Huayu's rise from top star to best actor

Chapter 191 Superstar Treatment Vogue Collaboration
At the Four Seasons Hotel London's Park Lane, all expenses will be reimbursed by the brand's sponsor, Burberry.

Xu Yien ordered some snacks and had them with the employees in the room as a midnight snack.

Sitting on the leather seats is quite luxurious, mainly because there is a different atmosphere in a foreign country.

"Boss, which one are you going to wear tomorrow? This windbreaker or this new season's leather jacket?" Xia He stood in front of Xu Yien holding two pieces of clothing to show them off.

After eating a cookie, Xu Yien thought for a moment and finally pointed at the windbreaker: "Let's just go with the windbreaker. It's simple."

As a top star in the first tier of the new traffic matrix of domestic entertainment, Xu Yien's team is indeed not as professional as it should be.

What they have done is not really comprehensive. The accessories and clothes are all chosen on the spur of the moment. The other top-tier clothing stylists are all quite professional.

Why didn’t Xu Yien choose a particular major?

Because there are companies that specialize in these areas.

Or it could be a styling studio opened by the owner of the magazine, which costs money. There is no need to spend that much money. After all, Xu Yien didn't borrow high-end clothes this time. The two daughters of the Xia family are enough, and their aesthetic taste is still sufficient.

Besides, actors still make a living by the roles they play.

The characters are in place, the broadcast effect is good, and the fashion aspect will slowly come into play.

Cheng Yi relied on "Liu Li", "Chen Xiang Ru Xie" and "Lotus Tower" to make a three-step jump, from the heart-beating ambassador of the high-end luxury brand Lanvin to the brand spokesperson and then to the global spokesperson.

As long as the character is good enough to attract fans, there is no need to worry too much about fashion resources.

Zhang Xiaofei, the Golden Rooster Award-winning actress, served as the Lanvin brand spokesperson for a year, but was kicked out because she had no ability to sell products and her subsequent development was unsatisfactory.

Zhu Yi's Dragon Louis Vuitton upgrade is also a slow process. The slow process may require waiting, but there may be surprises.

You can boomerang and hit the face of those who don't think highly of you. This is the fun of the upgrade flow.

Seeing her boss choose a windbreaker, Xia He made an OK gesture and said, "Then I'll go iron it now."

"Thanks for your hard work."

Fu Liting also acted as a good news bearer, saying with a smile, "Boss, the Earl said that after the fashion week, they will upgrade your global title individually."

"Isn't there still Hu Ge?" Liu Cheng asked this question on behalf of Xu Yien.

"I'm not going." Fu Liting shook his head. He didn't understand the reason.

He laughed again and continued, "Who cares? Isn't it enough for the brand to approve of Yien? Why bother with Hu Ge? Our boss and Hu Ge aren't in competition. If they met, they'd probably be like brothers. Whatever."

"Liu Cheng probably means that he's afraid that Hu Ge's fans will be dissatisfied with the Earl and then come to attack the boss." Xia Mei took a sip of latte and expressed her opinion.

Xu Yien ate another cookie and said with a smile, "That's enough. What does it have to do with me whether Hu Ge gets promoted or not? Can I get a dime from his endorsement fee? Speaking of which, everyone, go to bed early. I'm going to the bedroom first."

"Okay, boss, good night."

While Xu Yien was preparing for tomorrow's fashion week in London, Fumar finally officially announced its endorsement.

Because of the time difference, it's 11pm here, but only 7pm in China.

It can be said that the day Jo Malone expired, Fu Mal immediately followed suit.

Frederic Malle: [Step into the rich fragrance of the night rose. We officially announce @Xu Yien as the first global spokesperson for Frederic Malle fragrances.]

A business contact reposted the post from Xu Yien's personal Weibo account, commenting: "Smell, for me, is a private sensory journey. Joining @FredericMalle, I share my private fragrance collection with you."

In the field of fashion and endorsements.

Xu Yien has a say.

In the perfume industry, Fomar can be said to have the highest level of style. Any high-end fragrance here is just a pure copycat. Perfume must be professional. This time we only shot a promotional poster of a round of roses. After returning to China, we have to shoot a promotional video for the big screen.

In addition, Vogue’s multi-country collaboration has finally been released. The rest of the countries have local artists or European and American artists participating, so Xu Yien’s cover has been delayed until the middle of this month to be released, which can be regarded as a finale.

After all, it’s Kim Gu.

After all, it’s vogue.

It's much better than those unknown celebrities in the domestic entertainment industry who like to go to Vietnam to buy Bazaar covers. Vietnam's fashion magazines are the most mediocre. Artists can be on the cover by spending hundreds of thousands of dollars. Even if it's mediocre, they can still say that they have international influence. Those people are really good at fooling the public.

Frederic Malle today officially announced actress Xu Yien as its first global fragrance spokesperson. This seamless transition from her previous collaboration with Jo Malone marks another high-end brand endorsement, joining Burberry, Piaget, and De Beers. Congratulations to Xu Yien for her triple summer success!

Thanks to the strong output of VOGUE + Bazaar Digital, Burberry secured exposure for spokesperson Xu Yien in six publications in just September, including four editions in Thailand, Hong Kong, Singapore, and Vietnam. The brand's treatment is truly impressive, with two more overseas editions slated for release in October. Her Asian stardom is truly astonishing, a star-studded treatment.

Chinese actor Xu Yien graces the cover of Vogue Thailand's cover for the third time in six years. His success is truly remarkable! As the saying goes, the market will tell you if you're popular, and the magazine will tell you if you're a hit.

"Xu Yien's commercial endorsements are all of high quality and quantity."

"All of Xu Yien's endorsements are very long-lasting. It proves that every brand that invests in him for the long term is very discerning. Of course, this is also because Xu Yien never accepts short-term endorsements that are designed to make a quick buck~" "I noticed that the color tones of Vogue editions in different countries are slightly different. It's a pity that she can't be featured in Vogue China. The film approval process in China is still too strict. But Yien has only been popular for a little over a year, so she has everything she needs. She'll take her time and look forward to her appearance at Fashion Week tomorrow."

"It's all over. Xu Yien didn't even release the news of such an awesome Vogue multi-country collaboration earlier. It seems like she's really embarrassing the other "top stars." This year's three hottest stars and Kun Kun, who was just announced as the Prada spokesperson, are completely inferior to her. As for the old-timers, there's no need to say more. They are basically insulated from fashion."

"Just watch the Burberry show tomorrow. I heard Song Weilong is going too. I wonder if he can compete with me. After all, the competition between women in the Chinese entertainment industry is too intense."

Not only netizens were surprised.

Some people in the fashion circle who were slow to get the news were surprised to hear that Xu Yien had been holding back a lot.

Burberry has appeared on the cover of six Vogue and Harper's Bazaar magazines in mainland China. This shows that Burberry is willing to spend money and its influence in Asia is quite impressive.

Although Burberry has always been generous in its promotion, comparable to the blue-blooded Dior, Kris Wu, who was the first to get the endorsement contract, has never had such overseas collaborations.

I can only sigh——

Xu Yien, just a superstar!

Kris' fans just had a fight with Xu Yien, and now it's boomeranged and has been on all kinds of trending searches.

The fashion circle has given him a stamp of approval and the official Chinese version of Vogue also reposted the message to congratulate him. Only Kris' fans, who are acting as clowns, are still being stubborn.

Isn’t it just a six-region joint vogue?
None of them are as valuable as our mainland Vogue. They are just stubborn now. No matter what, they can't admit that Xu Yien's treatment in Burberry is much better than Wu Yikai's.

With this promotion, it will be difficult for Kris to appear on Vogue again, let alone the highly valuable six-country collaboration.

Now, Xu Yien has collected three of the five major magazines, "Cosmo Fashion", "Marie Claire" and "Vogue" of the six countries. The record is quite strong, but they may exclude Xu Yien's "Vogue" when they count the successes in the fashion circle.

The reason...

It’s not the Chinese version, so it’s not valuable!

……

……

Outside the show, the radiant Xu Yien greeted fans, blew them a kiss, and said happily: "Kisskiss~"

Countless guns and cannons were set up not far from Xu Yien, and interviews were conducted by various media outlets.

Xu Yien introduced herself: "Hello everyone, I am Xu Yien, the brand spokesperson for Burberry. Today I am wearing a trench coat from the latest season of Burberry. I think the designs of this season are very consistent with my aesthetic. For example, I will..."

These are just meaningless rhetoric. To be honest, the designs of Burberry's clothes this season are quite ugly, but after all, it is a high-end luxury brand. If you take their money, you have to say good things about them.

By the way, I talked about my attitude and definition of fashion.

In short, Xu Yien has a lot to say about these things now, because he doesn’t need to think too much and he did some homework in advance.

Foreign media such as Reuters and the Associated Press rushed to interview her, and she was surrounded by media and fans. Next to her was Burberry's current design director Riccardo Tisci, who will accompany the company's president throughout today's event.

The Associated Press has already thought of the title for Xu Yien's report -

"China's most popular actor";
Regardless of whether it is the most popular one or not, the Associated Press will not verify it anyway.

But I like Xu Yien very much, so I have to describe him this way.

Being pleasing to the eye is sometimes important.

Song Weilong, who came to participate in the show but did not have a contract and was still in the probation period, had a completely different situation.

He and Xu Yien were wearing the same windbreaker today.

But compared to Xu Yien's side, which was packed with design directors and presidents, his side was very deserted. He was sitting alone in the front row, browsing his phone, and there was not even any interview or photo taking by overseas media.

He chose not to read the messages Yu Zheng sent him on WeChat. He now wants to run away. What a crappy boss.

Compared to the obedient Xu Kai, Weilong has always advocated freedom.

He doesn't want to stay in this crappy Huanyu Film and Television for even a moment, but he has to endure it because he is not famous now. This is what it means if he has no talent. He plays the crappy role of Rong Zhi in "Phoenix Prisoner" and Zhu Yilong is left out, and the male No. N is left out by Xu Yien.

As a result, the development is now completely different. The two top stars are not doing well, and they have to take the blame and get scolded, and their characters are ruined...

Who can bear this?
He sighed. After the show, he would just go out and ask his employees to prepare a set of photos. He didn't know when he would get the Burberry contract. If he couldn't make money, he would lose money. I heard that Xu Yien was staying at the Four Seasons Hotel. He was so envious...

Song Weilong's inner feelings were very active, but he remained silent on the surface.

There is no use in being envious.

A tall building rises from the ground, but you can only rely on yourself to achieve glory!
Society is very simple, but people are complicated!
(End of this chapter)