Who said this top flow is crazy! This top flow is awesome!

Chapter 376 Coconut Short Drama Launched
"Hahaha."

Another burst of laughter erupted from the audience.

Ikeno's expression hardened, and he bowed deeply to the audience once more, saying earnestly, "Thank you everyone."

Crash.

There was thunderous applause.

Ikeno straightened up and said softly, "No need for applause, because I can't sing anymore, I'm too tired. Maybe next time, definitely next time."

"Ahhhhh!!"

"No! No!"

"Keep singing! Keep singing!"

"One more song!"

"...Wow, did I come at the wrong time?"

Just then, Sheng Ning's voice rang out. The good older sister was indeed "thoughtful." Her appearance instantly diverted everyone's attention and also relieved Chi Ye—his throat was really starting to feel hoarse, and he felt like he might lose his voice at any moment.

It has indeed burned out.

"You've come at just the right time."

Chi Ye took over the conversation, and Sheng Ning walked to his side. The sight of the two standing together caused another burst of cheers from the audience.

Liu Xiaoxiao, sitting in the audience, was almost in a daze. Although she hadn't been a fan of Chi Ye since the Rise era, she had heard stories about that period after becoming a fan of Chi Ye. And... even if she hadn't heard them, anyone with internet access at home should be familiar with the story of Chi Ye taking advantage of Sheng Ning's work stoppage.
These two people ended up standing together one day, and they seemed to have a pretty good relationship.

This……

It's really a bit surreal.

Sheng Ning was unaware of what the audience was thinking. She was standing on the stage because she still had work to finish, and also because... it was for work.

"Before coming to today's concert, I actually had some concerns because I wasn't quite sure why Ikeno would sing so many new songs..."

Sheng Ning chuckled: "Don't look at me like that. I'm very busy. I only listened to the rehearsal of one or two songs before. Like you, I only just heard these new songs."

As soon as she finished speaking, an even more terrifying cheer erupted from the audience. Sheng Ning was indeed a veteran top star, well-versed in the skills of connecting with the audience in front of the camera and making herself more "down-to-earth".

In this respect, the other three young actresses are a step behind her.

"Hmm... the songs are really nice, but I heard that several of them are promotional songs and theme songs for the Kiwi short drama that you created?"

Sheng Ning asked, feigning ignorance.

Ikeno nodded and naturally replied, "Yes, a short drama about kiwis."

"Oh, a short drama about kiwis."

Sheng Ning nodded in agreement, then turned to the audience at the Bird's Nest: "Tonight, the short drama platform co-developed by Kiwi Films and Coconut Culture will officially launch. Please pay close attention, as there may be other promotional theme songs coming later."

"..."

There was a moment of silence, then almost without thinking, everyone shouted in unison, "Look!!"

"Play one more song and I'll see!"

Some clever viewers had already started making demands, which drew laughter from those around them.

Ikeno said with a serious expression, "I'm not kidding this time, there really will be a new song on it."

"Ahhhhh!!"

The audience continued to scream, but few people paid attention to the news that Chi Ye and Kiwi had collaborated on a short drama platform and that the short drama was going online, because everyone's attention was now focused on the hit song that had already broken through the Chinese music scene.

But they didn't care. Many rivals and opponents who were secretly observing Ikeno's concert frowned one by one.

—A short drama?
The sudden announcement of this online launch by Ikeno and Kiwifruit... doesn't seem like a spur-of-the-moment decision at all.

Anyone can see that.

The fact that they announced this news right after the concert, when the hype was at its peak, clearly shows they weren't going to miss any opportunity to promote the event.

What new album? This short drama platform is the real "new album," isn't it?

"I remember those short dramas from the last two years were actually quite good."

The content manager at Tencent Video frowned: "Don't we have that on our platform too?"

"We've introduced it; we just introduced it last month, and so far the results are quite good."

The subordinate next to him nodded.

"It's meaningless, it's low-class stuff."

Mr. Liu shook his head dismissively: "These are all things that internet celebrities film. I never expected that Chi Ye would lower himself to do these kinds of things."

"Ah."

Tencent Video also agrees with this view.

The concept of short dramas became popular last year, but in reality, it has only just begun to gain some scale. As the "film and television industry" at the top of the Chinese entertainment food chain, no one really looks up to this emerging industry full of awkward and cringeworthy remarks.

To say that short dramas also belong to the Chinese entertainment industry is an insult to the Chinese entertainment industry.

"That guy from Rise who sells chicken feet, isn't he just making money from making short dramas? They're all birds of a feather, no wonder they came from the same group."

Upon hearing this, Mr. Liu's expression turned somewhat unpleasant, but he merely twitched his lips and said nothing.

The main issue is that Yue Na has indeed suffered a significant drop in status. It can't be said that they've become a subordinate, since they used to be, but they've certainly lost a lot of leverage and can only act according to others' wishes.

"Alright, let's put this matter aside for now and think about the follow-up issues of the concert first."

The person in charge at Tencent was worried: "This concert was such a success, it seems like all our work has been for nothing."

"...He does have some talent."

By this point, even rivals had to admit that Ikeno was indeed a bit eccentric. As for his "little talent," everyone's first reaction after watching the concert was actually—

Yue Na: Fuck your mother Goujian, I knew you were impersonating me all along, but I didn't expect you to be such a good actor!

Penguin: Damn it, I should have reconciled with Chino back then. Damn Yuena, she's practically a nobody now. The only thing she still has are some resources in the entertainment industry. If all else fails, I should just find an opportunity to take them and kick them aside.

Several independent film and music industry groups, including Music and Cool Film, exclaimed: How can this be so outrageous?! Is this person really a rising star in the Chinese entertainment industry?
As everyone knows, the Chinese entertainment industry believes in metaphysics. By this point, after countless clashes, they have begun to genuinely believe in Chi Ye's identity as "Purple Star".

Xiaohong relies on support, Dahong relies on life.

Some people are just indestructible. Look, he even managed to pull off this outrageous concert.

They could already imagine that after tonight, Ikeno's status and popularity in the music scene would reach an unprecedented peak.

In terms of public appeal, while other singers' concerts are "self-entertainment" and confined to their own niche, Ikeno's concerts have directly broken out of the mainstream.

Isn't this just another "My Love from the Star" and "Goblin"?

The sheer scale of its spread and the viral moments, coupled with the emergence of numerous hit songs and various memes like "#Begging for Ikeno's New Song Title"...

Through this battle, Ikeno almost perfectly broke down the barriers between her two career paths of singing and visual arts, using the influence of her concert to radiate and affect her environment and status in the film and television industry.

It's very frustrating and annoying.

"We can't target this point with concerts anymore, so should we continue?"

"...Let's take a break for a while, it's okay."

The person in charge at Penguin was still in a somewhat unpleasant mood.

The competition within Tencent is actually quite fierce. You can imagine that after tonight, QQ Music will probably be trying to curry favor with them again. But it's not a big deal if QQ Music tries to curry favor; the real problem is that these genuine "entertainment industry people" sent from Tencent can't get anything from them.

Since last year, they have launched several large-scale black marketing campaigns against Ikeno, but the results have been getting worse each time, which has made them a little anxious.

—The current CEOs of Tencent Penguin Pictures and Xinyue Pictures are Liu Cixin's classmates.

So kicking out Yue Na can only be a silent complaint. The big boss is here, and Yue Na has other resources and value. They can't really do anything just for Chi Ye.

Oh well, let's see. There will be plenty of opportunities in the future.

The person in charge of the penguin comforted himself.

He didn't think Ikeno could cause them any harm. To put it bluntly, even if Ikeno's company grew, they would eventually have to "cooperate" with them.

After all, Tencent is a large company, and even though the film and television business and the headquarters are completely different, some resources can still be used. The entertainment sector is also a key node in Tencent's strategic layout.

The scale is different. Unless Chi Ye serves Jin Xia well and makes Jin Xia cry and beg her family, perhaps... it's no use now.

Isn't the old man about to ascend to heaven?

Then ascend to heaven in peace.

……

"How is the old man doing lately?"

After the performance, Ikeno was exhausted, but after returning to the dressing room, he still made a phone call to Karl Lagerfeld as usual—due to his illness, he did not stay until the concert started this summer and returned to Shanghai.

On the other end of the phone, the old lady wasn't in a high mood; she just said in a muffled voice, "It's alright."

Ikeno didn't know how to comfort her, so he could only nod and say, "Take care of yourself."

"...Teacher Chi, I miss you."

Chino paused for a moment, then smiled and said, "I miss you too."

"I watched part of your concert live today, it was great, you're just like me."

"Huh? My concert will be live-streamed?"

Chi Ye was confused.

"Didn't you know?" Jin Xia asked in surprise, "Many internet celebrities on Douyin are live-streaming your concert."

"...They haven't paid the copyright fees, so how can they broadcast it live?"

Jin Xia: “…”

"Alright, I'm not talking to you anymore. Grandpa seems to have woken up. I'm going in to check on him."

"Okay, go ahead. I'll go visit the old folks in a while too."

Chi Ye nodded, exchanged a few more pleasantries with the old lady, and then hung up the phone, letting out a long sigh of relief.

He knew that this was the most vulnerable time for Jin Xia. In the past, she would have been acting crazy, but when she was with him, she always pretended to be fine.

Chi Ye didn't know what to say... He wanted to finish his work quickly and go keep the old lady company.

But if she really did that, Jin Xia would definitely be very "stressed"... She didn't want him to go back, because then Chi Ye might feel that Jin Xia was a completely different person.

This might not look very good.

"But I don't really care how angry you are in private now, or what you do..."

Ikeno sighed, unusually offering some snacks.

"Brother Chi."

Just then, Coco walked in with someone: "Have you finished your call?"

"Ah."

Chi Ye turned around and saw Chicken Claw Zhang, looking all respectable, following behind Coco.

"team leader!"

As soon as Chicken Claw Zhang saw Chi Ye, he grinned and proudly said, "It's all set. Tonight, we'll launch eight short dramas and officially enter the 'market'."

Ikeno nodded expressionlessly.

Chi Ye Investment's Chicken Claw Zhang Short Drama Company, the first team to acquire the copyrights to popular dramas such as "Goblin" and "My Love from the Star," is collaborating with Kiwi for the first time, with a total of eight projects in the first batch.

The production cycle for short dramas isn't actually that short, but compared to long dramas, it's definitely not in the same league.

Many of these short dramas were personally overseen by Chi Ye, and the filming team has been completely upgraded, with support from Kiwi and Mango TV in addition to Chi Ye's professional team.

In short, the "rebel army" has become a regular army, which, in the current short drama market which is still growing wildly, is definitely a case of being outmatched.

The platforms for these first eight short dramas are no longer the various large platforms that Chicken Claw Zhang used to curry favor with, and then get small, low-quality ad placements. Coconut Culture Short Drama (Chiye Holdings), which has huge funds and entertainment resources, has directly partnered with Kiwi.

The platform is called "Coconut Short Drama" and it officially launches tonight.

One reason why Ikeno threw out so many hit songs at this concert was to promote the platform.

Songs are different from other forms of marketing; they have a high barrier to entry, require special expertise, and are highly communicative.

The film "Girl" broke box office records for youth films because of its hit song "Sunny Day," and it remains a classic example of music-film collaboration marketing in the Chinese entertainment industry.

Therefore, the marketing of this Coconut short drama can only be described as a delicate matter.

It seems that the Bird's Nest concert has become more popular and trending than expected, and the results may not disappoint.

"Brother Chi, we've been in good contact with several streaming platforms like Douyin and Weibo, but we haven't heard back from Bilibili yet... But we should get back to them soon, since there aren't any official versions of the new songs from the concert yet, and for a legitimate platform to broadcast them, they need the copyright."

Coco's thinking was clear: "Besides the platform, we've also prepared for marketing and trending topics... there shouldn't be any problems."

After listening, Chi Ye nodded, then shook his head: "Could you please send my account information as well?"

"...Brother Chi, is it really possible for this short drama to become a hit?"

Chi Ye glanced at Coco and could tell that she was still a little unsure.

After all, although short dramas have been touted as rising in popularity, they have never really made it to the forefront. Due to funding and distribution channels, no company in the industry has yet been able to reap more profits.

Ikeno has invested heavily this time, and if it works, he may receive unimaginable rewards, or even change the landscape of the Chinese entertainment industry.

However, failure would be extremely detrimental to the coconut culture, which urgently needs development.

"Flame? Whether it's popular or not is not important."

Coco was taken aback.

Ikeno didn't explain.

Are short dramas popular? Actually, it doesn't matter at all. What matters is that long dramas are declining, but Tencent's platforms haven't noticed it yet, or maybe they have, but haven't reacted.

At this point, if the coconut jelly is successful, it won't just be a matter of getting money.

The reason why the head of Tencent and other investors have targeted him time and time again is simply that even if they fail, it will not be a fatal loss for them.

If we win, we'll make a killing; if we lose, we'll lose. No matter how popular or successful your company is, can you bypass us or force us to go bankrupt and lose our jobs?

can.

This time, Ikeno is determined to take down these arrogant, arrogant rivals who have been taking advantage of their position and occasionally trying to annoy him.

(End of this chapter)