Huayu's rise from top star to best actor

Chapter 569: No.1 Domestic Entertainment Ceiling
At Yang Mi's age, she really knows a lot of tricks.

All night long there were low hums and hoarse high notes.

The saying of "reducing heat" is not for nothing.

After working hard with his girlfriend until late at night, Xu Yien still felt a little dizzy when he woke up this morning.

Older women are really like wolves and tigers.

I originally wanted to meet more often, but now I think it’s unnecessary.

After trying it once, you will understand that younger girls are better.

Not only in good condition, but also fresh and tender enough.

The phone in my pocket vibrated.

He took it out and saw that it was a message from Fu Liting. Xu Yien responded with a "OK."

I drove the car back home and then took a taxi to the high-speed rail station.

It’s not about taking the high-speed rail back to Yanjing.

This time the destination is not far away Shanghai.

Originally, Zhang Linghe wanted Xu Yien to stay in Hengdian for a few more days, but now that Xu Yien was gone, he had no other choice.

Today is still about shooting brand materials.

I'm going to prepare for the shoot tomorrow, and I happen to have some free time.

From the beginning of the year to now in August, the team has finally decided on the lucky guest.

Originally, the Ministry of Commerce wanted to choose Cudi or Luckin Coffee for Xu Yien.

Because the two leading coffee brands, Kudi and Luckin, have a large number of stores.

In any case, the number of stores and popularity of these two are much higher than Lucky Coffee.

But in the end, I chose to endorse Lucky Coffee.

It's not just a matter of salary and endorsement fees.

It’s also because I negotiated a good enough salary.

The brand promised one thing: if Xu Yien’s endorsement of Lucky Coffee works well, then Mixue Bingcheng can be endorsed as well.

If you are the spokesperson for Mixue Bingcheng, do you still need to worry about the marketing?

Advertisements will surely be everywhere in the streets and alleys.

In fact, there are many cases of cooperation between the same group.

After Bai Yu and Xu Yien became popular with "Guardian", she became the KFC gourmet officer and Pizza Hut brand spokesperson for the same group.

Pizza Hut is considered the group's second-tier product, so it is easier for it to obtain a high title than KFC.

Not to mention food groups, luxury goods groups also operate in this way.

After collaborating with LVMH on Louis Vuitton, Xu Yien is now preparing to officially announce herself as the global brand spokesperson for Tiffany.

When De Beers expires, we can seamlessly transition to an official announcement of Tiffany.

As soon as I got out of the Shanghai High-Speed ​​Railway Station, I saw Fu Liting.

Patting him on the shoulder, the two of them got into the business car together.

The rest of the employees were also waiting early.

Xia Mei: "Hi, boss!"

Liu Cheng smiled and asked, "Have you eaten, boss?"

Xu Yien shook his head and said, "I haven't eaten yet. I haven't even had breakfast. Let's go eat now."

"Okay, driver, I'll send you the location."

Fu Liting immediately sent the location to the driver to arrange a place to eat, which was the hot pot restaurant that Xu Yien used to like.

After arranging the driver's itinerary, Fu Liting took the tablet, looked at Xu Yien and said:
"Boss, besides Lucky Coffee, there's also a La Mer business manager, whose title is Brand Ambassador.

Boss, don’t think this is low, because the highest title of La Mer before was promotion ambassador, which is far inferior to brand ambassador. This can be regarded as a title that elevates you.

Mainly because this brand is too high-end, we won’t give it a high title.”

Xu Yien nodded and smiled: "Okay, I understand."

La Mer only signed two brand ambassadors in the original time and space.

They are Jun Ji-hyun and Jay Chou respectively.

This shows how stingy it is to give titles.

If you are not a top star, La Mer will not give you a title at all.

Many celebrities in the domestic entertainment industry have endorsed La Mer, but they just can’t get an endorsement contract.

It can be said that he is one in a million.

Fu Liting was not surprised by Xu Yien's calmness.

Among the more than 30 endorsements of our boss, there are top luxury, light luxury and national brands, so it is not surprising that he endorses anything.

Suddenly, Xia Mei came over and said with a flattering smile, "Boss, can you give me a few sets of La Mer when the time comes?
I used my year-end bonus to deduct it, mainly because I wanted to try high-end products."

"You knew I was going to send you off, but you're still trying to provoke me?"

Xu Yien saw through her intentions immediately and said, "Don't play Liao Zhai with me. I will give you a few sets when the time comes. I don't need the gifts from the brand myself."

"Hehe, I don't like taking advantage of others." Xia Mei scratched the back of her head with a wry smile.

Xu Yien pretended to be surprised and replied, "Oh? Is that so? Then I won't give it to you. I'll just deduct it from my year-end bonus."

Xia Mei's face instantly turned bitter.

I would have kept quiet if I had known this earlier...

Glancing at Fu Liting, Xu Yien asked, "Only Lucky Coffee and La Mer? No other new brands? And these past few days in Shanghai you've been shooting new materials for those brands, right?"

"There are still some."

Fu Liting continued, "In addition to what you mentioned, there are also Arc'teryx and Liziyuan."

"Oh, that's not bad." Xu Yien smiled and asked, "How many endorsements do I have now?"

"Hey, hey, I made a special table. I'll pull it up and show it to you."

Fu Liting searched on his tablet and pulled out the Excel spreadsheet he had made.

"Come, take a look."

"Let me see."

[Luxury Brands: Louis Vuitton, Céline, Jaeger-LeCoultre, Tiffany & Co., Rimowa, Valentino Beauty, Bottega Veneta, Taschi, Roger Vivier]

[Light luxury endorsement: Michael Gauze, Hauge]

【Car endorsement: Mercedes-Benz】

[Other brands: Huawei P50 Treasure Box, Sofia Furniture, Beats, Duoduo Lemon Tea, Ray-Ban Eyewear, Johnnie Walker, Honor of Kings, Levi's, Royal Copenhagen Porcelain, Didi Taxi, Herborist, Vinda Tissues, Fresh, GXG, Kérastase Paris, APC Chocolate, Tsingtao Beer, Gauze Sunscreen, Jianchun, Life-Space Yibaishi, Quaker Oats, Yunmi Technology, Nestlé Panna, Lucky Coffee, La Mer, Arc'teryx, Liziyuan]

[Total: 39, all long-term contracts, to be continued...]

Xu Yien couldn't help but sigh: "It turns out that we're almost 40 so soon. Looks like we need to get one more to make up the number."

Fu Liting also sighed, "Hahaha, yes, the business department also wants to take on more, but too many brands don't have that much budget, so they have to find other people. 1600-1700 million is still a bit too expensive."

This price is really too expensive.

Popular female stars such as Yang Mi, Yang Zi, and Di Lieba only earn 600-700 million yuan in endorsement fees.

Zhao Liying, the female star with the highest endorsement fee, only received 1000 million.

With Xu Yien's endorsement fee of 1600-1700 million, the brand can find two top female stars, Zhao Liying and Dilraba, to endorse the brand together.

Not to mention that Jay Chou can be asked to offer a 1000 million endorsement fee. The combined endorsement fees of Jay Chou and Reba are only 1700 million.

Xu Yien is currently the No. 1 endorsement fee ceiling in the domestic entertainment industry.

No.2 is undoubtedly Wang Yibo.

A sales representative from YaYa Down Jacket revealed on Douban that Wang Yibo’s personal endorsement fee is the sum of the fees of other spokespersons.

If Xu Yien really raised the endorsement fee to 2000 million yuan, a fantastic figure, as Fu Liting had done before.

For these 39 endorsements, it's estimated that 30 of them would have to be run. These brands simply can't afford such a large amount of money in their publicity and promotion budgets. Just saying they'll pay a few million more?

Money is not cabbage.

"It's worth it." Xu Yien chuckled. "If it wasn't worth it, how could I have so many endorsements?"

"Hahaha, that's right."

Just as we were talking about this, the driver stopped the car and said, "Teacher Xu, we've arrived."

"Okay, thank you. Master, have you eaten yet? Do you want to eat with us?"

"Oh, this is not good, Teacher Xu..."

"It's nothing bad. It's just an extra pair of chopsticks. After all, I've been bothering you for the past two days."

"This, this, this is really bad."

"Don't talk about whether it's good or not, just eat together."

The driver symbolically pulled for a while, but finally followed Xu Yien and his group into the restaurant to eat hotpot.

no other meanings……

Just hungry.

Since Teacher Xu and his staff are so enthusiastic, it would be a waste not to try it.

I feel so happy~
After eating hot pot, everyone went to book a room at the Puli Hotel where they usually stay.

Xu Yien was bored and started playing Eternal Tribulation.

With this set of hook, lock, split and flip spoon, it is at least at the level of Kled at this stage.

It means he is too rich, otherwise he could also go to Naraka and play professional games.

Xiaoxiao is not in Shanghai these days because she is attending some variety show activities.

Everyone likes variety shows, which are easy and quick ways to make money, except Xu Yien, who is too lazy to participate in useless interactions.

Earning money from endorsements is enough. Although he would never think the money is too much, Xu Yien is willful, so he turns down any variety show resources that come to him.

Programs like Go Fighting!, Running Man, and Star Detective have all approached Xu Yien, but without a doubt, he didn't take any of them.

……

……

The next day, Xu Yien and his staff entered work mode.

Get out of your lazy and leisurely state.

Xu Yien instantly became a dazzling superstar.

The first advertisement shot was the Lucky Coffee one that we had agreed on first.

The slogan of the advertisement is the extremely cheesy "I miss you so much at Lucky Cafe~"

Fortunately, with Xu Yien's face, even the most corny slogans can be recited beautifully.

As long as your face is there, the country is there. It’s nothing more than that.

In addition to the advertising blockbusters, many still photos were also taken, which will be used as souvenirs when buying coffee.

It's just some posters and stickers.

When shooting a coffee advertisement, the clothing style is also very general. All kinds of clothes can be worn and taken in turns.

For store signage advertising, you can choose from these photos.

Signboards and the like...must be kept well, and locked up if possible.

Be careful not to let unscrupulous people pick it up and sell it on Xianyu to fans at a high price. This kind of case has happened too many times.

Just like that, I spent a few days in a busy advertising shoot.

at last……

The contact number "Yi Ge Xinxi" has finally updated its content again.

It is Tiffany's warm-up time and official announcement time.

Job's tears always eat melons but don't believe in them.

Don’t mention it, in fact, they believed a lot of business gossips, but they didn’t believe Tiffany.

Ultimately, Xu Yien's cooperation with De Beers was very pleasant, and the treatment was excellent, so normally they would renew the contract for a long-term cooperation.

But what Job's tears don't know is that -

Tiffany gave too much!
The next morning at 9:30, Tiffany officially announced Xu Yien as its global brand spokesperson on her birthday.

Currently, Tiffany’s global spokesperson in China is only named Four-Character, but he will be eliminated by the brand next year.

Because Yi Yang Qianxi's title is a bit exaggerated.

Armani can only endorse the EA series, but Tiffany is the global brand spokesperson.

How does this work?
Therefore, Tiffany was kicked out.

Armani's current level is proven by suppressing the low-end line.

The main reason is that the image of the four-character brand is really too bad, and he doesn't want other brands either. Otherwise, if other blue-blood or red-blood companies had invited him, he would have jumped ship long ago.

After all, Gong Jun still has the top luxury brand Harry Winston to take over.

There is no sign of Si Zi's new jewelry yet.

After going around in circles, it’s still because I’m not good-looking.

If a guy is really handsome and has a good temperament, he won’t have to worry about luxury brands at all.

Why does he need to endorse EA clothing to fill the gap?

Define yourself, be irreplaceable! Tiffany officially announces @Xu Yien as its global brand ambassador. Together, we embark on a brilliant new journey and create a sparkling future.

Fortunately, the docking number was preheated in advance.

Otherwise, if it was dropped out of the blue, the netizens would probably be scratching their heads trying to control the comments and copywriting.

"Congratulations to actress @徐宜恩 on becoming Tiffany's global brand ambassador! The exquisite appearance and magnificent jewelry complement each other perfectly, showcasing a century of unique aesthetic quality."

"Excellent actors are like dazzling gems, gleaming in every aspect and elegantly perfect in every angle, conveying a profound soul and artistic expression with their dazzling appearance.

Xu Yien and Tiffany complement each other and join forces. We look forward to more exciting collaborations in the future!"

"Inheriting craftsmanship and showcasing trendy styles. Congratulations to @XuYiEn on becoming @TiffanyAndCo's global brand ambassador. Let us join Xu YiEn in entering the world of Tiffany and experience the legendary charm of modern fashion."

"A myriad of beauty, boundless imagination! Will you, love unlocks infinite possibilities. Congratulations to Xu Yien for becoming Tiffany's global brand spokesperson."

"Congratulations to Tiffany for securing a superstar endorsement, a perfect combination of elegant jewelry and a distinguished gentleman."

"It can be a cold and elegant artist in a distant and unreachable place, or a warm and tender dream maker in the ordinary daily life. The small blue box is full of love and beauty.

Congratulations to Xu Yien for becoming Tiffany's global brand spokesperson. Let's touch heart-warming moments together and create eternal dreams! "

After Xu Yien jumped to the top position at Tiffany without a probation period, the fans really sighed.

De Beers' own brother is only a brand spokesperson and is overshadowed by Xu Yien, the global brand spokesperson.

Now that Xu Yien has jumped to Tiffany, Brother Kun is undoubtedly the highest title of De Beers.

Finally, I can brag about it!

In other words, Junjun’s fans are speechless again.

It’s okay that she was previously appointed as the Louis Vuitton brand spokesperson.

Now here comes another Tiffany global brand spokesperson...

I'm really impressed——(Gong Jun's coquettish version.GIF)

It's not just the title that's high, the photos of Xu Yien released are also very high-quality.

Fashion bloggers all agree that she is “capable of becoming a local advertising star!”

They actually guessed it right.

As soon as Tiffany made the official announcement, it prepared to launch advertising immediately.

This entire set of pictures was specially taken for ground-based advertising, and the quality is absolutely world-class.

(End of this chapter)