Chinese Entertainment Intelligence King

Chapter 305: First-hand gossip, female celebrities tearing each other apart, Weibo endorsements.
"Wang Ke, I have something to do at the company, so I'll leave now and contact you later."

Yan Li stayed a while longer to ensure the photos were taken properly, and then greeted the bride and groom.

"Okay, Mr. Yan, you go ahead with your work. I'll see you off."

Wang Ke understood that Yan Li wouldn't stay long. Although he was somewhat disappointed, he didn't dare to force him to stay. He pulled his wife, Liu Tao, to see him off. Liu Tao quickly took some wedding candy, chocolates, red wine, and other gifts, which Yan Li had accepted.

Yan Li took this thing with a clear conscience, not to mention how much benefit his presence brought to Wang Ke.

He actually gave a gift of 8888 yuan!
There was no other way; it wouldn't be right to eat at a banquet without paying. Yan Li wasn't that kind of person. Tens of thousands of yuan was just a token gesture, and he felt perfectly justified in giving some wedding candy and gifts.

When Liu Tao saw her off at the door, she was surprised to find Zhang Jiani there, carrying a small bag and looking like she was about to follow Yan Li.

Liu Tao and Wang Ke couldn't help but exchange a glance. From the introductions to now, it had only been a little over ten minutes.

That's way too fast!
The two of them got married relatively quickly, less than a month after they met. But at least they had eaten together a few times at the beginning to get to know each other, and then went on dates before taking things a step further.

No wonder he's a big boss and a womanizing tycoon; his efficiency is truly high, and his methods are truly impressive.

Yan Li didn't explain, and directly told Zhang Jiani to get in the car. Liu Tao and Wang Ke were about to say something when they saw Yan Li and Zhang Jiani get out of the car again. After saying a few words, they got back into the car.

"???"

Liu Tao and Wang Ke were both dumbfounded. What kind of move was this? Meanwhile, a Weibo employee in the corner looked at the photos in the camera and was very satisfied.

Yan Li specifically instructed that the photos be taken secretly from a corner, as taking photos openly and casually would look too fake.

Once you've selected a photo, send it directly to Weibo. Then, find a small account to post it, promote it, and get it popular. Some media accounts controlled or partnered with by Weibo will repost it, and finally, Weibo's official account will follow up.

This order is very important. Although Yan Li is the boss of Weibo, it has not been officially announced on a large scale, but many people know about it.

The official Weibo account jumped in right away, which seemed too fake. It would be better to use a "glove" approach, meaning that as long as the traffic belongs to the platform, it doesn't matter who posts it.

Moreover, this matter didn't end there. The exposure of the scandal generated a wave of traffic, and the subsequent clarification generated another wave of traffic.

It's difficult for the former's official Weibo account to make a move, while the latter's official Weibo account can be more active, and even a site-wide announcement can be pinned to the top.

Whether users believe it or not is irrelevant, whether others can see it or not is irrelevant. Weibo can also push some Weibo posts that question and debunk the claims, forming discussions and controversies. As long as the posts gain popularity and remain on Weibo, Yan Li can accept it.

In the car
After glancing at the text message from the person in charge at Weibo, Yan Li put away his phone with satisfaction and looked at Zhang Jiani.

"You should communicate with your company and cooperate in clarifying the situation. Have you opened a Weibo account? It would be more effective to say it directly on Weibo."

"opened."

Zhang Jiani nodded. Qiong Yao's company had a good relationship with Yan Li, and with Qin Lan acting as an intermediary, they were quite accommodating. All the company's artists had registered for Weibo accounts, though whether they used them or not was up to them.

That's good. When the person involved clarifies things publicly on Weibo, it will generate another wave of traffic.

Yan Li gave a few more instructions, then, feeling that he had done enough, said, "Wherever you're going, I'll take you, or I can leave you somewhere for someone to pick you up."

?

Zhang Jiani glanced at Yan Li with some resentment. He was truly heartless, using her and then discarding her.

Knowing that this was a rare opportunity, she gritted her teeth and said, "Mr. Yan, thank you so much for helping me increase my reputation. I would like to invite you to dinner as a small token of my appreciation."

Yan Li seemed to be thinking for a moment, then shook his head: "No need to be polite, I have something to do, let's do it another time."

He's a bit dark-skinned, and he's not really into that!
Moreover, the other party came prepared and acted so enthusiastically, so it's hard to say whether there's a trap or not. They've just been involved in a scandal, so it's better to be cautious.

Zhang Jiani was surprised to be rejected again. She mustered up her courage and tried to speak again, but Yan Li had already closed his eyes to rest and ignored her.

Fearing that saying too much would displease Yan Li, Zhang Jiani could only shut up and comfort herself.

Big shots aren't easy to work with. At least I got some exposure this time and even got a scandal to boost my fame. With this, I've made an impression, and there might be opportunities in the future.

Upon arriving at Zhichun Road, Yan Li prepared to get out of the car and then asked the driver to take Zhang Jiani there.

Just before getting off the bus, he suddenly remembered something: "Yi An has collaborated with someone on a youth-themed idol drama. You can give it a try. I'll put in a good word for you."

Zhang Jiani was surprised by this unexpected joy and excitedly said, "Thank you, President Yan."

Yan Li smiled and shook his head, then said, "No need to thank me. Just cooperate well with this scandal and don't make any mistakes."

Zhang Jiani understood the subtext: whether she could get the role depended on her behavior; otherwise, she would lose everything.

"I understand, I will definitely cooperate."

Yan Li smiled and nodded, got out of the car and left, thinking to himself that using outsiders was still not safe and he needed to find a way to restrain them.

In the future, if something similar happens, it's best to use someone you know who you can control, so you don't have to worry about any unexpected trouble.

After grabbing a quick bite downstairs and returning to the Weibo company, rumors about him and Zhang Jiani had already begun to circulate.

This is the efficiency and immediacy of Weibo.

In the past, such gossip and scandals would appear on portal websites as news reprints, which was slow to spread and had a low update frequency. Moreover, people could only read them and then discuss them on platforms such as Tieba and Tianya, but there was no guarantee that anyone would buy into it.

Weibo is different. It spreads rapidly and updates in real time through topics and reposts, and interested netizens can discuss directly under the news and topics.

Stay on the front lines of gossip!

Yan Li checked and found that the initial Weibo post that broke the news had received over 3000 comments and nearly 10,000 reposts within just two hours, thanks to the official promotion from Weibo.

This is just the original Weibo post; numerous follow-up and reposted posts continue to spread, reaching at least 10+ users according to incomplete statistics.

"very good."

Yan Li nodded, ignoring the insults and mockery on Weibo: "Keep pushing it for me, digest the first wave of traffic, and then have other portals follow up. In the afternoon, I will have Yi An post a clarification on Weibo to maintain the momentum, and then do another round."

The Weibo representative nodded, then asked, "Mr. Yan, would you like to post something on Weibo as well?"

"Yes, I will release it after the company and Zhang Jiani have clarified the situation."

Yan Li had already figured out how to post on Weibo, so there was no need for a formal clarification; it would be too serious.

[Attending @Wang Ke and @Liu Tao's wedding, and casually giving a friend a ride. Don't overthink it. Instead, use your time to vote for @Fan Bingbing, @Wang Ou, and @Chen Su... #LiuTaoWedding #WeiboGoddess #YanLiClarifiesRumors]

Yan Li edited the Weibo post and put it in the drafts folder, waiting to publish it.

It not only responded to the rumors, but also brought up two other trending topics on Weibo, and gave its artists a boost in advertising.

Well, perfect!

...

Yan Li didn't take the rumor seriously at all. After arranging everything, he continued working.

But he remained calm, while others who were unaware of the situation became restless.

Shanghai, the Ip Man film crew

A small portion of the filming locations were in Guangdong Province, while the majority were in the vicinity of Shanghai, because Shanghai has more Republican-era buildings and film studios.

This made it convenient for Wang Ou; whenever she had free time while filming, she could visit her best friend Yang Rong.

Unfortunately, Yan Li is too busy to come to Shanghai, otherwise he could have taken on both of them.

At that moment, Wang Ou, wearing a cheongsam, was removing her makeup in the dressing room when she received a call from Wu Jiani.

"Weibo? Zhang Jiani?"

Somewhat bewildered, Wang Ou asked her assistant to get her computer. After quickly removing her makeup and changing her clothes, she checked Weibo in her van and immediately called Yang Rong.

"Baby, something terrible has happened! Our house has been broken into."

Yang Rong's slightly embarrassed and annoyed voice came from the other end of the phone: "How many times have I told you, don't call me 'baby'?"

I don't know how Wang Ou got the information from Yan Li, but after learning how Yan Li described Yang Rong as "Big Doll," she liked to call Yang Rong that, and even Yan Li was influenced by her and sometimes called Yang Rong that too.

Yang Rong was very dissatisfied with this. She was almost 30 years old and still called herself a "baby," but Wang Ou did whatever he wanted.

The children are very polite; when there are no outsiders around, they will call the children "Big Baby" or "Big Nai Baby".

"Call me whatever you want, just check Weibo, there's some bitch surnamed Zhang trying to seduce President Yan."

"I saw it a long time ago."

Yang Rong hasn't had any acting projects lately, so she's been staying home, watching dramas and surfing the internet, and she's even more well-informed than Wang Ou.

"What do you mean 'I saw it a long time ago'? Why aren't you worried at all?"

Wang Ou was very dissatisfied, but Yang Rong curled her lips and said, "This is not his usual practice. He's like someone who wants to have his cake and eat it too. What's there to be anxious about? Besides, what does it matter to me what he does?"

That's what she said, but even though Wang Ou knew her well, he could still detect the sourness in Yang Rong's words.

That little brat is so stubborn!

Wang Ou didn't expose her, otherwise Yang Rong would have been embarrassed and annoyed, and would have started to play the ostrich again, instead trying to persuade her gently.

"Okay, you're not in a hurry, but I am, alright?"

“Jiani can’t do it alone. I’m filming right now and can’t go back to Beijing. Can you help me out and keep an eye on things in Beijing? There aren’t many people in Beijing right now, so make sure no one takes advantage of the situation.”

“If you don’t help, I’ll ask someone else. That little girl Bai Bing I told you about last time, she’s really eager to help.”

Wang Ou used a combination of persuasion and intimidation, and Yang Rong hesitated for a moment before saying, "Then I'll help you this time, but I'll be back as soon as you finish filming."

Tsk, I bet you just don't want to go back to Beijing!
Thinking to herself, Wang Ou calculated the days. Her role in "Ip Man" wasn't that big, and she could return to Beijing in the middle or late part of the month.

If Yang Rong is still in the capital, we'll drag her into this mess. The two of them will join forces, along with Wu Jiani. All those "Qiong Yao actresses" can go to hell.

The crew of "Rouge Snow" in Hengdian

Fan Xiaopang glanced at the computer Yang Tianzhen brought over and snorted.

“A dog can’t change its habit of eating shit.”

After saying that, she felt like she had insulted herself as well, so she spat and said with a dark face.

"Don't worry about these trivial matters. Just fly to Sanya yourself. You don't need to worry about the accommodation. Find some good food and fun places suitable for middle-aged and elderly people."

Yang Tianzhen nodded solemnly. She knew what Fan Xiaopang meant. This year, Fan Xiaopang was spending the Spring Festival in Sanya with Yan Li's family. This was extremely important to Fan Xiaopang; if he handled this matter well, everything else was trivial.

On the other hand, the crew of "Legend of Chu Liuxiang 2"

Having finished filming, Dong Xuan, who was tidying up her room, called Qin Lan: "What's going on with Zhang Jiani?"

The two had worked together on "Dream Again," so Dong Xuan certainly had reason to question Qin Lan.

Qin Lan, who understood the situation, explained: "Don't worry, it's just hype."

Are you sure this is just a publicity stunt?

Dong Xuan remained reserved about this. Back then, Shuang Bing Yan Li also said it was a publicity stunt, and it even went so far as to involve sleeping together, especially with Fan Xiaopang. Now, she and Qin Lan were forced to join forces.

Qin Lan also fell silent. That bastard had used the tactic of feigning one thing while secretly doing another more than once.

The formal notification, seemingly confirming her innocence, actually lowered her guard, allowing her to secretly plot something.

Moreover, even if Yan Li is truly innocent this time, it's hard to say whether the woman might have ulterior motives and try to get closer to him.

That scoundrel was never a paragon of virtue!

Although the two of them are now quite lenient about Yan Li's extramarital affairs, they are not turning a blind eye, especially to such unrelated illicit affairs. They still need to deal with it, which might serve as a warning to others.

"I'll have someone investigate her."

Qin Lan took over the task of dealing with the woman. She had dealt with Zhang Jiani before, and with the Teddy Sisters group of people who had extensive connections, it would be easier for her to do these things.

"I'm returning to the capital tomorrow. I'll take care of Yan Li."

Dong Xuan took over the task of controlling and reprimanding Yan Li. This task seemed easy, but it actually carried hidden risks. If the balance was not handled well, it was easy to lose more than you gain.

So Qin Lan didn't even have time to be jealous. Instead, she offered to provide resources: "It's up to you. Just let me know if you need anything."

After turning off her phone, Dong Xuan felt conflicted. Working with Qin Lan was sometimes unpleasant, but she also admitted that it saved her a lot of trouble and gave her more confidence than fighting alone.

She had previously wondered why Yan Li stood by and watched her and Qin Lan join forces without intervening.

Now we can vaguely grasp some of Yan Li's psychology!
That bastard probably did it on purpose. She and Qin Lan tasted the sweetness of working together, and inevitably continued to be bound together, their relationship unconsciously becoming harmonious and pleasant.

Even if some conflicts are still unavoidable, they are probably not as head-to-head as before, and are within a controllable range.

In this way, Yan Li didn't have to put in much effort to get the two of them to live together peacefully, thus ensuring half the stability of the harem.

Even if Dong Xuan and Qin Lan understood this, it was useless. Under pressure from Fan Xiaopang and others, the best strategy for the two to maintain their previous status was to stick together for warmth.

Thinking of this, Dong Xuan sighed. Bad luck, to be stuck with such a manipulative "devil star". Oh well.

In addition, Jiang Xin, Huo Siyan, Li Bingbing and others also paid attention to this scandal.

Some people didn't take it seriously and continued with their own affairs, while others inquired around to gather information for future use.

Some people were uneasy. Yan Li was only one person and couldn't be in two places at once. Adding another person would mean adding another mouth to feed, which would not only take away people but also resources. In particular, those who were not favored were worried about being replaced.

As the rumors spread in the evening, some voices also emerged targeting Zhang Jiani, and no one knew whether someone was stirring things up from the outside.

The attacks only subsided after Yi An, Zhang Jiani, and Yan Li successively clarified the situation.

However, Zhang Jiani did not suffer these attacks in vain. As Yan's "new favorite", she appeared on Weibo, major portal websites and some print media, and her popularity soared.

The most direct observation is that Zhang Jiani's Weibo followers skyrocketed from a few hundred to tens of thousands in a short period of time after just one clarification post, and the number is still growing rapidly.

Yan Li was a little surprised by this, not expecting that his scandals were so high-quality.

Both photos can help a moderately famous star. In terms of traffic, he is finally no longer a "gold digger" who rides on the fame of Shuangbing.

...

Yan Li's scandal and Liu Tao's wedding were ultimately just fleeting moments of popularity; Weibo goddesses are the current inexhaustible source of traffic for Weibo.

In mid-January, after several days of fierce competition, the top 1 were finally selected.

Those who were elected and their supporters were overjoyed, while those who were not elected shouted their dissatisfaction and made various accusations of behind-the-scenes manipulation.

Only two artists from Yi An made it into the top 32: Fan Xiaopang and Wang Ou.

Wang Ou was involved in some behind-the-scenes manipulation. Although the votes weren't changed, Weibo's official account promoted her Weibo posts and campaign posts, which enabled her to successfully advance to the main competition.

Huo Siyan also successfully entered, but the process was quite thrilling.

Her biggest rival, Huang Yi, personally campaigned for votes. Coupled with her somewhat controversial and negative reputation, she struggled to win against the popular Huang Yi, even with the support of her sisters and the advantage of being on her home turf.

Huo and Huang are the only pair of female stars among the top 32 in this year's Weibo Goddess competition to both campaign for votes, and even generate some tension.

The most outrageous thing was that after Huo Siyan won, Huang Yi's fans were dissatisfied and went to Huo's comment section to hurl insults.

Huo Siyan didn't tolerate it at all and directly retorted. Of course, Huang Yi couldn't stand by and watch Huo Siyan "bully" his fans, so he also joined in the fray.

The two women argued more and more fiercely, with Huo Siyan directly calling Huang Yi a "sour loser."

Huang Yi revealed old stories, using the past events of "Happy Seven Fairies" to mock Huo Siyan as a "poor wretch no one cares about".

When Huo Siyan was bullied, the other members of the Teddy Sisters group certainly couldn't just stand by and watch. Li Xiaolu, Xiong Naijin, and Ying Cai'er all came to her good friend's aid.

Huang Yi is not alone; her friends Li Xiang and Hao Lei, as well as her ex-boyfriend Nie Yuan, are all there to support her.

The craziest one was Huang Yi's boyfriend, a rich second-generation surnamed Yang, who used all sorts of foul language, which really put Weibo's censorship mechanism to the test.

In the past, celebrity feuds were not uncommon in the entertainment industry, but they usually involved verbal battles in newspapers or online, which were quite eye-opening for everyone.

Most importantly, viewers can watch the battle directly on the battlefield and even interact with the game, creating a strong sense of immersion.

Yan Li is absolutely smitten with Huo Siyan!!!

The feud between her and Huang Yi, two popular actresses, instantly propelled the Weibo goddess into the mainstream, directly or indirectly bringing a large number of new users to Weibo who wanted to follow the drama.

If this trend continues, it will be no problem for Weibo's "goddess" to seize the opportunity and surpass one million registered users before the Spring Festival.

Because of this, Yan Li greatly encouraged the conflict between Huo and Huang. Qin Lan, who was familiar with both Huo and Huang, once tried to pull Ma Yili aside to mediate the fight, but Yan Li held her back.

Let them yell!

The harsher the insults, the more lively the scene, the better!

With Yan Li's support, Huo Siyan was full of fighting spirit, and with the help of the Teddy Sisters, she managed to suppress Huang Yi, making a name for herself in one battle.

This seemingly innocent woman is actually quite fierce inside. She turned against the Seven Fairies before, and now she's taken down Huang Yi. She's no ordinary person.

Some netizens even gave her the nickname "Teddy Sister," which is both a reference to the Teddy Sisters group and a reference to the fact that Teddy dogs are small and cute in appearance but can bite very fiercely.

These days, Teddy bears have a pretty good reputation, and since it was Huo Siyan's beloved pet, she gladly accepted the nickname.

Because of this verbal battle, although Huo Siyan aroused a lot of resentment, many people also admired and supported her "true nature" of daring to love and hate, which greatly increased her popularity and helped her successfully enter the top 16.

Having tasted success, Huo Siyan wanted to find a defeated opponent to spar with, but Yan Li stopped her.

Too much of a good thing can be bad. Conflicts between one or two people are an accident, but if conflicts arise all the time, the whole event will be ruined, and it will affect Huo Siyan and Weibo.

In fact, once the top 16 were reached, the remaining actresses were all popular stars. In addition, the event had already gained widespread popularity, so there was no need to resort to any underhanded tactics. The daily buzz was quite considerable.

Yan Li estimated that after the Weibo Goddess, Weibo's users and traffic would reach a certain scale, allowing for the next stage of development.

In other words, it means linking it to him personally and using his commercial aura to help Weibo spread its influence.

However, the binding cannot be done casually. In addition to basic publicity and promotion, there must be gimmicks and sensational elements.

Yan Li plans to shoot a commercial, a personal commercial he obtained from future intelligence.

In addition to online promotion, he also plans to air the commercial on television.

At present, the audience of television platforms is larger than that of the Internet, and Weibo is a platform that advocates for the general public. It is entirely possible to attract traffic and expand influence from television platforms.

However, what Yan Li is unsure about now is that the original lines emphasize dreams and comebacks, which are very inspiring, but they also place more emphasis on the individual.

In contrast, Yan Li wanted to emphasize Weibo, turning "I" into everyone's "self".

Yan Li considered combining the two, but after several attempts, the results were not very good.

If you want to highlight Weibo, you'll lose a lot of the original's inspirational and slightly childish charm. If you emphasize the individual, too many Weibo keywords will make it seem utilitarian.

After much research, we decided to create two versions of the advertisement. One version would feature Yan Li showing off, primarily to facilitate dissemination and build brand awareness. The other version would promote the advantages of Weibo. We would then combine these with Yan Li's personal advertisement to create an interactive experience.

The original advertisement was readily available; Yan Li could simply modify it himself. However, Yan Li was more concerned about the new advertisement on Weibo and attended several report meetings.

"..."

"Since it's a microblog for everyone, we'll focus on multiple professions and groups to stimulate the relevant audience's desire to express themselves and participate,"

"First, it's about college students, using the campus background to emphasize campus life and self-expression: my Weibo, my voice, my space."

"Then there are those freelancers who like to share and discover, with backgrounds in the streets, landscapes, and people, emphasizing immediacy and sharing. My vision is everyone's vision."

"There are also ordinary people who pay attention to social hot topics. Their background is urban clusters. They emphasize that every voice is an individual, and a single spark can start a prairie fire."

"In short, we must put 'I' first, play the trump cards of grassroots power and individual voices, and bring the platform and users closer together."

"Finally, let's interact with your version of the ad and come up with the slogan: Go on Weibo, and you too can be your own spokesperson."

Yan Li didn't find it that amazing, but it was alright. He thought it was worth a try, since there were already multiple versions of the advertisement. He could always look into new ones later.

He took these two commercials quite seriously, even bringing in director Ning Hao from Yi An to personally oversee the production.

It took almost a week to film before it was finally finished. After the Weibo Goddess selection ended after the Spring Festival and the traffic was digested, we will start to roll out the promotion.

By the way, the Forbes list is usually out around this time too. I wonder if my ranking has improved. The aura of financial power can double the advertising effect...

　(3000/147000)

　　
　
(End of this chapter)