Rebirth after the college entrance examination

Chapter 207 The Neglected Cat
The bidding process for prime-time advertising slots for CCTV's Spring Festival Gala was completed last November.

The tender price for the midnight time announcement project was 2680 million yuan, but it was ultimately won by Midea Group for 3709 million yuan.

However, bidding for other advertising spaces continues.

Xia An had previously looked into the overall prices in 2006. News reports indicated that the total advertising revenue for the four and a half hours of the Spring Festival Gala exceeded 400 million yuan, and this year it would only be more, not less.

But to be honest, he didn't really value this thing.

After 05, the Spring Festival Gala began to release a large number of product placement slots, which ruined its reputation. Only the time announcement slot was still somewhat acceptable.

However, the cost and output of such things are one aspect, but the implicit relationship is also very significant. Xia An has been guessing that the higher-ups might be planning this move, since Weibo is still under the jurisdiction of the media, and the Spring Festival Gala is the largest media output project in China every year.

Previously, Hunan TV, including the Donghai Provincial TV Spring Festival Gala sponsored by Tangshi Group to expand its influence before listing, and several other local TV stations had all extended olive branches to Weibo, but Xia An rejected them all, waiting for CCTV.

He learned that, in terms of pricing, this year's Spring Festival Gala advertisements are still divided into three packages: A, B, and C.

Among them, the highest price was for a 4-minute Category A package advertisement, with a base price of 2.6 million yuan and 4.9 million yuan for every 5 seconds and every 15 seconds, respectively. This item already exceeded the provincial Spring Festival Gala that Tang Wan sponsored for 5 million yuan.

Both Package B and Package C advertising sessions are 3 minutes long and are priced slightly lower. Package B has a subscription price of NT$222 million for every 5 seconds and NT$418 million for every 15 seconds.

Taking last year as an example, the Spring Festival Gala still achieved a household viewership rating of 94.3%.

It's not entirely useless, nor is it that a small ad placement can gain much influence, but it's certainly not a losing proposition.

This time, CCTV allocated a 15-second slot for Weibo, in Category A, before the second song and dance program and the first comedy program, which is quite good. The initial price was 490 million yuan, but the contact person told Bai Nan that they would only charge Weibo 350 million yuan, which blatantly demonstrated their goodwill.

"If I don't give it to them, it will make me seem like I'm being unreasonable."

"whispering sound."

Tang Wan felt a little sour on behalf of the Sugar Persimmon Group. Xia An hugged her and kissed her. After thinking for a moment, he called Liu Youwei and asked him to agree to the 150 million yuan verbal advertisement offer from Hunan TV before replying to Bai Nan.

"Okay, but let's not go for 350 million. Let's use Candy Convenience to bid for a 5-second Class A ad slot at the actual price, with some back and forth. That's how we show we're sensible."

Bai Nan agreed.

Tang Wan chuckled.

A short while later, Zhang Tiancheng arrived, looking travel-worn, and told Xia An that the patent registration for the QR code was complete.

"You've registered for the mobile category too?" Xia An asked while peeling an orange for Tang Wan.

Zhang Tiancheng nodded: "We've selected all the categories that are available. The person Mr. Liu contacted is very reliable."

Xia An laughed and said, "Okay, then there's nothing to do before the New Year. You can go back and spend time with your wife. Just keep an eye on the online trolls from time to time."

After Zhang Tiancheng left, Tang Wan asked Xia An, "What QR code?"

Xia An gave a brief explanation, but Tang Wan only understood half of it and didn't discuss it further.

Xia An sent Liu Xiao a text message to express her gratitude.

Actually, he did know people at the Patent Office; Le Yuqun did. But he didn't intend to ask his father-in-law for help, as there was too much to explain.

In the evening, Su Yi and Zhou Zhou arrived to accompany Tang Wan to the provincial TV station for rehearsal.

Yes, Tang Wan was invited to attend the Spring Festival Gala on the 29th day of the twelfth lunar month, and she even had to go on stage to participate in a lucky draw segment, which required rehearsal.

After sitting in the office for a while, Xia An inquired about Zhou Zhou's recovery.

For some unknown reason, Zhou Zhou and Su Yi blushed at the same time.

Zhou Zhou stayed home alone to spend the New Year with Tang Wan, but Su Yi also didn't go home, saying that she would spend New Year's Eve with Tang Wan and return to Suzhou on the third day of the Lunar New Year.

The four of them went downstairs together. The three Tang sisters went to the broadcasting station, while Xia An went to watch another person's Spring Festival Gala rehearsal.

During her three-day trip back to Dongshan, Xia An visited Le Ning's home and brought some gifts for Zhou Ting and his wife, but did not stay for a meal.

The music academy has never really opened up any new avenues for study.

In the morning, Xia An had some ulterior motives and asked Tang Wan if there were any sports cars in the company garage.

Tang Wan thought back carefully and said that Tang Guan seemed to have had a black car a long time ago, but she didn't know what brand it was. After giving him a meaningful look, she asked the logistics department to bring the car keys over.

Upon seeing the two electronic keys, one black and one red, Xia An immediately guessed what the thing in the garage was.

Goodness, it's no wonder Tang Xiaowan didn't recognize it; it's too niche, but it's definitely a good product.

It must be said that Tang Guan is a man of good taste.

Unsurprisingly, this is the only Hellcat in the provincial capital.

During her lunch break, Xia An had the car washed but didn't go down to check on it, wanting to make a good first impression. Sure enough, when the parking garage lights were turned on, a muscular, highly recognizable matte black Cat was quietly parked there, waiting for its new owner to awaken it.

Xia An didn't hesitate and decisively inserted the red key to activate the 700 horsepower super-strong horsepower.

The moment the engine started, its unique roar echoed throughout the underground parking lot.

With a light tap of the accelerator, it sped off, nearly crashing into a wall. Startled, Xia An immediately turned off the engine, switched to the black key, and settled into 500 horsepower city driving.

Difficult to tame and difficult to control—that's the kind of thing men should play with. It's a hundred times better than that fat Liu struggling to squeeze himself into a golf ball.
Once on the road, Xia An called Le Ning to tell her that she would arrive in half an hour.

Le Ning was also very happy, "But I still have an hour before I finish rehearsing, can you wait for me at the door?"

Xia An said, "Waiting is no problem, but we're driving a supercar today. Didn't you say that every night there are lots of luxury cars parked outside with drinks to lure young girls? Aren't you afraid someone will get into my car?"

Le Ning laughed and said, "Just don't get out of the car. I'd rather they recognize the car than the person."

Xia An, holding the phone between her fingers, took a sip of water and asked with a smile, "So, what do you recognize?"

Le Ning spat and said, "I don't recognize anything."

As he was about to hang up, he added, "Tell me what kind of car you're driving. Aren't you afraid I'll get into someone else's car?"

Xia An almost choked: "Hellcat."

"..."

Le Ning thought she had misheard: "Is that the name of the car?"

"..."

Xia An reluctantly changed his answer to: "The coolest one, the black one."

Upon arriving at the school gate, there was indeed a line of luxury cars, a typical sight for art schools.

The blond-haired guys were smoking cigarettes, or waving Gatorade or Red Bull on the windshield.

Xia An smiled faintly and placed the half-empty bottle of Wahaha purified water she had finished drinking on the table.

Soon after, several handsome men came over to chat with him, asking if the car was real or modified.

Xia An curled the corners of his lips, stepped on the gas pedal in neutral, and the roar shook the streets.

Wow, that's awesome!

Two young men recognized Xia An and chuckled, "Do you really need to pick up girls?"

Xia An waved her hand, "I'm picking up a friend. I'll try this trick out of you guys, just joining in the fun."

This caused everyone to burst into laughter.

After the band finished performing, girls got into other people's cars one after another.

Actually, when it comes to luxury cars, most are BMWs and Mercedes-Benzes, and the best ones are two 911s and one GTR.

After everyone had left, and even after some girls got into a Toyota 86 with drinks, no one took a single step toward him.

As the three girls passed by the car, they muttered, "What a piece of junk, it's so ugly."

Xia An was speechless.

When Le Ning came out, there was no need to distinguish them; he was the only one left.

After squeezing into the cramped back seat, Wang Yue asked, "Xia An, why did you switch to such an ugly car?"

Xia An completely lost it, slapping the steering wheel with a heavy heart and saying:

"This is a big cat! It's an SRT big cat! You guys... I really... never mind."

Seeing his irritable state, Le Ning laughed as if she were laughing, nudged him, and comforted him:
"It's alright, just average-looking."

We found a good barbecue restaurant with chicken frames, and chatted while we ate.

Xia An overheard the two girls discussing the new lead singer election and asked in confusion, "Didn't you already have a lead singer? Were you eliminated?"

Le Ning and Wang Yue both looked at him. Le Ning didn't say anything, but Wang Yue couldn't help but ask, "You know Zhang Duoduo, right? It seems like someone ruined her voice. Do you know what happened? Tell us! Everyone's been so curious these past few days."

Xia An didn't understand.

Who is Zhang Duoduo?
Did someone ruin your voice? How could someone ruin your voice?
(End of this chapter)