The battle for traffic in Chinese entertainment

Chapter 59 Slap the four top stars!

Xu Xing Fans Group

"There are so many haters on Douban giving one star! When I clicked on the personal pages, they were all those fans! This kind of malicious smearing of the movie, won't the Xingbao team find a way to deal with it immediately? [Angry]"

"It has been reported, and the studio said it will handle it."

"Xingbao has really exploded this time! A huge explosion! A lot of people have joined the fan club, and almost 50 new groups have been opened today! [Crying]"

"[Loudly crying]"

"[Loudly crying]"

“[Loud tears][Loud tears][Loud tears]”

"Lucky treasure is worth it!"

"Xu Taiyu acted well! The movie was great too!"

"Why are so many people bashing Xingbao! [Crying]"

"The entire family of Hei Xingbao was piled up together and crushed into meat patties by a road roller and trampled by thousands of people! [Hehe]"

"Sisters, is the box office today really low... [Poor]"

"I saw someone say that July overdrawn its box office potential, and the reputation of youth films was also overdrawn by those bad films, so the box office of "My Girlhood" today is not high."

"It's not bad actually. The box office in August is not as hot as in July, but I paid special attention to the comments of passers-by on the Internet. When I went to the cinema today, I also asked many passers-by. They all said that this is the best youth film in China in the past two years. The reputation has been stabilized, and the subsequent box office will definitely not be bad."

"Xingbao is acting with all his heart, we can't let him down!"

"I feel sorry for teachers like Megan, Reed, Bee and Wool. They paid money to watch such an ugly movie in the cinema and still tried to say it was good."

“@Everyone, the anti-black group is now organizing reports on those malicious black fans, so please report them when you see them. In addition, the publicity team has just made a decision, everyone should go to Weibo and post the entry #《我的少女时代》被错误辱黑#. We must at least keep the entry on the hot search list for a whole night. I hope every star can contribute their own strength, and we must light up the darkest night sky for Xingbao!!!”

"No matter how dark the night sky is, we will light it all up for Xingbao!!!"

"No matter how dark the night sky is, we will light it all up for Xingbao!!!"

"No matter how dark the night sky is, we will light it all up for Xingbao!!!"

"No matter how dark the night sky is, we will light it all up for Xingbao!!!"

"No matter how dark the night sky is, we will light it all up for Xingbao!!!"

……

"Tomorrow's box office should increase a lot. I just asked Maoyan about the latest pre-sale situation. They and Wanda conducted market research again today and both believe that the film's reputation can support the long-term box office. Considering the fermentation of word-of-mouth, they estimate that tomorrow's box office will increase by at least 20%."

Liu Cheng told Xu Xing on the phone.

2014 was the first year of ticket subsidies for mainland movies. More than a dozen e-commerce platforms, including Gewara, Baidu Nuomi, and Maoyan, appeared on the market. In order to seize market share and increase users, each of them provided online ticket subsidies.

After a year-long adaptation period last year, the model of online ticket subsidies + offline opening pre-sales has become a killer weapon for film producers to seize screening schedules and increase attendance rates.

It was precisely because of the ticket subsidy war and the addition of more than 8000 new screens throughout the year that the box office miracle in the mainland market was created in 2015.

The film's exaggerated single-day box office when it was first released was also due to massive ticket subsidies.

For example, Taobao Movies made a bet with "Tiny Times 4", promising that the box office would not be less than 2.5 million yuan in the first three days of its release. If the ticket subsidy was met, it would be recovered as publicity and promotion expenses.

At 9 yuan for a movie ticket, you’ll have to spend more.

When formulating its publicity and promotion strategy, "My Girlhood" chose Maoyan, which has the highest market share, as its partner and also invested in ticket subsidies on the platform, but did not adopt these overly radical measures.

After all, the male and female protagonists of this movie are both newcomers, and it is not a big IP. Even though the pre-heating activities have received good response and the preview has a good reputation, no one can predict what the box office trend will be after the movie is officially released.

Following the rapid collapse of "Tiny Times 4" and "Gardenia Blossoms" last month, all parties have become more cautious about "My Girlhood".

The box office of 5100 million on the first day is indeed incomparable to that of "Gardenia Blossoms", which raised the single-day box office record of domestic youth films from 5800 million of "So Young" to nearly million.

But in fact, it also meets the expectations of the industry.

The films that were released since the end of July, such as "The Crossing", which was so bad that it was beyond repair, had poor box office performance, and "Breaking the Wind", which had a decent reputation, also did not perform well at the box office. None of them were able to reap the benefits and become dark horses like the films released in mid-July.

On August 8, the day before the official release of "My Girlhood", the box office champion of the day was "Monster Hunt", which had been released for 6 consecutive days and had a box office of 21 million. The industry has seen the "bleak" state of the market.

"Our Girlhood" ended the winning streak of "Monster Hunt" with a box office of 5100 million, which has actually greatly boosted the morale of the industry.

The film's reputation did not collapse.

The audience exclaimed that there was finally a youth film worth watching.

The methods used by Xu Xing's haters to attack the film are too crude. This is also a release date that lacks any serious competitors, and there are no professional black public relations to attack the film's weak spots and snipe the box office.

"That's good."

Xu Xing smiled as she repeatedly controlled the soft changes.

"Also, be careful during your roadshow. Some people are starting to spread rumors about your relationship with Chen Qiaoen online."

Liu Cheng gave another instruction.

"Ok, I know."

hang up the phone.

"My agent just told me that someone is spreading rumors about us online."

"…Are you going to end our relationship? It hurts~"

"I thought you'd feel more excited."

"I was wrong~"

"As punishment, tie yourself up."

"Hmm?"

……

The day after the movie was released.

The daytime box office growth rate did not increase significantly compared to yesterday.

The main creators of the crew flew to Hai City to participate in the roadshow as planned. The fans who attended the show were still enthusiastic, praising the film highly and expressing their fanatical love for Xu Xing in various ways.

On the Internet, various marketing accounts continued to hype up the film as "the best youth film since Those Years" and spread it across the entire network, saying that "My Girlhood" was maliciously slandered and "Xu Xing was bullied by the fan circle again" and also won the sympathy of many passers-by.

At the same time, videos of various fanatical fans expressing their love for Xu Taiyu in exaggerated ways, such as kissing the stand, kneeling on the ground and crying, taking photos in wedding dresses, etc., began to pop up like mushrooms after a rain in the waiting room of the cinema.

The news that "it takes ten years to produce Ko Ching-teng, a hundred years to produce Li Daren, and a thousand years to produce Xu Taiyu" spread all over the Internet.

During the prime time in the evening, the jumps in box office statistics began to become exaggerated, and the box office for the day finally exceeded expectations and closed at 6200 million!
Won the box office championship for two consecutive days!

On August 8, word of mouth about the movie continued to ferment, and Maoyan took the opportunity to significantly increase ticket subsidies. The lowest movie ticket cost only 9 yuan, and the box office on that day closed at 8.8 million!
Two consecutive days of decline!

Box office champion for three consecutive days!

On August 8, the box office dropped to 10 million, continuing to be the box office champion!

After only four days of release, the movie grossed over 2000 million in Hong Kong, Macau and Taiwan, surpassing the total box office of "There Is a Place"!
On August 8, when Xu Xing and the crew boarded a flight to the island province for promotion, the total box office of "Our Girlhood", which had been released for a week, had reached 13 million, surpassing "3.9 Again" and "Gardenia Blossoms".

Some extreme fans of Xu Xing posted a provocation on Weibo saying "Xu Xing slapped the three top stars."

Yang Yang's fans expressed dissatisfaction because the recent broadcast of "Grave Robbers' Chronicles" attracted a new wave of fujoshi fans.

Although everyone mocked Yang Yang for rubbing against Li Yifeng, the fan still added the update as "slapping the four top stars!"

According to the expectations of various platforms, it will only take three more days for "Our Girlhood" to surpass "Left Ear" in box office.

Various marketing accounts reposted the article to watch the fun.

Fans of all the celebrities were furious, but the momentum of Xu Xing's fans did not decrease at all.

With the release of the movie, the number of Xu Xing's fans has increased rapidly. The resentment that has been suppressed for nearly a year can finally be vented!
As the first fan of Xu Xing who started following her on October 10 last year, I only had one thought in my mind:
You all deserve to die!
　Thanks to Wang Qianxun next door, 20200422174830266, 150930105537180, Xia Youhai, Nanshan Evening Breeze, 150105025723083, 20190927163132180, Cha Se Ai, Repeatedly Google Pass, Love and Very Peace, and Liu to Five for their monthly tickets! Thank you all for your recommendation votes and follow-up reading!
　　
　
(End of this chapter)