Huayu's rise from top star to best actor

Chapter 277: The World's Highest Title

Chapter 277: The World's Highest Title

Regarding these scandals.

Xu Yien didn't take it to heart.

Every actor has such scandals to some extent.

What a big deal.

Xu Yien laughed out loud as he scrolled through the rest of the marketing messages on his phone. Some of them were so ridiculously fake.

Basically, all of them are half true and half false. The information obtained by these marketing accounts is also quite impressive, and they are all quite interesting.

"What are you looking at? Marketing accounts." She came closer, glanced at Xu Yien's phone, and asked in surprise: "Damn, these marketing accounts have some stuff, but they're all wrong. Why am I chasing you?"

Xu Yien pinched her nose and asked, "Why, you don't admit it?"

"It's fake, right~ hehe." Tian Xi smiled.

What if I just don’t admit it?

"Please watch the vcr~" Xu Yien flipped through the message records.

Her expression changed instantly.

"Why are you still keeping it? I give up!"

"I won't delete it, that's great."

She pretended to be angry and patted Xu Yien's chest, "Anyway, I'm not the one chasing you."

"Okay, okay, it's you who's paying for it, not you who's chasing after it."

She blushed, "Don't say that, okay?"

"Okay." Xu Yien nodded slightly.

"By the way, when will the Rimowa company you are endorsing make an official announcement?" Tian Xiwei asked out of curiosity.

"I guess it's just this period of time."

"Old iron 666!"

“Thanks for the 666.”

"Puchi, okay, stop talking nonsense and give me a kiss." She rubbed Xu Yien's arm and said with a pout.

"let me consider it."

……

……

The actors of "The Legend of Mi Yue" haven't all arrived yet, so it will probably take some time.

Although work and production have resumed, masks will have to be worn for a long time, which is somewhat inconvenient. This will naturally affect the launch of projects in the industry, but the ones that are delayed are the less popular actors.

A-list male actors like Xu Yien actually have little influence and have no shortage of high-quality projects.

The three major platforms kept submitting scripts to him, but Xu Yien was not interested in many of them.

There is no rush anyway. Xing Han Canlan has various script readings and so many other actors have their makeup finalized, so it will basically take until after May before the filming can officially start.

There are basically no activities during this period, at most simple matters such as online live broadcasts and brand endorsements.

At 3:25 pm on March 21, RIMOWA officially announced Xu Yien as its global brand spokesperson.

The spokesperson for the same period has four characters.

But Si Zi is the spokesperson for the Chinese region.

The main reason is that Xu Yien's traffic is too strong. Although Si Zi has the achievement of the movie "Better Days", his absolute traffic is enough to enable him to get such high-end endorsements. It is natural for him to easily surpass Si Zi's title. This is not a difficult task.

RIMOWA is pleased to announce that renowned Chinese actress Xu Yien has become its global brand ambassador.

It's not just Weibo.

The official announcement was made simultaneously on Instagram, Facebook, Twitter and official websites of countries around the world, and all the headers were replaced with photos of Xu Yien.

Xu Yien becomes the first official global spokesperson for RIMOWA, becoming the first Chinese actor to successfully secure contracts with four luxury brands.

Congratulations to Xu Yien, the "Four Luxury Kings"—Burberry's global spokesperson, De Beers' brand ambassador, Piaget's global brand ambassador, and Rimowa's global spokesperson. Xu Yien also holds a contract with Formal perfume, making him unrivaled in the high-end business world of the Chinese entertainment industry.

[Rimowa's first global spokesperson is Xu Yien, amazing!]

Some people are happy that someone is worried.

Some haters were also cursing there.

How come these luxury goods have no taste at all?

Why did you choose Aunt Xu to be the spokesperson?
There are also many artists in the circle who are sniping.

Post this kind of black article.

But what’s the point of officially announcing it?

It is only useful to release negative articles when the official announcement is about to be made. Releasing them after the official announcement only shows that Xu Yien's endorsement materials are well protected. These are of no use to Xu Yien's official announcement of the endorsement.

For example, Bai Mengyan's "Little Dog" is also because she wants to be Chopard's Elantra ambassador.

That's how it is in the circle anyway.

He smiles happily when meeting someone, but may buy negative news behind their back.

But there's nothing much to say.

It's just a matter of reciprocity.

Just send it to each other.

It is impossible to be too peaceful.

Anyway, if you have any problems, we will help you. If you have any good resources, we will spread negative information to target you.

This is a very normal thing in the circle, and everyone wants to get a piece of the pie.

Everyone shared the food, but this was not a particularly clever method.

These negative rumors, which aren't really black material, are relatively minor for artists and aren't a big deal. Being famous attracts envy, jealousy, and hatred, and that's how it is when you're famous. Even if there's no evidence, they'll make it up for you.

If there is nothing particularly dark.

Then go the trial route.

It's hard to say about this kind of thing. Some of it can actually have some effect, but if the person being criticized is an artist who is very popular among the public, it will only make people feel pity for him.

For example, Cheng Yi and Kenshiro are very popular among passers-by on Douyin, and every time they are attacked, passers-by will pity them more.

Regarding Xu Yien’s official business announcement this time.

Job's tears are also very proud.

Yien is awesome!
"I also think that there's no need to talk about Xu Yien's Four Luxurious Emperors every day, but Xu Yien's Four Luxurious Emperors don't appear every day, but it's also quite boring to keep talking about Xu Yien's Four Luxurious Emperors all the time."

"Why are you jealous? Is it because your brother didn't win the four luxury brands?"

"Xu Yien deserves to be famous!!!! After researching, I've never seen anyone in the industry say anything bad about him. When it comes to his professional abilities and character, they all praise him. Even after becoming famous, they say he hasn't changed and treats people the same as before. They also say he's kind to everyone, from producers and directors to makeup artists. After researching all aspects, I've found that he's truly hardworking and dedicated, and his professional abilities are beyond expectations. His business brand has also gained a lot of popularity thanks to Xu Yien, so fans of Xu Yien can rest assured!"

"Who doesn't love to work hard and criticize Xu Yien? The future is bright!"

"My baby is so powerful, why are you trying to kill yourself~"

"Yeah, I only know #Xu Yien's Four Luxurious Emperors of Domestic Entertainment#"

"I didn't recognize this brand, so I looked it up. It turns out it's a suitcase brand. They sell a suitcase for 80,000, 90,000, or 10,000 yuan."

"This is the first official Instagram announcement since RIMOWA's founding. He's been given the brand's highest title. I heard there'll be a massive commercial in Victoria Harbour. He's the first global spokesperson for Chinese entertainment, and the benefits are incredible! With millions of active fans, he's a true star, and fans never need to worry about his business abilities."

"Please look forward to Ian's next business venture, it will shock you again~"

"I'm not surprised by any of Xu Yien's film and television and endorsement resources. Her fashion and film resources are already top-tier."

"I've placed the order."

“I bought three and the whole family uses them.”

"Who says Yi En is handsome?"

"Don't you understand? yxh and Heyzi are nothing. The merchants are the only ones who know how much real money they've received. Otherwise, why would so many endorsements rush to you, Big Daddy Yien?"

"A good actor with strong professional skills, a likable character, and no negative news deserves constant business. Congratulations to Xu Yien on becoming the global spokesperson for RIMOWA."

"He was given the highest title in RIMOWA's 121-year history, the first official Instagram announcement in RIMOWA's 125 years, and immediately received a global campaign. In short: this is the 'highest treatment' ever offered by RIMOWA."

"The Rimowa brand is incredible. It's the industry's highest-end luggage brand under Ivmh and a leader in the industry. Plus, Xu Yien has global reach and has been appointed as a global spokesperson. She's incredibly popular!"

"Xu Yien is awesome, I'm really impressed."

"Yi En's recent work and business have been progressing side by side. I don't know when the song I previously released a preview with Jackson Wang will be released. I'm really looking forward to it!"

"Xu Yien has had four major breakthroughs in two years. His business prowess is a given. If he's not, who is? Just stop talking and buy yourself a Rimowa."

Although many celebrities have relatively high status and influence in the circle, they still cannot be too confident when discussing cooperation with high-end luxury brands.

After all, these brands have no shortage of partners. If the other party does not buy into them, no matter how strong they are, it will be of no use.

Unless it is a huge amount of traffic like Xu Yien.

The real top traffic student.

Now we are talking directly with the headquarters.

Talk about the best treatment.

Anyway, if you don't sign, there are plenty of people who will.

Traffic at this level has long had a say.

Many luxury brands do not follow the beaten path. For example, Yao Chen’s nickname “Flower of Evil” is obviously not a nice one, but the fashion circle just likes this feeling and nickname.

She has contracts with two high-end luxury brands, namely the global spokesperson for Breitling and the brand spokesperson for Pomellato.

In addition, Yao Chen is also the spokesperson for Armani cosmetics, making her a very powerful female star.

If these business contracts were given to the 85 flowers, they would be blown away. I guess their fans would be jealous.

The main reason is that some bloggers in the fashion circle criticize Lao Mi every day, saying that every time Lao Mi officially announces a new luxury brand, her fans buy the cheapest perfume, which makes the brand owners dissatisfied with Lao Mi.

But the fans are right.

Supported idol business.

that's enough.

Lao Mi's road to luxury was really bumpy, and she was pressed to the ground by Fei Fei, Shi Shi, and Ni Ni.

Is it mainly because the old lady’s temperament is a bit “vulgar”?
This is not what the fashion world likes.

It doesn't all depend on image and temperament, the work is the most important.

After "Longing for You", Yang Zi not only became the spokesperson for Valentino, but also has two luxury brands, Piaget and Bosch, to be officially announced.

In the fashion circle, Yang Zi is no less than any other female star.

"Chang Xiang Si" can be said to be a very popular ancient idol drama. Not only has Yang Zi's business been booming, but he has also been involved in luxury goods.

Kenshiro has also won 14 endorsements in total, including two high-end luxury brands and one light luxury brand, Valentino Cosmetics, De Beers and MK, and several others have not been officially announced.

Zhang Wanyi also has five or six.

Although Deng Wei only has two, Dior and Xiu Keli are enough.

Yu Shi, the movie star who became famous in "Investiture of the Gods", is not as successful as Kenshiro.

The main reason is that Zimei may have had some cosmetic surgery recently, and she looks much better than before.

At least on the GQ red carpet, it was pretty good.

Because she is set off by Mao Xiaotong, who has undergone plastic surgery.

When compared with this, Yang Zi seems less silicone-like.

People always need a foil.

(End of this chapter)

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