Chinese Entertainment Intelligence King

Chapter 304 How to Fight? The Boss Personally Gets Involved to Generate Traffic

On January 4th, the Weibo Goddess competition kicked off its regional rounds.
After several days of preparation and promotion, nearly 5000 people have registered or been registered for the event, and the total number of Weibo users has exceeded 50.

As a result, a voting war broke out immediately as soon as the regional competition began.

Most of the top four in the eight competition regions are female stars, but there are some exceptions.

However, as the voting progressed, it became the domain of beautiful and popular female celebrities.

An apartment in Beijing
Huo Siyan gathered the Teddy Sisters group members in Beijing to carefully analyze the current situation.

She wanted to get some exposure at the Weibo Goddess event.

Huo Siyan doesn't dare to dream of winning the championship. She has a good understanding of herself, as her popularity and reputation are not particularly outstanding.

So her goal is to break into the top 32, and go as high as she can, the higher the better.

Huo Siyan was so enthusiastic about the event for two reasons. First, the event had indeed attracted a lot of attention, which was a good opportunity for her to show off, and she liked to be in the spotlight.

Another point is that Huo Siyan realized the importance of Weibo to her, so she had to pay more attention to and be more active on Weibo in order to potentially gain more benefits.

Among the many female celebrities who "actively participated" on Weibo, Huo Siyan was the first to publicly solicit votes on Weibo.

Because of her public campaigning and her active presence on Weibo, Huo Siyan has a considerable number of followers. Currently, she ranks fourth in the fourth division, barely making it into the top 32.

Don't think it's too low; you have to consider who her competitors are.

In the fourth division, Liu Tianxian ranked first, Lin Xinru second, Jiang Qinqin third, and she ranked fourth.

Further down the list are Huang Yi, Chen Zihan, Zuo Xiaoqing, Sun Feifei, Han Xue, Tao Hong, Ning Jing, Zhong Liting, Ye Xuan, Ada Choi, Cao Ying, and others.

Huo Siyan was lucky; this competition didn't have goddesses from Hong Kong's golden age like Zhu Yin, Wang Zuxian, and Li Jiaxin, otherwise it would have been troublesome.

This group of people were active in the 1980s and 1990s. At this time of year, they are the childhood goddesses of many people, and the nostalgia factor is extremely high.

Therefore, these Hong Kong goddesses are now dominating the regional competitions, taking up at least one-third of the spots.

Fortunately, the Weibo Goddess competition is open to Chinese people and people of Chinese descent, and doesn't include Japanese, Korean, Western female stars, otherwise the competition would be even more fierce.

Huo Siyan took the lead, which was considered a semi-home advantage, but she still managed to get fourth place. The votes of Huang Yi and others were very close.

The regional competitions are still several days away. If things continue like this, it's hard to say who will be eliminated.

So, Huo Siyan invited her friends to lend a hand and campaign for her.

The Teddy Sisters are a relatively active celebrity group on Weibo, so each member has a number of fans, and their combined strength should not be underestimated.

People like Xiong Naijin, Gan Wei, and Ying Cai'er are easy to talk to. Their popularity is too low, and it's impossible for them to make it into the top 32. It's better to give them face.

The challenge lies with Ma Yili and Li Xiaolu. As popular young actresses, although they didn't make it into the top 32, they are not far off, and with some effort, they have a chance.

With the Weibo goddess making such a fuss, the two of them inevitably got a little interested.

This is a good opportunity to prove your popularity and beauty. You don't need to be too high, but you can't be too low either, otherwise it's easy to embarrass yourself.

Li Xiaolu, in particular, also likes to be in the limelight. Huo Siyan wants to be in the top 32, and so does she.

And then there's Qin Lan!

As a rising star in the Qingyi genre, Qin Lan is now expected to make it into the top 32. If she needs to campaign for votes, she should campaign for the top star, Huo Siyan, who should be ranked after Qin Lan.

This is so disunited!
Huo Siyan was anxious. The Teddy Sisters were quite strong, and Weibo was practically their home turf. If they went all out, they could definitely secure a spot in the top 32, and even the top 16 were within their reach.

Unfortunately, everyone has their own agenda, making it easy to split the votes. Once the votes are split, even if someone can get in, they can't.

"No matter what, someone from our Teddy Sisters group has to make it to the main competition, otherwise where will we put our face?"

“In principle, we should support Sister Lan, but I’ve looked at Sister Lan’s competition area. The top four are Xiao Yanzi, Zhu Yin, Zhou Huimin, and Gao Yuanyuan, as well as Yang Caini, Yin Zhao, Xiao Songjia, Yang Xue, and others. The competition is too fierce.”

"In comparison, my region is doing relatively better, and I've already made it into the top four."

"First, pick up the melons that have landed. I think instead of attacking everywhere, we should concentrate our efforts on protecting me first, and then consider the other sisters."

"Of course, if we really don't have the capacity, then we can consider next year. My brother-in-law said that there's a high probability that it will be held again next year. If I don't choose next year, it's fair that each sister gets to show her face."

"..."

Huo Siyan went on and on, trying to persuade Ma and Li.

Ma quickly withdrew; she had some feelings for the Weibo goddess, but wasn't particularly enthusiastic about it.

Huo Siyan hinted that she should put in a good word for her boyfriend with Yan Li and Qin Lan, and Ma Yili agreed to give up.

Li Xiaolu is a bit difficult to deal with. She really wants to show off, and ordinary small favors can't sway her.

Huo Siyan talked until her saliva was dry, and finally, after a secret meeting in the bedroom, she managed to win over Li Xiaolu.
"call……"

Huo Siyan breathed a sigh of relief; only Qin Lan remained.

Qin Lan already had a plan in mind for how to deal with her. The method was simple: if Qin Lan participated in the competition, she would definitely be no match for the famous and popular Fan Xiaopang.

If Qin Lan is among the top 32, and Fan Xiaopang wins the championship or reaches the semi-finals, then Qin Lan will be embarrassed.

If the two are unlucky and meet in the group stage or knockout stage, and end up being eliminated and utterly defeated, that would be even more hilarious.

As far as she knew, Dong Xuan hadn't made it into the top ten in the competition area either. She wondered if Dong Xuan had any concerns about that. In any case, Qin Lan would most likely withdraw from the competition to support her, based on that reason.

With the entire Teddy Sisters group standing behind her, making it to the top 16 wasn't out of the question.

Thinking of this, Huo Siyan pulled her sisters to study it and even glanced at their own region's ranking.

She was only about 200 votes behind Huang Yi, who ranked fifth, and the second and third place candidates weren't much ahead of her either, so it wasn't hopeless for her to make a run.

Only Liu Tianxian, who came in first place, had almost equaled the combined votes of the second and third place winners, giving her a precipitous lead.

Moreover, Liu Tianxian not only dominated her own region, but also ranked among the top five in the overall rankings of the eight regions.

The other four are Little Swallow, Fan Xiaopang, Zhang Baizhi, and Cai Yilin.

Fan Xiaopang has been marketed with various positive titles in the past two years, and Weibo is her home turf. If she hadn't deliberately toned it down, she would definitely be the biggest favorite for this year's Weibo Goddess.

Both Xiao Yanzi and Liu Tianxian are contestants with extremely high national popularity, which gives them a significant advantage in this popularity-based voting competition.

Zhang Baizhi has always been a rising star in Hong Kong, with high exposure and popularity. Even after becoming a mother, she is still a force to be reckoned with.

As the most popular diva in the music scene today, Cai Yilin has an exaggerated fan base and is skilled at this kind of voting and chart-topping game.

These five are currently the most promising. While I wouldn't say they're guaranteed a spot in the top four, they are definitely strong contenders.

A Weibo goddess relies on two things: her fans and her public image.

The former is more important because it is a fixed voting platform, ensuring stable daily voting and the ability to attract other voters.

Like those Hong Kong film goddesses, such as Chingmy Yau, Zhu Yin, Michelle Reis, Vivian Chow, or Alyssa Chia, Jiang Qinqin, Gao Yuanyuan, Chen Hao, who are recognized beauties in the industry.

They may have a great public image, but ultimately they are past their prime or don't have enough fans. Making it into the main competition is possible, but winning the championship is too difficult.

As for popular actresses like Si Dan Shuang Bing, even with some controversies and criticisms, their strong fan base and decent casual audience have allowed them to steadily make it into the top 32.

In addition to Fan and Zhao being in the top five, Zhou and Zhang are both in the top ten of the overall list, Li Bingbing is ranked twelfth, and even the lowest-ranked Xu Cainu is nineteenth.

Huo Siyan felt a pang of jealousy when she thought about these things, and couldn't help but check her overall ranking.

He dropped another place to twenty-ninth, and the twenty-eighth place is... Wang Ou?!

When did this little slut rush up here?!
Huo Siyan panicked. Even if she didn't make it into the top 32, she couldn't let this slut ride roughshod over her. She had to campaign for votes, and campaign for votes quickly.

...

Zhichun Road, Weibo Company
"The idea of ​​ranking the overall leaderboard is good; we'll add a bonus later."

Yan Li was very happy to see the lively Weibo posts. His original plan was only to rank the teams in each region and select the top 32.

One of the content department employees suggested adding a general leaderboard outside of the regional competitions, selecting fifty winners, and making the names of the top thirty-two bolder and larger, which immediately raised the competitive atmosphere to a whole new level.

These fans and netizens not only paid attention to who would break through in their respective regions, but also took the time to check the overall rankings and voted and campaigned like crazy.

At the same time, the overall ranking makes things more intuitive for everyone, and gives extra exposure to some celebrities who rank higher.

When Zhang Baizhi reached the top, there were media reports in Hong Kong, and Weibo also contacted Zhang to open a Weibo account.

That's right. If the results are good enough, even celebrities who weren't originally interested in Weibo will open an account or become more active.

The backend data shows that Zhang Ziyi and Zhou Gongzi, who made it into the top ten, often went online but remained inactive, with Zhou even voting for herself every day.

"Keep negotiating with Cai Yilin and Liu Tianxian. They must register accounts for me for the top four and top eight contestants, even if they don't play."

Yan Li gave a briefing: he wouldn't force all 32 finalists to register a Weibo account, but those with higher rankings would definitely have to.

If there's no account tagging them for anything, like a semi-final interview or a championship award ceremony, that would be really lame.

If you really won't give me face, then don't blame Yan Li for pulling strings.

For the sake of Weibo, he didn't want to promote his own people to avoid self-entertainment, nor did he want to be rejected and create a Weibo goddess who didn't want to be a Weibo goddess.

"If necessary, we can contact Yi'an and increase the intensity appropriately."

Yan Li's words were practically a veiled indication: if he couldn't get Yi An to do it via Weibo, he would send Yi An to do it, even if it involved threats.

Female celebrities may disregard the face of Weibo, a newly established platform, but they will not offend a rising film and television giant.

Yan Li was a little disappointed with this Weibo goddess. Although she had a good influence, she hadn't reached the level of becoming a breakout star like those in popular variety shows.

This is understandable, as Weibo has relatively few users and a limited reach, and its voting system is less effective than that of talent shows, especially since this is the first season.

Make a name for yourself this year, and continue next year.

With the rise of Weibo and the spread of the event's influence, each edition is stronger than the last, which may become a major traffic weapon for Weibo to compete with other Weibo accounts.

"Hmm, have you arranged for someone to attend Liu Tao's wedding?"

Yan Li checked the time and asked a question. Someone replied, "They went yesterday. In addition to the normal arrangements, there was also a film crew. They were treated as if it were a documentary."

"Ah."

Yan Li nodded: "Post it as soon as you get the material. Don't wait. Weibo is all about immediacy. The film crew can edit the footage later to make a special feature."

"Don't worry, we've already started promoting and pushing it out since yesterday."

"Great, I'll add some more buzz for you."

Yan Li smiled, stood up and put on his coat: "When you send me photos, pick a few good ones, otherwise I'll deduct your bonus." Having gotten to know Yan Li better over this period, some people dared to joke: "Mr. Yan, if you send handsome photos, will you get an extra bonus?"

"No, that's because I'm handsome. I'll just bring you some wedding candy at most."

After getting dressed, Yan Li headed straight for the Prince's Mansion Hotel in the capital.

When he arrived, the bride had already been picked up, and there was a row of luxury cars parked at the entrance, including Rolls-Royces, Ferraris, and Bentleys, totaling nearly twenty cars.

The use of luxury cars for the wedding procession was also a hot topic at Wang Ke and Liu Tao's wedding today.

When Yan Li arrived, he was greeted by a young man with a camera, who was probably a Weibo employee.

"Go to the second floor, find a wide-angle lens, and include the entire convoy in the shot. Combined with a side close-up, it will be even more impressive."

Yan Li helped find a good angle. His younger brother wanted his wedding to be luxurious, so he definitely wanted to help. Whether the motorcade was rented or hired, Yan Li would include it.

"When posting photos, remember to blur the license plate number."

After giving a few instructions, Yan Li led his men into the hotel, where Wang Ke and Liu Tao, who had heard the news, came out to greet them.

"Happy wedding, and may you have a long and happy marriage."

Yan Li expressed his blessings, but in fact, he had known the bride Liu Tao for a longer time than Wang Ke.

He met Liu Tao in 2002 when he was filming "Heroes of Sui and Tang Dynasties". She played Princess Musa in "Princess Pearl 3".

As far as I can remember, Qin Lan and she had a decent relationship.

But that's about it. We haven't worked together for so many years, and we each have our own circles. At best, we can be considered ordinary friends.

Anyway, Liu Tao didn't invite Qin Lan to this wedding. Not only Qin Lan, but also several of the main actors from "My Fair Princess III" were not invited.

I heard that Ruby Lin is here. After filming "My Fair Princess III", she signed with Qiong Yao's company. She and Ruby Lin were previously from the same agency, so they probably have some connection.

To Yan Li's surprise, Hu Jun, who had worked with him on "Demi-Gods and Semi-Devils," also came.

Wasn't the tent supposed to be covered in geese? Wang Ke is so carefree!
Yan Li couldn't help but glance at Hu Jun twice, unsure whether the two were just friends or if Hu Jun was using this opportunity to clarify things to the outside world.

Wang Ke personally led Yan Li to the main table, where, apart from his parents, there were several big shots, most of whom Yan Li knew and was familiar with.

This kid knows how to leverage opportunities.

Yan Li immediately understood the situation but made no comment. He chatted happily with his old friends, and some people from the business or entertainment circles also came over to exchange pleasantries.

For example, Ren Quan and Pan Yueming are both wedding guests today and are familiar with Yan Li, so they naturally came to say hello.

Lin Xinru also came over and asked Yan Li and Fan Xiaopang with a smile when their wedding would be held. Yan Li smiled politely.

No wonder Fan Xiaopang was annoyed by her; she always brought up the very thing he didn't want to talk about!
As the wedding began, the bride and groom started to recount their romantic love story.

Unlike Tong Dawei's wedding, which Yan Li had actually witnessed firsthand, Yan Li could empathize with them to some extent. However, he was not familiar with Wang and Liu, and they were less appealing to him than playing on his phone.

However, I overheard that the two fell in love at first sight, felt that they had found their soulmate, and got married less than a month after meeting.

"..."

Yan Li didn't know if he was just talking nonsense, since these days it's common to use idol drama plots and marketing like this.

Some netizens with limited experience fall for this, thinking it's a dreamy romance.

Anyway, Yan Li found it annoying and thought it was too fake. If it were true, then he would find it ridiculous.

Getting married after knowing someone for less than a month is an extremely irresponsible act towards one's own life, and Yan Li has never considered it romantic.

To put it even more bluntly, Yan Li was too embarrassed to say anything while he was eating at someone else's banquet. Anyway, it was a matter of mutual consent, and it had nothing to do with him.

On stage, Liu Tao expressed her heartfelt desire to retire from the entertainment industry, dedicate herself to being a good wife and mother.

Applause erupted as the crowd lifted up, and Yan Li clapped along, though he secretly shook his head inwardly.

He had read the intelligence about the future of the Four Young Masters of Beijing and knew that Liu Tao, now Mrs. Wang, was not living a peaceful life. She had gone from being a wealthy socialite to a tool for paying off debts.

But there was nothing Yan Li could do; he couldn't offer any guidance even if he wanted to.

Wang Ke works in asset management, but most of the funds in his hands are not his own. It's not like he can just say a few words and expect people to obediently stop.

If he stops, what will happen to his customers and his business?

A financial crisis is a systemic economic collapse; if you're in the market, you're likely doomed, it's just a matter of how much you lose.

If Wang Ke is smart, he might cut his losses and leave the market without losing too much. But if he tries to use money to bail himself out, he'll only lose more money the more he tries to save himself.

There's no way to persuade them. They've lost everything and are drowning in debt. Anyone would be envious if they had the chance to gamble. How can you possibly convince them to take the plunge?!

Yan Li prided himself on having a slight understanding of human nature, and the more he understood, the more he realized that people were often "hopelessly stupid."

Sunk costs should not be used in major decisions!
Many people understand this principle, but how many can actually put it into practice? Yan Li himself had a system that gave him an unfair advantage, yet he still stumbled due to wishful thinking. Not to mention the others.

However, regardless of whether it's for the sake of her public image or some other consideration, Liu Tao's decision not to divorce after so many years and to help pay off debts makes her a truly virtuous wife.

Since she's a virtuous wife, let's live a good life together.

Yan Li had no intention of poaching Liu Tao, and she wasn't his type either; she had a wide face and dark skin, and her only advantage was her good temperament.

After the wedding ceremony ended, Yan Li thought he had taken all the necessary photos and prepared to leave after offering a toast.

Before anything could happen, when they were toasting her, the bridesmaid behind the bride had been replaced.

"President Yan, this is my younger sister, Zhang Jiani. She admires you very much."

Liu Tao, being a non-professional and in public, only made a brief comment. Zhang Jiani, however, stepped forward to express her admiration for Boss Yan.

Liu Tao had given her a heads-up before, of course, she meant to introduce her to Yan Li, this big shot, with maybe a hint at the whole thing.

that's enough!
Zhang Jiani is still a newcomer as an actress, having only acted in "Dream Again," making her one of the latest "Qiong Yao girls."

However, Qiong Yao is not what she used to be. Although her dramas are still good, the output and resources of Qiong Yao's company have declined significantly, and it is incomparable to when Xiao Yanzi, Ruby Lin and others were in the company.

Having just experienced a small success and tasted the sweetness of success, Zhang Jiani has some ambition and naturally wouldn't reject the opportunity to get to know Yan Li, a big shot.

As for other things, we'll talk about them later; we need to get to know each other first.

Yan Li knew Zhang Jiani. The other female lead in "Another Dream" was Qin Lan, who could be considered his half-sister-in-law by comparison.

She's pretty good-looking, with delicate features and a charming air about her, but she's a bit dark-skinned.

Yan Li understood what Liu Tao and the others meant; he was used to this kind of situation.

Just as I was thinking of making up an excuse to get rid of them, I suddenly saw a Weibo staff member taking pictures in this direction.

Well, Yan Li was actually a little disappointed when he looked at his own scandal feature a few days ago.

Most of them were the same old acquaintances from the Double Soldier group; there weren't many newcomers.

Mainly, in the last year or two, Yan Li's entourage has been upgraded, his influence in the industry has increased, and paparazzi can't get much information from him. He doesn't act in many dramas, and he's not an entertainment figure who's constantly in the news.

So in most cases, they still reuse the same few people over and over again, with a limited number of new faces.

Since its inception, Weibo has been limited by its small size and staff, and its entertainment news has generally consisted mainly of roundups and reposts. The much-anticipated "Weibo Entertainment" business has been slow to take off, with few exclusive or major news stories.
Otherwise, Yan Li wouldn't have personally arranged for Weibo to exclusively report on Liu Tao's wedding.

He also read the news, and perhaps because Liu Tao's fame is limited, the reports had some traffic, but he felt that the buzz was still not enough.

Since we're already here, why not make a sacrifice for ourselves?

Yan Li glanced at Zhang Jiani again. She was quite pretty. Yan Li didn't create scandals with just anyone. If the other person was ugly, wouldn't that lower Boss Yan's taste?

Yan Li can tolerate others calling him lecherous, but he absolutely will not tolerate others saying that he has bad taste.

This is an insult to him, as well as to Fan Xiaopang and Qin Lan.

"sit."

Yan Li directly invited Zhang Jiani to sit down. The latter was somewhat flattered, but was stunned by a question Yan Li asked.

"You know Qin Lan, right?"

"know."

"How's the relationship?"

"It's alright, Sister Lan takes good care of me."

"Oh."

Yan Li nodded, sent a few text messages to Qin Lan, and then asked Zhang Jiani, "Can you accept creating a scandal? We can clarify it afterward."

Zhang Jiani was a little confused, yet also somewhat clear-headed. After all, she had seen people taking pictures of her at the wedding, so she asked a question.

"Shall we cook it together?"

"Yes, it will definitely be good for your reputation. If you or the company can't accept it, that's okay, I'll find someone else."

There are a few female celebrities who came today, but Ruby Lin is definitely out of the question, Fan Bingbing is unacceptable, Qin Hailu is also out of the question, and Yan Li is unacceptable.

It seems there's also Liu Tao's close friend, Angelica Lee. I'm not very familiar with Yan Li, but it's not important. Anyway, it's just a publicity stunt to gain traffic.

"I'm fine with it, Mr. Yan. What do you suggest? I'll cooperate fully."

Zhang Jiani isn't stupid. She's just a newcomer, and her job is to release daily press releases. Creating a fake scandal with Yan Li is enough for her to get some exposure.

The key is that she got involved with Yan Li, so they can continue to associate with each other, and the rumors might just turn into reality.

"No need to do anything. Just sit here and chat with me for a while, smile sweetly, and we'll leave in a bit. You can ride in my car, and you don't need to worry about the rest."

Yan Li gave a few instructions, then beckoned a Weibo staff member to listen to his photo-taking.

No need for much, just two photos: one of the couple chatting and laughing at the wedding, and the other of them leaving together in a car. That's enough to make headlines on Weibo.

Damn it, back when Yi An was filming, she personally stirred up rumors about herself, and now that she's become a big shot, she still has to do her own thing on Weibo.

But it's all good; the money stays in the family. In the past, scandals supported paparazzi, newspapers, and portal websites, but now the traffic comes from Weibo.

And then there are people like Pony Ma, Cao from Sina, and Zhang from Sohu. Even their own bosses are personally getting involved in generating traffic. Let's see how they compete with them.

If you push him too far, he might have a child or something, and you can suppress all the headlines...

　(3000/145000)

　　
　
(End of this chapter)