The battle for traffic in Chinese entertainment

Chapter 58 Smile

2015 was the year with the most exaggerated growth in the Chinese film market. Before July, the cumulative box office for half a year had exceeded 7 billion, while the full-year box office in 200 was only 2014 billion.

After entering July, the summer box office market continues to be booming.

Although Director Chen's masterpiece "The Taoist Goes Down the Mountain", which brought together stars from both sides of the Taiwan Strait and Hong Kong, failed both at the box office and in terms of reputation at the beginning.

But then, two heavily promoted money-making "blockbusters" "Tiny Times 4" and "Gardenia Blossoms" were released one after another within two days. The last film in the series battled with the feelings that Mr. He had accumulated for twenty years.

The two films grossed over 1 million and 9600 million respectively on the day of their release.

"Tiny Times" had box office revenue of 10, 9, 8 and 7 million for four consecutive days.

"Gardenia Blossoms", which was released the next day, took in 9, 8, and 7 million respectively. The two films went hand in hand and drained the market.

Soon after, both of them plummeted, the box office collapsed, and the audience cursed loudly.

At the same time, against the backdrop of three bad movies, a handsome animated film "The Return of the Great Sage" stood out, reversed the decline for many days, and supported the market for a week.

Entering the next week, "Monster Hunt", which was reshot with Ke Zhendong, was a strong hit, with daily box office exceeding 100 million yuan for six consecutive days.

"The Pancake Man", which was released the next day, also performed equally well at the box office, with box office revenue exceeding 100 million yuan for three consecutive days.

Despite the controversy, the box office of the two films grew steadily.

The mainland film market raked in 7 billion yuan in box office revenue in July.

Whether the box office in August can exceed last year’s total box office has become the biggest highlight of the second half of the summer season.

Although the films that will be released in August, such as "My Girlhood", "Go Away Tumor King", "Charlotte's Troubles" and "The Burning Sun", are not as popular as the "blockbuster" films in July, they are also considered by the industry to have the potential to be dark horses.

The first one to be tested was "My Girlhood", which had the best publicity and promotion.

Compared with Mr. He’s "Gardenia Blossoms" many years ago, the new song "Little Lucky" became a hit on the entire Internet with the help of a cover competition, and the expectations for the movie it raised were not much different.

Before the release of "Gardenia Blossoms", the competition between the two summer youth films led by two top stars generated a lot of heat due to the "cooperation" of the two films' publicity and promotion.

Fans of Li Yifeng and Xu Xing, who officially had a feud after the Dove chocolate advertisement, were fueled by the rumors and were constantly at odds with each other. They would curse each other every few days, increasing the online voice of the two movies.

After the magazine sales dispute came to a temporary end, fans of Lu Han and Chris Wu were very happy to see the two families fighting each other.

One marketer is resisting the Korean wave, and the other is against young handsome men, both are disgusting.

"Gardenia Blossoms" was a flop first, and the entire fan circle was overjoyed.

Fans of Chris Wu and Lu Han breathed a sigh of relief at the same time. The box office of "Gardenia Blossoms" in the first three days really surprised everyone, but in the end it was still at the same level as "Somewhere" and "20 Again".

Chris Wu’s fans are more confident in competing with Li Yifeng’s fans for the ranking of “Mr. Six”.

Lu Han’s fans sneered that the reputation of “Back to 20” was instantly ruined!
This is what Xiao Lu insists on! He won't take on bad movies just to make money.

Yang Yang's fans also made their voices heard. "Left Ear" is the only movie with nearly 5 million box office. Several movies with over 4 million box office have struggled to make a mess. It can't even beat "Running Man", a movie that is not a movie. How dare it say it is a top movie?
That is why the fan circle predicts that the box office for the movie "My Girlhood" will be around 3 million at most.

Of course, there are also many fans who find it difficult to break 100 million.

After all, the box office of the real top brothers is only 3.6 million, and all their fans are water armies. Xu Xing's magazine sales are all driven by his own money. What kind of appeal can he have?

Although stars such as Andy Lau, Yan Chengxu, and Chen Qiaoen appear in the film, they are only guest appearances and their fans will not go to the theater.

Happy Family has hundreds of millions of fans, how many of them bought tickets to watch "Gardenia Blossoms"? Those fans don't even watch "Happy Camp: Happy Home". Brother Feng was really screwed by Teacher He!
"Our Girlhood" was released amidst such high expectations from the industry and fan circles.

On the day of the release, everyone went to Douban's "My Girlhood" page to give it one star, while patrolling the entire Internet and rationally criticizing the movie-related topics they saw:
"It's so ugly. I wasted 30 bucks and 90 minutes of my life! [vomit]" - "The movie is 134 minutes long, thank you."

——"I endured it for 90 minutes. I was too embarrassed to vomit in the cinema. I left early. Thank you. [Hehe]"

"Xu Xing in the movie is so ugly. The movie was not shot with Photoshop or Meitu Xiuxiu. Everything is exposed on the big screen. That big face really makes people physically uncomfortable. Who on earth is still praising Xu Xing for being handsome?"

——"Ah? Ahhh? Ahhhh? Isn't this movie only watchable with Xu Xing's face???"

——"Me, me, me, me! I saw Xu Xing's face was also feeling physically uncomfortable! So much water was flowing out! I couldn't hold it back! [Laughing and crying]"

“A teen film can still be a terrible film even if it doesn’t involve abortion, breakups or quarrels. [Hehe]”

——"Your comment looks familiar... Isn't it the highly praised short review of "Gardenia Blossoms" on Douban?"

——"They are all equally bad! The viewing experience is extremely poor, the plot is as boring as boiled water, and I fell asleep in the theater. [Hehe]"

——"The experience was really bad. Xu Xing's fans were shouting in the entire cinema from the beginning to the end, as if they were the only ones who knew that Xu Xing was handsome. I plan to find a less crowded theater to watch it again tomorrow. [Sigh]"

"It's far inferior to Those Years. How dare they promote such a scam before the movie is released? [vomit]"

——"It's not as good. But I feel it's much better than Gardenia Blossoms, The Left Ear, and Fleet of Time. It's rare that I can cry because I'm moved instead of sickened by a youth film in a theater. I have to say that the island province is really good at making this kind of fresh youth film. Can mainland directors learn from it? No more abortions and car accidents! [Covering face]"

……

Ha ha ha ha ha!
It can be seen that it is very reasonable for the little ginkgo to be called a little starfish.

All the sisters in the fan circle are saying that the movie is ugly!

Where do all these people who insist on making excuses come from?
sea!

The Navy is everywhere!

When everyone else is a fool!
but!
Even huge waves cannot destroy conscience!
The surging waves cannot cover up the facts!

Wait until the early morning for the first-hand box office battle report to come out!

"My Girlhood" had a screening rate of up to 30%, but it only earned 5100 million at the box office. Together with the 1200 million accumulated from the previous movie previews, it was only 6300 million.

"Left Ear", which was released in April, has a box office of 4 million with 25% of the screening time!
This is the most powerful summer season in history that has just been hyped up by all major media outlets!

Last month, "Gardenia Blossoms" with 31% of the screening time earned a box office of 9615.7 million!
——“There is a Place” and “20 Again” really suffered from the release schedule. How did the Sima team decide the release schedule? I hate it! I hate it so much that I want to kill them!!!
People should be killed, but now they are smiling!

In the summer season when any bad movie can make money, this is the only box office!

It was hyped for two months before the release!

The entire internet was flooded after the release!

Is this the result?

Hehehehehehe!!!

Ha ha ha ha ha ha ha!!!!

Plop! Very reassuring!
Finally I can have a good sleep, sisters!

(End of this chapter)