Who said this top flow is crazy! This top flow is awesome!

Chapter 377: Over 30 billion views, leaving everyone stunned.

Bilibili headquarters.

late at night.

My uncle was sitting on the sofa, wearing glasses. He glanced at the documents that had just been handed to him, gently placed them on the coffee table, and asked the question that struck him as profound: "What is this?"

"Uh……"

Sitting opposite me is one of the people in charge of Bilibili's content copyright, surnamed Zhang.

Zhang rubbed his hands together, indicating, "It's a short drama collaboration proposal from Chi Ye."

"Short drama?"

The uncle paused for two seconds before pondering, "Is it that short drama called 'Your Highness, Hurry Up and Fire the Cannon, Your Highness Runs Away with the Baby'?"

"Uh...yes."

The content of this chapter is embarrassing.

"The Princess Runs Away with the Baby" was Zhang's debut work and a hit that achieved good results.

Bilibili started out as a streaming media company, and back then, a lot of pirated content circulated on the site, so this can be considered a return to its old ways.

After realizing the potential of short dramas, Bilibili did some research and ultimately concluded that while short dramas were good, they weren't suitable for mainstream audiences, so they should explore other avenues.

Therefore, Bilibili has always maintained a supportive attitude towards short dramas, but not a complete one.

However, during Ikeno's concert, they were offered a collaboration, which piqued the interest of the uncle who had previously been uninterested in this area.

He picked up the document again, glanced at the "project" name on it briefly, then silently put it down, giving a concise and powerful evaluation: "What the hell is this?"

Chapter content: "..."

The eight "masterpieces" launched on the Coconut platform have titles that are indeed very much in the style of short dramas, and cover a variety of "popular" themes, namely:
"The Eighteen-Year-Old Great-Grandma Arrives, Restoring the Family's Glory!" - A historical fantasy novel.

"After Rebirth, I Spoiled My Wife and Daughter to the Heavens" - Urban Rebirth.

"The Real Heiress Only Seeks Power, Not Love" - ​​Urban Romance.

"The Lady is the Specialist in Curing Disobedience" - Ibid.

Taming the Wild – A large-scale ethical sadomasochistic romance + time travel + palace intrigue + science fiction.

"..."

"What is this 'Taming the Wild'? And this 'Eighteen-Year-Old Great-Grandma Arrives, Restore Family Glory!'... These are terrible movies just from the titles. Is this his new genre?"

The uncle was very dissatisfied: "My time is valuable. Don't come and ask me about this kind of thing next time."

"...Mr. Chen, I think this is actually quite different from what we thought."

The chapter highly recommends: "I've watched the first few episodes of these works, they're so addictive... No, I mean, short dramas nowadays pursue a short, fast-paced rhythm and broadcast mode. They're more like online novels and imaginative ideas, quite different from traditional long dramas..."

"do not talk."

The uncle waved his hand impatiently, reminding him, "If you keep talking, I'm going to get really angry."

Chapter content: "..."

"Let's go back."

"How should I reply to Coconut?"

"Coconut jelly?" The uncle was taken aback. "What's coconut jelly?"

"...It's the short drama platform that Ikeno Company just launched."

"Does he really want to start a business?"

The uncle shook his head and laughed: "Don't worry about it. We didn't have any cooperation with him to begin with, so we can't ask him for anything."

"……it is good."

I can only nod at the content of the chapter.

He knew in his heart that his uncle's words might be partly due to the penguins.

After all, everyone knows about Ikeno's relationship with Tencent, and Uncle is known for his sycophancy. In addition, Bilibili has long abandoned the film and television market and has nothing to do with Ikeno.

It goes without saying which side is more important.

It seems that cooperation is not possible this time, but how to reply... I need to think about it carefully.

……

The Coconut platform launched eight short dramas on its first day, but the promotional effect wasn't that great. At least on the first night, apart from people attracted by the concert and a few rivals who were interested in Ikeno, no one paid any attention.

But as the next day arrived, news about the coconut jelly short drama increased.

Of course, the main focus is still on Ikeno's concert.

Since yesterday, the hashtag #Begging for the name of Chi Ye's new song# has dominated the trending charts. By the next day, the names of Chi Ye's dozen or so new songs had been "found". Moreover, the live concert version, which was uploaded by netizens without an official version, suddenly appeared on the hot song charts of major music platforms overnight.

QQ Music is one of the representatives.

From first place to the teens, except for a few songs, the live performances at Ikeno's concert seemed to appear out of nowhere, and all the playback and comment data have reached a peak.

On Douyin, internet celebrities and ordinary people are making videos to imitate and cover songs, but unlike before, they are not covering the same song, but all of them are songs by Ike no Ike.

Amidst such fervor, the desire for the official, "complete" version of Ikeno's new song has reached its peak.

It was at this time that Chi Ye's new songs suddenly disappeared from the QQ Music charts. When fans clicked on them, they found that the system message said "This song is currently unavailable for copyright."

—It can't be broadcast anymore.

Many members are complaining that QQ Music is getting worse and worse, and they have no choice but to download other platforms to watch music.

During this period, Douyin, which has the most traffic and users and is in a league of its own, suddenly saw a surge of video clips about Chi Ye's new song and even live versions of Chi Ye's concert.

Douyin's Soda Music announced that it will be the platform for the first release of Ikeno's new album.

For a moment, everyone inside and outside the industry was stunned. Then, those who reacted quickly realized something—Douyin might have reached a cooperation agreement with Chi Ye.

Yes.

Douyin has never really been very emotional about the performance of domestic entertainment, but in fact they have tried to make videos of bureau chiefs several times, and all of them ended in failure.

With their inherent advantage in short videos, they also have an unavoidable role and topic in short drama broadcasts.

Coconut short dramas and kiwifruit hit it off with Douyin under these circumstances. However, so far, Douyin has only introduced short dramas in a supportive and experimental manner, and has put forward many conditions that require Ikeno's cooperation.

Because what they value now is not short dramas, but forming a partnership with Ikeno, so as to achieve some breakthroughs in the long-form drama and even film market in the future.

Not to mention in terms of music, the collaboration on Ikeno's new album is the result of an agreement between the two parties.

"They've found a new backer."

That evening, the head of Penguin went home and was still having a conference call with partners such as Yuena.

"I understand about this. Investigate exactly how Douyin and he collaborated... Also, don't worry about QQ Music; we're not in the same department..."

"Ok?"

He paused, then suddenly noticed his eldest daughter, who was usually quite mischievous and going through a rebellious phase, staring intently at her phone on the sofa, occasionally giggling.

"Qianqian, what are you looking at? You seem so happy."

The person in charge hung up the phone, thinking that his daughter was in a good mood today and they could have a good chat.

"Oh, nothing, just scrolling through Douyin for a bit," the eldest daughter replied absentmindedly, then continued to stare intently at her phone, making a goose-like honking sound.

"It's been a long time since we had a heart-to-heart talk, hasn't it? Dad's been busy with work lately..."

The person in charge was not surprised at all by his eldest daughter's reaction; since his divorce from his wife, his daughter's rebelliousness had become increasingly severe.

I usually like to go out and hang out with other people my age, so I finally caught the chance to talk to him properly when he was home.

"Ugh, stop bothering me, this... hahaha..."

Just as the eldest daughter was about to speak, a line suddenly came from the screen, spoken by a panicked female nurse: "I cut off the patient's penis thinking it was a tumor!"

The supporting actor next to him exclaimed in surprise: "Why didn't you say so sooner!"

The eldest daughter laughed from ear to ear: "This...this is hilarious! What kind of film is this? Hahaha..."

The person in charge looked completely bewildered: "???"

He looked down and found that the short video had ended, and his eldest daughter had already swiped through it with practiced ease, seamlessly transitioning to another short drama.

The first shot is one of exquisite costumes and props, followed by several very handsome men and women who, judging from their expressions and acting skills, are quite convincing, giving it a feel of an ancient costume drama.

But the next moment...

The protagonist knelt on the ground and cried out, "Spare me!"

The emperor grinned crookedly: "Go talk to my pistol!"

Then the male supporting character, dressed as the emperor, suddenly pulled out a pistol from his pocket and fired at the others!

"Bang bang bang!"

Graduate.

The eldest daughter laughed hysterically, while the person in charge was dumbfounded.

? ? ? ?
What the hell is all this crap?
Are short videos these days being made this crazy?

This……

This doesn't look like a short video at all!

The episodes of the short dramas ended too quickly, averaging one or two minutes per episode. The plots were tight and concise. The person in charge sat next to her for a while and found that her eldest daughter had already switched to three different short dramas.

I then skillfully subscribed and watched the latest episode.

The show is called "Taming the Wild". The person in charge originally thought it would be like those crazy and shocking "trash" shows before, but unexpectedly, the style of this short drama is completely different. It actually follows the pure "My Love from the Star" style.

The filming, the camera work, the background music…

Wait, why does this background music sound so familiar...?

"Isn't this the new song that Ikeno sang at her concert?"

He blurted it out.

"Ok?"

The eldest daughter, who was completely absorbed in the short drama and oblivious to the world around her, was taken aback. She then looked at her father with surprise and "appreciation": "You know Chi Ye?"

principal:"……"

Damn, not only did I know him, I was also on very good terms with him.

But he couldn't say that in front of his daughter now. He was good at reading people and had already figured out that his daughter seemed to really like Ikeno... but that wasn't the case before.

Before today, he clearly remembered that his daughter had never been a fan of celebrities.

"...Sweetie, what are you looking at?"

"You said this."

The daughter went outside and pointed, saying, "It's a short drama, the new Coconut Short Drama. You can watch it on Douyin now, it's quite interesting."

"what……"

The person in charge felt inexplicably annoyed: "Is it really that good-looking?"

The daughter's expression changed instantly: "Don't force yourself to fit in with us young people. If you don't like it, you don't like it. Can you just leave? If you don't leave, I will!"

"...That's not what Dad meant."

The person in charge, at this moment, was as humble as an ordinary old father, and hurriedly reassured him: "I just recently had some business dealings with the short drama industry, so I was curious and asked you."

"Is that so?"

The girl glanced at him before shaking her head and saying, "I don't know, don't ask me."

"...I remember this is a song that Ikeno just sang at her concert, and you can't hear it on music platforms."

"You can't listen to it on music platforms, but you can on Douyin and several other video platforms. However, Douyin is the most convenient, and you can also watch short dramas directly on it."

The daughter doesn't really hate her biological father. Although her biological father is disliked, that's just a joke she makes with her friends online. Her father still loves her very much.

So when she saw how interested the other person was, she said smugly, "Look at this number of subscribers. In less than two days, it has already reached 1 million valid views. This is not free. After the third episode, you will have to pay to subscribe for each episode."

The person in charge hadn't thought much of it at first, but when he heard his daughter's next question, his heart suddenly skipped a beat: "How much?!"

"1 million, the average per episode of the first three episodes... um... how much was it again? But there's a chart here that shows this show has already sold 2000 million in less than two days. That's amazing."

"Sold for 20 million in less than two days..."

The person in charge was completely stunned.

He wasn't concerned about the 20 million yuan, but rather the time and the traffic it would generate. He had just glanced at the screen and noticed that Yego's first attempt was somewhat unconventional, with a relatively low price per episode.

So, in less than two days, it cost 20 million, and this was just a trial run... just one of the works.

If all eight parts are included, how much would that be?
In his eyes, the investment in these poorly made short dramas was pitifully small, not even in the same league as feature films. How could he possibly calculate the return on investment for such a project?

For a moment, the person in charge felt a little dizzy.

He felt as if he had fallen into a cognitive trap—as had everyone around him.

Who says "poorly made" productions can't succeed? Who says short dramas are just a low-class option for the lower-tier market?

Short dramas may indeed target the lower-tier market, but judging from the quality of "Taming the Wild", Chi Ye clearly has the ambition to enter the mass market that others in the industry do not yet dare to think about.

If he succeeds, what will the landscape of the Chinese entertainment industry look like in the future?

"This... is actually quite good."

After a long while, he vaguely heard his daughter's voice, and subconsciously echoed it, and then...

He then heard his daughter complain: "Ugh, why can't I watch anything on Bilibili? I can't even find any songs... This crappy software is getting worse and worse."

The person in charge realized what was happening, stood up, and walked towards the door.

The daughter glanced at him, opened her mouth but didn't say anything, snorted and turned back to Douyin to continue watching dramas.

……

A week later, Yeguo Short Drama officially announced that in its first week of operation, the platform's works had accumulated "30 billion" views.

When the news came out, everyone was stunned.

(End of this chapter)