The battle for traffic in Chinese entertainment

Chapter 189 Let Them Have Fun

“The Douban score of The Rap of China is out, 4.9.”

During lunch, Sun Man suddenly said.

"..." Xu Xing put down the chicken drumstick he had just picked up, "Kiwifruit makes so much money, why don't you think of a solution? You can even open the points a month or two later."

The first episode was rated just two days after it aired.

The key point is that if it was a high score, it would be fine, as it was supposed to lead the hip-hop culture. But now with a score of 4.9, doesn't it tell others that this show is just a pure Shamatte meeting?
We attracted 6 million yuan in investment!

Xu Xing only asked for 6000 million yuan in salary.

Can't we give the silent majority a chance, let them play their role, and raise the score to 7?
"I……"

Xu Xing and Sun Man turned to look at Zhao Jinmai who spoke nearby.

She had just taken a big mouthful of rice and her cheeks puffed up. When the two men saw her, she hurriedly chewed and swallowed it.

After she swallowed it all, she cleared her throat slightly.

"I looked at QQ space and saw many classmates saying it was good. I haven't watched it yet, but I feel it should be good too. The low ratings are probably from haters."

QQ space...

Four such unfamiliar syllables.

“You post-00s are still using QQ space?”

Xu Xing was a little curious.

"..." Zhao Jinmai was silent for a moment, "Occasionally."

"Are your classmates secretly watching TV while preparing for the high school entrance exam?"

Xu Xing asked again.

“…I’m here to make a movie, too.”

Zhao Jinmai forced a smile, lowered his head and continued to eat, but he just used chopsticks to pick in the lunch box, as if he couldn't find anything delicious.

Sun Man really wanted to send Xu Xing a "hehe" expression.

In fact, over time, Sun Man also discovered that Xu Xing really didn't seem like the kind of person who would do anything to a little girl. When he chatted with Zhao Jinmai, it was almost like he was coaxing a child.

To describe it using a word Sun Man learned while surfing recently, it's daddy-like, and the kind that is particularly obvious.

However, perhaps it was the filter of fans that affected Zhao Jinmai, so she didn’t feel too deeply about it. It was not until the day before yesterday when Xu Xing told her that there was a generation gap between them that she was hit in the past two days.

But it also made Sun Man feel more at ease.

Sun Man wanted to help Zhao Jinmai guard against Xu Xing, not just because of what had just happened with Wu Qian.

The more crucial reason was that once she was driving in front and heard a baby voice behind her calling for daddy... Once she went to look for Xu Xing at home, and Yang Mi, who didn't know she was there, suddenly came out wearing something shabby, and called out the same thing...

Sun Man had to highly suspect that Xu Xing had that kind of illegal habit.

Now she believed Xu Xing's explanation:

It's just that the older ones are shouting that it's interesting.

"That's right," Xu Xing nodded and returned to the topic. "Some haters are giving low scores, but my fans have been giving high scores, so it almost offsets the difference. This time it should be because too many passers-by came to watch, so they thought it was not good."

There are only so many rappers in China, and the content of the programs is pretty much the same. The previous version of "The Rap of China" made a comeback despite being unpopular, but the current "The Rap of China" has a higher tone than the program itself.

During this period, Xu Xing's huge popularity, coupled with Kiwi's publicity, attracted too many viewers. In particular, many people were not fans of rap, and their expectations for the show were too high.

In this case, the score should not be opened so quickly.

Yesterday, Xu Xing specifically found some niche communities and netizens who really like rap. They all gave good reviews to this variety show. Some complaints were limited to the specially edited program effects. They all held a supportive and encouraging attitude.

The development of domestic underground rap over the years is not without merit. Netizens feel that the a cappella is very awkward, but it is not without quality.

"It's really nice," Zhao Jinmai raised his head again, "In fact, I secretly watched--"

As Xu Xing and Sun Man looked over at him, Zhao Jinmai shrank his neck and quickly lowered his head.

Xu Xing looked at Sun Man again.

"You should still focus the rest of your energy on the high school entrance exam."

Sun Man said. "Yes."

Xu Xing agreed.

"Uh-huh!"

Zhao Jinmai nodded repeatedly.

In order not to distract Zhao Jinmai any further, Xu Xing stopped chatting with Sun Man.

After the meal, Sun Man reported what she had learned from Kiwi, and Xu Xing was relieved.

Although there were many viewers who left, the number of viewers who watched the entire show was still considerable.

Sun Man also brought data such as the fan growth and number of people checking in on super topics of several popular contestants on the show.

The professional fans who entered the scene at the speed of light have organized a fight between PG1 and Jony J's fans today.

There are also a lot of netizens who are familiar with the domestic underground rap circle. They were not seen when the show was criticized by the whole network on the night of its premiere, but suddenly appeared in the past two days.

Xu Xing also surfed the Internet for a while and felt a little different in his heart.

The right to speak online now is mainly in the hands of those born in the 85s and 90s. They have experienced the golden age of Chinese pop music and think they have a mature aesthetic. They think it is normal to look down on things that are "not presentable".

But to put it bluntly, the KOLs born in the 85s and 90s in various online communities actually only occupy a small proportion of the Internet surfing time.

The oldest post-00s are already 17 years old. In 2017, with the rapid development of smartphones and the lowering of the threshold for Internet access, they are finding that there are more and more new netizens who have different values from themselves.

Some people attribute this gap to the fact that Weibo has been polluted by fan circles.

But in fact, it is only after the surging tide of the traffic era that the island effect of the Internet has been further catalyzed, and it is becoming increasingly difficult for big Vs to guide the views of netizens, because netizens will find it easier and easier to find groups with common values ​​as themselves and gather together.

Those who are used to listening to Zhou Jie Lun’s fast songs find the rap in “The Rap of China” very funny.

But the younger group of Internet users like to express themselves more in school, and they think it is attractive to express themselves bravely.

Rappers say whatever they want, dare to confront the judges, and beg the judges to give them another chance. They just finished bragging in the post-interview and then performed poorly and got slapped in the face. They muster up their courage, try their best, regret their mistakes, or cry sadly...

They will feel that this variety show is really real.

The hip-hop style itself is very attractive to middle school students. In this program, there is also Xu Xing who appears as the top of this genre.

The whole network is criticizing it. The more they criticize it, the more people say it is beautiful. They start to wonder if there is something wrong with this world. Let them have fun!
Before the second episode of the show began, online public opinion about "The Rap of China" went through several rounds of iterations at the speed of light.

So much so that on the night when the second episode was aired, at a glance at the top topic square on Weibo, most people were praising Xu Xinghao for being handsome, while the rest were basically discussing the contestants' performances and some rumored elimination news.

Those who criticized the show for being ugly have almost completely disappeared.

Occasionally, when I see people saying that after watching the second episode, they still don’t get what’s so good about it, the comments section will advise “then don’t force yourself.”

Others said, "I adjusted my posture and watched it like a comedy contest. It was really fun! [狗头]"

Try to get the attention.

Also on the night of the second episode’s premiere, Douban Group 8 posted a thread:

[Is “The Rap of China” a variety show whose trend was changed by Xu Xing? ]

[If it weren’t for the persistent whitewashing of the King Oyster Mushrooms and their so-called characteristics on the entire Internet, Weibo would probably still be full of complaints.

The music itself is the most important thing in a music variety show, but they are just talking about being funny and real.

There are also major media outlets that are trying to take advantage of Xu Xing's popularity and try to help hype her up.

Now the show's audience is enjoying themselves.]
"Let them brag about it, but the 4.9 rating shows that there is nothing wrong with Douban and my taste."

——"There are more and more monsters and demons on the Internet."

"I recently observed that professional fans who can't make money from Xu Xing are betting on The Rap of China. The number of people buying the sign-in on PG1's super topic has reached 1."

"Let the oyster mushrooms brag. Xu Xing's first wave of influence after winning nine consecutive championships was wasted on this kind of rubbish variety show. When the halo of the nine consecutive championships is dispelled, let's see how they can brag again [haha]"

——"Wouldn't it be possible if Xu Xing released another song? [Confused]"

"Those guys from technical secondary school should thank Xu Xing for giving them food. Without Xu Xing, they wouldn't be able to afford to order four dishes for their entire lives. [Hehe]"

(End of this chapter)