Huayu's rise from top star to best actor

Chapter 192 Highest Media Value of Global Fashion Week

The interviews were brief and to the point.

It's not an interview either.

It’s not appropriate to say too much.

Before entering the venue, Xu Yien took a group photo from multiple angles with the large number of fans present. There were not only female fans, but also male fans. There was also a fan who came to support her wearing Li Xiangyi's red clothes.

One of the older brothers yelled, "I knew Li Xiangyi wasn't dead!"

Xu Yien was shocked when he heard it, and waved to his fans.

Suddenly, the Job's tears began to cheer in an organized and disciplined manner.

Today's cheering words are very interesting, at least they make sense.

"Brother Yien, the greatest romance in the universe is meeting you!"

"Brother Yien, the greatest romance in the universe is meeting you!"

"Brother Yien, the greatest romance in the universe is meeting you!"

Xu Yien entered the scene, smiling and accepting the support.

Sitting between the design director and the group president, I was watching the show and talking nonsense at the same time. This brand will sign athletes such as Ning Zetao in the future.

Luxury brands all do this. They will sign athletes and other people who have made contributions to the country. This way, they can hedge risks. Even if there are controversies, as long as the athletes are not ordered to terminate their contracts, the celebrities do not need to terminate their contracts either. This can be said to be a good move.

Weilong was looking at Xu Yien from many rows back and sighed, "It's good to be famous."

Zhou Dongyu also came but was not treated like Xu Yien.

This caused her, who had always had a bad temper, to have a very bad face.

The reason is that it's hard to publish a press release. I'm a Golden Horse Award winner, and a TV drama star is treated better than me? This is completely different from the domestic fashion circle's propaganda that movie stars are more noble!

It’s no wonder Zhou Dongyu thinks this way, because the heads of domestic luxury brands really prefer movie stars and really want traffic to endorse their products, but they are unwilling to give traffic stars good titles and treatment.

But what is the relationship between the brand treatment of the headquarters and the treatment of the head of the China region?
The headquarters brand is of course very clear about who is promoting the products. Zhou Dongyu's image and traffic simply have nothing to do with the word "promoting products".

Even though she is very popular now, Xu Yien has not reached the level of leading the fashion among boys, because she does not follow a particularly trendy style.

The man who leads the trend now is still Kris Wu. After he goes to jail in a few years, Jackson will be the man who leads the trend.

Now Jackson has already made his mark in the fashion circle as the brand spokesperson for Fendi. Cheng Xiao promoted Fendi for two and a half years before getting the meaningless title of "Best Friend". Fendi is quite strict in selecting the right people.

Later on, Jackson will seamlessly become the global spokesperson for LV, and will be continuously promoted by local and overseas magazines. Basically, his treatment in all fashion circles is the highest level in the domestic entertainment industry. But that will happen after he attends Coachella, and it’s still too early now.

In fact, no one is trying to imitate Kris Wu's hairstyle now, they are just learning how to dress. The high-level nightclub kings have already imitated Wang Jiaer's side-back hairstyle. There is no need to describe it when going to the barber shop, just say that you want to have Wang Jiaer's hairstyle.

After the show ended on the catwalk, Xu Yien took photos with various overseas celebrities who were invited to watch the show.

Since they are all Chinese, Song Weilong and Zhou Dongyu naturally gathered around Xu Yien.

"Hi, long time no see." Xu Yien greeted them.

Song Weilong also smiled and said, "Long time no see, Teacher Xu."

"Yeah." Zhou Dongyu had little emotional intelligence and just nodded pretentiously.

She wasn't annoyed either. After all, she wouldn't let Xu Yien break down like this. Xu Yien didn't need to act out "Burning Winter" with her anyway.
Song Weilong smiled and said, "Teacher Xu, can we follow each other on Weibo?"

"Okay, just call me Yien, no need to call me teacher."

"That's good, Brother Yien."

"That's okay too."

The two followed each other on Weibo. Anyway, there will be no conflict of resources between the two because they are completely different in status. Even if Weilong continues for another four or five years, he will never reach the status of Xu Yien now because he is handsome but unlikely to become a big hit.

It’s not because of his relationship, it’s just that he looks old and uncultured, so he always discourages fans who want to join him.

……

……

After a day of travel, Xu Yien returned to the Four Seasons Hotel, ready to rest before returning to China early the next morning. Despite the clamor online, there were quite a few voices. This time, they weren't trolls or mocking, but rather data that spoke volumes.

This fashion week basically swept away all the stars in the domestic entertainment industry.

London Fashion Week even released an official list of the most popular celebrities and artists from around the world who came to participate in London Fashion Week. Xu Yien was the undisputed number one, with a very high online voice and countless media outlets praising her.

As Burberry's brand ambassador, Xu Yien generated $1980 million in media value (RMB 1.366 million). MIV refers to media influence value, which is derived from the artist's appearance and influence. This is only Burberry's external network value, not including its domestic entertainment Weibo account. Its commercial value is skyrocketing!

[The group president and design director sat on either side, and she was featured in a six-country Vogue campaign. Isn't Xu Yien's Burberry treatment much better than Kris Wu's?]

Regarding the MIV standard, let's first explain: MIV stands for Media Impact Value, published by LaunchMetrics. EMV stands for EMV, which includes domestic platforms and is published by Lefty. MIV stands for Media Impact Value in the fashion industry. It's not based on brand promotion, but rather on the artist's appearance and influence. Professional media outlets extract data from brand-related buzz across all online platforms.

[British media: Xu Yien arrives in London, and the whole city goes crazy for him. London TV: Xu Yien's performance in Milan, outshining many world-class stars, is the most valuable guest at London Fashion Week. CNN Indonesia: "Chinese actor Xu Yien rocks London Fashion Week 2019"]

It's Asian superstar Xu Yien, who's been featured in 230 major international media outlets and fashion magazines, including Reuters, the Associated Press, the New York Times, Frankfurter Allgemeine Zeitung, Today, Vogue, and Elle, and appeared on the three major British television stations (and even featured prominently on three of the four major Western news agencies!)! The Eastern beauty is shining internationally, and Xu Yien's face is truly amazing!

According to LaunchMetrics, Chinese celebrity Xu Yien generated $1980 million in MIV for Burberry alone. Data from Lefty also indicates that, thanks to Xu Yien's influence, Burberry's EMV saw a strong 212% increase compared to the previous quarter! Furthermore, over leading global media outlets, fashion magazines, well-known self-media outlets, and individual fashion bloggers in Hong Kong, Macau, and Taiwan have covered her work. The New York Times even exclaimed that Xu Yien has "ignited London Fashion Week!"

Authoritative overseas data has come out.

This time, Kris Wu's fans, Sister Niu, are really speechless. They have few active fans to begin with, and now Xu Yien's performance at the London Fashion Week is out. If they continue to fight, it will be a thankless task and they will be in a disadvantageous situation. They may not be able to win.

Even Sister Niu can't 100% defeat Zimi. Megan and Zimi are of the same fan base.

Not to mention Job's tears, she really doesn't have that many fans.

Xu Yien's fan circle is not Sun Shiwan's. Internet fan disputes rely on individual numbers and there is no strategy.

Only Xiao Moto, Peter Pan and ikun can compete with Yi Mi.

Wang Yibo and Xiao Zhan are still relying on "The Untamed" to increase their fans like crazy, and they have also done a good job in retaining fans. It can be said that they are quite amazing. There is no major conflict between them in terms of film and television resources, but there is a little conflict in the business aspect.

Because there are only a few well-known and stylish businesses on the market, there is still some competition. Only high-end luxury goods will have wholesale, and there will be relatively few wholesales of other high-end brands.

This has led to some conflicts, and they occasionally send out negative press releases to attack each other, but most of the time they are not serious, and they probably appear to be very friendly when they meet.

Recently, Luo Yunxi's fans, Luosi fans, have often challenged Yi Mi to fights, but Yi Mi just ignores them.

Luosi fans thought that Xu Yien attracted the same type of fujoshi as their brother, but in fact, Xu Yien attracted dream girls. Can a man with eight-pack abs and a piece of pork ribs attract the same type of fans?

Although Xu Yien often vomits blood in the play, he always plays the domineering boss bking who vomits blood. How could he be sucking blood from a lesbian?

In the original BL novels, Shen Wei is always the top, Xiangliu is the typical alpha boss, Li Lianhua plays the pig to eat the tiger bking, and even Ying Yuan is an emperor with extremely strong combat power, not to mention Dongfang Qingcang who is going to start filming at the beginning of next year, he is also a domineering boss type.

Only those like Luo Yunxi and Gong Jun who act so vividly are the ones who are attracted by the corrupt officials.

Tan Tai Jin plays a domineering CEO but ends up marketing himself as a Disney princess.

It's hard to judge.

At this time, Xia He said a little embarrassedly: "Boss, next time you should hire a professional styling studio to do your styling for such a big occasion. I feel that if it were Mixwei or The_MoMentuM, they would be able to do a more outstanding job."

"You don't need to belittle yourself. It's mainly because hiring them is more expensive. Let's save money. I have my own aesthetic now. You just need to do the styling according to my requirements."

While Xu Yien was speaking the truth, he also praised her: "Isn't the styling you did today very good? Take your time and improve slowly. I think you will get better and better. Maybe you can open your own styling studio in the future, right?"

"Wow, boss, your words are really comforting." Xia Mei was surprised.

Fatty said, "Isn't our boss always like this? We just need to work hard and improve ourselves over time! Our big family also needs to gradually improve the quality of service we provide to the boss!"

"That's right." Liu Cheng used a fork to pick up a piece of cake and stuffed it into his mouth, speaking vaguely.

The next day, I said goodbye to the fans who saw me off at the airport.

Xu Yien took his employees on a flight back home.

I'll get some sleep in Yanjing and adjust to the time difference, because tomorrow I have to go to the Kiwi Korea fan meeting without stopping. "Lotus Tower" will also be launched in Korea.

Although Xu Yien's contract as the global spokesperson for Kiwifruit has expired, a sub-contract has been signed, so this small matter can be arranged.

Being the global spokesperson for Kiwifruit was the highest treatment Kiwifruit executives had ever given Xu Yien, and they also paid him tens of millions in endorsement fees.

Many artists like Song Qian are just VIP recommendation officers.

(End of this chapter)