double standards, it’s those “passersby” in Huangquan who are the ones to blame.

Looks like a passerby, but actually a black fan.

Xu Yien didn't care much, but still reminded: "That's the truth. There are many people who hate me, and there are also many people in the industry who hate me. I will just let the public pay attention to it when the time comes.

Not to mention that marketing accounts have fan status, even those melon-mongers in the Weibo industry are either fans or have fan status.

Even if you buy marketing articles, don’t choose those that are openly slandering me.”

Fu Liting nodded and said, "I understand this. Although our PR department is a bit lazy because they don't have much work to do, they are still very capable when they are being targeted and insulted for no reason!"

Xu Yien smiled and raised an eyebrow: "That's all you need to say~"

In the domestic entertainment industry, any popular artist will be targeted with double standards, which is inevitable.

There are many reds.

The more famous a person is, the more gossip he or she will be surrounded by.

The double standards used by the domestic entertainment industry against Xu Yien could almost fill a book.

Others are waiting to be together, but that is the strength to carry it alone.

Xu Yien's collaboration is about to be released, which means the resources will be downgraded.

Others promote the business because of its high commercial value and the brand is very popular.

Xu Yien's promotional business is just cutting leeks.

Other people’s costumed martial arts detective stories, fairy tales, etc., are all costume dramas.

Xu Yien's leading male role is in ancient costume martial arts detective and fantasy dramas, and he said it is an ancient idol drama.

Others officially announced a solo poster, saying it was a photogenic display for the male lead.

Xu Yien officially released a solo poster, saying that no one else would be allowed to sit at the table.

Others say that he is a famous figure.

Xu Yien is the leading male character, and is said to suffer from ranking cancer.

As long as others are not the number one, the ranking is not important.

Xu Yien is not the first role, the ranking is the status of the star.

Unable to defeat, surpass, or beat Xu Yien, he was furious and helpless!
It's hard to admit that Xu Yien is excellent, and it's even harder to admit that their own idol is a waste.

have to say.

When it comes to official announcement, Li Ziyuan is really anxious.

The commercial was just finished shooting yesterday, and the brand wanted to make an official announcement right away.

This is really exhausting for the outsourced post-production team.

The most important thing is that the boss personally refers to the design and uses whatever elements he likes.

I worked all night to get it done.

It was not in vain, I finally caught up with the time.

At 9:30 the next morning, Lizhiyuan officially announced that Xu Yien would be its brand spokesperson.

Not only the online official announcement is in place.

The same is true offline.

As for the vast land, just spend the money to arrange it!
Whether it is large screens, offline hard advertising, bus stops or buses, all are treated to the highest standards.

Lizhiyuan has had spokespeople before, but that was 20 years ago. At the time, the spokesperson was Fan Chengcheng's sister Bingbing, and after Bingbing's contract expired, Zhou Xun took over.

After all these years, Lizhiyuan has never hired a spokesperson again.

By 2020, Lizhiyuan's annual advertising expenses were still only more than 1800 million yuan.

This time, Xu Yien was chosen in 2022 because the boss became a fan after watching "Show of Love and Destiny". He even sings the support song.

That’s right, it’s a male boss, and he inherited his father’s business.

If you like someone, just ask him to be your spokesperson.

It is because of the love and Xu Yien's high commercial value that the publicity and promotion budget was increased.

Xu Yien's endorsement fee for two years was 3100 million yuan, and there are also various offline promotion budgets. It can be said that Li Ziyuan's annual publicity and promotion expenses have more than doubled.

After the official announcement, Li Ziyuan officials also asked fans for their opinions in the comment section.

In the end, I found out that the suggestions made by fans were all thought out by the boss himself.

This boss is really obsessed with chasing stars.

Li Ziyuan has thought about all the publicity and promotion mentioned by fans, and has written a plan and taken action early on.

For Kiwi’s opening screen and Weibo’s opening screen, you have to buy the most expensive time period.

Even the packaging, which has not changed for so many years, will be replaced with Xu Yien's cover within a month.

Just like Duoduo Lemon Tea, there is no need to worry about offline exposure, as Lizhiyuan is everywhere.

Once the new packaging is launched, there will be advertisements for both brands of Xu Yien’s packaging in the beverage cabinets of convenience stores.

Just like the title of a song—You are everywhere~
Very suitable and appropriate for the occasion.

On Douyin, Li Ziyuan also posted a video of Xu Yien’s oral broadcast.

Hi everyone, I’m Xu Yien, the brand spokesperson for Lizhiyuan. I’d like to recommend my “youth partner” – Lizhiyuan sweet milk.

Drink it for breakfast, with meals, warm or iced, let us add a little sweetness to our youth anytime, anywhere.

30 years of classic flavor, sweet but not greasy, refreshing and delicious. Starting today, go to the "Liziyuan Official Flagship Store" to unlock more benefits~]

The comment section is as follows:
"Brother, I want you to feed me~"

"I don't understand what you're saying. Can we kiss?"

"If my brother hugs me and kisses me to coax me to drink..."

"What are you mumbling about? Can I kiss you?"

"I'm drooling watching you drink."

"Staring at this face, I have no idea what Xu Yien is talking about... But I've placed an order and hope to receive the new Liziyuan packaging."

"Drinking, drinking, Yuanzi, I love your spokesperson so much!"

“Let us add some sweetness to our youth anytime, anywhere.”

In addition to fan comments.

Other brands endorsed by Xu Yien also commented.

Duoduo Lemon Tea: "Welcome Li Ziyuan to join the endorsement team of Brother Yien."

Puna: "If you want lemon tea, drink Duoduo. If you want sweet milk, drink Liziyuan. If you want water, drink Puna."

Apple's Poetry: "Chocolate and sweet milk, a match made in heaven."

Arc'teryx: "I still underestimated my brother's strength. I haven't made an official announcement yet. The store is full of inventory. The store is gone. I won't broadcast it anymore. Come and take a stroll and buy some Li Ziyuan drinks."

In business, there are always melon owners who release melons.

Fans will say, "Eat the melon but don't believe it."

In order to attract Yi Mi in advance, the official also came to verify it in person.

This is just a casual purchase and the market has been liquidated.

What if Weibo active fans buy in an organized manner?
No need to worry about sales at all.

But Archaeopteryx thought too much...

Active fans on Weibo are very familiar with the rules and will not make any purchases before the official announcement.

First-day sales and buzz have a huge impact on a star’s commercial value.

Everyone follows this rule, so wouldn't it be stupid to be different?
……

……

In Li Ziyuan’s official Douyin live broadcast, the boss personally appeared on camera to explain his own mental journey.

Why is there so much land?

It's also because he has selfish motives and wants more people to see his idol.

Even when choosing the advertising costumes, it was because Xu Yien looked good in DK during the New Year's Eve rehearsal that she chose DK costumes.

In the live broadcast room, I couldn't control my tears while singing the cheering song.

Even the to-sign that Xu Yien gave him was given back to the other people in the live broadcast room. When he took it out and said he wanted to draw a lottery, he felt a little sad...

But these are minor issues.

Xu Yien has signed a two-year contract, and there will always be a chance for him to sign again.

There are too many bosses chasing stars these days.

In addition to Lizhiyuan, the owners of brands like Herborist and Duoduo Lemon Tea all asked Xu Yien to be their spokesperson because they liked their products.

This can be seen from the level of care put into the surrounding areas and the amount of spending on publicity and advertising.

Love and not love are obvious.

These bosses are all hardcore Job's tears.

The invitation was sent directly by the headquarters and was not completed through a business intermediary.

Instead of paying millions of dollars to a business agency, it would be better to hand all the money over to Xu Yien.

Xu Yien could also feel the sincerity and did not accept the extra money.

But the brand put this money into the rest of the promotion and marketing budget.

All the money must be spent on Xu Yien.

Just a live broadcast.

Job's tears were also very touched.

Sales are still based on demand as before, but people with good intentions always make people feel warm.

"I feel it. He loves it so much."

"Yeah, I'm surrounded by kind people now (o;TωT)o"

"He even apologized. Because they were too enthusiastic and didn't make an official announcement, something happened. He remembers it all. True or not, he's a businessman after all. But he did a great job. He was the first boss to enter the livestream room, lead his employees in singing a cheering song, and even gave out a human-shaped standee. High marks to him!"

"The activity on Li Ziyuan's official account certainly can't hide this love."

"He is truly as sincere as Xu Yien. Thank you to my co-CEO. Li Ziyuan and Xu Yien will both get better and better!"

"Before, I would feel happy when I saw others praising Xu Yien, and I believed over and over again that he was a good person. But now, I am not only happy but also proud and crying."

"The boss is awesome, he's really dedicated and supportive. I'll support Chinese products and Liziyuan in the future."

After Li Ziyuan’s official announcement.

The white elephant shed tears of envy.

The brand's official Douyin comment on Liziyuan's Douyin: "Yuanzi, you quietly accomplish great things!"

The fans are also actively interacting.

"Elephant, you don't have a garden or money, but I support you. White Elephant instant noodles are delicious."

"Although, if brother really does become the spokesperson, will he ask us to stock up on a few boxes of instant noodles to boost sales?"

"Well...it's not impossible."

It would be great if Baixiang also asked Xu Yien to be its spokesperson.

It's just not easy to boost sales~
But it is not easy to increase sales of such long-selling brands.

Because the average customer spending is relatively low, the artist’s image is the main factor that matters.

but……

Xu Yien’s endorsement fee is too expensive, and Baixiang is reluctant to let her go.

Silent attention is also good, and it is not necessary to have an endorsement. Fans can see his intention.

In the past, Baiyang hired spokespeople like top female stars like Sun Li, whose endorsement fees were only around 600 million yuan.

In comparison, Xu Yien's 1600 million is really extremely expensive.

Ultimately, it all comes down to the same old thing.

Xu Yien's endorsement fee is too expensive, not all brands can afford it, so this can be considered as screening the endorsement brands.

(End of this chapter)

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