The battle for traffic in Chinese entertainment

Chapter 188: Why is it so popular if it doesn’t look good?

Before "Hip-Hop in China", various platforms had online variety shows.

For example, Youku's "Mars Intelligence Agency", Kiwi's "U Can U Bibi", and "Tucao Conference" broadcast at the beginning of this year, all have great popularity on the Internet.

But no variety show has a production cost as high as 2 million like "The Rap of China"!
In fact, this production cost can be covered as long as the platform is willing to spend money.

But what has shocked all platforms, made all satellite TV stations feel a sense of crisis, and shocked the industry is the total investment of 6 million!
A number that knocks everyone out!
Last year, the two seasons of the hugely successful "Mars Intelligence Agency" were broadcast simultaneously, but the total investment for the two seasons combined was only 4 million yuan, and the investment for the latest season this year was only 3 million yuan.

"The Debaters", which was a huge hit in the previous three seasons, only received nearly 4 million yuan in investment in the fourth season this year, which was the previous record for investment in domestic online variety shows.

The investment in "Hip-Hop in China" actually exceeded 5 million, raising the record by 2 million!
Although many people were attracted by the historic consecutive topping of "Shape of You" on the Billboard charts before the show was aired, and signed up overnight, the official launch time of the show was delayed again and again.

But the 6 million is there!
This was when Xu Xing had only recorded a small half!

This was the first time Xu Xing officially appeared on the screen after winning nine consecutive championships, and this popularity made all the sponsors crazy!

In the two months prior to this highly anticipated variety show, many people in the industry either anonymously or directly posted on Weibo expressing regret over why Xu Xing did not complete the recording of the entire season.

Rumors are circulating that the program team may break the record for investment promotion.

It was not until the official broadcast that Kiwi released an official press release, telling everyone that the number was 6 million!
We are still in talks with other potential sponsors.

6 million is still not the limit for “The Rap of China”!

After the press release was released, industry insiders who had sighed at the beginning once again said frankly that if Xu Xing recorded a whole season, and Kiwifruit only officially recruited investors after winning the B chart for nine consecutive times, then the total investment of "The Rap of China" would have the potential to exceed 10 billion, reaching the same level as the phenomenal satellite TV variety shows!
There were also big Vs who lamented on Weibo that Kiwi made the right bet and made the most critical decision in the history of Chinese variety shows!
Chris Wu gave up the opportunity to record a whole season for a lower salary, and chose Xu Xing to only record 3-5 episodes.

Not only did it avoid the huge risk of Chris Wu's subsequent bankruptcy that would cause the 2 million yuan production cost to go down the drain, but it also signed the contract long before Xu Xing won her ninth consecutive B-list championship and won her over with the lowest pay.

He also said that if he were the CEO of Kiwi, he would give Xu Xing a salary of 2000 million per episode and let Xu Xing finish recording the rest of the season.

Xu Xing’s current unique appeal in the country is definitely worth it!

then--

[Sisters, have you seen the revelation on Weibo? Xu Xing’s pay for recording “The Rap of China” is 2000 million per episode! ]

[It takes them two days at most to record one episode, 1000 million a day!
How much is this? Can someone help me calculate it? ? ? ]
"Oh my God!"

"I am shocked by the salaries of celebrities again and again. It's time to regulate the sky-high salaries for variety shows!"

"Xu Xing's first black mark in my heart has appeared. I will never be able to earn as much as he does in a single day in my entire life! [Crying]"

——"I just finished singing "Shape of You" and now I'm a jinx. Sorry, I hate the rich. [Haha]"

"Is it because Xu Xing's asking price was too high that Kiwifruit only signed for the first few episodes? The program cost 2 million to produce. If we calculate based on 10 episodes, Xu Xing alone would have taken up all the production costs. I didn't expect Xu Xing to win the B list for nine consecutive years. The sponsors were desperate to take advantage of the popularity. Kiwifruit, who got a big bargain, must be laughing so hard."

"I understand why Xu Xing has 10 million US dollars to spend on nine consecutive championships. Recording a few variety shows is enough."

——"I immediately thought of the previous revelations. It seems that the 10 million yuan in exchange for the ninth consecutive championship is true."

——"Hua Chenyu's single was so poor that he could only take economy class back to China. The top stars have entered the era of burning money. In the future, if you don't have money, you don't deserve to be a top star."

"Every time I think of these things, I think of the sanitation workers, teachers, and scientists. How much do they earn? Why do celebrities earn so much???"

“Has Xu Xing, who earns so much money, ever donated a single cent???”

——"Xu Xing donates money to charity every year, thank you. Mantianxing is also doing charity together. If Nima is hit by a car and no one collects the body, we can also donate money to her for cremation. [Hehe]"

[Rumors debunked! No one has ever revealed that Xu Xing's hip-hop pay is 2000 million per episode! ]

[That was just a big V saying on Weibo that if he were the CEO of Kiwifruit, he would offer Xu Xing the same salary. It was not the salary that "The Rap of China" gave Xu Xing!
There is her reply in the comment section.

In the next post, a group of haters took advantage of rumors to slander Xu Xing. They are really shameless.]
[Comment area screenshot.jpg]
"Break the zero response."

"The rumor next door instantly reached the top 300, and no one responded to the rumor clarification post. [Hehe]"

“I support you in refuting the rumor. [Like] But it feels like it’s just cut in half, and one issue still has 1000 million, which is also scary!”

——"Please tell me the source of the 1000 million yuan in the first issue, otherwise please delete your reply. [Hehe]"——"I feel like if you cut Nima in half, half of it will still weigh 100 kilograms. [Hehe]"

——"What a beautiful King Oyster Mushroom at the police scene. @Administrator, get to work."

[Have you all watched the show “The Rap of China”…]

[Don’t argue about the pay, argue about whether we have ushered in the era of online variety shows!

I became restless after watching for five minutes, and after watching for fifteen minutes, I began to question the meaning of life.

How did they brag about it on Weibo???

Such a variety show can attract 6 million yuan in investment? ? ? ? ]
"I'm also convinced. I don't know where Kiwi found all these monsters."

"Before I turned on the show, I really thought I would be as shocked as when the first season of The Voice and Sing My Song was aired. I thought I would hear songs at least one or two times the level of rap, not to mention In the Name of the Father and Nocturne. But in the end, I just..."

——"How dare you expect it! Xu Xing's song "Close Lover 2017" that shocked the entire rap circle, isn't it just the plagiarized lines of the original singer that are worth listening to?"

"Before it aired, I told my mom that this was the hottest variety show right now and that people all over the country were watching it. Then after we watched it for three minutes, my mom asked me, 'Have people all over the country gone insane?'"

"If the question is whether The Rap of China is worth 6 million, I can only say that if you think the show itself is rotten, then you have to admit that Xu Xing herself is worth 6 million."

——"Xu Xing didn't sing at all, so the phrase 'Do you have a freestyle' is worth 6 million????"

——"Xu Xing's face is worth 6 million."

——"This poor quality made me believe the initial revelation that the production team couldn't recruit any sponsors when they approached Wu Qian, and Xu Xing came to the rescue and brought his own sponsor to save the show."

"No, you should change your way of thinking. Don't watch it as a music variety show. Watch it as a comedy reality show and you will find that this show is really good. It can be regarded as the most realistic reality show!"

"I originally thought it was my own problem, that my tastes didn't match, and I heard popular science saying that a cappella was just like that. Then I looked all over the internet, and everyone was wondering why this crappy show was worth watching. I never saw anyone say that this show was good."

——"To be honest, my cousin who is in the first grade of junior high school was so engrossed in the book that she didn't even do her homework. The final exam is coming soon."

……

"What are you thinking?"

Guan Xiaotong asked Lu Han who was staring at the ceiling in a daze.

Lu Han came back to his senses.

"Nothing, I was just wondering how the show Fighter of the Destiny will perform when it starts airing in a few days."

"It will definitely explode!"

Guan Xiaotong encouraged with a smile.

"Hopefully."

Lu Han also smiled.

He hesitated for a while.

"Do you think that Rap of China is good?"

"Eh? It's not good-looking!" Guan Xiaotong said immediately, "Running Man is much better-looking."

She really thought so.

Why is it so popular if it doesn’t look good?
Lu Han thought about it in his mind but didn't ask.

　Thanks to 20240702173144887, Xiaoqian2468, Mrwrup, 160421165141544, and Jun Bu Jian Shen Tong Bu Di Tian Shu for their monthly tickets! Thank you all for your recommendation tickets and subscriptions!

　　
　
(End of this chapter)