Huayu's rise from top star to best actor

Chapter 278: Effective broadcasting of dramas and increased business

Rimowa’s official announcement has made countless people in the industry envious.

No one said a word.

Brands will definitely choose artists who have real commercial value.

Xu Yien has too many endorsements.

It seems like there are always new official announcements, and there is never a break from these commercial endorsements.

"Oh my goodness, I feel like there are so many, my fans can't buy them all."

"Are you shocked? Don't worry, there's more to come. The titles and brands are both very impressive. They're top-tier talents for a reason."

"It's funny how many popular business brands have chosen Yi En. Yi En only has one or two business partners, so they can't compete with professionals. This is obviously because Yi En is awesome. Unless Xu Yi En dominates the domestic entertainment industry, that's fine too. We at Yi Mi are happy to hear that."

"Xu Yien's eyes are so bright. She looks great in commercials and acting. It feels like she's speaking with her eyes all the time."

What does it mean to broadcast a drama effectively?

This is called effective broadcasting.

Although it cannot be completely regarded as a bonus for the new drama.

But that's how the actors are, and it's all superimposed.

Next up are Oula Pei and Levi's to be announced, and a Nike collaboration is also on the way. Xu Yien also took on a light luxury brand, MK, as the brand spokesperson.

The brand signed a two-year contract, with a total endorsement fee of 2768 million yuan, and after tax deduction, the total amount received was 1600 million yuan.

Bashideban~
All of them were officially announced simultaneously on the internal and external networks.

The great commercial value is making money.

MK Michael Kors belongs to the light luxury category, which is almost the same level as Coach. Anyway, Xu Yien already has the high-end Burberry, so there is no conflict between endorsing light luxury and high luxury.

For top artists like Xu Yien, exclusive agreements are generally signed very loosely. Some artists, after signing as ambassadors for high-end luxury brands, are no longer able to accept similar products from other brands. This depends on the value of the artist himself.

You can make more money by dividing the categories more finely. This way, the categories are clear and all price ranges are available, and fans can place orders as needed.

Some fans like to show off.

Even though I have no money, I still support it.

Xu Yien refused this.

I am grateful that you support me, but please don't harm me.

When the news got out and the media wrote "Xu Yien urged fans to borrow hundreds of thousands of dollars", it became Xu Yien's problem even though it was not.

This kind of work can't be done...

Pursue positive energy.

Never urge you to spend money!
It is really unnecessary for Feixia to urge people to spend money to buy dozens of singles.

When Xu Yien releases songs, he doesn't seek to make money, he just wants them to be listened to for free.

I am not a professional singer myself.

Asking for money to release a song is too obvious an intention to make money.

……

……

In the WeChat group of Xing Han Canlan.

Everyone is still quite active.

It's a big project anyway.

Everyone takes it very seriously.

Hanging out in the group chat can also help to build closer relationships with other colleagues in advance. Xu Yien also hangs out in the group chat from time to time, but he only sends out red envelopes occasionally to liven things up.

He just lurks and doesn't talk most of the time, giving others the impression that he is a nice person who doesn't talk much and has money. In fact, after playing with him for a long time, you will find that although Xu Yien is not a chatterbox, he actually talks a lot.

The main thing is that if you are not familiar with the person, you will appear very cold.

This isn't anything particularly noteworthy.

Basically everyone is like this.

Xu Yien's personality is not much different from Li Yitong's, and he is somewhere in between an e-person and an i-person.

i person and e person correspond to the two major types in the MBTI personality test.

i-person refers to an introverted personality, and e-person refers to an extroverted personality. The biggest difference between the two is that i-persons enjoy being alone, while e-persons prefer to absorb energy through socializing. This can also be understood by applying the previously popular concepts of "social phobia" and "social cow".

But this kind of thing can only be roughly summarized.

It’s just like the “astrology” that many girls believe in, which is actually useless.

Fake, all fake.

Not much different from a charlatan.

Because it can be matched with anyone. As long as you think you are such a person, you can find it very accurate when you match it with others, but in fact it is nonsense.

In other words, everyone matches.

Zhou Yuanzhou still sends Xu Yien messages about "A Thought Across the Mountain" from time to time, such as the project progress, the progress of the script, and so on.

News about him.

Xu Yien was still vague and unable to give an accurate answer.

Practice Tai Chi first, and see what happens when the time comes.

If a good script comes by then but there is no schedule, it will be very troublesome. There is no rush, really no rush.

Zhou Yuanzhou was not in a hurry either. A project takes a long time to incubate, and the selection of actors is the very last stage. Once the plot and other aspects are ready, the actors will be even more powerful when they come, just like "Guardian".

It is rare for a project to start looking for actors while it is still in the incubation stage, unless the director or producer is very insistent.

For example, I am obsessed with Fei Fei in "Changling", and recently I am supporting Fei Fei and Yu Shi, hoping that they can cooperate.

Some of these projects have been downgraded and lower-level artists have been selected.

It’s hard to say what’s happening in the film and television industry, because things are different now than they were before, when there were only a few companies going back and forth.

If you want to be famous, you have to act in the dramas of those companies and use the publicity and promotion resources of those few companies.

Today's film and television companies are quite different from the past. Many of them are new to the industry and are still in the exploratory stages. This has also led to a rise in the status of actors, as everyone wants to get more famous actors to star in their own films. The prices are definitely getting higher and higher. This is the trend of economic development in the entertainment industry.

However, there are also new companies that like to find old, out-of-date artists to shoot middle-aged idol dramas. One reason is that there is an audience base in the lower-end market, and the other is that they are cheap enough. As long as they can be sold, they will make a profit. However, the investment is also small and the profit is naturally relatively small.

The most important thing for a film and television company is to have funds to last until the funds are recovered, otherwise it will go bankrupt before the funds are recovered and the next project can be started.

Tian Xiwei sat on the other end of the sofa soaking her feet and asked curiously, "Who are you chatting with?"

"Look at the group, don't you have to look too?"

"Of course you have to see it."

Xu Yien put his arm around her shoulders and began to put his feet into the foot bath.

As the saying goes, washing your feet in spring can raise the yang and strengthen the body.

That’s all for health preservation.

She also joined the group with her phone to take a look.

There are not many people in the group.

"Be careful, don't drop your phone into the bucket."

"Isn't that something you need to remind me of?"

"Then I'll scare you one day. If your phone falls into the bucket, won't it be useless?"

"So, just don't scare me, okay?" She put her phone on the side of the sofa, and suddenly reached out her hands to tickle Xu Yien's waist. Xu Yien immediately "laughed so hard that she couldn't close her mouth" and quickly said, "Stop it, stop it, I was wrong, okay."

"Hehe, I was wondering why you wouldn't let me touch your back before. I knew then that you must be ticklish. Be careful with what you say and do, or you'll be severely punished~"

"You are awesome, you can do it!" Xu Yien surrendered and gave a thumbs up.

She just stared at Xu Yien.

Suddenly I was in a daze.

Xu Yien waved his hands in front of her and asked, "What are you doing?"

"Dry!"

Xu Yien said happily, "You are not ashamed."

She grinned, "You look handsome today."

"When am I not handsome?"

She was still laughing, fully demonstrating what a crazy nympho meant.

"As long as I'm tough, you'll never be handsome, Lululu."

Xu Yien praised: "What you said... makes sense. Whether I'm handsome or not depends on your mood."

She nodded solemnly and said seriously: "Of course, if you can reply to Li Yitong's message without me in front of you, then you will be handsome every day. If you break up with her, then you will be handsome for the rest of your life."

"Then let's stop talking and do it."

Tian Xi's face flushed slightly, and she said coquettishly, "It's not a good idea to do this in the middle of the day, is it?"

"The curtains aren't open, and once the lights are off, it's almost like night time."

She suddenly said, "You know what? The first time I saw you, my eyes never left you. It was at that concert. You seemed to be glowing, and your eyes were cold and indifferent."

"Actually, I'm not such a cold person. I'm still quite hot." Xu Yien chuckled and leaned in to kiss her.

She smiled, and after accepting Xu Yien's kiss, she bared her teeth and said, "The contrast, I like you like this."

"How come I didn't realize you thought I was handsome?"

"What bullshit! I saw you at half the concert, and you're still laughing at me."

"Could it be that you intended to do something indecent to me at that time?"

"You're overthinking it. I just like looking at handsome guys. I'm not the type to want to fall in love after just one meeting. If I were that type of person, I would have been with Brother Lun a long time ago. He's doing just as well as you."

"Yeah." Xu Yien just smiled and nodded slightly at her.

"Look at me when you talk, or I'll go crazy."

Xu Yien smiled and said, "Well, send it, I'll watch your performance."

"Then I'll look at you too." Tian Xiwei also turned off the microphone and stared at Xu Yien.

The two looked at each other, and soon she couldn't hold back her laughter and burst out laughing first.

Xu Yien asked curiously, "What's wrong?"

"Nothing, I just want to laugh when I see your face."

Xu Yien's tone was filled with surprise and bewilderment, "Am I really that funny?"

"No, no, no, it's just too pleasing to the eyes, beautiful enough to feast your eyes on~ Let me (*^.^*) kiss you~ Bobo Bobo~"

She came up with a set of invisible mouth, only put on a little lipstick, and kissed Xu Yien's face until it was covered with oil.

Xu Yien pinched her face and said, "Okay, okay, it feels like a lump of lard kissing me on the face."

……

……

In fact, I have kept in touch with d8, Song Qian, Zhou Ye, Meng Ziyi and others during this period.

The main reason is that it is difficult for everyone to get around each other now.

Di Lieba often sends messages to complain.

It's really annoying not to see each other.

In short, there is no better way. Let's focus on our business first. After a while, the management will be more relaxed.

Masks don’t affect too many things, but they do affect trivial things.

There is basically no impact on Xu Yien's endorsement projects worth tens of millions.

Although the economy is in a downturn, there are no major problems.

Because the film and television winter caused by Fan Chengcheng's sister was already serious enough.

Compared to that, what's happening in the entertainment industry now is child's play.

(End of this chapter)